The Ones to Watch – The Arab Fashion Council reveals the new designers that should be on your radar

IMAGE: AUTONOMIE

The Arab Fashion Council reveals the new designers from the region that should be on your radar

COMPILED BY: OLIVIA MORRIS

THE ONES TO

AUTONOMIE Autonomie is a new homegrown womenswear label by Maha Ahmed. Focusing on the story of the individual, the brand aims to o er a playful, bold, contemporary and fresh aesthetic to the dynamic and innovative woman of today. Combining a spectrum of colours with vibrant prints, the collection features unique silhouettes that flaunt deconstructed and voluminous cuts.

EMERGENCY ROOM Stemming from the belief that fashion production processes urgently need to change, EMERGENCY ROOM utilises a sustainable and ethical alternative to clothing creation. The Lebanese label was launched by Eric Mathieu Ritter in 2018 in Beirut a er a comingto-senses of both urgent and emergent state of fashion nowadays. EMERGENCY ROOM is a clothing brand with a mind of its own.

IHAB JIRYIS Palestinian designer Ihab Jiryis founded his eponymous fashion label 12 years ago creating exquisite avant-garde designs. The fashion designer recently debuted his couture collection on the o cial calendar of the Arab Fashion Week. Noticing that everyone desires their imagination to become reality, Ihab aimed to embody this in his couture collection by visually drawing sketches and designs that collated these two realms. The collection features harmonically contradicting elements such as the exposed and the covered, colours that are completely di erent and a mixture of plain and embroidered fabrics.

EUPHORIA Emirati label Euphoria, which first launched in late 2018, designs pieces with the modern woman in mind. The label’s most recent collection ‘Dolce Vita’, which translates from to English as ‘The Good Life’, features a series of voluminous designs and a colour scheme evoking optimism, which is meant to symbolise freedom and hope.

MADA’EN Founded by Jordanian-British readycouture designer Farah Bseiso in 2016, MADA’EN is a label based on travels and immersion into di erent cultures. The designer recently debuted her SS21 collection in Dubai at Arab Fashion Week at the Green Planet in Dubai. The collection was inspired by the pandemic and the need to adapt to new and di erent environments. The collection has featured a new vision of couture during the time we appreciate more simplicity, dominated by geometric silhouettes, origami cuts and ta eta fabrics.