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EDITOR’S NOTE EDITOR Punnoose Tharyan -------------------------EDITORIAL ADVISORS Salil Sharma, Alexander T., Annie Jacob -------------------------DELHI - EDITORIAL (editorial@motownindia.com) News Coordinator Jisha P Sr. Correspondent Abhijeet Singh Sr. Photographer Mohd. Nasir
T
he March 2014 issue of Motown India will be, perhaps, the only one among the handful of Indian automotive magazines to carry an exhaustive report on the 12th Auto Expo 2014. Both the component and motor show reports have been carried in detail. To top it, we
also have a report on the DefExpo 2014. It was a logistics nightmare for the small Motown India team. Each one in the Motown India team doubled up as a commando to deliver some great work. We split our small team so that we could be stationed strategically at both the components as well as the motor show, the venues divided by more than 30km of distance. For those of us travelling every day more than 60km to reach the Greater Noida venue for the Motor Show, it was a nightmare we learnt to live with! Thankfully, the show was organised rather professionally, unlike in the past. Next time we hope and pray that the two shows are kept at two different dates. Or else it could once again prove to be a horror story for us. We have dedicated almost the entire magazine to the auto show. As motoring journalists it is our duty that we highlight this show to the world outside and encourage our automotive companies to do well. The world outside also needs to know that India and Indians too can organise auto shows with great perfection. Motown India had a stall at both the Components Show in Pragati Maidan as well as the Motor Show in Greater Noida in the State of Uttar Pradesh. At both the venues our stalls were a hit, with people lining up to subscribe to our magazine. Of course, we offered some delightful gifts thanks to a tie up with Brij & Co. (for caps and sweatshirts) and Lighthouse Management (for car bins).
P. Tharyan ptharyan@gmail.com www.motownindia.com
CHENNAI - EDITORIAL Editor (South) Jayashankar Menon (jayashankar@motownindia.com) Mobile: +91 – 9790971663 -------------------------MARKETING & SALES (sales@motownindia.com +91-9958125645) Associate Managers - Business Strategy: Anuj Srivastava (Delhi) -------------------------ACCOUNTS Ankit Sharma -------------------------CIRCULATION & SUBSCRIPTION (subscription@motownindia.com) Manager Dalip Singh Bagdwal -------------------------EDITORIAL DELHI OFFICE 145 B/9, First Floor, Kishangarh, Next to United Free Church, Vasant Kunj, New Delhi 110070, Tel: 011-26122758/59, Tele Fax: 011-26122757 -------------------------EDITORIAL CHENNAI OFFICE 76/9 A Block, New Street, AN Colony, Aminjkkarai, Chennai - 28. Mobile: +91 – 9790971663 -------------------------DISTRIBUTED BY Central News Agency, New Delhi -------------------------EDITORIAL CONTENT The publisher makes every effort to ensure that the contents in the magazine are correct. However, he can accept no responsibility for any effects from errors or omissions. Any unauthorised reproduction of Motown India content is strictly forbidden. -------------------------Motown India is printed, published, edited and owned by Punnoose Tharyan and published from 4058 / D-4, Vasant Kunj, New Delhi-110070. Printed at Pearl Printers, C-105, Okhla Industrial Area, Phase 1, New Delhi. This issue of Motown India magazine contains 76 pages including both covers and a 60-page booklet.
March 2014 / 3
CONTENTS
12TH AUTO EXPO 2014
24 - 70
Simply Brilliant!
