Emirates Woman - October 2024

THE BOLD ISSUE

EDITOR-IN-CHIEF

Obaid Humaid Al Tayer

MANAGING PARTNER AND GROUP EDITOR Ian Fairservice

PUBLISHER/EDITOR Amy Sessions amy.sessions@motivate.ae

SENIOR ART DIRECTOR Olga Petroff

DIGITAL EDITOR Ruman Baig

DIGITAL STYLE EDITOR Sarah Joseph

FASHION EDITOR Camille Macawili

DESIGNER Vibha Monteiro

EDITORIAL ASSISTANT Londresa Flores

GENERAL MANAGER PRODUCTION Sunil Kumar PRODUCTION MANAGER Binu Purandaran

PRODUCTION SUPERVISOR Venita Pinto

CHIEF COMMERCIAL OFFICER Anthony Milne GROUP SALES MANAGER Chaitali Khimji chaitali.khimji@motivate.ae

GROUP MARKETING MANAGER Joelle Albeaino WEB DEVELOPER Firoz Kaladi

CONTRIBUTORS

Joëlle Albeaino, Izzy Turner, Mark Mathew, Ahmed Abd El-Wahab, Varun Godinho

HEAD OFFICE

Media One Tower, Dubai Media City, PO Box 2331, Dubai, UAE, Tel: (+971) 4 4273000, Fax: (+971) 4 4282261, E-mail: motivate@motivate.ae

DUBAI MEDIA CITY SD 2-94, 2nd Floor, Building 2, Dubai, UAE, Tel: (+971) 4 390 3550, Fax: (+971) 4 390 4845

ABU DHABI PO Box 43072, UAE, Tel: (+971) 2 677 2005, Fax: (+971) 2 677 0124, E-mail: motivate-adh@motivate.ae

SAUDI ARABIA Regus Offices No. 455 - 456, 4th Floor, Hamad Tower, King Fahad Road, Al Olaya, Riyadh, Kingdom of Saudi Arabia, Tel: (+966) 11 834 3595 / (+966) 11 834 3596, E-mail: motivate@motivate.ae

LONDON Acre House, 11/15 William Road, London NW1 3ER, UK, E-mail: motivateuk@motivate.ae

Welcome to The Bold Issue.

Editor’s Letter

We are privileged to champion the incredible women who inspire us daily through boldness of spirit, strength, and the ability to show up for themselves in a way we can all learn from. To feel the fear and do it, anyway, is bravery for me and so many of the women inside this issue have demonstrated an ability to do just that both on a micro and macro level.

For our cover, we are proud to have partnered with Cartier, a brand which retain a timeless elegance yet boldly bring a fresh perspective to what luxury means today. Our cover star is Amina Taher, previously Vice President Brand, Marketing & Partnerships at Etihad and now founder of consultancy AT The Agency, who is bold and elegant in Panthère de Cartier as she embarks on a new role in Making Moves on page 12.

perspective on the dynamic social media landscape of Instagram in Insider Insight on page 100 to Mariam Yehia, Co-founder and Creative Director at Mrs. Keepa on finding a creative voice in Bold Behaviour on page 60.

BOLD MOVES.

Bold, pioneering women speak articulately in this issue from Joana Jamil, Strategic Partner Manager, Global Partnerships at META who offers a unique

Sheikha Hind Bhawan discusses building a brand with integrity and boldly taking on the challenge in a saturated industry through OJAR in Rich Heritage, Bold Scents on page 70 and Creative Director of Hermès Beauty, Gregoris Pyrpylis, discusses a brand-new bold gesture in the Hermes Beauty metier, Trait d’Hermès in Bold Gestures on page 82. This month we will also be hosting the Emirates Woman – Woman of the Year Awards. The event returns this year to shine a light on those achieving outstanding achievements in their industries and those living with the values we align ourselves with of integrity, authenticity, excellence, and grit. We champion these incredible women in The Nominees on page 102.

Thank you for being part of the EW family.

THE HERO BUYS

Alexa 95 PVC mules Dhs2,418 Amina Muaddi available at MYTHERESA

Collier choker 30 Montaigne Dhs 2,419 Dior

Patent-leather loafers

Dhs1,925 Le Monde Beryl available at NET-A-PORTER

Amy Sessions PUBLISHER / EDITOR

Strong Suit – Peter Hawkings delivers boldly cut, precision tailoring for Tom Ford FW24 p.30

Simply Bold – Standout investment buys for FW24 that require low-key effort yet yield high-impact style p.44

Fashion

The Edit p.26

Bold Moves – Kamushki, a fine-jewellery brand inspired by strong heritage p.38

Brilliant & Bold –

Bvlgari’s iconic bold heritage design makes a resplendent return with the new Tubogas collection p.56

Bold Behaviour – Mariam Yehia, Co-founder and Creative Director at Mrs. Keepa on finding a creative voice and taking a bold step in redefining fashion p.60

Beauty / Wellness

Red Flag – The best red nail polishes for a bold FW24 p.66

Bold Brows –The best tools for optimal arches p.68

Rich Heritage, Bold Scents – How Sheikha Hind Bhawan has referenced the Middle East’s fragrances

through her brand OJAR p.70

Bold Revival – Matthieu Boissonnet, General Manager of Courrèges Parfums, unpacks the French fashion house’s approach to reviving the iconic fragrance that’s unabashedly bold in notes and aesthetic p.74

Bold Moves – Mona Kattan on making bold moves in the world of perfumery through her brand p.80

Bold Gestures –Creative Director of Hermès Beauty,

Hot New Buys p.64

CONTENTS

October 2024

Gregoris Pyrpylis, discusses a brand-new bold gesture in the Hermes Beauty metier, Trait d’Hermès p.82

Creative Freedom

– Francis Kurkdjian breathes new life into an emblematic fragrance dating back to the Maison’s founding in 2009 with the newlylaunched APOM p.88

Thinking Big – How Barkha Shewakramani celebrates being a woman through her

bold moves in the beauty industry as an entrepreneur p.90 Beauty Shelf p.92

AM/PM Beauty –Co-founder of gabi Dubai, Sheyma AlHammadi shares her morning to evening beauty routine p.94

The Wanderlust – Austin is the base and muse to Austin Proper Hotel and Residences – a sensational space with bold interiors, mid-century vibes and global influences p.112

Lifestyle

Transformational

Therapy – H.E. Sheikha

Intisar AlSabah empowers Arab women in the region through her story p.96

Romani Home delivers bold creations for the comfort of home p.98

Insider Insight – Joana Jamil, the Strategic Partner Manager, Global Partnerships at Meta offers a unique perspective on the

dynamic social media landscape of Instagram p.100

The Nominees –Emirates Woman, Woman of the Year Awards 2024 p.102

Making Their Mark –The ultimate guide to Dubai’s finedining restaurants boasting uniquely bold interiors p.116

Cartier

Bold Moves in Wellness – How Kate Moss’ wellness brand COSMOSS pays homage to her p.76

A magical

Glamping Destinati

The

Make Your Mark

WORDS: SARAH JOSEPH

A POWERFUL SHIFT

THE HERO BUYS

Gold-Tone Crystal Clip Earrings

Dhs3,700 Saint Laurent

Cami Open-Back

Satin Gown Dhs3,756

Victoria Beckham

Magda Butrym’s Pre-Fall 2024 collection presents a carefully crafted narrative for a wardrobe that transcends the day, by epitomising the spirit of “AM:PM" dressing.

03 Warm Gold Glow Highlighter Dhs245 Gucci Beauty Tubéreuse Scented Candle 190g for Dhs248 Diptyque

Desert Dawn Eau de Parfum 100ml for Dhs1,095 Byredo

Petal Leather-Trimmed Mesh Mules Dhs3,800 Loewe

Ghost E/W Croc-Effect

Leather Shoulder Bag Dhs7,289 Jil Sander

Self-Development

@theluxurycloset Pre-loved Luxury.

@kamushkistudio UAE-based fine jewellery brand known for its dynamic designs.

COMPILED BY: SARAH JOSEPH

@heavenmayhem_ The cool- girl accessories brand.

@cosmoss Supermodel Kate Moss’ exclusive wellness brand.

@mrskeepa Avant-Garde designs with ethereal couture pieces.

@courreges Parisian chic at its best.

@roxienafousi

Coach and Author of Manifest.

@cartier Timeless pieces that celebrate individuality.

@ojarofficial Created as a statement of modernity with Oman’s heritage.

Panthère de Cartier bracelet in white gold with emeralds, onyx and diamonds; Panthère ring in white gold with tsavorite garnets, black lacquer and diamonds; Panthère massai earring in white gold with emeralds, onyx and diamonds; All Cartier Jewelry; Panthère watch in white gold and steel with diamonds; Cartier Watch

Making Moves

Amina Taher, previously Vice President Brand, Marketing & Partnerships at Etihad, is bold and elegant in Panthère de Cartier as she embarks on a new role

CREATIVE DIRECTION: AMY SESSIONS

PHOTOGRAPHY: ŽIGA MIHEL I

This page: Panthère de Cartier bracelet in white gold with emeralds, onyx and diamonds; Panthère de Cartier bracelet in white gold with emeralds, onyx and diamonds; Panthère ring in white gold with tsavorite garnets, black lacquer and diamonds; All Cartier Jewelry; Panthère double bag small in black calfskin; Cartier Leather Goods; Right page: Panthère de Cartier bracelet in white gold with emeralds, onyx and diamonds; Panthère de Cartier bracelet in white gold with emeralds, onyx and diamonds; Panthère ring in white gold with tsavorite garnets, black lacquer and diamonds; All Cartier Jewelry

Both pages: Panthere graphique ring in white gold with onyx, emeralds and diamonds; Cartier Jewelry

Top right and opposite page: Panthère ring in yellow gold with tsavorite garnets; Panthère de Cartier bracelet in yellow gold with onyx, black lacquer and tsavorite garnets; All Cartier Jewelry; Right: Panthère de Cartier necklace in yellow gold, with onyx and tsavorite garnets; Cartier Jewelry

This page: Panthère double bag small in black calfskin; Cartier Leather Goods; Right page: Panthère bracelet in yellow gold with tsavorite garnets; Panthère bracelet in yellow gold with diamonds and tsavorite garnets; Panthère ring in yellow gold with emeralds, onyx and diamonds; All Cartier Jewelry; Panthère watch in yellow gold; Cartier Watch

Left page: Panthère massai earring in white gold with emeralds, onyx and diamonds; All Cartier Jewelry; Panthère watch in steel with diamonds; Cartier Watch; This page: Panthère watch in steel with diamonds; Cartier Watch; Panthère ring in white gold with tsavorite garnets, black lacquer and diamonds; Cartier Jewelry; Panthère double bag small in caramel calfkin; Cartier Leather Goods

This page: Panthère massai earring in white gold with emeralds, onyx and diamonds; Panthère ring in white gold with tsavorite garnets, black lacquer and diamonds; All Cartier Jewelry; Panthère watch in steel with diamonds; Cartier Watch

WORDS: CAMILLE MACAWILI

nised brand. However, I realised it was time for a change. I wanted to leave at the peak of my career, having built a legacy that I could pass on to others. An even bolder move was stepping away from the corporate world, which I had known for nearly two decades, to establish my consultancy, AT The Agency. This venture focuses on brand management, marketing, and partnerships within the realms of sports, culture, and tourism. Leaving behind a well-respected brand and stable job to embark on my own was a courageous decision, motivated by my desire to explore new industries and disciplines. As my priorities changed, I also wanted to prioritise my family, health, and the causes that truly resonate with me. Currently, with the consultancy, it’s an exciting time to leverage my global network to create meaningful impact. Whether it’s influencing policy, reshaping narratives, forging brand partnerships, or executing global campaigns, I trust my instincts and embrace the bold path ahead. What are your non-negotiables when it comes to collaboration and business? It’s crucial to agree on common values and principles, share a unified vision, and keep the work at the forefront – no egos or hidden agendas. Honesty, respect, passion, and a sense of fun are essential. Consistency goes a long way!

