Media Information
2014
Open Skies is Emirates Airline’s multi-award winning inflight magazine
HOW WE ARE DIFFERENT
✔ We go deeper than other inflight magazines with longer, more in-depth features
✔ Our covers are works of art in their own right. The magazine jumps out of the seat pocket and demands to be read
✔ We are collectible. You will want to take us off the plane
TO INFINITY AND BEYOND NEW TECHNOLOGY
The Internet of Things is about to take control of everything
MONEY MATTERS
How athletes are crowdfunding their careers
DAVID FROST
The broadcaster’s life in pictures
Esca eat s Gr
Fran
pe
a' natr k Si
HOW STEVE JOBS SAVED PIXAR
004_OSJUNE_COVER.indd 1
OS_APR_Cover_FINAL.indd 1
5/19/11 6:07:39 PM
OS32_001 Cover.indd 1
9/23/13 2:51 PM
3/19/11 10:44:17 AM
FINAL COVER--.indd 1
Winner of the Coverjunkie Cover Poll 2012
✔ Our regular destination issues offer unique perspectives on some of the world’s most exciting locales japan
India
Dubai
▼
▼
▼
3/22/12 4:55 PM
✔ We use the world’s best writers, photographers and illustrators
the dubai issue
urban renewal COVER INDIA.indd 1
COVER FINAL.indd 1
10/22/12 3:38 PM
• OS 10 2013 Cover.indd 1
six indian cities revisited
10/22/13 4:36 PM
text: satu susanna rommi //illustrations: sam falconer
11/5/13 11:44 AM
OS21_128-136_Cities.indd 128
10/22/12 4:11 PM
OS21_128-136_Cities.indd 129
10/22/12 4:11 PM
WHAT YOU WILL FIND IN EVERY ISSUE
place
In our ‘Front’ section you will find a range of shorter features from the world’s best writers, which always provide a fresh perspective: global events, unique destination guides, inspirational images, interviews, opinion, reviews and previews
Photo: Ami VitAle/NAtioNAl GeoGrAPhic Society/corbiS
FRONT
Szechenyi Bath and Spa / Budapest Szechenyi Bath and Spa was the first thermal baths on the eastern Pest side of the Hungarian capital, Budapest. Built in 1881 as a temporary public baths, it was converted into a permanent structure in 1913 and the distinctive yellow building was completed. The complex has been upgraded and modernised many time since the early 20th century, but one thing has never changed – its popularity. szechenyibath.com
78
79
Open skies / OctOber 2013
Open skies / OctOber 2013
OS32_078-079 Place.indd 78
9/22/13 2:58 PM
BLD
OS32_078-079 Place.indd 79
9/22/13 2:58 PM
skypod
B
Glasgow
l
Darin Campbell, executive head chef of Hotel du Vin Glasgow & Bistro, shares his favourite places to eat in Scotland’s largest city
Pete Wareham
d
Genre: Jazz AGe: Undisclosed City: London
BREAKFAST
LUNCH
DINNER
Kember & Jones Fine Food Emporium is a deli, café, kitchenware and cookbook store. There’s not a better place to go in the West End of Glasgow for a relaxing and enjoyable breakfast. Kember & Jones café sits in the heart of trendy Byres Road – a must-see destination if visiting Glasgow, which is full of restaurants, cafés, independent stores and fashionable watering holes, and great for a spot of people watching. I always order the vanilla poached pears with Greek yoghurt and honey, and my wife enjoys their coffee – it’s their own signature espresso blend, 100 per cent Arabica – along with a delicious pastry from their own bakery. It’s breakfast heaven. Enjoy a stroll to the Botanic Gardens at the top of Byres Road to work off the pastry.
Recently opened Burger Meats Bun is the new kid on the block for relaxed, informal dining in Glasgow. It’s run by Ben Dantzic and James Forrest, both ex-Michelin – one was a chef, the other front of house – who are following their passion for simple food done brilliantly. Attention to detail is second to none, and you can see that all the way through the business, from branding to plate. Last time I had the Smokin’ Bacon Burger – home cured and smoked bacon, Dale End Cheddar, spiced ketchup and BMB burger sauce with braised onions. Don’t forget to order a side of the Thai Chilli Cheese Chips – unforgettable. They also have a great range and knowledge of quality beers, spirits and wines. It’s the ultimate posh burger joint.