DEFEXPO 2014 sees modern weapon systems 6 / March 2014
20
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CANDID VIEWS
Case for rethink by Suzuki SALIL SHARMA, Partner,
L
Kapur Sharma & Co., www.kapursharma.com
ately Maruti Suzuki has been in the news for two reasons one favorable and the other one not so favorable. The former, which should please its management, is the hype and success of the launch of its latest model Celerio. The latter is the controversy regarding its latest plant in Gujarat which was supposed to be set up by it, is now being proposed to be built by its parent Suzuki Motor Corporation (SMC). The second development has been trashed by both stock market and automobile analysts. The financial analyst ire has been felt instantly as its market cap has fallen from 54,000 crore to 48,200 crore on 28/02/2014. The Celerio was launched in the Auto Expo held in the beginning of February and as per latest report its bookings have already shot up to 20000 units and in this current scenario of falling automobile sales, is something to cheer about. The vehicle has been priced between 4 – 4.5 lakh and being the first car in the gearless category in this segment it definitely is a value for money proposition. The company understands the Indian customer very well and that is why it has launched this product which besides being economical is also fuel efficient at 23kmpl (as claimed by the company). The problem for the company is that much more reams of newsprint has been dedicated to the decision of the Gujarat plant being originally set up by Maruti and now is being done by SMC. This plant was originally allocated to Maruti Suzuki India Ltd (MSIL) by the Gujarat government at the time when the company was facing labour problems at its plants located in Gurgaon, Haryana. This sudden decision whereby the Gujarat land would be leased out to SMC who would infuse its funds to set up the factory has taken the financial analysts by surprise. It is said that the vehicles would be produced by SMC and sold “at cost” to Maruti Suzuki who would then do the marketing and sales of these products. It is a clear case of conflict of interest because of
8 / March 2014
the ambiguity of the structure. The first grey area is the definition of cost. This would obviously include the rent being paid by SMC to Maruti and once the products start rolling out there could be a number of other elements which could get added to it. The stock market obviously did not like this uncertainty and that is why the share price crashed from 1,751 on 28th January 2014 (the day this announcement was made) to 1,589 on 28th February 2014. The initial explanation given for this decision was that SMC wanted to utilise its spare cash which was yielding it less than a percent, for this plant. This would enable Maruti Suzuki to continue to earn around 10pc on the 8,000 crores cash on its balance sheet. The company came out with another clarification on 28th February as per which the Gujarat plant would transfer products to MSIL at the same mark up which the latter would be charging on it sales. This clause would put pressure on the operating margin of MSIL and at the same time it contradicts the earlier statement of the transfer being at “cost price”. The other major concern is that the main business of MSIL is automobile sales which by its very nature are cyclical. This arrangement would put the weight of a cyclical downturn only on MSIL while the benefit of the upturn would be shared by both the entities. Secondly, there is always the possibility that the parent company (SMC) decides to produce the more profitable models in the Gujarat factory at the cost of the Gurgaon plants owned by the subsidiary (MSIL). The Suzuki management should keep in mind that the corporate governance of MSIL is already questionable as the royalty paid by it has gone up from 2.5pc in 2007 – 08 to 5.8pc of sales in 2012 – 13. The other important fact is that returns from Indian subsidiary are 47pc of the total profits earned by SMC and it should be careful of the steps it is taking so that it does not upset the apple cart.
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HIGHLIGHTS Arvind Saxena is new President & MD of GM India Arvind Saxena is the new President & Managing Director of GM India. His new position at GM India comes into effect from march 1, 2014. Saxena who was earlier in senior positions in Hyundai Motor India and later in Volkswagen India will succeed Lowell Paddock. Paddock will be moving to GM International Operations (GMIO) as Vice President, Planning & Programme Management. “We are delighted to have Arvind join our team and with his extensive experience, lead us in to a successful future in India, with its significant growth potential. GM is committed to India and with Arvind’s leadership, we look forward to recognizing the long-term growth potential of the market” said Stefan Jacoby, GM Executive Vice President and President, GM International Operations.
Sumit Sawhney is new Country CEO & MD, Renault India Renault SAS, France has announced the appointment of Sumit Sawhney as Country CEO and Managing Director for Renault Group operations in India. Sumit takes over from Marc Nassif, who moves to a global assignment within the group. The appointment is effective from February 1, 2014. Sumit will be responsible for managing the entire operations for Renault in India and will report to Gilles Normand- Chairman, Asia Pacific Region for Renault.