What do the first 30 minutes of your day look like? What is your morning routine? I’m an early riser, I wake up at 5:30 AM, and I prefer to ease into my day rather than rush it. My mornings typically begin with a moment of prayer, a practice instilled in me by my parents, which serves as both meditation and a source of blessing. Following this, I enjoy breakfast – my favourite meal – alternating between a refreshing green juice or orange juice, paired with either eggs on sourdough or a warm bowl of porridge. I then take time to reflect on my day ahead, visualising and strategising my plans.

You have been bold and fearless across different facets of your life. How has this served you personally and professionally? Being bold encompasses honesty, curiosity, and openness. It’s about being truthful with yourself and others, regardless of the situation, thinking independently, and stepping outside your comfort zone. This mindset has allowed me to push my boundaries in various aspects of life – graduating from high school at 16, becoming a mother at a young age, studying at Harvard, starting my first business while balancing motherhood and corporate work at just 21, and working in male-dominated industries such as automotive and aviation. It’s about advocating for yourself, challenging norms, respecting your culture, and remaining true to your values. What have been the defining moments throughout your career and how have you overcome challenges? A pivotal moment in my career occurred in 2017 during my tenure with Etihad Airways when I became the Vice President of Corporate Affairs. This role was a significant milestone, as I was the first woman to join the executive team. It truly felt like a baptism by fire, presenting both challenges and invaluable lessons for any PR professional. I navigated a leadership transition, a comprehensive transformation programme, and complex issues such as the insolvencies of European equity partnerships, along with the closure of air routes between the UAE and Qatar. To effectively manage these challenges, I prioritised thorough preparation. I assembled a strong team to support the business, investing in their training, acquiring the necessary tools and technologies, and fostering an environment where everyone could contribute and thrive. I focused on hiring new talent and nurturing a collaborative, agile culture. My role involved managing crises in real time; it felt like building a plane while flying it, all while shaping and evolving Etihad’s narrative. The year 2017 was historic for the airline, and this experience taught me that we often grow the most from our toughest moments. We faced difficult decisions, but I was immensely proud of my team. We rallied together like a family to overcome obstacles, demonstrating our resilience and agility. Our efforts culminated in winning the Middle East Public Relations Association’s In-House Team of the Year Award. On a more personal note, that year also provided an opportunity for growth when I managed a companywide volunteering campaign in support of Syrian refugees in Jordan. This experience was profoundly impactful, reinforcing my belief in the importance of community engagement and support. When have you had to make bold choices and how did you know to trust your gut? I often find myself making bold choices, whether they relate to my career, hobbies, or travel destinations. The most significant decision I made recently was leaving Etihad Airways after an incredible decade. I felt honoured to work for the national airline of the UAE, where I had the opportunity to build, promote, and protect a globally recog-

Under your leadership, what do you aim to achieve, and what initiatives drive this? I believe in leading by example through authenticity, empathy, and empowerment. My aim is to unite people towards a common goal and make a meaningful impact. Ultimately, people remember how you made them feel. I want to continue building impact in sports, culture, and tourism, with a particular focus on investing in and growing women’s participation in sports, especially in the Middle East. Have you had any mentors who have imparted advice, and what has been the most memorable? My parents have been my lifelong mentors. I turn to my mother for personal and professional advice on everything from relationships and fashion to business and culture, while my father offers insights on business and entrepreneurship. Their combined wealth of experience has been invaluable. I have four younger sisters and a daughter, and I try to mentor them when they ask for it, as well as young Emirati women. The most memorable moments, which my sisters always laugh about, are that despite being the eldest and independent, I still go to my mother for almost everything. She is my advisor and approves almost everything, whether it’s what I wear before an event or a shoot, my social media posts, or when and where I travel. I will always be my mother’s girl. It gives me a sense of belonging and safety.

What would be your advice for those looking to carve their own path in a male-dominated industry? My advice is to embrace confidence and resilience. First and foremost, believe in yourself and your abilities. Recognise that your perspective is valuable and can make a significant impact. Seek out mentors and role models who can guide you, and build a strong support network for encouragement and insights. Lastly, remember that every challenge is an opportunity for growth. By being bold, authentic, and resilient, you can carve a meaningful path for yourself and inspire other women.

This is The Bold Issue – what does being bold mean to you and who in your opinion defines this attribute? To me, being bold means growth and contributing to your community while helping those around you. Having worked across various industries, I’ve been fortunate to meet many individuals from diverse cultures and backgrounds. The fields of sports, culture, and tourism are ever-evolving and have a direct impact on many lives. I’m humbled to be part of an incredibly supportive family, remarkable friends, and talented teams, whether within my agency or the companies I collaborate with, who are spearheading the creative journeys of unique and trailblazing brands.

Every interaction teaches me something new, especially as I travel around the world. I’ve had the privilege of meeting remarkable individuals who are genuinely changing lives for the better, which has been a delightful surprise. From encountering presidential candidates in Africa to friends helping farmers in Mexico and educators in Brazil, I’ve worked with the Self-Employed Women’s Association in India and can even count the Prime Minister of Mongolia among my incredible friends. I’m continuously inspired by the passion of these strong individuals. All these encounters motivate me to grow, pivot, and adapt – qualities that make me bold.

The Edit

Red and burgundy make a bold and unexpected pairing for FW24

WORDS & STYLING: AMY SESSIONS

Dhs3,064 Acne Studios

Dhs4,000

Dhs

Scarf-detail silk blouse

Dhs2,820 Victoria Beckham available at Mytheresa

Silk crop top

Dhs2,820 Acne Studios

Deconstructed cutout silk midi skirt

Walma knotted padded patent-leather sandals

Gucci available at NET-A-PORTER

Olivia Medium patent leather shoulder bag

7,766 Khaite

Grand Prix

Burgundy Dhs3,365

Jacques Marie Mage

Lauren 1980 Teen small intrecciato leather clutch Dhs14,900 Bottega

available at NET-A-PORTER

Yves piped silk-satin pajamas Dhs2,485

Olivia Von Halle;

Left: Satin-jacquard track jacket Dhs8,500 Gucci available at NET-A-PORTER

Plain knit fitted cardigan Dhs269 Zara

Patent-leather loafers Dhs1,925

Le Monde Beryl

Veneta

WORDS: AMY SESSIONS

Peter Hawkings delivers boldly cut, precision tailoring for Tom Ford FW24

WORDS: SARAH JOSEPH

Bold Moves

LIBYAN SISTERS MARIAM, ALLA, DANIA SAWEDEG ON CREATING KAMUSHKI, A FINE-JEWELLERY BRAND INSPIRED BY THEIR STRONG HERITAGE

“The word bold can have many different meanings, but to me it represents a strong, intellectual woman who doesn’t take no for an answer”

What inspired you to launch Kamushki Studio? We always wanted to do something together as sisters and starting a jewellery brand made perfect sense. We ourselves are jewellery collectors and we believe when one is buying a piece of jewellery, it’s something of value. This is why we aimed to create collections that are everlasting, something our customers could treasure and cherish. Our pieces are part of history and feature symbols that uplift the wearer. The word “Kamushki” means “precious stones” in Russian. Being born abroad, specifically in Switzerland, we had friends from many different backgrounds, and we were particularly drawn to Russian culture, which is where the name originated. Your diverse background has inspired you both to create unique designs – tell us more. We are originally from Libya but were born and raised in Switzerland. Having lived between London, Zurich, and Dubai over the years has significantly shaped our approach to design. It started with a desire to tell the story of our Libyan culture. We wanted to ensure that every piece in our collections have a story and resonates with our brand identity. Our core collection is the Wishbone (The Fish), which in our culture is known to ward off the evil eye and is a symbol of protection. Our jewellery carries a sense of mysticism, as we are deeply spiritual and linked. We wanted our customers to connect with certain archetypes from every cultural and upbringing background we’ve experienced.

Each jewellery piece symbolises something – was this the plan from the outset? DS: We began with the Wishbone, but our true desire has always been to foster a continual dialogue emphasising that each piece we create carries significant meaning and holds a special place in our hearts. We firmly believe that our creations are powerful and truly stand out.

Your wrap-around rings are very unique – what led you to creating these designs? MS: Our Wishbone wrap-around ring has been one of our first de-

“Bold means taking risks and not being afraid to be different.

signs, I love how the ring hugs your finger, it just felt like it could be part of one's identity. Creating that spiral feel, sprial are quite significant symbols. Keep an eye out for this as we plan to implement in our upcoming designs. Sourcing high-quality stones plays a key role in producing quality pieces – how important is this for the brand? We work with coloured gem stones and diamonds which are obviously ethically sourced. We work with our production here in Dubai to esure that everything is seamless. You also create bespoke pieces – what are some of the most standout pieces designed so far? MS: We created many pieces for our clients, one of them was a colorful gemstone tennis necklace and we played around with our wishbone once for a client with different diamonds. As the designer I really enjoy creating with my clients and love to see their input. We always sit and discuss ideas, the brainstorming session really gives me the drive to create more and I love to see my clients perpective on things. Tell us about your respective roles? DS: We are actually three sisters on the brand. Our younger sister joined us about a year ago We each have distinct roles. I handle the PR and Communications; Mariam oversees Design and Operation and Alla manages Marketing and Sales. While we have different roles, we collectively decide on everything, and the process has been seamless over the years. What piece of advice would you give to your younger selves? DS: When I was younger I didn’t know how to manage my stress and anxiety, dealing with obstacles that came my way was very challenging. I would just shut down. I would say the advice that I would give to my young self is to have fun with any challenge that comes my way. Try to find more postive aspects in any situation rather than focusing on the negative and be more in the present moment rather than worry about my next steps. What lies ahead for the brand? MS: Our long-term goal for Kamushki is to expand into unexplored markets. We want our storytelling designs to reach from the Far West to the Far East. DS: My sisters and I have always discussed expanding the brand’s product range and exploring other directions where we can incorporate our designs into different materials. We each have our own passions, and we want to use Kamushki as a tool to explore them. This is The Bold Issue – what does being bold mean to you? DS: In my perspective the word bold means pushing the barrier, scribbling outside lines and not following the ordinary rules. It's something strong and unique. AS: The word bold can have many different meanings, but to me it represents a strong, intellectual woman who doesn’t take no for an answer. Someone who takes everything as an opportunity. MS: Bold means taking risks and not being afraid to be different. We all need to tap into our bold side from time to time.

We all need to tap into our bold side from time to time.”

Simply Bold

Standout investment buys for FW24 that require low-key effort yet yield high-impact style

Left page: Viv’ Choc Bag in Black Dhs14,700 Roger Vivier; This page: Eva Pumps Dhs3,600 Ferragamo

This page: Yorky Loafers Dhs3,885 Tod’s; Right page: Viv’ Choc Bag in White and Black Dhs15,600 Roger Vivier

Left page: Flamenco Bag Dhs15,250 Loewe; This page: Gabrielle Mules Dhs4,435 Gianvito Rossi

A BOLD TOUCH

PHOTOGRAPHER: ALASDAIR MC LELLAN

WORDS: CAMILLE MACAWILI

Julianne Dossena of Rabanne delivers a personal collection for FW24, bringing boldness to essentials and remixed pieces to celebrate everyday nuances

BRILLIANT & BOLD

WORDS: CAMILLE MACAWILI

Bvlgari’s iconic bold heritage design makes a resplendent return with the new Tubogas collection

The latest collection revives the iconic Tubogas technique and showcases 16 exquisite creations that seamlessly blends two of Bvlgari’s design hallmarks, Tubogas and the use of yellow gold, with modern aesthetics. The versatile designs are a nod to the eclectic design of the 1970s, range from elegant, minimalist pieces to dazzling creations adorned with coloured gemstones and Bvlgari’s iconic motifs to infuse new life. Four unique bracelets showcase this diversity: from a classic 18-carat yellow gold version to a contemporary piece featuring three gold tones and one adorned with sparkling diamonds. Accompanying the bracelets are a chic chain necklace and

a sleek choker, available in plain yellow gold or embellished with edgy diamonds. The collection also incorporates the signature Parentesi design – a geometric motif inspired by Roman pavements – and set with brilliant diamonds.

A standout piece, a necklace featuring vibrant tanzanite, rubellite, and green tourmaline, embodies Bvlgari’s knack for colour and elegance, reinterpreting the Tubogas mesh for a fresh, sophisticated look. Complementing the jewellery is a new Tubogas watch that harmonises the fluidity of the bracelet with the classic charm of Bvlgari’s design heritage.

