Lifestyle / Horology
In the fast lane
Rado CEO Adrian Bosshard presides over one of the most recognisable Swiss watch brands, and is expanding its regional footprint by recently opening a new boutique in Dubai BY VARUN GODINHO
T
he Adrian Bosshard of the Nineties did a very different thing for a living than the Swiss national who grew up in Biel does today. Back then, he was a MotoGP World Championship rider having participated in races around the globe. It’s a world away from where he’s eventually got to – that of the CEO of Rado, part of the Swatch Group. Bosshard left the racing world and joined the Swatch Group in 1996, going on to become the long-time CEO of Certina as well as Union Glashütte, before taking on the top job at Rado in July 2020. It’s a brand that resonates at a personal level for the former racer. “On March 21, 1991, my wife presented me with my first expensive
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April 2022
gulfbusiness.com