10 / March 2014
Honda begins car production from Tapukara plant Honda Cars India Limited (HCIL) has started the production of cars from its Tapukara Plant in district Alwar, Rajasthan. Honda Amaze is the first car to roll out from the new plant. The grand ceremony was attended by Vasundhara Raje, Chief Minister of Rajasthan and Yasuhisa Kawamura, Minister and Deputy Chief of Mission, Embassy of Japan in India. The event also witnessed the attendance of senior officials from Rajasthan government, Honda senior management and their business partners. HCIL plant in Tapukara is the first car manufacturing plant in the state of Rajasthan. Spread over an area of 450 acres, the facility is an integrated manufacturing unit including all functions of forging, press shop, powertrain shop, weld shop, paint shop, plastic moulding, engine assembly, frame assembly and engine testing facility. The plant has an installed capacity of 20,000 units per annum. This plant is the culmination of the best manufacturing knowhow and practices gathered from Honda’s global operations. It employs optimum automation,
latest equipment and best layout for achieving high quality, best ergonomics, improved operational efficiency and safety. The plant is highly focused on conservation of the environment and efficient use of energy and other natural resources. With a cumulative investment of 3,526 crore, Tapukara plant currently employs about more than 3200 associates. The Tapukara plant is the 2nd plant of HCIL which started its Phase I operations in September 2008 with press shop and power train unit for engine components. With the start of production of cars in the 2nd plant, HCIL’s total installed production capacity has been increased to 240,000 units/ annum in India. During the current fiscal year 2013-14, HCIL set a new record of crossing 1 lakh unit sales for the first time in a financial year by selling 101,370 units in Apr’13– Jan 14 period registering a growth of 78pc over same period last year which is the highest
growth among other brands in the industry. Speaking on the occasion Yoshiyuki Matsumoto, Managing Officer, Honda Motor Co. Ltd., Japan and Representative of Development, Purchasing and Production in Asia & Oceania Region noted, “India is an important market for Honda and with the beginning of car production at Tapukara plant, we are advancing our commitment to expand Honda’s business in India. We are thankful to the Government of Rajasthan for extending all the support to participate in the industrialisation of the state. Through our products and operations, our goal is to make Honda a company that society wants to exist. ” Hironori Kanayama, President & CEO, Honda Cars India Ltd. said, “The beginning of car production from our 2nd plant is a significant milestone for HCIL. With overwhelming response to our current models like Honda Amaze and all-new City and promising future line-up, we are ready to cater to the strong demand for Honda cars from our customers in India.”
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HIGHLIGHTS Ansal University conference on supply chain
Car, bike, CV makers cut prices following excise relief
Ansal University, Gurgaon, a private university with strong international collaborations dedicated to providing advanced trans-disciplinary education hosted two day-long 2nd Industry-University International Conference on Supply Chain jointly organised by Ansal Institute of Technology and Management, Lucknow (India) and Clemson University (USA). The conference provided a platform for industry thought leaders and academia to share experiences and ideas on supply chain best practices and challenges with a special focus on the construction, automotive and retail sectors. R C Bhargav, Chairman, Maruti Suzuki India Ltd attended the conference as the keynote banquet speaker. Bhargava gave an enlightening and inspiring talk on the Maruti success story highlighting the success mantras. He stressed on localisation of supply chain, working with vendors to improve their quality and the supply chain and worker integration as major challenges in creating an efficient supply chain management.
Barely a few days after Finance Minister P Chidambaram announced an excise duty reduction in the Interim Budget 2014, vehicles makers across the country have announced price cuts of their model range. In the Interim Budget, the excise duty on small cars, motorcycles, scooter and commercial vehicles has been reduced by 4pc from 12pc to 8pc. The excise on large cars has been reduced by 3pc from 27pc to 24pc and for midsegment cars by 4pc from 24pc to 20pc. The excise duty on SUVs has been reduced by 6pc from 30pc to 24pc. So, now SUVs and large cars attract a similar excise duty of 24pc. Leading two wheeler maker Hero MotoCorp has reduced prices across its product portfolio in the range of 2pc to 5pc with the maximum cut being 4,500 on its Karizma bike. Japanese two wheeler maker Honda Motorcycle and Scooter Ltd (HMSI) has also made its two-wheelers more affordable by cutting its Dream Neo bike by 1,600, and the CBR 250R 7,600. Yamaha Motor India announced a decision with respect to the transit as well as in-hand inventory lying with the dealers on account of the recent declaration on excise duty cut by the Finance Ministry. This announcement followed the company’s earlier notice to cut prices on all its models (including scooters) across India with immediate effect. The price cut ranges from 1,033 to 3,066
