Motor Sport Magazine Media Pack by Ed Foster

T h e

o r i g i n a l

m o t o r

r a c i n g

m a g a z i n e

The magazine with intelligent horsepower

media information

B r aw n G P

welcome

to have

myonname the car

“Motor Sport, published since 1924, is perhaps the best-known motor racing magazine in the world. Today, we’ve made Motor Sport more relevant to a wider readership by again including contemporary racing, particularly F1, in addition to the historical articles and fabulous photography for which we are famous.

The Brawn GP story is a modern F1 fairytale, but Ross & Co are still seeking their happy ever after

”

By adam CooPer

t was about an hour after the end of the Australian Grand Prix that Jenson Button and Rubens Barrichello were finally able to break free of their media commitments and return to the Brawn GP garage. Darkness already enveloped the track as the pair strode along the pitlane, to where a small but noisy crowd of team members awaited them. It was hard to forget that for much of the winter these guys didn’t know if they would still have a job after March. As The Who blasted away at a free concert on the other side of the pit straight Rubens jumped straight into the mob like a bodysurfing punk rocker. Meanwhile Jenson’s dad John stepped in front of the crowd, posing for the photographers with a glass of red in his hand and a huge smile on his face. It was a little while before team bosses Ross Brawn and Nick Fry appeared for the improvised celebration, joined by that consummate PR man Richard Branson, who had announced his involvement with the squad just the day before. As if on cue, the strains of Pete Townshend’s Who Are You? echoed across Albert Park. It was a question that this group of people had just answered to the world at large. Brawn GP had arrived… 555

Motor Sport is driven by quality, intelligence and integrity. It is aimed at the top end of the market. Motor Sport is fearless: there’s nothing to stop us calling it like it is and lobbying hard to make racing more attractive. While sales of other motoring titles have stalled, Motor Sport’s circulation increased in 2008 by 12.6 per cent to 33,210 copies per month. We are continuing to invest and expand to make Motor Sport more relevant, more attractive and more available to a wider audience both in the UK, the USA and around the world.”

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T r ac k T e s T

Plans of hope Plans of hope and glory Aston Martin returns to Le Mans this year hoping for a victory against the odds. Much as it did in 1959… BY ROB WIDDOWS

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hen Allan McNish was a wee pre-teen kart racer, his father gave him a piece of advice he’s never forgotten. “Dad said, ‘It’s not the good shots that make the good golfers. It’s the good recoveries. If you can get out of the bunker without losing too much, you’re the good guy.’ More than once my motor racing career has been in the bunker, and I’ve had to get it out. It’s about determination, stubbornness, stupidity maybe, and talent too, I suppose. But most of all it’s about hard work. Too many people put too much emphasis on the other things, but hard work is what it’s really about.” As a teenager, Allan was hailed by many as the next Jackie Stewart. His diminutive figure scythed through karting and the single-seater formulae, and when he was 19 Ron Dennis decided he was the young man that McLaren needed to follow the Senna/Prost generation. So Ron signed him, Lewis-like, on a long contract. Then the career strategy went awry. In the end Allan didn’t start his first Grand Prix until he was 32 years old, and his only Formula 1 season produced nul points. Now, in his 40th year, he is one of the fastest, and best paid, sports car racers in the world. This month he tackles his 11th Le Mans and, even in the lottery that is the world’s cruellest, most unpredictable race, he has to start as favourite. A mark of Allan’s success is that he now lives, with his wife Kelly and their two small children, in the F1 drivers’ dormitory town of Monte Carlo. No F1 star would offer to play taxi driver, but when I invite myself to lunch he drives his Audi Q5 to Nice Airport to meet me. His apartment in Fontvielle overlooks the harbour, and just round the corner is the Hotel Columbus, owned by fellow Scot David Coulthard. That’s where we lunch, on the terrace overlooking the blue Mediterranean. Mixing his jet-set life with his humble roots, Allan orders crevettes au guacamole, followed by fish and chips in newspaper – but the Columbus style dictates that it’s served on a copy of the FT. He drinks only water, of course, but later as we wander along the harbour he treats himself to an ice cream cornet. 555

“It was just such an easy car to drive fast; The Maserati 250F is rightly regarded as one of the greatest Grand Prix cars, so the chance to drive Stirling Moss’s 1956 Monaco GP winner was the fulfilment of a dream

the faster you went, the better it felt” S t i r l i n g

M o S S

By andrew Frankel

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Lunch with…

allan Mcnish At 18 McNish was hailed as the next Jackie Stewart; by 24 his single-seater career was in the doldrums. But the little Scot never gives up, and now a third Le Mans win beckons By s i M o n Taylo r