Creative Director Lucia Silvestri has drawn inspiration on the house’s storied history and puts them in a new modern light.

“The new Bvlgari Tubogas collection represents both a push into the future and a dive into our roots. The decision to turn a signature technique into a new line is emblematic of our commitment to always embrace new challenges. Over the years, we have ventured a lot with the Tubogas, which has proven to be an incredibly versatile canvas to explore new opportunities: it can be combined with other iconic designs such as Monete and Serpenti, for example. The success of these proposals led us to the decision to launch Bvlgari Tubogas, a collection where tradition merges with innovation. Moreover, the full yellow gold essence of the new creations recalls the brand’s origins and pioneering vision, paying tribute to Bvlgari’s DNA.” expresses Lucia.

Behaviour BOLD

WORDS: CAMILLE MACAWILI

Mariam Yehia, Co-founder and Creative Director at Mrs. Keepa, on finding a creative voice and taking a bold step in redefining standards in fashion design

What do the first 30 minutes of your day look like, your morning routine? I belong to the 5am club. I do my prayers as soon as I wake up, and then make my coffee and sip it while laying down on the living room couch trying to enjoy some “me” time before the kids wake up for school.

Can you tell me a bit about how you got into design? What drove you to it initially? An organic step, I would say. Growing up my mother would design all my wardrobe which allowed me at a very young age to play with patterns and fabrics – and in most cases, change the silhouettes into a more dramatic avant-garde direction. Being surrounded by a creative mother and a design atmosphere helped me embrace a sense of personal style and individualistic approach towards fashion resulting 30 years later into a fashion brand. What defines the Mrs. Keepa aesthetic, and

do you have a specific muse in mind when designing? Mrs. Keepa is an eclectic brand where the woman is imagined in different environments. Hence, my muses would change based on each specific collection development. For instance, last Ramadan, we dropped an exclusive capsule called “La Culture” where I needed to deliver modest designs with no compromises on the brand’s eclectic avant-garde DNA. Sheikha Moza bint Nasser of Qatar was at core of my mood board inspiration because of her eclectic modest vibe. The only consistent inspiration in all collections would come from myself as a benchmark, as the brand’s aesthetic and vision are all derived from my personal taste and take on fashion and art.

Your “Need Therapy” SS25 presentation at Dubai Fashion Week is a bold showcase of your artistic and creative voice. What inspired this? Before Arab Fashion Council

approached us with the VOX collaboration, I had already developed the Spring/Summer 2025 collection, “Need Therapy”, where my inspiration was beyond your usual visual mood board with specific colour palettes and inspirational silhouettes; my inspiration was more of an emotional state that I was in. This collection goes beyond fashion. It’s a narrative that speaks to the human experiences, emotions, and challenges; it embraces individuality while promoting unity. When the VOX opportunity came on board, I felt the universe was aligning with the emotional state I was in, and I was encouraged to step out of the comfort zone and give the brand a voice to start a conversation – a conversation that we all relate to one way or another. You have always been bold and fearless across different facets of your life. How has it served you personally and professionally? It helped me stay true to myself and stick to my beliefs as there was no intimidation towards any entity, ecosystem or even entourages. Professionally, it helped me stay authentic and preserve the brand’s DNA despite of any circumstances – be it the economic and commercial challenges or the demand and supply conditions that, unfortunately, influenced creatives to abide by the trends and lose the essence of their offering and sometimes the ethos of their brands. What have been the defining moments of your career? The “Need Therapy” SS25 collection launch is the most defining moment as I can proudly say I have liberated myself and the brand from the constraints and guidelines imposed on us regional designers from an ecosystem that hasn’t proven its success at the first place for us to abide by. Alternatively, what were the challenges you encountered and what bold moves did you do to overcome them? Self-investing and further capital injection during COVID was one of the main challenges we faced as a brand. Does the brand mean something different to you now than it did when you launched? It definitely does. It’s much more than looks in a lookbook, it’s a form of expression. In terms of your personal style, what do you reach out to for a bold outfit statement? I would say the depth of the layering of unexpected texture and prints. Bold accessories play a big role as well in my bold style. This is The Bold Issue – what does being bold mean to you? Being bold means: To never allow anyone determine your self worth; to live with no intimidation towards people or situations; priorities, priorities, priorities. Our people, region, culture, and most importantly, our voice matters.

Hot New Buys

An edit of the latest products for a beauty routine that delivers stand out results

WORDS: SARAH JOSEPH High

Comfort

A richly pigmented formula for a night out. 310 Echoed Note Satin Lipstick 3g Dhs280 Byredo

MUSK NUANCES

Created by blending luminous citrus notes with warm undertones. Luxe Di Rosa Eau de Parfum 100ml for Dhs1,175 Acqua Di Parma

HEALTHY-LOOKING TRESSES

Infused with good-for-hair ingredients to protects your colour from fading. Hair Gloss Dhs150 OUAI

Moisture Boosting

This shimmer-free balm instantly wakes up dull complexion. Hydra Melt –Dewy Skin Balm Dhs100 SimiHaze Beauty

DEWY GLOW

A no-mess pressed powder with sheer pigment. Cloud Set Baked Setting & Smoothing Powder Dhs170 Kosas

DELICATE NOTES

On-the-go Flush

A lightweight formula to wake up the cheeks with a satin finish. Pocket Blush Dhs88 rhode

Made to refresh your mane with head-turning fragrance. Honey Infused Hair Perfume 50ml Lavender Berry Dhs170 Gisou

A NATURAL SCULPT

This easy-to-blend contour stick delivers a natural bronzing effect. Forever Skin Contour Dhs239 Dior

Red Flag

The best red nail polishes for a bold FW24

WORDS & STYLING: AMY SESSIONS

01. Bordeaux Enamel Nail Polish Dhs53 ESSIE available at OUNASS; 02. Les Mains Nail Enamel, 15ml 5 Rouge Amazone Dhs225 Hermès; 03. Nail Polish - Ardor Dhs68 JINsoon; 04. Longwear Nail Colour - 153Pompier Dhs118 Chanel; 05. Nail Polish - Goldie Red 025 Dhs100 Gucci Beauty; 06 Rouge Louboutin Matte Nail Colour, 13ml Dhs240 Christian Louboutin Beauty; 07. Couture Nial Colour - Nuit 1947 Dhs135 Dior

Bold BROWS

The best tools for optimal arches

WORDS & STYLING: AMY SESSIONS

From top left: Charlotte Tilbury Legendary Brows - Soft Brown Dhs117 Charlotte Tilbury; Multi-Peptide Lash and Brow Serum 5ml Dhs70 The Ordinary available at Cult Beauty; Arch Brow Volumizing Fiber Gel Dhs147 Hourglass; Brow Pomade – Light Dhs58 REFY; Soft Brown Brow Lift Pencil Dhs140 Charlotte Tilbury; Brow Sculptor - 02 Taupe Dhs213 Tom Ford Beauty; Clear Hi-Def Tinted Brow Gel Dhs164 REVITALASH; Baby Blade Dhs125 Victoria Beckham Beauty

SCENTS

B o ld

EAST’S

BHAWAN HAS ELEVATED THE MIDDLE

HOW SHEIKHA HIND

FRAGRANCE LANDSCAPE THROUGH HER BRAND OJAR

WORDS: SARAH JOSEPH

What inspired you to launch OJAR? OJAR was born as a tribute to the Middle Eastern perfume rituals I grew up with, and into the rich culture and heritage of Oman – its vibrant contrasts, the warmth of its people, and its unique ingredients, architecture, materials, and colours. My desire was to share the beauty of Omani culture and the art and rituals of Middle Eastern perfumery with the world, but in a way that feels contemporary and relevant. We combine the richness of Middle Eastern perfumery with a Western approach to fragrance, creating something that is both unique and universally appealing. The entrepreneurial DNA runs strong in your family – can you expand on this? Entrepreneurship has always been a part of my life. Coming from a family that has a strong entrepreneurial spirit, I was exposed to the idea of creating and building businesses from a young age. Over the years, I have created companies across various industries, but I always knew I wanted to create something that reflected my heritage and passion. OJAR is the culmination of that journey, combining my love for fragrance with my entrepreneurial drive, allowing me to honour both my cultural background and the modern world I live in.

Fragrance is important in Middle East – what does fragrance mean to you and why do you think women in the region are so fond of it? For centuries, people in the Middle East have been immersed in a powerful and meaningful connection to fragrance through our traditions and lifestyles from a very young age. Even today, these perfumery rituals are passed down from one generation to the next. It was my mother who first nurtured my love for fragrance and the art of layering perfume ingredients when I was a child. Since then, I have become fascinated by the art of blending scents, and that passion has only grown stronger over the years.

Can you tell us more about the creative process for your latest collection? The creative process for each OJAR collection begins with a story and a vision of blending East and West. I start by selecting the finest key ingredients, then work closely with our perfumers to blend these elements in a way that transforms this vision into reality.

Frankincense and Oud both pay homage to Oman – how have you incorporated these ingredients into OJAR? Frankincense and Oud are entrenched in the culture of Oman and MiddleEastern perfumery. We have seamlessly incorporated them into our fragrance collections by honouring their traditional use while reimagining them with a modern twist. Frankincense is often associated with spiritual rituals in Oman, we have combined it with more contemporary ingredients to create something unique. Similarly, Oud which is rich and complex, has been blended with unique accords to create fragrances luxurious and wearable for a global audience. What do you love most about fragrance? What I love most is the creative process of blending and elevating key ingredients to transform them into a narrative that captures emotions, memories, and moments.

What are the hero ingredients in your perfumes? The ingredients in OJAR’s collections, including Frankincense, Rose, Honey, Musk, Oud, and Sandalwood, are our key pillars. Three of them are directly inspired by Oman: the rose from Jebel Akhdar, the honey from Rustaq, and the frankincense from the Dhofar region. All of these ingredients are staples in Middle Eastern perfumery and central to our creations. What is your best advice when it comes to layering fragrances? Fragrance layering is part of the Middle-Eastern perfume rit-

ual and OJAR philosophy. We are encouraging perfume lovers to experiment and create their own unique scent blending several fragrances and express how they feel and who they are through perfume. Fragrance is your signature that you take with you wherever you go. To layer, I encourage to start with the Absolute perfume oil as a base that delivers a first long-lasting layer on your skin. Then, you can complement it with our Eau de Parfum. Many of the scents are influenced by your travels – tell us more. Travel has always been a major source of inspiration for me. Every place I visit offers something new, whether it’s local ingredients, scents, or the rituals of the

“Being bold means having the courage to follow your own path”

people. These experiences allow me to infuse our perfumes with diverse elements while keeping our Middle Eastern roots. What piece of advice would you give to your younger self? I would advise myself be to trust the process and embrace the journey. Success doesn’t happen overnight, and there will be challenges along the way, but each obstacle is an opportunity to learn and grow. I would also remind myself to stay true to my vision and not be afraid to take risks.

This is The Bold Issue – what does being bold mean to you? Being bold means having the courage to follow your own path, staying true to your culture, values and heritage, and taking risks to achieve your vision. For me, launching OJAR was a bold step – bringing something unique to the highly competitive global fragrance market. Boldness is about daring to innovate while staying rooted in who you are.

