Isuzu Truck confident in best position ever

Isuzu Truck (UK) is in the most dominant position it has ever been in, according to MD Peter Murphy (left).

“We have the strongest dealer network we have ever had and the products are doing incredibly well,” he said at RTX.

“Since Covid our business has taken a step change. We were less affected by the global chip issues than some of our competitors, as our colleagues did a great job of ring-fencing microchips, and generally we have had great supply.”

Murphy said Isuzu’s comparatively short lead times attracted new customers, many of whom would not previously have considered Isuzu over traditional brands.

“They have been suitably impressed and we are seeing repeat orders on the back of that,” he said.

As a result, the truck maker is strengthening its position in all of the sectors it competes in. It is number four for 3.5-tonne chassis cabs and number two in the 7.5-tonne sector.

“And we have our eye on the top spot,” added Murphy.