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L AT

James Mitchell

Editor-in-Chief

“It’s mildly

embarrassing

Mat t Howell

Nigel Roebuck

ASTON MARTIN

19/5/09 15:59:36

Motor Sport embraces new technology Motor Sport’s website, www.motorsportmagazine.co.uk, features regular blogs from our writers on which readers are invited to comment. This is material not seen in the magazine. Motor Sport is also producing video podcasts which are available to view on our website. Armed with a camera, the team aims to capture not just the action but the atmosphere at motor racing events. We plan to film up to 10 podcasts a year, and so far these have been a great success. Motor Sport has also started recording regular audio podcasts – again available via the website – which will include contributions from Nigel Roebuck, Damien Smith, Rob Widdows, Ed Foster and other guests. They will discus what’s going on in the motor racing world, from the track action to the politics. It’s not scripted, and it’s not always politically correct, but it promises to always be entertaining.

Motor Sport’s history goes digital Motor Sport provides a unique view on contemporary motor sport, but with over 85 years of history as the racing enthusiast’s mouthpiece, it’s difficult to ignore the past. Readers old and new sought a way of accessing the wealth of journalism, photography and advertising from the magazine’s past in a user-friendly digital format. So we solved the problem. In 2008 Motor Sport launched its digital archive. This includes a series of five CD discs which include every page, every story and every advertisement from 1924-1989. So by advertising in Motor Sport you can become a part of motor racing history.

1924 Motor Sport launched as The Brooklands Gazette, the Organ of Motor and Motor Cycle Sport

motor sport timeline

1929 1930s

1988

Cover proudly proclaims Largest Certified Net Sales; the ABC audited circulation topped 100,000

1975

Motor Sport celebrated its Golden Jubilee in August, ignoring the previous name of the Brooklands Gazette

Bill Boddy continues to edit Motor Sport throughout the war years

1940s

1950s

1960s

2008

Ayrton Senna and Alain Prost go head-to-head for the F1 world title. Senna prevails

1945

Motor Sport is taken over by Bentley owner T G Moore

1924

1960

1970s

1980s

1996

Damon Hill celebrates World Championship victory over arch-rival Michael Schumacher

Lewis Hamilton wins his first World Championship at the last corner of the last race of the season

1997

Magazine re-launched to celebrate the sport’s history

1990s

2000s

today T H E

Motor Sport is purchased by Wesley J Tee. Bill Boddy joins as editor

1925

Name changed from the July issue to the all-encompassing Motor Sport

Enzo Ferrari establishes the team that will become the most famous in motor racing as the world recovers from war

1985

In Motor Sport’s greatest sporting success, DSJ wins the Mille Miglia with Stirling Moss

Nigel Mansell wins his first Grand Prix at Brands Hatch

1967 Motor Sport achieves record average sales of

164,774 ABC Jul - Dec 1967

2006 Motor Sport goes online with a dedicated website

“We intend that Motor Sport will continue to be better value, and we will not be discarding our traditional values. We will continue to be outspoken. We will continue to be slightly cynical. We will continue to expose the bogus. We will continue to aim for the highest standards of honesty, accuracy and good writing” From Motor Sport editorial, December 1985

M O T O R

NIGEL ROEBUCK

Why Hamilton should share McLaren’s shame

R A C I N G

M A G A Z I N E

MOSS’S MONACO MASERATI RIDES AGAIN The 250F, Stirling’s favourite. And now we get to drive it! BY ANDREW FRANKEL

BRILLIANT BUTTON’S GP RENAISSANCE

How Ross Brawn has gifted Jenson a tilt at the F1 title BY ADAM COOPER

A s t o n

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1955

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O R I G I N A L

M a r ti n

MISSION LE MANS!

