A Pure Note
Fueguia 1833 is the niche fragrance brand founded by perfumer Julian Bedel in 2010. Each collection is created in limited quantities, featuring the finest raw ingredients native to Argentina, and takes inspiration from and pays tribute to South American culture 80 emirateswoman.com
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What do the first 30 minutes of your day look like, your morning routine? I very much adapt to the seasons and to the places where I find myself, but mostly, as soon as I’m up, I have an espresso, feed my cat, and go for a walk. What is at the heart of Fueguia 1833, the DNA? What lies in the heart of the company is a very conscious approach to everything that we do. I am an artist, and when I work, it’s as if I was working with a canvas, and a palette of colours. I am very attentive to exploring the variety of what nature has to offer, in particular, in South America. In this virgin territory, we have a process of outsourcing rare natural botanicals often used for the first time in perfumery. This enables us to explore all the facets of nature, and all facets of the olfactive journey we want to sublimate. This is also why we have more than 100 fragrances to ensure a creative assortment for each individual to be able to appreciate variety, versatility, but above all, for everyone to find their own scent. I invest significantly in R&D, ingredients production, plants research and technology associated with the pharmaceutical business of plant extraction, just to ensure that we preserve the best, and reveal authentic scents. My constant endevour towards research naturally demands to respect nature and to respect the raw materials during their availability: exclusivity is also what we stand for at Fueguia 1833, this is the reason why we produce only limited series of fragrances. Tell us how your past experiences led you to found your own brand? It all started as an artistic project and installation in a space I rented in Buenos Aires. It was part of my quest back then to experiment and showcase my work in order to express my artistic and creative vision. Like every artist, you tend to keep exploring mediums, pigments, textures, colours, so here I was, as an independent artist with an independent project, taking the first leap to reveal my work to the public, to portray Patagonian landscapes through a unique olfactory experience, distilling rare and exotic botanicals. This was the genesis of the whole concept. How did you know you were ready to make the leap and launch your own brand? The gallery showcase created interest and triggered in me an even greater creative and artistic thrill. I realized that what I had created could be explored further and could be
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BEAUTY
3/29/22 12:18 PM
