The MEDIA Maestro

Jesse Nelson was one of the many people who could not understand why people enjoyed Social Media. That was until a life changing moment had her understanding the benefits. With that, she has now became a Social Media maestro.

It all started on MINI Takes The States where Jesse is not a MTTS rookie, along with hubby Norman she had gone Coast to Coast in 2014 and the first two legs of the original MTTS 2006 that left from Laguna Seca Part way through this trip we surprised Jesse by announcing her new position with MotorWerks Magazine. Editor Ian Rae explained, “Jesse has been a huge supporter of MWM since husband Norman joined the staff and we value that. Since she became social media savvy (see seperate article) she has become quite well known in social media circles. It just made sense that we include her in the whole MWM experience.” He went on, “Anyone who saw her posts during MTTS know we made the right choice.” Her husband Norm was saw a big change in his wife, “Just after Jesse was caught by surprise by Ian’s announcement at the M1 Concourse during MTTS about being named Motorwerks Magazine Social Media Director, I saw an immediate transformation. In an instant we gained a full-fledged dedicated reporter and I had lost a co-pilot/ navigator. As we walked back to our MINI to depart on our next leg of the journey, Jesse was already clicking away with her camera. From there on her concentration was glued on news and photos. When she wasn’t clicking, she was reviewing, editing, and posting. I did get a chance to talk with her every few hours after that as we drove the rest of the way across country. So enjoy a selction of Jesse’s posts while she was travelling ‘Track to Track’ on MINI Takes The States.