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depending on the variants. Industry bigwig Maruti Suzuki cut prices in the range of 8,197 to 30,984. The newly launched Celerio has become cheaper by 13,615. The car was launched recently at the 12th Auto Expo in Greater Noida. Best seller Alto is cheaper by 11,784 while the SX4 sedan is cheaper by 30,984. The M800 is cheaper by 8,197. Honda Cars India announced a reduction in the price of its models in the range of 14,650 to 44,741. The new prices have been effective from February 19, 2014. Mahindra & Mahindra has reduced prices from 13,000 to 49,000 for its passenger vehicles. The reduction of prices is with immediate effect. The company has also reduced prices of its premium SUV, the Rexton by up to 92,000. Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer has announced that it will pass in the full reduction of excise tax benefit to customers in India. The price deduction benefit will be applicable to all the models from Eon to Santa Fe. The quantum of benefit will
vary from 10,000 to 1,35,300 across all the models. German car maker Volkswagen has reduced prices of all its cars in the Indian market. Prices for the Volkswagen Polo have been reduced by 18,000- 31,000. For the Vento, prices have been reduced by 14,500- 27,000. Jetta prices have been reduced by 38,000- 51,000. Nissan has also passed on 100pc excise tax benefit to its customers in India. The price reduction by Nissan is in the range of 4 – 6pc and applies to Micra Active, Micra, Sunny, Evalia, Terrano and Teana. The new prices are effective from February 18, 2014. Luxury automobile manufactures like Mercedes-Benz and Audi have also cut prices. Earlier, auto makers like General Motors, Toyota Kirloskar and Tata Motors said they would pass on the excise rate cut benefit to customers.
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HIGHLIGHTS Kinetic divests Mahindra Two Wheelers’ stake for 182 crore Mahindra Two Wheelers and Kinetic Engineering (KEL) have announced that KEL has sold its entire equity stake in Mahindra Two Wheelers Limited (MTWL) to Samena Capital, a private equity investment group focused on Asia and the Middle East. Kinetic Group had originally acquired the stake in November 2008, when its group company, Kinetic Motor Company Limited (KMCL), sold its two wheeler business assets to MTWL, for cash as well as a 20pc equity stake. Subsequently, KMCL was merged with Kinetic Engineering Limited (KEL) in 2012, as a result the stake had been transferred to the latter. Kinetic will receive a consideration of approximately 182.1 crore and after certain committed payments including NCD repayments, cost of financing etc; the net proceeds would amount to approximately 109.8 crore, which KEL will use for its business operations. Commenting on the transaction, Sulajja Firodia Motwani, Vice Chairperson of Kinetic Engineering said, “Kinetic is extremely proud of its partnership with M&M. We are certain that MTWL will grow from strength to strength to become a significant player in the two-wheeler industry. Kinetic is now focused on building its Automotive Systems business through its various group companies. We have made good progress in building a business in engine and transmission systems in KEL, motor business in Kinetic Taigene, as well as automotive electronics business in the Kinetic Ducati alliance. We are divesting our stake in MTWL, in order to invest in meeting the requirements of our Automotive Systems business in KEL.“
14 / March 2014
igus celebrates 30th anniversary of “iglidur”
Patrick Carl, International Head of iglidur Product Group and Antony P. Kurian, COO igus India igus, the world’s leading manufacturer and pioneer of plastic motion technology under the renowned brands the-chain Energy Chains Systems and drytech bearings, has announced the commemorative world tour of a retrofitted micro car. This micro car, fitted with iglidur components puts the resilience, reliability and potential of its innovative plastic technology to test, as it embarks on a round-the-world-trip. This tour is also being undertaken to commemorate the completion of the 30th anniversary of its drytech product group “iglidur”. Antony P. Kurian, COO igus India and Patrick Carl, International Head of iglidur Product Group, were present to grace this occasion. The company also announced the igus, has been dedicated to the cause of research in “tribopolymers” (friction and wear optimised plastics) for decades to provide
its consumers with improved solutions. On the 30th year of its journey, igus embarked on this ambitious practical test to demonstrate the capabilities of the extensively tested and amply proven innovative plastics technology. A team from Cologne University of Applied Sciences under the leadership of Johannes Thomé and the igus bearing developer Michael Krug took up the project ‘plastination’ of the micro car. The aim was to replace everything possible with igus plastics, viz, brake pedal, windscreen wipers, window lift mechanism, shift unit, seat console, handbrake, alternator, throttle valve and the convertible roof. Attention was even paid to ensure visual likeness as well. This retrofitted car will begin its journey from ‘Incredible India’ and go on to a strenuous round-theworld trip along tarmac, gravel and mud tracks and roads across
four continents. Its inaugural exhibition will be held at the ‘Auto Expo’ trade fair at New Delhi, India, post which it will travel to China, Japan, South Korea and Taiwan. The igus car will then make a trip to America followed by Canada. In the next part of the journey the micro car will travel to Brazil, before making its way back to Europe. Kurian says, “We, at igus, have put together 30 years of expertise in the field of ‘motion plastics’ to send the igus car on a World tour. igus bearings have been fitted at 56 points to demonstrate the capabilities of igus tribopolymers and demonstrate a superior technology that reduces cost & improves performance drastically. Before it embarks on its roundthe-world-trip the retrofitted car will be displayed at the ‘Auto Expo’ trade fair at New Delhi, to provide visitors and technocrats with a first-hand experience.”