WORDS: CAMILLE MACAWILI

BOLD REVIVAL

Matthieu Boissonnet, General Manager of Courrèges Parfums, unpacks the French fashion house’s approach to reviving the iconic fragrance that’s unabashedly bold in notes and aesthetic

What do the first 30 minutes of your day look like, your morning routine? A skincare and beauty routine are key to start any day (successfully!). I usually always spray myself with a perfume from our newest launches or some of the work-in-progress creations, but my personal favourite fragrance is Hyper Oud from the Hyper collection. The essence of the Colorama fragrance is about innovation, modernity, and sustainability. How does the perfume tell that story? When relaunching the fragrances, Nicolas Di Felice, the artistic director, was inspired to bring the historical bottle created by André Courrèges in 1970 back. He resized the bottle and placed the logo in the center to modernize it. It was also extremely crucial to have a sustainable approach for us and so the glass bottle consists of 40 per cent recycled glass. Additionally, all our fragrances are made from 85 per cent natural ingredients and our caps are made from natural materials, whilst some are made from lacquered wood. How does this fragrance revival expand the customers’ understanding of the brand? Courrèges is a global brand, but above all, a fashion house since 1961. The fragrances are complementary to Courrèges fashion. It is the final touch. This is why you can see that our bottles have been dressed like a vinyl jacket with a shiny and glossy effect, taking inspiration from the fashion collections. What was the inspiration behind the visuals of the Colorama fragrances? We wanted to display the key connection between fashion and perfume, each T-shirt featured in the campaign resembles the colour of one of the perfume bottles. The models in the campaign can be seen imitating the removal of their clothes which signifies how, even when you remove clothing you are still left with perfume on, like a second skin. Second Skin is also the name of one

of the fragrances within the Colorama collection: Seconde Peau. To you, visually, what do you see when you smell the scents and how would you define these characteristics? When you smell Courrèges fragrances, they always have a fresh start, a truly olfactory signature of the house. Then…like a surprise, you begin to smell the warm and spicy notes at the very heart of the fragrance. All our fragrances have a musky base note which gives warmness and sensuality. Each fragrance has its own story that you can picture when you spray. Personally, I always picture the Courrèges universe, a white environment resembling pureness with touches of colours. Each fragrance leads the way to the ready-to-wear collections, echoing to Nicolas Di Felice’s creations and inspirations.

Tell us more about different notes of the fragrance and how they complement the Courrèges FW24 ready-to-wear collection. In the Fall/ Winter 2024 collection, Nicolas Di Felice emphasises simplicity and sensuality. He plays with asymmetry against a touch of romantic spirit, with silhouettes that are very fluid. The show features a floor in the shape of a diaphragm, placed at the centre of the set and it rises and falls to the rhythm of the breaths and heartbeats emanating from the speakers. The Slogan fragrance truly complements this radical yet romantic aesthetics of emotion: the energy of free and moving bodies. Our creations bring together that rhythmic movement and olfactory addiction, the scent of a beating heart. Nicolas Di Felice himself said, “I wanted to celebrate being alive, vitality. To reveal that invisible and intimate space where bodies that meet and recognise each other become simply the rhythm of hearts beating in unison.”

What are the challenges you encountered in creating this perfume? We had the chance to freely create without any marketing constraints. Nicolas Di Felice is giving his inspiration and therefore we are not searching to reach any specific target group. It is truly a creation from an artistic point of view. The only challenge we faced was putting all of Nicolas Di Felice’s inspirations and creativity in a bottle.

“We at Courrèges have embraced the challenge to rejuvenate a 60-yearold fashion and fragrance brand into one of the most trendy, young, energetic brands”

What can we be changing with the way we put on a fragrance to make a bold impression? You can always layer, I mean adding two fragrances on the skin at the same time. This allows you to create a unique combo that fits your own personality. A tailor-made fragrance, “sur mesure” as we would say. My favourite way to apply fragrance is directly to the neck and the wrists, these are the sensual and very intimate pulse points. You can also change your fragrance in the evening to suit your mood and be truly bold. What’s one thing you've learned from working in the beauty industry that most people wouldn’t know? Fragrance is all about emotions and feeling. Even if it is a formula, the effect that it has on us, is not something you can measure with a machine. Wearing a fragrance links to your personal mood and your memories, so it is never possible to anticipate the effect a fragrance will have on each and everyone. This unpredictability is really what makes this industry so interesting and keeps us all passionate at Courrèges. This is The Bold Issue–what does being bold mean to you? To me, being bold is a day-to-day motto. We at Courrèges have embraced the challenge to rejuvenate a 60-year-old fashion and fragrance brand into one of the most trendy, young, energetic brands. This challenge is possible thanks to the patrimonial heritage of André Courrèges and, of course, the talented Nicolas di Felice leading this revival.

BOLD MOVES IN WELLNESS

Cosmoss reflects founder Kate Moss’ newfound effortless inner peace

WORDS: SARAH JOSEPH

Cosmoss is well-being in Kate Moss’ world. Seen through her eyes, the heart of the brand remains true to her iconic character. It’s a synergy of her vibrant, playful soul together with a newfound effortless inner peace. A place where wellness and hedonism coexist. Throughout her illustrious career Moss has maintained a deep-rooted sense of spirituality which has offered her a vital outlet for self-care and support for her busy lifestyle. In recent years, Moss has become increasingly aware of the positive impact that her spiritual beliefs and daily practices of yoga and meditation have given her. This personal journey of self-discovery and wellness helped her to find a greater sense of balance and solace and first inspired the idea for Cosmoss. During the lockdown, the enforced time to completely switch off and recuperate allowed Moss the opportunity to reconnect with herself and the world around her. Staying at her home in the Cotswolds, Moss developed new-found interests of gardening, flower-pressing, and wild-water swimming. It was this exploration of a deeper connection with nature that sparked her imagination and desire to create well-being products which celebrated this at its core.

“Cosmoss draws on my life experiences, my journey, and my transformation. Each product has been meticulously craft-

ed with well-being in mind and designed to unlock new rituals leading you to find inner balance and love. Using only the purest most potent ingredients, from the Sacred Mist to the exquisite skincare to the uplifting tea blends, every infusion draws on nature to centre and complete you. A story of reconnection from soul to surface. There is a magic to Cosmoss and I can’t wait for you all to uncover it, just as I did.”

THE HERO BUYS

Cosmoss is uncomplicated self-care created for life’s modern journeys. Environmentally conscious, sustainably sourced, and meticulously crafted with well-being in mind, each vegan and cruelty-free product, whether used individually or together, is an experience offering rejuvenation, balance, and harmony from the inside out. Alongside the creation of the products, Moss has also shared her personal Cosmoss rituals for dawn, day, and dusk to enhance the well-being power. At dawn, her daily rituals start with a cleansing Dawn Tea followed by meditation and yoga. As the day begins, the Sacred Mist, layered with her favourite essential oils, instantly recentres and uplifts. When dusk falls, each day ends with a calming Dusk Tea, drops of Golden Nectar Oil and positive affirmations to calm and unwind.

“Do not be apologetic as you need to be true to yourself”

BOLD MOVES

Mona Kattan on making bold moves in the world of perfumery through her brand

WORDS: SARAH JOSEPH

PHOTOGRAHY: VAUGHAN TREYVELLAN

Talk us through your background. As an Iraqi-American businesswoman, I’ve aimed to make a mark in the beauty and fragrance sectors. Born in Oklahoma in 1985 to Iraqi parents, I relocated to the UAE in 2003 and finished high school at Sharjah American International School. I later went on to earn a bachelor’s degree in finance from the American University of Sharjah. Although I initially pursued a career in investment banking, my path soon led me to the beauty industry. What inspired you to launch Kayali? For as long as I can remember, I’ve always been obsessed with fragrances. I always say fragrance is like a bookmark in your life, as your sense of smell is directly linked to the area of the brain related to memories and emotions. When I moved to Dubai over 20 years ago, my love for fragrance became even stronger and it has played a major role in the expression of the brand, from our iconic diamond shaped bottle design to the rituals and traditions surrounding scents and layering. I wanted everyone who wore KAYALI to feel like the diamond that they are. That’s the beauty of fragrance – it’s such a special and unique experience for each wearer.

What are the boldest scents created by Kayali? I do have a fragrance within the KAYALI family that I would say is me in a bottle and that is Sweet Diamond Pink Pepper|25. I love that it’s both soft and strong at the same time. I’ve also been obsessed with our latest addition to the Oudgasm Collection, Smoky Oud|07. It has notes of geranium, saffron, patchouli and oud that make it super intense, sexy and mysterious – I think that’s the scent that makes me feel powerful right now as it makes such a bold scent statement.

How has your understanding of fragrances evovled as you’ve continued your career in perfumery? I’m becoming more adventurous in my approach. I’ve learned a great deal, though there’s still so much more to grasp. However, my knowledge now, after five years in the industry, is far beyond what I knew when I first began. This growth is definitely evident in the perfumes I create. I’ve also become more open and willing to experiment with different notes, as you never know what kind of magic might emerge.

Which fragrance from Kayali has a personal connection to your childhood? The smell of vanilla birthday cake is one of my favorite childhood memories, which inspired our cult fave, Vanilla |28.

Layering is one of the most important techniques in the perfumery world – could you elaborate on how it works? Scent layering begins with more than just your perfumes; it starts with having well-hydrated skin to create a good foundation for layering. Begin with your shower gel, shampoo, and body cream. I recommend starting with a moisturising cream and applying your perfumes to your pulse points. Also, don’t forget to lightly spritz some on your clothes; while your skin’s scent can evolve throughout the day, fragrances will cling to your clothes and hair. You’re constantly balancing various roles – what are your tips to maintaining it all? If you start working smart and doing things more purposefully, then your impact is so much bigger than working countless hours.

What advice would you give to aspiring entreprneuers in the region? If you ever decide to start a business, really do it from a place of passion! Pick something that you would do whether you were making money or losing money – there needs to be something that’s driving you beyond just financial gains. I want you to ask yourself why you want to be an entrepreneur. Because if the answer is to ‘take it easy and relax’, trust me, it’s not going to last very long. Most people need to work super, super hard to make something out of their idea, and then to make it last! If you want the chance to succeed and grow as an entrepreneur, take your time to understand your passions and your goals, research your idea, and be very purposeful with your time. Never stop pushing yourself to keep going, even after you’ve been disappointed so many times

This is The Bold Issue – what does being bold mean to you? To live authentically and do what you are passionate about! Do not be apologetic as you need to be true to yourself. It also means being fearless of taking risks and accept making mistakes and failing. Always pick yourself up and try again and again. You don’t need to worry about people’s opinions as it’s important to love every layer of yourself.

Bold Gestures

Creative Director of Hermès Beauty, Gregoris Pyrpylis, discusses a brand-new bold gesture in the Hermes Beauty metier, Trait d’Hermès

PHOTOGRAPHY:

What do the first 30 minutes of your day look like, your morning routine? I like having my shower, having a cup of coffee while getting a bit of news, and then trying to go to the gym. It doesn’t happen every day because sometimes, if you have a late dinner, then it’s not easy. But this is, I would say the average day for me. I think that when your body is fully awakened, your spirit and your mind can really follow, and it’s just the best way to be, and that’s what works for me.

What pillars of DNA define Hermès Beauty? For me, it’s being a house of objects, being a house of colour. Colour is a whole universe – there’s more than 75,000 colour references, which is like an infinite palette. Then, of course, our personal quest for excellence in terms of ingredients, materials, everything we’re using, it’s as if you would buy a beautiful Hermès bag. We have the same approach. The approach of creating a beauty is really linked to the approach of all the other metier that have made Hermès what it is today. A house of almost 200 years old, Hermès has this capacity of reinventing every kind of metier every time. And many would say, a house of almost 200 years can be a bit classic, a bit heavy in the approach – but no, Hermès has this freedom, but also this capacity to reinvent and come always with something new that will reflect the era that we live in, but also looking always towards the future. It’s the love we have to create. Beautiful objects that last in time, the quest for the amazing and beautiful ingredients, the colour, but also the gesture. They are here to be worn by women and men who are

looking to be themselves, but better, who are looking to be elevated by makeup, and not just to be masked or camouflaged by it. So, I think this sincerity is a very strong point of Hermès. Trait d’Hermès is a celebration of colour. What is the inspiration behind this joyful and bold collection? With this collection, I went back to my memory when I was a kid, when you are given a white piece of paper, crayons, and paint to colour and paint, and you are just free to design the way you want to express yourself. I wanted to convey this liberty of expressing yourself within a collection. I wanted to add colours that will spark a bit of your feeling – these feelings that you had when you were a child and you had this almost innocent freedom of creation to create who you want to be. It’s about not having the fear of experimenting, it’s feeling that everything is possible. When you see these collections in front of you, laying on your makeup counter, it’s an invitation to play with colour again, and it’s easier with the pencils, because practically they take much less surface when you apply it compared to a shadow that can be all over the eye, for example. So, it’s a very nice introduction for people who want to experiment with colour but are a bit afraid. What aspects did you prioritise in creating this collection and were there any challenges you encountered? Yes, for sure. For every development, every collection, there are certain challenges that we face. It’s easy to create a makeup product, it’s very challenging and difficult to create an Hermès makeup product, because our standards are extremely high. I would say that the

most difficult part for me was at times, I would say, when I was developing the formula with the team, I couldn’t make my mind if I wanted a bold liner or if I wanted a light pencil that can stand only on the outer part of the eye. So, we said, why not do the same thing at once? I would say that the biggest challenge was to find the perfect balance between the waxes and the oils in the formula, so you have a longlasting effect, something creamy to blend, yet firm enough to stand as an eyeliner. I would say the second challenge would be the choice of colours. We came up to 24 which is quite rational, but still, it’s a very big palette. As you can imagine, we didn’t just come up with 24, we developed more colours. But at the end, when you look at the palette, I think that everyone can find their own, at least one colour, that you can fall in love with.