Travel back to the West End for dinner at The Hanoi Bike Shop – Glasgow’s first Vietnamese canteen. Wandering into this lantern-filled restaurant is the perfect escape from the rush of the city. Old bikes and tools adorn the walls and create an authentic feel. The welcome is warm and the food is the best Vietnamese I’ve tasted in the UK. I love to have the Lo So Bo – slow cooked beef flank with cinnamon, anise and clove soy. This place is a fantastic choice for vegetarians, as they make their own tofu in-house. For a fresh and light dish, try the Rau Mui Dau Phu: Bike Shop homemade tofu and fresh coriander with seasonal greens in chilli and lime soy – you won’t find better.
Kember & Jones Deli Café 134 Byres Road, Glasgow G12 8TD Tel: +44 (0) 1413373851 kemberandjones.co.uk
Burger Meats Bun 48A West Regent Street, Glasgow G2 2RA Tel: +44 (0) 1413536712 burger-meats-bun.co.uk
62
The Hanoi Bike Shop Ruthven Lane, Glasgow G12 9BG Tel: +44 (0) 1413347165 thehanoibikeshop.co.uk
01.
02. 03. 04.
05. 06. 07.
08.
Nuba Nour Lil Baladina
Rango Holeela
Dr John Revolution
Rufus Harley Bagpipe Blues
Dincer Dalkilic Egeli Gemici (Aegean Sailor)
Abdul Khalil Ensemble Samra Ya Samra
Esma Redzepova & Usnija Jasarova Romano Horo
I arrived in Copenhagen to play Roskilde with the Heliocentrics after a journey spent listening to Nubian music, and at the airport I met a master Nubian drummer playing with Nuba Nour. I was bowled over by the coincidence – and this track.
Following that chance meeting at the airport, I checked out some of the other acts associated with Nuba Nour, and these guys came up. Listening to this while driving along the Hastings beachfront on a hot day is bliss.
I spent last summer listening to this. Turns out some friends of mine know half the band very well, and another friend has a contact in New Orleans, should we ever fancy visiting. Bring it on.
My friend was Rufus Harley’s manager, and said he was a very mystical person. Rufus phoned him the day before his daughter was born and accurately predicted the sex and weight of the baby and the time of her birth.
Recently I have been loving Turkish and Arabic music – the energy, the precision, the joy. Incredible technique mixed with raw humanity.
From the album Eternal Egypt. The directness and energy of Africa mixed with the sophistication and elegance of Arabian virtuosity.
63
Open skies / OctOber 2013
OS32_062-063 BLD.indd 62
Jazz super-group Melt Yourself Down recently released their self-titled debut album. The group’s saxophonist, Pete Wareham, formerly a member of experimental jazz bands Acoustic Ladyland and Polar Bear, reveals his favourite tracks
54
Open skies / OctOber 2013
9/22/13 2:57 PM
OS32_062-063 BLD.indd 63
OS32_054-055 Skypod.indd 54
I’ve always been a Thom Yorke fan, and this track from his new project is fantastic. A wonderful blend of earthiness and electronica.
From Songs Of A Macedonian Gypsy. Sweet voices, wild clarinets and rampant guitars – like a wild dance by the fire in the middle of the night.
55
Open skies / OctOber 2013
9/22/13 2:57 PM
Atoms For Peace Before Your Very Eyes
OPEN SKIES / OCTOBER 2013
9/22/13 2:56 PM
OS32_054-055 Skypod.indd 55
9/22/13 2:56 PM
treasure
MAIN
here? maybe
The search for The fenn Treasure
here?
Somewher e mexico bad in the depths of the new lands lie s buried by an eccent a box of treasure, ric pilot and art dealer former fighter drama his wh million dol o revels in the created. lar bou Noah dav is goes on nty has Photogra the phs by rya n heffernan hunt. ?
er dig deep
???
OS31_106-114_TreasureHunter.indd 106
8/22/13 2:35 PM
OS31_106-114_TreasureHunter.indd 107
8/22/13 11:22 AM
B rBirtiitsih s hB rBo ra od ac dacsatsetre,rc, o cm oe mdeidain a,nw , w r irtietre r
an ad nd t vt v ho hs ots t d advaivdi df rfo rs ots t d ideide dl alsats t
ot nh t ha ta tt h te h ea g ae g eo fo f7 47.4 t. h te hsees ei mi m ae gse s mm on ag
so hw o wh o hw o wt h t eh em m ed n dl ilvievde dl ilfief e sh e de idai al elge egn
t ot oi tist sf uflullelset, Bo an s t, Btoht ho n o ns csrcereene n ad n do foff f
RICARDO BOLFILL Architect, 73
the frost
Our Man in...