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HIGHLIGHTS Kodumudi is Group Chief Representative, VW Group, India Mahesh Kodumudi, President and Managing Director, Volkswagen India Private Limited, has moved up the corporate hierarchy with his appointment as Group Chief Representative for the Volkswagen Group in India with immediate effect. Forty eight years old Mahesh Kodumudi gets this additional role after Gerasimos Dorizas returned to Europe in December 2013.
Thierry Lespiaucq new MD of Volkswagen Group Sales India Thierry Lespiaucq has taken over as Managing Director, Volkswagen Group Sales India Private Limited in place of Arvind Saxena who has resigned from his position as Director of Volkswagen Passenger Cars Division in India with immediate effect. With effect from May 1, 2014, Lespiaucq (58), currently Volkswagen Brand Director, Volkswagen de Mexico, has been appointed as Managing Director, Volkswagen Group Sales India Private Limited. Lespiaucq has been in the automotive industry for thirty five years. He joined the Volkswagen Group as Director, Volkswagen Passenger Cars for Volkswagen Group France in May 2004. Before joining Volkswagen Group, he was CEO of Renault-Nissan Suisse and Toyota France and spent 14 years at General Motors handling Sales/ After Sales and Service.
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Nissan terminates distribution deal with Hover Nissan has announced that its Indian subsidiary – Nissan Motor India Private Ltd (NMIPL) – has assumed full responsibility for the sales, marketing and distribution of all Nissan-branded vehicles and parts in India, with immediate effect from February 14, 2014. Nissan stated that its agreement with Hover Automotive India Pvt. Ltd. (HAI) for exclusive sales, marketing and distribution of Nissan branded vehicles and parts in India has been terminated. Further details about the business structure will be announced in due course. Kenichiro Yomura, Nissan President, India Operations, said: “Nissan is now at a point of maturity in India where the
time is right to establish our own marketing and distribution operations. Nissan’s priority will be to ensure a smooth transition from current operations. We remain committed to our customers and will continue to deliver high quality products and services.” No comments were available from HAI. Hover Automotive India (HAI) is the partner of Nissan Motor India Pvt. Ltd, to operate the Sales, Service, Parts, Marketing, Training & Dealer Development functions in the Indian Market for Nissan range of products. HAI has been the official distributor of Nissan cars in India since beginning. Hover Automotive India is the creation of three global entrepreneurs--
-Moez Mangalji from Westmont Group, G.M.Singh and Kevin Whalen form the partners and board of directors of HAI. The Westmont Group is a global consortium consisting of a diverse portfolio in hotels, real estate, customer service, brand management and marketing. The Westmont group employs more than 40,000 people in Asia, Europe, Mexico, Canada and the United States. G.M. Singh is a Mumbai-based businessman who founded the GMS group. His companies have ranged from automotive retail and car rental franchises to power generation and real estate development across India. Kevin Whalen is a dealer entrepreneur in the United States.