When time is crucial, which product from Trait d’Hermès should we be reaching out for to save minutes and make it look like we’ve put effort? Line and colour are the two main pillars of the collection. Creating a simple line just alongside your lashes. What I would suggest is, and you will see it also in the Le Trait d’Hermes campaign, I used two beautiful, contrasting colours to create a modern expression, then you put a bit of mascara. It’s easy because it’s eye-catching. It’s very impressive, yet discreet at the same time, and it looks like you’ve put a lot of effort and time. Trait d’Hermès prompts creativity and experimentation. What do you want people using these products to see when they look in the mirror? I want to see people who are not afraid of playing with colour. While I really do appreciate a beautiful nude makeup, with colour you can be a bit more expressive. Colour is a nice storyteller – it can say and reveal a lot about you… what message you want to pass that day, or how you feel, how you see the world, or how you want to be seen by the world. If you play a bit with colour, it will cheer you up and I think that’s something that we need these days. Makeup is all about celebrating, elevating and revealing your unique side, and being proud of that. It’s not about creating a makeup look that everybody’s going to wear, not just wanting to copy something that you just saw on social media.

Do you have a standout beauty icon in mind when you created Trait d’Hermès? Personally, when I work as a makeup artist on my own, I have references of women who have made their mark in cinema or fashion. Hermès doesn’t have spokespersons. It’s because Hermès does not believe in one type of beauty. But to me, the Hermès woman who inspired this collection is someone sincere and is proud of who she is and who she wants to be fairly. I get inspired when I meet women who are so fearless, and they just don’t put themselves into boxes. They live their lives –they’re expressive in fashion and makeup in a very unapologetic way and have a free spirit.

How do you and Pierre Hardy, creator of objects for Hermès Beauty collaborate effectively? So, when I work with my team and we develop a whole collection, and everything is in place and we have done the edit of the formula, the texture, when we know where we want to go, we will present the project to Pierre here in our office. I see Pierre every, I would say, 15 days to keep up with all the projects. We present the collection to Pierre, and what is very interesting is that immediately, either he has a piece of paper and his pencils or his iPad, he will, in front of our eyes, come up with an idea. Most of the time this is the idea that we will keep for the development of the collection. This is the time when we have the exchange and brief him about the inspiration of the collection. Pierre knows the house so well and so, he knows by heart what an Hermès object is and how important it is. He has this beautiful and creative way of understanding immediately what I want to pass on as a message with the collection. It’s very interesting that every time he gets to reinvent and create an object as it’s just it calls you to collect it.

What beauty trends look strong for FW24? I’m not someone who believes in beauty trends. Back in the days when I started doing makeup, these trends were mainly from the runway shows, and that would be it for the next six months to come. Today, the trends are more ephemeral – the longevity is much shorter. I can definitely say that there is a big trend when it comes to blush today. Personally, I think it’s one of the most beautiful makeup products to work with. A beautiful blush will just elevate your complexion in a beautiful way. This season, we will see a lot of naturally derived colours on the lips, meaning it can be a beautiful beige that recalls clay or more transparent, sunny beige, or like a bitten-lip beige, a reddish beige. I think that it’s all about playing with different textures on the lips and when it comes to the eyes, we saw a lot in the shows, a lot of colourful mascaras or colour combinations that are strong and bold. Which beauty products are seen as favourites in the region? I would say that eyeliner, mascara, highlighter and lip products are the ones that are really appreciated in the Middle East. I think in the region, it’s all about assuming femininity and how you can get really beautiful. Colour is not as big as it’s in Europe, for the moment, but I think that women in the Middle East are very loyal to the products they like, and they buy. So, if they like the eyeliner or the mascara, they will stick to it for a long, long time. I like the fact that they assume what they like, they assume their femininity, and they are not afraid to show it and to express it through their makeup – and I find this inspiring, because it’s a very unique approach.

This is The Bold Issue – when have you had to be bold in trusting your gut and how did it pay off? I would say, when I decided to become a makeup artist. It was a very bold moment, because my plan was to become an English teacher. So, I was studying in the University of Athens in Greece where I grew up, and when I discovered makeup, it was just a big revelation for me. It was a whole new universe opening its doors in front of me. And I think that was the boldest move I’ve ever done, just putting aside what I wanted to do for so many years, and then just following my passion. It’s something I discovered and fell in love with. My second bold move was when I decided to move from Athens to Paris. In Athens, I had my career – I was working with many local celebrities and fashion magazines. Then when I had the opportunity to move to Paris and follow my dreams – my bigger dreams – it was really a big moment for me. Imagine that I was not speaking any French back then. I was 25 or 26 when I made the move and it’s something that I will never regret.

“At my

maison,

I have the freedom to revisit my own

legacy.

With

the new APOM,

I

took the best of both: the feminine version’s sunny sensuality and the masculine version’s elegant addictiveness”

WORDS: AMY SESSIONS

Creative Freedom

Francis Kurkdjian breathes new life into an emblematic fragrance dating back to the maison’s founding in 2009 with the newly lauched APOM

Francis Kurkdjian has always striven to share his craft through authentic, truthful demonstrations. Today, he wants us to understand and experience the slow evolution of his creative process; the intricate complexities that often precede the completion of a fragrance. Just as some painters, sculptors, and writers exercise pentimento – the process of altering an existing work of art – Francis Kurkdjian has revisited his own formulation process, audaciously synthesizing two creative works into one. An ambery, flowery, fougère fragrance,

APOM reveals an immediately familiar signature on the skin. It is more than the heir of its predecessors. Through its notes, APOM asserts a lineage with modern perfumery’s major classics. But through its architecture, the scent is resolutely anchored to modern times. Luminous top notes, underpinned by neroli’s crystalline radiance, give way to sweet floral core notes. A skillful balance of aromatic, bursting lavender and addictively generous orange blossom is wrapped in vanilla’s warm and delicate sillage. This trail, enhanced by sunny ylang-ylang accents, is prolonged in the comfort of white musks.

THINKING BIG

WORDS: SARAH JOSEPH

How Barkha Shewakramani celebrates being a woman through her bold moves in the beauty industry as an entrepreneur

What inspired you to launch Barkha Beauty? A perfect nude lipstick led me to attend a beauty trade show in Dubai in 2019 and that’s how Barkha Beauty was born.

You’ve made bold oves in business, how do you continue to take these bold steps? Deciding the name of the brand was particularly challenging for me. I wanted to name it Barkha Beauty and my husband reminded me about not being a content creator, a celebrity or a makeup artist so why would anyone by a lipstick named after me? He had a valid point; however, I truly stepped outside my comfort zone and took that bold step as I wanted a brand that truly represented me. Self-confidence and undying fate in your vision is what will help you sustain in life. How did you refine DNA of Barkha Beauty and has it evolved since the outset? This year in particular is a big milestone for my brand as it has been relaunched as a vegan, cruelty free, age and genderneutral brand. Today’s customers are very aware of products and their quality. The DNA of my brand has always been its authenticity. You balance perosnal and business life. How do you navigate this? There is no recipe for a perfect work–home balance life. What has always worked for me

is to prioritise every role carefully. For instance, I am contemplating attending Fashion week this year as my son has GSCE and he needs me. The mother in me was needed more than the director of Barkha Beauty. Time is the most important currency, so use it wisely. I am a fierce Leo woman who has always been true to her inherent nature, my beliefs have kept me afloat all these years. I suffer from Lupus and do everything that my doctor said I couldn’t do. Mind over matter has always been my mantra. What piece of advice would you give to your youngerself? One piece of advice I will surely give my younger self would be to thoroughly enjoy my college days and live to the fullest – before you are faced with responsibility and real-life challenges. What is next in the pipeline for the brand? I just signed an exclusive deal with Nysaa of Apparel Group for the GCC region and I am excited to see Barkha Beauty in their Dubai Hills Mall store soon. Our brand range is also expanding into skin care which will be launched next year in the Middle East, India and the UK. This is The Bold Issue – what does being bold mean to you? Being bold to me is using your voice, listening to your heart and being strong enough to live life your way.

The Beauty Shelf

Entrepreneur, DJ and tastemaker Sarah Hardan shares her top beauty picks

COMPILED BY: JOELLE ALBEAINO

Rosewater & Glycerin

Hydrating Facial Mist 237ml for Dhs59 Heritage Store

I love rose water period. It has the best natural antioxidant and anti-inflammatory benefits. I use it in everything in life, in my drinking water, in my diffuser, and mostly as a facial toner as it maintains the skin’s natural PH balance while helping with tightening and cleansing.

Rosemary Mint Scalp and Hair Strengthening Oil 59ml for Dhs42 Mielle Organics

I started using this recently and I am finding a huge difference in my hair strength and much less hair fall. I love using natural products on my hair, and Rosemary is a known supplement for stimulating hair growth and improving circulation in the scalp.

Lip + Cheek Blush

Dhs100 for Milk Makeup

I love this product so much it is always in my bag, whether I want a quick fix of sun-kissed cheeks, a small tint on my lips, or some on-the-go natural eyeshadow in the car before a meeting, this tiny magic wand is always helpful.

Ebène Fumé 30ml for Dhs665

Tom Ford, Vanilla (Censored) 30ml for Dhs885 Tom Ford

Perfume to me is all about the way the scent of the perfume blends with the scent of your skin. I have always been a fan of mixing notes. I am currently in love with the opulence of the Ébène Fumé which mainly has the woody notes of Palo Santo that I personally adore, blending perfectly with the Vanilla tincture and Sandalwood notes of the Vanilla (CENSORED) –Which at the end gives me this whole mystic magical feeling, and that is what my whole mood is currently about.

Auto Correct 15ml for Dhs255 Sunday Riley

I've been using this under-eye cream for two years. I feel it gives me an instant depuffed under-eyes look and moisturizes my eyes for the full day

This foundation delivers a super smooth texture while keeping my skin looking natural, my pores showing, and my wrinkles visible when I smile. I am not a fan of a cake face appearance, hence I don’t usually use foundation. But for a night out or any sort of occasion, this one is currently my go-to. A plus is that it has Hyaluronic Acid and Black Rose Oil which help boost and maintain hydration all along.

Moon Oil 50ml for Dhs227 Tutti

This womb oil is an all-natural oil used to alleviate pain associated with PMS, Menstrual Cramps, Period pain and symptoms alike. It is made of all-natural elements used to enhance and restore the

minerals our body craves the most during our monthly cycle. I can’t live without it.

The Rich Cream 100ml for Dhs2,083 Augustinus Bader

This is one of my favourite moisturizers, I love how hydrating it is and how plumped it makes my skin feel and look. The TFC8 boosts cellular energy and renewal while actually helping with the ageing process.

Dior Addict Lip Maximizer

Dhs180 Dior

Whenever I want plump glossy natural tinted lips, I use the Dior Addict Lip Maximizer. The texture is not sticky, the colour blends perfectly with the natural colour of my lips and it gives a small tingle that plumps the lips naturally.

Eternité de Beauté Foundation SPF15 Dhs265 Gucci Beauty

Choose from our extensive range of authentic Thesiger photographs.

PERFECT DECORATIONS

FOR HOTELS, OFFICES AND HOMES.