Barcelona
report
The veteran Spanish architect dreams of building an entire city
M
y life has been that of a nomad architect; I’ve worked in more than 35 cities and on more than a thousand projects. I started building when I was very young, winning a lot of prizes and experiencing a lot of success. At the age of 40 I was one of the most well-known architects in the world. But that was a long time ago, so my ego has relaxed about that kind of success now. That I have accomplished so many things doesn’t have much value, because for me, what’s important is what’s coming next and all the projects that I would like to realise. I laugh when people say I’m successful. There are so many things I haven’t achieved, I haven’t even built a whole city yet. In 1957, during the Franco regime, I was at university. I was a founding member of a student movement against the dictatorship. During a demonstration I was arrested and expelled from university and sent into exile. This left me with the desire to dedicate myself to study in other European universities. Upon completing my studies in Geneva, I went to Paris, and then Algeria. Since then my work has taken me around the world. I always returned home though. It’s a privileged place. Barcelona is special because it isn’t a capital. There are two kinds of cities: cities that are the capital of the state, and regular cities. Cities that aren’t capitals, such as Barcelona, rely on civil society to give
the city a reason to exist. And that’s why Barcelona has always had to reinvent herself and has always stayed fresh and current. As it’s not the centre of anywhere, it has been able to play a role in counterculture, and the people here have always challenged the status quo. And it’s a place where the battle for personal freedoms is constantly played out. I have inherited that desire to defend personal freedom; even as a child I had that fire. I feel Barcelona and its people are influenced by living by the Mediterranean. We have been imbued with the characteristics of the sea. It has made us nonviolent, open-minded and with a love of freedom. And, as with any port city, it has the mixed community and influences that come with a lot of traffic. Before the 1992 Olympic Games the city had turned its back on the sea. The coastline was a wasteland of industrial buildings. The first and most important thing we did was to face the city towards the sea. I am proud to have been a part of its transformation. I was drawn to architecture for many reasons. I suppose one reason is that when I was growing up the inner city here was very grey and underdeveloped. Spain was still recovering from the civil war, and the cities only inspired boredom in the population. I studied lots of different disciplines but found that architecture has a relationship with everything that I
108
109
Open skies / OctOber 2013
OS32_108-112 OurManIn.indd 108
9/23/13 10:05 AM
OS32_108-112 OurManIn.indd 109
9/23/13 10:05 AM
OS32_150-162 David Frost.indd 150
9/23/13 11:12 AM OS32_150-162 David Frost.indd 151
9/23/13 11:12 AM
In our ‘Main’ section you will find long-form writing of the highest quality, as well as remarkable photography and illustration: untold stories, profiles of the individuals shaping our world, trends explored, stimulating photo essays and destination features that examine the world’s most interesting places in a new way. Our features are always surprising, and never clichéd
last look
TARGET MARKET
Dubai
Emily Noorollahi 29, CrEativE DirECtor, EDDiE haNDmaDE, Dubai
Open Skies provides entertainment for the intelligent traveller
I have lived in Dubai for seven years. I really appreciate the diversity – it opens your mind to new ideas and new ways of living. I come through Satwa a lot to pick up sample fabrics and tools. I love this area because you really can find anything here – and I mean anything. The shop owners are so friendly and helpful, and they all speak three to four languages, which I think is very cool. The area is also part of the original city, when it was still small, so you tend to find very old buildings and alleyways that you don’t necessary see in the more developed areas. I would say that there is a strong sense of androgyny in anything I wear. I love clean lines, structure and tailored pieces.
• Quality editorial appeals to both genders and all ages • Multi-national with a global perspective • Curious • Well-travelled • An avid consumer of news, literature and quality magazine
eddiehandmade.com
image: streetdxb.com
ADVERTISING BENEFITS
178
Open skies / august 2013
OS33_154 Last Look.indd 178
10/22/13 3:02 PM
MOVIES
travel
HAS TV KILLED THE MOVIE STAR?