Rainforest Challenge introduced in India Rainforest Challenge (RFC) is one of the world’s toughest 4X4 motor races, which now has been introduced in India. The first edition of the RFC scheduled to be held from 7th to 17th August 2014. The rugged terrains of the rainforests of western India have been decided as the venue for this tough motorsport event. The introduction of RFC in the country has been done by Cougar Motorsport, which organizes off-road events for various automobile brands in India. Luis J.A. Wee, RFC Founder, stated “RFC follows the motto of the survival of the fittest, not only in terms of physical fitness but also mental endurance. Now it’s time for the Indian off-roaders to join the ranks of the world 4X4 community and with RFC coming right at their doorstep.
I would like to see how well Indian off-roaders are able to stand the unpredictable jungles amid perpetually wet conditions without losing their cool and positive frame of mind. Hopefully, they will live up to the standards that have been set by RFC Champions globally”. Over 50 teams, both Indian and foreign, are expected to participate in the first edition of RFC India. The participants will have to complete 30 Special Stages (SS) designed by experts from RFC Malaysia across a multitude of obstacles where the challenge is to complete each SS in the fastest time and score the highest points. The Prologue stage will be followed by the Predator and Terminator stages that will be laid inside and on the fringes of the jungle. The final
stage of Twilight Zone will be an overnight drive across uncharted jungle territory. “It is a matter of pride for all of us to see India on the global RFC map. All 4x4 offroad driving enthusiasts in India aspire to participate in the Rainforest Challenge but it is difficult for them to travel abroad with their vehicles and be a part of this mega international event. With RFC coming to India, they will get to experience the same level of extreme off-roading and competition as the mother event in Malaysia right here in their home ground” said Ashish Gupta, Cougar Motorsport’s Director.
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HIGHLIGHTS ICAT symposium on tyre technology
New Yokohama plant to manufacture Earth-1 Tyres
The International Centre for Automotive Technology (ICAT) organised a symposium on Automotive Tyre Technology (iSATT) in February 2014 in New Delhi. ICAT had come up with the idea of iSATT in 2012 where the manufactures, the law makers and the validation agencies came together to discuss and share knowledge about the latest break-through in the field of international tyre technology and regulations. The Indian automotive industry is the 5th largest industry in the world and has grown rapidly in the last decade. Tyre technology has evolved with the automotive technology over a period of time. Tyres contribute largely to the performance of vehicles. To fulfill the demand of tyre testing and certification, ICAT has developed a state of the art facility for tyre evaluation and certification. ICAT’s Tyre Testing Facility has been accredited by NABL and BIS. ICAT also facilitates tyre testing for export homologation and has evolved itself with time to meet the resurgent needs of its worldwide customers. Sanjay Bandopadhyaya Joint Secretary, MoRTH, Government of India, inaugurated the symposium in the presence of Nitin Gokarn, IAS, Chief Executive Officer, NATRiP (National Automotive Testing and R&D Infrastructure Project), Dinesh Tyagi, Director - ICAT, Rajiv Budhraja, Director GeneralATMA, Paul Markrick, CEO, VCAUK, V. Shivaramkrishnan, Vice President, JK Tyre, N. Srikrishnan, General Manager-Technical, BKT tyre and S K Kalia, General Manager, ICAT & Convener iSATT 2014 . Speakers of the symposium were from leading research and development Institutes.