Framed or unframed prints available exclusively from The Arabian Gallery

WORDS: SARAH JOSEPH

AM TO PM BEAUTY

Co-founder of gabi Dubai, Sheyma AlHammadi, shares her morning to evening beauty routine

Talk us through your morning routine. My morning routine is quite simple but effective. I start by washing my face with a cleanser, then follow up with a toner, moisturiser, and of course, I never skip sunblock to protect my skin throughout the day. All the products I use are from my favorite brand, Treat. And how about your evening routine? My nighttime routine is a bit more intensive than my morning one. I start by washing

my face with the Rhode Skin cleanser, followed by their Glazing Milk. Then, I apply the Glazing Fluid, and I finish with their moisturiser. The texture of the moisturizer is perfect for using a gua sha to massage my face and neck, which really helps to relax and de-stress before bed. What are your go-to skincare products? My go-to skincare products are definitely Treat by Yara Al Namlah and the “Rhode Skin” kit

by Hailey Bieber. These are my absolute favourites for keeping my skin feeling its best. Are you a fan of masks? Yes, I love face masks. I actually make mine at home using natural ingredients. I always set aside one day a week just for my face mask routine. How would you describe your relationship with makeup? I love makeup. I love how it enhances our natural beauty. For me, it’s all about focusing on the skin to achieve that

Clockwise from top left: Glazing Milk Dhs110 rhode; Myrrh & Tonka – Cologne Intense 50ml for Dhs515 Jo Malone London; Glow to Go Toner Dhs111 Treat; Peptide Glazing Fluid Dhs110 rhode; the kure bond repair shampoo for damaged hair Dhs103 amika; Honey Infused Hydrating Hair Oil 20ml for Dhs104 Gisou

healthy, glowing look by using the right products that work well with my skin. What can always be found in your makeup bag? One thing that’s always in my makeup bag is tinted lip balm. It’s a must-have for me. Let’s talk fragrance. What are you loving at the moment? I have a favourite perfume that I wear every day, but right now, I’m loving “Fleur de Peony” from Aerin Beauty. It’s such a lovely scent.

How do you choose your evening fragrance? I choose my evening fragrance based on what feels right for the occasion, but my all-time favourite is Myrrh & Tonka by Jo Malone. Talk us through your hair routine. My hair routine starts with using a moisturizing shampoo and conditioner. Right now, I’m loving Amika The Kure. After washing, I apply the Gisou Hair Oil to the ends of my hair.

It leaves my hair feeling incredibly moisturized, shiny, and smelling great. What is the most unusual item in your makeup bag? The most unusual item in my makeup bag is probably the Kosas Plump and Juicy Vegan Collagen Spray On Serum. It’s not your typical makeup bag staple, but it’s great for refreshing my makeup and keeping my skin dewy and vibrant throughout the day.

H.E. Sheikha Intisar AlSabah empowers Arab women in the region through her story

WORDS: SARAH JOSEPH

Can you talk us through your background? I am a philanthropist, entrepreneur, author, film producer, and columnist. While I fully embrace all of these roles, I am also the proud mother of four incredible daughters. Above all, I am a woman passionately dedicated to driving meaningful change through the transformative impact of self-empowerment. My unique approach to fostering lasting peace combines philanthropy, cutting-edge psychological interventions, and social entrepreneurship. I founded my humanitarian organisation, Intisar Foundation, to support the psychological recovery of Arab women traumatised by the atrocities of war through an innovative drama therapy programme. My non-profit organisations, Alnowair and Bareec, leverage positive psychology and theatre techniques to complement formal education systems and drive meaningful organisational change. My social enterprises, Intisars and Ebbarra, focused on jewellery and poetry respectively, guide women on a journey of self-love and empowerment. Together, these initiatives embody my commitment to inspiring others to embrace self-empowerment and create positive change in the world. It is a bold approach and something different to use drama therapy as a tool to help Arab women – can you tell us more about this initiative? Having personally endured the profound psychological trauma of war during the invasion of my beloved homeland Kuwait, I became even more determined to transform the lives of those devastated by violence and conflict. This journey led me to establish Intisar Foundation, a humanitarian organisation dedicated to supporting women affected by the trauma of war. Through our pioneering drama therapy programme, we not only facilitate the psychological recovery of these remarkable women but also empower them to become agents of peace within their communities and, ultimately, their countries. You founded Alnowair, the first GCC non-profit committed to uplifting and retaining a positive attitude in Kuwait. Could you elaborate on this? The inspiration behind founding Alnowair stemmed from scientific research and my personal journey, both of which validated the profound impact that a positive attitude can have on our overall well-being and happiness. Alnowair, recognised by the United Nations Development Program, integrates principles of positive psychology and theatre techniques to create a supportive and engaging environment that fosters social and emotional well-being. How do you manage to maintain efficiency across all the roles you have? At the heart of everything I do is a deep passion for self-empowerment. Whether I am launching an initiative for Alnowair, advocating for Intisar Foundation, or developing a business strategy for Intisars & Ebbarra, my mission remains clear: to inspire others to embrace self-empowerment. This motivation fuels my dedication to every project I undertake. I am also incredibly fortunate to be surrounded by a talented network of people whose diverse expertise enriches my own insights. Equally important to me is my commitment to self-care and maintaining

a healthy work-life balance. I firmly believe that leading a wellrounded life enhances my creativity and productivity, enabling me to give my best in everything I do.

There is a growing sense of empowerment in the region – Kuwait in particular has always been a region leading the charge in this way, what has contributed to this? The growing sense of empowerment among Kuwaiti women can be attributed to several key factors. Improved access to quality education has allowed women to explore new paths and pursue ambitious goals with confidence. As more women join the workforce and establish thriving businesses, they gain greater financial independence and security. Additionally, more and more successful Arab women across various fields are serving as powerful role models, inspiring young women to seize new opportunities and reach for their dreams.

With stress on the rise – what are your top tips to ease your mind?

I discovered that developing a daily meditation practice is a powerful tool for managing stress and enhancing overall wellbeing. Meditating first thing in the morning allows you to start your day feeling grounded and focused. In addition to the morning meditation, being mindful of your breathing throughout the day can be incredibly beneficial. When you feel stressed or anxious, pause for a moment and take slow deep breaths. This simple act can quickly calm your nervous system and help you regain a sense of serenity. Finally, incorporating movement into your daily routine can also be an effective stress-management strategy. Just dance while getting ready to engage both your body and mind, setting a positive tone for the day.

“Bold is knowing that when I show my vulnerability I am at my strongest and my most inspirational”

The approach towards therapy has completely changed in the Arab world – how is it an effective means to combat stress?

Therapy equips you with practical tools to navigate life’s challenges more effectively. It can help you reframe your thinking patterns, discover new approaches to problem-solving, and gain deeper insight into yourself. Through therapy you can identify your stress triggers and learn to process your emotions in healthier ways. This approach not only reduces the buildup of stress over time but also fosters resilience, allowing you to face future challenges with greater confidence. Tell us about the books you’ve written and how did you want to positively impact everyone? As a proud Kuwaiti citizen, I am deeply passionate about celebrating our rich heritage, vibrant culture, and the remarkable people who make our country unique. This inspired me to publish “Kuwait in 400 Years”, the first book of its kind to document the history of Kuwait through more than 1,300 photographs, while my art book “The Alchemy of Wisdom” paid tribute to 48 inspirational Kuwaitis. My unwavering dedication to women’s empowerment and my desire to amplify their voices further motivated me to publish the “Circle of Love” which featured personal stories that highlight the resilience of 87 amazing women from Kuwait, the MENA region, and around the world. What piece of advice would you give to your younger self? Always remember that you are deeply loved, even on those days when you may not feel it. We all experience moments of self-doubt or feelings of inadequacy, but it’s important to meet those thoughts with kindness and compassion. Embrace a joyful mindset; after all, life is too short to take it too seriously.

This is The Bold Issue – what does being bold mean to you? Bold is being myself totally. Bold is accepting that I am just sublime as I am. Bold is knowing that when I show my vulnerability I am at my strongest and my most inspirational.

WORDS: AMY SESSIONS

PHOTOGRAPHER: KERTIN VASSER

Sculptural

Romani Home delivers bold creations for the comfort of home

INSIDER INSIGHT

Joana Jamil, the Strategic Partner Manager, Global Partnerships at Meta, offers a unique perspective on the dynamic social media landscape of Instagram

WORDS: RUMAN BAIG

Met Gala and Paris Fashion Week. For example, we had creators from the region fly to New York to represent us at the IG Met Watch Party.

What bold strategies do you think Instagram has recently implemented for better user experience? Instagram has introduced several new features within Reels to provide a more bespoke experience for creators while creating content such as remixes and templates, which allow creators to easily create engaging and visually appealing content using pre-designed templates. These templates can be customised with text, images, and other creative elements, making it easier for creators to produce high-quality content on the go as well as be inspired by trending content in their niche. We also introduced our latest messaging tool, Instagram broadcast channel, which allows creators to create a more personal experience and engage directly with their community utilising multiple formats within their channels such as voice notes, pictures, videos and text.

How do you see AI, AR, VR technology impacting the future of fashion shopping? At Meta, we see AI is a catalyst or accelerator for things we’re trying to do – whether it’s unleashing more creativity or working more efficiently. It’s not an end product in and of itself. When it comes to AR/VR technology, these tools are poised to revolutionise fashion shopping by making the experience more immersive and interactive. Imagine trying on clothes virtually using AR or walking through a virtual store using VR – these technologies can bridge the gap between physical and online shopping. In addition to AR/VR, AI plays a significant role in making fashion shopping more personalised. On Instagram, for instance, we’ve integrated AI-driven content recommendations that help fashion brands connect with their audience more effectively. AI analyses user preferences and suggests fashionrelated posts, stories, and reels tailored to users’ styles. Some AI-powered features that fashion brands can leverage on the platform include content recommendation, image and video recognition, generative AI tools, ad targeting and AI-powered captions and hashtags. With these tools, both AR/VR and AI will continue to shape the future of fashion shopping, offering brands and consumers more interactive, personalised, and efficient experiences.

How do you envision Instagram’s role in shaping the future of fashion in the Middle East? Instagram has already proven itself to be a transformative platform for the fashion industry, and its role in the Middle East will only continue to grow. The region is home to dynamic creators, designers, and influencers who use Instagram to express themselves, break barriers, and connect with global audiences. Instagram serves as a critical enabler and connector within the fashion industry in the region, empowering creators to not only showcase their work but also reach new markets and collaborate with brands through tools like Reels, Stories, and Shopping. But we don’t just enable onplatform; we actively connect the industry off-platform through initiatives like the industry roundtable dinner we hosted during Dubai Fashion Week and our participation in events such as the IG x Elie Saab collaboration, where we connected a global brand with regional creators. We also prioritise nurturing talents by providing creators with workshops and educational sessions that focus on how to best utilise our tools and features, ensuring they maximise the full potential of the platform. How can the platform be leveraged for authentic growth? Instagram empowers emerging talents by giving them direct access to a global audience through Reels, Stories, and Instagram Broadcast channels. We also host a series of workshops, roundtables, and 1:1 meeting with creators and creatives in various industries to hear from them and understand their needs and challenges throughout the year. We’re also constantly working on finding opportunities to bridge regional fashion creators with global moments in fashion, such as the

How can Instagram’s advertising platform be used more efficiently? Instagram’s advertising platform offers various targeting options to reach specific fashion demographics and preferences in the region. A number of vital ways include demographic targeting (age, gender, location, language), interest targeting (fashion, beauty, lifestyle), behavioural targeting (purchasing fashion items online, engaging with fashion content), lookalike audiences (based on existing customers or website visitors), location targeting, and many more options which allow fashion brands to create a targeted campaign that increases their engagement and conversion. Will the recent change in algorithm impact organic growth? The algorithm now prioritises content from accounts that users interact with most, which means that accounts may need to adapt their content strategy to increase engagement and reach. This could include creating more interactive content, using relatable topics and hashtags, and posting at optimal times. Additionally, accounts may need to focus on building a loyal community of followers who will consistently engage with their content.

