
5 minute read
Data Security
Jaimen Hoopes, vice president – Data Security Product Management, Forcepoint
The great deflate
Plugging the gaps to reduce data loss
Ater years of experiencing a hiring frenzy, the tech industry became inflated with employees of all types be it sales, engineers, customer support, marketing and others.
With present market dynamics in play, more than 30,000 tech workers have been laid o so far this year and even more leaving through voluntary resignations. We are on the heels of what could be coined “The great defl ate.”
And as more companies look to cut costs and size down in the months ahead, or defl ate, enterprises need to prepare and protect themselves, and nowhere is this more important than when it comes to protecting data assets.
Companies across industries now fi nd themselves in an increasingly vulnerable position when former employees can walk out the front door with more than their box of personal items. It’s time we rethink the approach for preventing critical data loss.
UNDERSTAND POINTS OF VULNERABILITY
It’s no surprise that the job functions and departments that handle data most critical to a company’s success tend to be where most data leakage incidents occur. While not every “leaver” will steal, lose or misplace your data, anyone with the right access privileges can download, or email to their personal devices or cloud accounts.
The leavers representing the highest risk are disgruntled or frustrated, ignorant of policy and confidentiality agreements, or feeling entitled to the proprietary data and want to use at their next job. The typical points of exfi ltration are everyday business tools and services like emails, websites, cloud apps and collaboration tools. With people and information spread far and wide, security teams need better visibility to everything, at all times.
DATA CLASSIFICATION ACCURACY WITH AI
A new wave of intelligent data classifi cation solutions greatly improves both visibility and accuracy. Instead of security pros having to manually train the system, the modern data classifi er uses AI and machine learning to mimic neural networks and learn automatically “on the fl y.” The AI-based classifi cation engine, then, is predictive and continuously selflearning, which becomes more accurate and e cient the more you use it over time. You can apply labels or metatags for everything from source code to employee email and automate controls for how this information can be accessed and shared.
This level of automation can directly feed your data loss prevention engine, which brings us to our third point, security enforcement.
AUTOMATE POLICY ENFORCEMENT
If you know where your data is and who has access to it, you’re giving your security teams a fi ghting chance against inadvertent or malicious data the t. Start by unifying policy management for all the channels where you use data.
By combining data classifi cation with data security for web, cloud, private apps, with a single policy can prevent proprietary data from leaving with the employee. Adopting a holistic data security programme, which o ers a broader view of where data resides within an organisation, helps you close gaps you didn’t even know existed. Incorporating technologies that unify management, adapt to risk, and provide full visibility and classifi cation more than even the odds. They can help you simplify security and automate prevention to mitigate the risk of data loss, especially from the threat posed by job leavers.
Angelo Maura, general manager, general manager, Middle East, Align Middle East, Align Technology
The changing world of digital dentistry
The ultimate goal of any medical profession is to safeguard and improve a patient’s health and well-being. In addition to improving their competencies in research, preventive measures,and treatment techniques, achieving optimal quality care requires practitioners and their patients to establish a positive relationship based on trust and mutual respect.
This is especially true in the fi eld of dentistry. A common fear people have is going to the dentist, and while dentists must uphold the best standard of care for their patients, an element of psychology and human connection comes into play in order to ease the mind and build rapport. This doctor-patient connection is the cherry on top for doctors and patients alike, as it helps to achieve the best results in oral care and ensure the patient will come back to the clinic for continued treatment.
As patient satisfaction and quality care are closely related with the practitioner’s positive attitudes and communicative skills, practitioners need to focus on patients as ‘individuals’ and have ‘real’ communication with them.
Adding to this, it is also important to highlight another element of patient care which is quickly evolving and becoming more mainstream. Digital dentistry has rapidly picked up its pace in the region and has proven to have a positive impact on patient relationships, especially following the pandemic.
The digital transformation of the sector allows us to say goodbye to uncomfortable impressions, and analogue processes that are extremely time-consuming.

WITH THE ITERO ELEMENT 5D PLUS IMAGING SYSTEM, DOCTORS CAN SIMULTANEOUSLY RECORD 3D, INTRAORAL COLOUR AND NEAR INFRARED IMAGING IMAGES WITH ONE FULL ARCH SCAN, IN AS LITTLE AS 60 SECONDS Technology is transforming dentistry for the better, and new imaging technology has paved the way.
A good example of digital dentistry making the lives of patients are doctors more e cient is the latest scanner, the iTero Element 5D Plus imaging system. With this imaging system, doctors can simultaneously record 3D, intraoral colour and near infrared imaging images with one full arch scan, in as little as 60 seconds as well as aid in the detection of caries above the gingiva – allowing patients to visualise treatment options together that result in informed decisions for optimum oral care.
As a region, Middle Eastern countries have become early adopters of such digital technologies. The public and private sectors have made signifi cant gains in establishing a robust digital infrastructure that supports innovation and opens new economic possibilities. This has also attracted investment from various technology vendors who are working diligently to serve the region.
In recent years, a huge number of dentists – from periodontists and implantologists through to endodontists and prosthodontists have moved to the region, attracted, of course, by the government regulations and low tax rate, but also by the growing size of the industry and the respect that it now commands.
To conclude, practitioners must not lose sight of the psychological aspects of care when engaging with their patients, and technology can play a major part in this. Not only will the advancement of technology in the dental sector increase accessibility to patients, it will also elevate the level of patient care being provided, making it more seamless and more enjoyable for each party.