Consolations of the Forest
ART: ROUI FRANCISCO
The French travel writer Sylvain Tesson spent six months living in a remote cabin in Siberia; an attempt to experience the simple life
With TV studios creating more and more must-watch television, and Hollywood addicted to sequels and superhero fare, Michael Hogan examines why the small screen is the place to be
84
85
Open skies / august 2013
OS26_080-090_Movies.indd 80
• Every issue reaches approximately 3.28 million Emirates passengers • Delivered to a captive audience of discerning brand-aware consumers • Commands the attention of its readers through exceptional production values
3/21/13 3:15 PM
OS26_080-090_Movies.indd 81
3/21/13 3:15 PM
OS30_084-095_Siberia.indd 84
Open skies / august 2013
7/21/13 12:57 PM
OS30_084-095_Siberia.indd 85
7/21/13 12:57 PM
Facts & Figures 39.39 million passengers flew on Emirates in ‘12/13
Emirates flies to 120+ destinations in 69 countries
Emirates operates 197 passenger aircraft
79.7% Passenger seat factor in ‘12/13
BPA 98,776 June 2013
Print run 107,000+
PASSENGER DEMOGRAPHICS Passenger Destination
Passenger SPLIT
Africa 11%
28%
FeMale
Passenger AGE Age 25 to 34
28%
Age 45 to 54 6%
Age 55 To 64 13% Indian Subcontinent 20%
Australasia 6.5%
Male
68%
28%
18%
72%
Economy class
Europe
Middle east
Passenger SPLIT
Far east 12%
Business Class
Age 65 plus 6%
25%
Age 24 & Lower 7%
first Class 7%
Americas 2.5%
Age 35 to 44
27%
RATES AND SPECIFICATIONS TECHNICAL SPECIFICATIONS
ADVERTISING RATES Regular Position Full page (ROP) Double Page Spread (ROP) Half Page Premium Positions Outside Back Cover Inside Front Cover Spread (2 pgs) Inside Back Cover Front Cover Reverse Gatefold (2 pgs) Inside Front Cover Gatefold (3 pgs) ROP gatefold (3 pgs) Full Page (opposite contents) DPS positions 1st Double Page Spread 2nd Double Page Spread 3rd Double Page Spread 4th Double Page Spread 5th Double Page Spread 6th Double Page Spread 7th Double Page Spread 8th Double Page Spread Special Requests Book Mark Belly Band Bound Insert Full page: Open Skies English + Open Skies Arabic
US$ 15,500 29,500 11,500 US$ 34,350 60,850 31,500 63,250 82,200 44,900 17,750 US$ 43,950 42,450 39,550 38,050 36,650 33,675 32,175 30,800 US$ 46,500 44,250 46,500 17,500
(mm) H
DIGITAL MEDIA FORMAT x
W
PDF (Portable Document Format) ■ The artwork should be a press ready PDF file (version 1.3)
DPS Trim:
generated through Illustrator/ Quark Xpress or InDesign,
260 x 390
Bleed: 266 x 396
saved o n maximum resolution (300 dpi) in actual size with
Type: 224 x 370
bleed and crop marks. ■ All files must be CMYK format and all black text as over print.
Full Page
■ A colour printout of the saved artwork should be sent for
Trim: 260 x 195
reference along with the CD. However, please note
Bleed: 266 x 201
that colour prints/digital proofs supplied will be used only as a
Type: 224 x 173
guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD.
Half Page Horizontal
■ For bleed size add 3mm extra on all four sides after the
Size: 106 x 173
trim marks. ■ Image loss in the gutter 3mm either side. ■ For full page ads ensure that the text is 10 mm away from the
Half Page Vertical
crop marks on all four sides.
Size: 224 x 80
■ If text runs across a DPS please ensure that the text is 10 mm away from the gutter on either side. GENERAL INFORMATION
DEADLINES
SERIES DISCOUNT
■ Booking 10th of month prior to publication
■ 3-5 insertions 5%
■ 12 issues per year
■ Material 12th of month prior to publication
■ 6-9 insertions 10%
■ Standard agency commission rates apply
■ Cancellation 5th of month prior to publication
■ 10+ insertions 15%
■ Release date 1st of the month
For advertising enquiries contact: +971 4 427 3000 or sales@motivate.ae INTERNATIONAL MEDIA REPRESENTATIVES
Head Office, Dubai PO Box 2331, Dubai, UAE Tel: +971 4 427 3000 Fax: +971 4 428 2261 sales@motivate.ae
Abu Dhabi PO Box 43072, Abu Dhabi, UAE Tel: +971 2 677 2005 Fax: +971 2 677 0124 motivate-adh@motivate.ae
London Motivate Publishing Ltd Acre House, 11/15 William Road, London, NW1 3ER, UK motivateuk@motivate.ae
MPMK_os:11-jan-2012
AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 412 080 600, licia@okm.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, francesco. sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONG KONG/MALAYSIA/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@ sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com NETHERLANDS GIO Media; Tel +31 6 29031149, giovanni@gio-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA Totem Brand Stories; Tel +212 896 3846, faith.brillinger@totembrandstories.com