How can Meta effectively adapt Instagram’s strategies to capitalise on the growing popularity of Reels? Reels has a world of opportunities. In fact, it is our fastest growing feature on the platform! There are multiple ways to capitalise on the growing popularity of reels – to name a few best practices: Focus on creating original, engaging, and entertaining content; collaborate with other

creators or users on the platform; utilise Instagram’s features (polls, quizzes, questions) for further engagement with your communities; post consistently – have a schedule that best suits you and your community. Monitor analytics to track learnings – fluctuations in reach are common, but if you’re using a Business or Creator Account, you can check your Instagram Insights to monitor trends and content performance. Watch out for patterns and keep tabs on which pieces of content are getting more reach to help inform your content strategy. Within Insights, you can break down Accounts Reached by followers and non-followers so you can see how much of your reach is coming from people who don’t already follow you – and track that over time by changing the time frame selected. Experiment with different formats until you find your perfect fit. Get inspired! Make sure to keep an eye on rising trends and music through browsing other Reels and checking @ Creators weekly Reels of roundup. Are the ‘save’ and ‘share’ features more pivotal for your content’s reach?

Yes, the ‘save’ and ‘share’ features are important for a user's content’s reach on Instagram. When users save or share your content, it increases its visibility and can lead to more engagement and followers. What bold approach do you think can help brands or individuals to stand out on Instagram? Be original. Focus on creating unique, high-quality content that tells a story and showcases your brand’s personality. This can include using creative visuals, experimenting with different formats, and leveraging user-generated content. Additionally, engaging with your audience through comments and DMs can help build a loyal community and increase brand awareness.

This is The Bold Issue, what does being bold mean to you? For me, the formula is simple: being bold means taking risks and stepping outside of your comfort zone to achieve something remarkable. It means being fearless, confident, and unapologetic in your approach, even if it means going against the grain. Being bold is about embracing uncertainty and pushing boundaries to create something truly innovative and impactful.

“Being bold is about embracing uncertainty and pushing boundaries to create something truly innovative and impactful”

THE NOMINEES

This year sees the return of the Emirates Woman, Woman of the Year Awards. The event shines a light on the women whose outstanding achievements in their respective fields align with the values we hold dear: integrity, authenticity, excellence, and grit.

Nominees have been shortlisted from the previous 11 issues of Emirates Woman and the winners will be decided by a combination of public votes and judges within the industry. Awards will be given for the previous 12 months and an additional award will be given for Emirates Woman –Woman of the Year Awards.

We are so proud to be in the company of such incredible, fearless and inspiring women. Thank you for being part of the Emirates Woman family.

NOVEMBER 2023

THE REFINEMENT ISSUE

DECEMBER 2023

THE WINTER ESCAPE ISSUE

VALÉRIE MESSIKA Founder, Messika

DIMA AYAD Founder, Dima Ayad

ERIKA DOYLE Founder, Drink Dry

RASIDA LAKOBA Founder, Rasario

ALIA ZAKI Founder, L’alingi

NADINE MERABI Founder, Nadine Merabi

ELIZABETH VON DER GOLTZ Founding Board Member, RAISEFashion

ILKYAZ ÖZEL Founder, New Arrivals

JANUARY 2024

THE ALIGNMENT ISSUE

FEBRUARY 2024 THE TECH ISSUE

MARCH 2024 THE AUTHENTICITY ISSUE

ARAM KABBANI Chief of Fashion and Retail, MWAZ

FAJER FAHAD Founder, Beauline Beauty

REBECCA TRESTON Laser Skincare Expert, Hortman Clinics

CHRISTIANA MAXION Founder, MAXION

TAMARA RALPH Founder, Tamara Ralph

SHEIKHA MOZAH BINT

MARWAN AL MAKTOUM First Emirati Helicopter Pilot

AMNA MOHAMMAD KARMOSTAJI Founder, Elna Line

AL REEM AL TENAIJI Founder, Kintsugi Space

HELENA HIJAZI Founder, FitnGlam

SARAH LINDSAY Founder, Roar Fitness

PATRIZIA BORTOLIN Project Leader, Kintsugi Space

MARISA PEER Founder, RTT

APRIL

2024

THE ABUNDANCE ISSUE

MAY 2024 THE CREATIVITY ISSUE

JUNE 2024 THE BODY ISSUE

SHAHD ALSHEHAIL Founder, Abadia

DUHA ALRAMADHAN Founder, Aubade ROSANNA + CHRISTIE WOLLENBERG Co-Founders, Otiumberg

AISHA BINHENDI Founder, TOi Fine Jewelry

HAYA JARRAR Founder, Romani + Romani Home

SARAH ALHASHIMI Film Director

YASMIN AL MULLA Artist and Designer, YNM DUBAI

JENNA MEEK Co-Founder, REFY

AMENI ESSEIBI Model

HADIL AL-KHATIB Founder, The Broth Lab

DINA ELSHURAFA Founder, Reform Athletica

JESSICA SEPEL Founder, JSHealth

JULY/AUGUST 2024 THE SUMMER ESCAPE ISSUE

Co-Founder,

SEPTEMBER 2024 THE VISIONARY ISSUE

KHADIJA AL BASTAKI Senior Vice President, Dubai Design District (d3)

and President, Etoile Group

OCTOBER 2024 THE BOLD ISSUE

AMINA TAHER Vice President of Brand, Marketing, and Sponsorships at Etihad Group (previous) and Founder of AT The Agency

NADINE KANSO Founder, Bil Arabi

INGIE CHALHOUB Founder

SHEIKHA AL MHEIRI Entrepreneur and Founder, MAD Hospitality

MONA KATTAN Founder, Kayali

MARIAM YEHIA Founder, Mrs. Keepa

ANITA PATRICKSON Founder, AMANU

MICHELE BARCLAY Founder, BROWZ NAT MORCOS

goshá + SKOONI Arts Foundation & Residence

COURTNEY BLACK Founder, Courtney Black Fitness

WORDS: RUMAN BAIG

VIP

Voyage

Elevate every journey with Blacklane Chauffeur Service

In a world where time is precious and convenience is king, Blacklane Chauffeur Service stands out as the premiere choice for discerning travellers. With a global presence spanning over 50 countries, Blacklane has redefined the standards of luxury transportation.

UNMATCHED LUXURY

Indulge in the epitome of comfort and sophistication with their fleet of all-electric Mercedes-Benz EQS vehicles. From the moment you step inside, you’ll be enveloped in a world of refined elegance.

DEDICATED CHAUFFEURS

The highly trained male and female chauffeurs are more than just drivers; they are your personal travel companions. With a commitment to exceptional service, they’ll ensure your journey is as seamless as possible.

TAILORED SOLUTIONS

Whether you’re travelling for business or pleasure, Blacklane offers a range of services to meet your needs. From airport transfers and hourly bookings to inter-emirate travel, they’ve got you covered.

ECO-FRIENDLY TRAVEL

The all-electric fleet not only provides a luxurious ride but also contributes to a greener planet.

EASY ACCESSIBILITY

Blacklane’s luxe services are easily accessible through the mobile app and the website, offering a seamless and convenient experience for the user.

Whether you’re exploring Dubai or travelling the world, Blacklane Chauffeur Service is your trusted companion. Book your ride today and experience the difference.

Culinary Escape

DISCOVER A WORLD OF CULINARY DELIGHTS AT THE SOFITEL AL HAMRA BEACH RESORT

The stunning Sofitel Al Hamra Beach Resort in Ras Al Khaimah is about to tantalise your tastebuds with the exciting arrival of two brand-new restaurants. This five-star haven of luxury is renowned for its exquisite blend of French elegance and Arabian charm, and their new culinary offerings promise to further elevate your dining experience.

Réunion: A Taste of the French Riviera

(Opening October 1)

Yearning for a taste of the South of France? Look no further than Réunion, opening its doors on October 1. This charming bras-

serie invites you on a delightful culinary journey, offering a sophisticated yet casual atmosphere. Savour delectable French fare for lunch and dinner, featuring an enticing selection of classic bistro dishes, paired with elegant cocktails. Réunion caters to all occasions.

Waka: A Polynesian Paradise

(Opening November 1)

Calling all island adventurers, step into a vibrant world of bold flavours and dazzling entertainment at Waka, opening on November 1. This Polynesian-inspired restaurant transports you to a tropical paradise right on the shores of the Arabian Gulf. Indulge in flame-grilled seafood, slow-roasted meats,

and exotic Tiki-inspired cocktails as the sun sets over the sapphire waters. Experience the dazzling performances of fire dancers twirling to captivating beats. Sway the night away under the stars on the beach terrace, where live bands and DJs create an unforgettable ambiance.

Escape the ordinary at Sofitel Al Hamra Beach Resort

With the arrival of Réunion and Waka, Sofitel Al Hamra Beach Resort offers an unparalleled culinary journey. From the classic elegance of the French Riviera to the vibrant energy of Polynesia, these new restaurants promise to entice your tastebuds and create lasting memories.

WORDS:RUMAN BAIG

WORDS:CAMILLE MACAWILI

Austin is the base and muse to

Austin Proper Hotel and Residences –a sensational space with bold interiors, mid-century vibes and global influences

THE STAY

Austin Proper Hotel and Residences' guest rooms and suites have been meticulously detailed by world-renowned designer Kelly Wearstler, whose distinctly bold vision and eclectic takes from global influences filled the spaces within the property to create a sense of elevated residential hotel living. The space is accented with bold interiors that are deeply influenced by local craft and artisans, featuring Arts & Crafts-inspired

wall coverings, distressed hardwoods, and barefoot-friendly area rugs. Well-considered appointments include signature Proper beds, Aesop bath amenities, Kelly Wearstler x Parachute Home robes, and state-of-theart connectivity.

THE DINING

Dining options cater to every mood, from café grab-and-go to garden cocktails overlooking Shoal Creek, poolside suppers, or a full spread at The Peacock, its signature restaurant. Leading Austin Proper Hotel’s array of creative dining is McGuire Moorman Lambert, a James Beard Award Nominee hospitality team behind Austin’s modern food, drink, and fashion empire. At the landmark eatery, The Peacock, guests can enjoy an array of light bites such as spreads and sunny mezze. On the rooftop pool deck at La Piscina, a destination restaurant offers an elevated alternative to Tex-Mex with family-style platters piled high with wood-grilled light fare. At The Quill Room, sip classic beverages and spin a record at the living room lounge; or indulge in the elegance of Goldie’s Sunken Bar, our intimate 30-seat lounge for the ultimate nightcap.

THE WELLNESS

Whether you’re looking forward to a refreshing dip by the sparkling pool on the 5th floor,

or recovering at the Verbena Spa, Austin Proper Hotel and Residences is designed and well equipped for guests who wish to linger on the property. For prime leisure, set up camp and lounge on the sun-deck cabanas and plush chaises that offer stunning sunset views of the city, or if ultimate relaxation is your goal, enjoy world-class wellness amenities at the in-house spa that offers fullservice pampering, from cold plunge to dry sauna to recover from jet lag.

WORDS: SARAH JOSEPH

MAKING THEIR MARK

The ultimate guide to Dubai’s fine-dining restaurants boasting uniquely bold interiors

JAMAVAR

Jamavar provides the perfect Indian dining destination to Dubai’s burgeoning culinary stage. Set against a palatial backdrop inspired by the Viceroy’s home in New Delhi, Jamavar Dubai features a glamourous dining room, a boutique cocktail bar, and a residential outdoor terrace. It combines world-class hospitality and heritage with striking interiors and a covetable location.

GO FOR THE BOLD: The opulent marketry paneling.

THE MAINE LAND BRASSERIE

Designed with a jaw-dropping neo-speakeasy aesthetic, every accidentally-on-purpose detail, from the soaring double-height ceilings, well-worn floor tiles, bentwood rattan chairs, cathedralesque windows, crystal chandeliers and a charcoal grill that dominates the room, makes you feel as though The MAINE Land Brasserie has been in business.

GO FOR THE BOLD: The oversized chandeliers.

KIARA

Hidden above Caviar Kaspia, lies the opulent Kiara. The cocktail bar is known for its intricate chandeliers, dim setting and lit candelabras . The elegant space features low-lying velour stools and glass-top tables that add to the allure and allusive feel of the intimate venue. Located in the heart of DIFC.

GO FOR THE BOLD: Decadent, private members vibe.