The story behind a ‘British spirit’ blitz on the world’s greatest sports car race – 50 years after DBR1’s famous victory

J U NE 20 09

£ 4.9 5

www.motor spor tmagazine.co.uk

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today

Nigel Roebuck and Damien Smith have led Motor Sport into a new and successful era for the magazine

w h at they say about us

“I really appreciate the integrity of Motor Sport. It’s a magazine for grown-ups, isn’t it? Being a motor trader born and bred, I tend to start at the back, looking at the ads for all the wonderful cars I wish I could afford, and then work through to the front, finding it gets better and better all the way. There’s so much to read, and when you’ve finished it, you find you don’t throw Motor Sport away, as you do with so many other magazines” M a r t i n

B r u n d l e

“I started reading Motor Sport avidly in 1947 or thereabouts, and I haven’t missed an issue since then, because it’s an exceptionally good magazine, simple as that. To me, one of its particular qualities is that, while it’s very professionally written and produced, it’s somehow a very friendly magazine, and real racing enthusiasts feel very much at home with it” S t i r l i n g

M o ss

re a d ers ’ c o mmen t s

Motor Sport is for people who love car racing Motor Sport readers appreciate excellence in all things mechanical, they love speed and recognise skill. They are discerning and expect excellent writing and outstanding photography when it comes to magazines. Many own at least one classic car and others compete in historic racing with cars valued at millions of pounds. They attend motor racing events and appreciate the finer things in life. We have been encouraged by the support of our readers, who continue to be passionate and committed to the title. The magazine with the distinctive green cover has built up its reputation over more than 1000 issues as the true voice of motor racing – and it continues to do so.

reader profile n Male 45-55 years of age Likely to own or have owned their own business n Owns at least one classic car Spends a significant amount per year restoring their car n Many of the readers are participants in the sport, owning some of the finest cars in the world n A large majority regularly attend leading shows such as Goodwood, Essen and Pebble Beach They are a high-spending, exclusive readership whose good taste and desire for quality extends from the car they drive to the watch they wear and beyond n Motor Sport offers an international distribution including Key dealerships – including Bentley, Aston Martin and Porsche Top hotels – including The Ritz and the Savoy First-class lounges – Eurostar and airports Private members’ clubs Full UK nationwide distribution Extensive North American distribution

“A few years ago I reconnected with your magazine and I think it is beyond exceptional. It is the only magazine that I read from cover to cover, every month – every article, letter, review. I probably read about 65 per cent of the ads, but I will try to improve…” M r

B ,

Ca l i f o r n i a

U S A

“What a sound investment for £4.95 Motor Sport is. Keep up the good work!” M r

T ,

W i mb l e d o n

“How I enjoy reading Nigel Roebuck’s articles each month. He has made an excellent magazine even better! Please keep up the excellent standards which currently make Motor Sport such an excellent all-round motoring magazine” M r

B ,

t h e

W i r r a l

“The recognition of purpose that transcends the ephemeral rush of tabloid sensationalism elevates Motor Sport into a stratosphere uniquely its own” M r

G ,

V i r g i n i a

U S A

“I would just like to say how impressed I am with this month’s magazine. It’s so refreshing from the headline-grabbing froth one reads in other classic car magazines. Please keep it up” M r

B ,

S u ss e x

advertising rates Classified section £38.50 per column centimetre, discounts for series bookings. Lineage £30 excluding VAT for 15 words, £1 per word thereafter. For box numbers add £12 (UK), £18 (overseas). For supplied photography add £45. Inserts £55 per ’000 subject to weight/size. Samples must be provided. (Loose or bound by arrangement.)

Size Price Double page spread £4,730 Outside back cover £3,300 Inside front cover £3,080 Inside back cover £2,860 Whole page £2,475 Half page £1,375 Quarter page £742 Eighth page £412 All advertisements subject to VAT at standard rate. Agency discounts 10 per cent to PPA-approved agencies only.

advertising specification Inserts Loose – maximum 220 x 275mm; minimum 105 x 148mm Bound – maximum 230 x 285mm plus trims (head trim 15mm, foot trim 5mm and 3mm fore-edge); minimum 145 x 145mm, plus 15mm head trim (this includes mill off) Further information Copy date is 21 days prior to publication. Publication date is the second Friday of each month. Cancellations in writing eight weeks prior to publication Circulation 33,210 (ABC, Jul-Dec 2008)

Page size Type mm Trim mm Bleed mm Double page spread 250 x 410 285 x 460 291 x 466 Whole page 250 x 196 285 x 230 291 x 233 Half page horizontal 122 x 196 n/a n/a Half page vertical 250 x 95 n/a n/a Quarter page horizontal 60 x 196 n/a n/a Quarter page vertical 122 x 95 n/a n/a Eighth page horizontal 59 x 95 n/a n/a

Classified section 1 column 2 column 3 column 4 column 5 column

36mm 76mm 116mm 156mm 196mm