THE GUILD

Inspired by the streets of Soho, this is one of DIFC’s most-anticipated spots with its botanical-decorated interiors. With a retro allure, the space has three key spots including The Nurseries which has a cosy feel featuring hundreds of plants and a Champagne room with a chic-daytime pastry boutique for coffee aficionados and a sunken lounge known as the

Previous page: Jamavar; This page (from top): The Guild; Amelia Restaurant & Lounge; Right page: The MAINE Land Brasserie

Potting Shed. For a grand dining experience, The Salon allows guests to observe seasoned chefs close-up as they weave their masterful skills. Finally, the hidden gem of the space features The Aviary, which has the grand piano, glistening chandeliers and a dedicated lounge to lay back and unwind. Located in ICD Brookfield, this venue is definitely a must-visit.

GO FOR THE BOLD: Luxe bistro vibe.

XU RESTAURANT

This intimate diner whisks guests to the cool subcultures of China’s big cities. The chic meets seedy, neon-style interiors make you feel like you’ve entered another world, while the menu features a range of Cantonese specialties, executed with precision by Chef Min Wei Lai. The Cantonese restaurant and bar XU is now open and is located in Kempinski Hotel Mall of the Emirates.

GO FOR THE BOLD: A feel of the East.

AMELIA RESTAURANT & LOUNGE

Located in Downtown Dubai’s iconic Address Sky View, Amelia Dubai offers an ambiance where retro-futuristic steampunk meets sophistication. With its feminine touches and elements of aviation and machinery, the inspiration behind the steampunk-retro design concept for Amelia is deeply rooted in the adventurous spirit of its namesake, Amelia Earhart, the first female aviator to fly solo across the Atlantic Ocean. Drawing parallels between her boldness and the restaurant’s theme, Amelia embodies a fusion

of her adventurous spirit and timeless elegance.

GO FOR THE BOLD: Double height ceilings.

SALVAJE

The acclaimed Japanese dining sensation that has conquered global hotspots like Miami, Madrid, Barcelona, and Paris, is also in Dubai. Located at The Address Opera Residences in Downtown Dubai, guests can witness panoramic views of the Burj Khalifa. Designed for connoisseurs of haute cuisine and those seeking a unique experience, Salvaje Dubai is bringing the unforgettable cuisine and upbeat atmosphere from its famous global hotspots to Dubai’s residents and visitors. It’s open from Saturday to Wednesday 12pm to 1am and Thursday to Friday 12pm to 2am.

GO FOR THE BOLD: Touch of the wild.

STREETXO

From acclaimed, boundarypushing Spanish Chef Dabiz Muñoz comes StreetXO Dubai, a roguish reimagining of the global street-food experience offering an intrepid menu of flavours from Europe, Asia, South America and beyond at The Link in One&Only Za’abeel.

GO FOR THE BOLD: Mexicana colour.

BELCANTO RESTAURANT

Drawing inspiration from the beauty and flavours of Italy, Belcanto presents a captivating gastronomic journey. Situated atop the Dubai Opera, immerse yourself in a warm and inviting atmosphere and delight in a diverse array of entertainment from the in-house jazz band, and international singers, to pianists and double bass players. Delight in an al fresco dining experience on the terrace of Belcanto.

GO FOR THE BOLD: The oversized screen projected frescos.

THE DIRECTORY

A

Accessorize (04) 3399098

Adidas (04) 2325690

Aerin (04) 4098888

Aesop (04) 3293030

Agnès b. (04) 3520391

Ahmed Seddiqi & Sons (04) 3398881

Aigner (04) 4341333

Alberta Ferretti (04) 3398957

Aldo (04) 2328162

Alex Perry +44(0) 2039622362

Alexander McQueen (04) 3398760

Alexander Wang +44(0) 2039622362

Alexandra Rich (04) 4098888

Alexandre Vauthier (04) 409 8888

Alexandre Birman (04) 3951200

Alighieri +44(0) 2039622362

Altuzarra Online at Farfetch

Anita Ko +44(0) 2039622362

Amina Muaddi (800) 5383573

Antik Batik (04) 4343080

Areej (04) 3405223

Armani Exchange (04) 3399472

Assouline (04) 4384546

Aquazzura (04) 3882367

Ayesha Depala (04) 5136415

B

Banana Republic (04) 3398462

Balenciaga (04) 3951769

Bally (04) 3231643

Balmain (056) 1883796

Bambah (055) 224 1538

Baruni (050) 4579249

Ba&sh (04) 3854557

BCBG Max Azria (04) 4340627

Benefit Cosmetics (04) 3951978

Blaze Milano (800) 044 5703

Bloomingdale’s Dubai (04) 3505333

Bottega Veneta (04) 3951201

Boucheron (04) 3410039

Boutique1.com (04) 3951200

Burberry (04) 3998243

Bulgari (04) 3308834

Byredo (800) 74676277

BySymphony (04) 3106900

C

Cartier (04) 3951000

Carolina Herrera (04) 3398132

Catherine Malandrino (04) 3398102

Céline (04) 3410585

Chanel (04) 3818400

Chantecaille (04) 4098888

Charles & Keith (04) 3398713

Charlotte Olympia (04) 3994122

Charlotte Tilbury (04) 4190100

Chaumet (04) 3398758

Chloé (04) 3300700

Chopard (04) 3414545

Christian Dior (04) 3235322

Christian Louboutin (04) 3990998

Church’s (800) 5383573

City Walk 800 637227

Claudie Pierlot (04) 3253798

Coach (04) 3398670

Cos (04) 4190858

CVC Stones (800) 044 5703

D

Damas (04) 4459468

De Beers (04) 3412121

Deira City Centre (04) 2093105

Diesel (04) 3398615

Dermalogica (04) 3398250

Diane von Furstenberg (04) 3232257

Dior (04) 3308739

Diane Cordas (800) 74676277

Dione Lee Online at Farfetch, Ounass

DKNY (04) 3414343

Dolce & Gabbana (04) 3308566

Dune (055) 2136194

Dubai Mall (800) 382246255

Dr Sebagh Online at noon

E

Elie Saab (04) 3951600

Ellery (800) 74676277

Emilia Wickstead (04) 3106900

Emilio Pucci (04) 3398525

Emporio Armani (04) 3951373

Escada (04) 3279191

Estee Lauder (04) 2995600

Etoile ‘La boutique’ (04) 3414166

Etro (04) 3411014

Eugenia Kim (800) 74676277

F

Fendi (04) 3399782

Farfetch (800) 0320327

Forever 21 (04) 3277488

Fornasetti (800) 74676277

Francesco Russo (800) 5383573

French Connection (04) 2273848

Furla (04) 3410285

G

Galeries Lafayette (04) 3399933

Galleria Mall (04) 3444434

Gap (04) 3850988

Gérard Darel (04) 3399780

Giambattista Valli +44 (0) 2039848044

Gianvitto Rossi (800) 5383573

Giorgio Armani (04) 3951373

Giuseppe Zanotti (04) 3413117

Givenchy (04) 4227073

Globe Trotter

Online at matchesfashion

Golden Goose (04) 3355218

Gucci (04) 3398576

H

H&M (04) 4190346

Harry Winston (04) 3398972

Harvey Nichols – Dubai (04) 4098888

Hermès (04) 8181390

Hervé Léger 800 382246255

Holland & Barrett (04) 3882401

I & J

Ibn Battuta Mall (04) 3621900

Inglot (04) 2228344

Jacquemus (04) 3951200

Jaeger (04) 2840840

Jaeger-LeCoultre (04) 3398769

JetSet (04) 3995005

Jimmy Choo (04) 3398925

Jo Malone (04) 4190287

Joseph (04) 8803433

Juicy Couture (04) 3475591

K

Karen Millen (04) 3398608

Kate Spade (058) 1030866

Kenneth Cole (04) 3555872

Kenzo (04) 3308455

Khalil Al Sayegh (04) 2276555

Kiehl’s (04) 2886376

Kristina Fidelskaya (04) 3627500

Kurt Geiger (04) 3413883

LLacoste (04) 3410575

Lanvin (04) 3555310

Le Labo (04) 4190953

Level Shoes (800) 5383573

Loewe (04) 3253754

Loquet Online at thelabelhunter

Louis Vuitton (04) 3950431

Lucas Hugh+44 (0) 2039622362

M

MAC Cosmetics (04) 4190856

Maje (04) 8815988

Maison Des Fleurs (04) 2765886

Maison Michel +44 (0) 2039622362

Mall of the Emirates (04) 4099000

Mango (04) 3414663

Manolo Blahnik (04) 3398122

Marc Jacobs (04) 3951281

Mark Cross +1 8885509675

Marks & Spencer (800) 62637

Maria Tash (04) 8817885

Marni (04) 3549417

Marysia (04) 3951200

Massimo Dutti (04) 3399070

Max Mara (04) 3882070

Messika (04) 4255575

Michael Kors (04) 3253491

Missoni (04) 3951400

Miss Selfridge (04) 3398016

Miu Miu (04) 3249276

All Things Mochi (04) 4433451

Moncler (04) 3300280

Moschino (04) 3398079

Montblanc (04) 3304810

Monica Vinader (04) 3951700

N

Namshi.com (800) 626744

NARS (04) 4227531

Natura Bisse (04) 2993090

New Look (04) 4340740

Next (04) 4190522

Nike (04) 4342683

Nina Ricci (04) 3308789

Nine West (04) 3410244

O

O Concept (04) 3455557

Off White (054) 4541546

Oscar de la Renta (04) 3399005

Ounass 800 686277

P

Paris Gallery (04) 3308289

Pandora (04) 3235607

Pastels Salon (04) 3883534

Parfois (04) 4343167

Paul Smith (04) 3951742

Paule Ka (04) 3882384

PE Nation (04) 3951200

Piaget (04) 3398222

Pomellato (04) 3882036

Prada (04) 3049700

Proenza Schouler (04) 448344

R

Ralph & Russo (04) 874 8593

Ralph Lauren (04) 3308347

Rami Al Ali (04) 3945607

Reiss (04) 3410515

Rene Caovilla (04) 3253677

Repossi (04) 2771392

River Island (04) 3399415

Rivoli (04) 3413121

Roger Vivier (04) 3475695

Roland Mouret (04) 5519356

Rolex (04) 3627500

S

Saint Laurent (04) 3410113

Salvatore Ferragamo (04) 3411022

Sandro (04) 3951281

Samsonite (04) 3398690

See by Chloé (04) 3951880

Sephora (04) 3951978

Sergio Rossi (04) 3324829

111 Skin (04) 4068800

Smythson (800) 589

Sonia Rykiel (04) 3308464

S*uce (055) 3447270

Stella McCartney (04) 3399179

Sunglass Hut (04) 3995824

Swarovski (04) 3685573

T

Tabitha Simmons

Online at Farfetch

Tata Harper (04) 5245555

Ted Baker (04) 3997377

Temperley (04) 3398169

Temperley London (04) 3339943

The Attico (04) 4483444

The Body Shop (04) 3410551

The Nail Pavillion (04) 4229791

The Nail Spa (600) 544001

The Dubai Mall (800) 382246255

The Outlet (04) 4264900

The Row (04) 3951200

Tiffany & Co. (04) 3398350

Tips & Toes (04) 3412020

Tod’s (04) 3413033

Tommy Hilfiger (04) 3410260

Toni&Guy (04) 3303345

Topshop (04) 3399802

Tom Ford (04) 3400347

Tory Burch (04) 3253670

V

Vacheron Constantin (04) 2406323

Valentino (04) 3471890

Van Cleef & Arpels (04) 3398001

Valextra (04) 3308030

Veja (800) 74676277

Versace (04) 3398285

Versace Jewellery (04) 4341570

Victoria Beckham (04) 3951200

W

Wafi Mall (04) 3244555

Whistles (04) 3410951

Wolford (04) 4232832

X, Y & Z

Yves Salomon (04) 5245555

Zadig & Voltaire (04) 3399186

Zara (04) 3308567

Zayan The Label (04) 3440104

Zimmermann (800) 74676277

SOUND STATEMENT

Dyson’s OnTrac headphones are engineered for supreme audio technology specifications and crafted for stylish customisations for a bold sound and a bold look.

OnTrac

WORDS: CAMILLE MACAWILI