Yokohama India Pvt. Ltd, a 100pc subsidiary of Japan based Yokohama Rubber Co. Ltd that came into India in 2007, inaugurated its first tyre manufacturing unit at HSIIDC Bahadurgarh in Haryana in North India. The plant was inaugurated by the Chief Minister of Haryana Bhupinder Singh Hooda. Built with an investment of over 300 crore, this new manufacturing unit at Bahadurgarh will manufacture Yokohama Earth-1 tyres, designed to cater to the comfort and economy segment along with S drive. Yokohama India will see its first phase of commercial production start in the 2nd half of 2014 with a maximum production capacity of 2,000 tyres per day. “The plant can be scaled up to 8,000 tyres per day in the next phases of growth. Yokohama India will continue to import tyres other than being manufactured in India” said Takeshi Fujino, MD – Yokohama India. At the current trial production itself, the Yokohama factory employs more than 100 direct mployees and will soon grow three folds by the end of 2014. “The Yokohama Earth-1 tyre is especially “Designed for India” keeping the diverse road conditions in mind and will cater to most of the cars in B, B+ and C-segment. It is tough, to take on rough roads but quiet at the same time to provide comfortable ride on smooth roads” added Fujino. Yokohama India currently has
18 / March 2014
approx 600 point of sales which also includes 22 Yokohama Club Network (YCN) across length and breadth of India. YCN is a specialised network based on Yokohama’s global philosophy to develop Point Of Sales to provide world class tyre buying experience. Yokohama India’s plan is to double up the YCN strength by end of 2014. Yokohama India is currently operating on
looking at 5pc market share in the near future to support GD 100. The Yokohama Earth 1 tyres come with technologically advanced Wear Control Shoulder Design which are Vertical and Horizontal Grooves that reduce uneven wear and enhance quietness as the tyres wears. The Centre Rib in the tread pattern helps to maximise handling performance along with other features which include controlling the pattern noise echoing under the car body, ensuring a quieter ride, maximise drainage performance among other features Speaking at the occasion Hooda noted “We are glad that Yokohama India chose Bahadurgarh. Of every two cars being manufactured in India, one comes from Haryana. In fact 70pc of total Japanese investments in India too is in Haryana” Present at the occasion were Takeshi Yagi, Ambassador of Japan in India, Tarun Bajaj, MD, HSIIDC, Rajinder Joon, MLA, Bahadurgarh, Dr Shigeru Takeshi Fujino, MD, Yokohama India. Kagami, Corporate officer, The Yokohama 2pc of the total market share. Rubber Company Limited While tube type tyres still Japan) and Takeshi Fujino, MD, contribute a considerable share Yokohama India. of the total passenger car radial Globally other than market, Yokohama India is only replacement tyres business, competing in the tubeless market. Yokohama tyres is original With the fast transformation of equipment suppliers to many market from tube type tyres to top of the line car manufacturers tubeless tyres and manufacturing like Audi, Honda, Mercedes Benz, unit coming up, the world’s Mitsubishi, Nissan, Porsche, Eighth tyre manufacturer is Suzuki and Toyota.
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HIGHLIGHTS
DefExpo 2014 sees modern weapon systems Report: Abhijeet Singh, Photography: Mohd. Nasir
The four-day DefExpo 2104 that was held in Pragati Maidan in New Delhi around the time of the Auto Expo in February 2014, saw a total of around 624 companies from 30 countries displaying weapon systems for the Army, Navy and Internal Security. The DefExpo is billed as the largest ever Defence Exposition in Asia. There were 12 country pavilions from France, Germany, Hungary, Israel, Italy, Norway, Poland, Russia, South Africa, South Korea, UK and USA. The show was organised by the Department of Defence Production under the Ministry of Defence. The Federation of Indian Chambers of Commerce and Industry (FICCI) was the event manager of the show. The DefExpo offers an opportunity to the international Defence Industry to promote and showcase their products and services. The exhibition generates attention globally and has carved a niche amongst major defence exhibitions around the world. The biennial event which began its debut in 1999 saw its 8th edition this year. Russia was the biggest participating country in terms of indoor and outdoor space occupied. Russia was also represented with the maximum number of 37 companies. Defence minister A.K.Antony inaugurated the four-day event. Citing the challenging geopolitical realities around India, Defence Minister A K Antony said the government was taking necessary steps to modernise armed forces. As of February 1, Antony said, the country has already spent
20 / March 2014
Pankaj Dubey, MD, Polaris India
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HIGHLIGHTS 92pc of its defence capital budget for the current fiscal year that ends in March. Meanwhile, Polaris India CEO, Pankay Dubey, said the exhibition is a good platform to let out information about their new innovations and models that could be useful in Indian application or for other countries. “I think it is a perfect place for us to share with the defence forces the capabilities of “Polaris” vehicles. I think during this time we can have all the interaction with them and then follow it up with the demonstrations,” said Dubey. With an eye on the Indian Army’s $10 billion infantry combat vehicle market, domestic automobile maker Tata Motors displayed a new wheeled armoured amphibious platform and light armored multipurpose vehicles. Auto majors like Ashok Leyland and M&M too participated in the show through their defence companies. The wheeled armoured vehicle, developed with DRDO, has interchangeable snap-in modules. The vehicle is integrated with the Raytheon-Lockheed Martin Javelin anti-tank guided-missile system. Defence Secretary RK Mathur, Secretary (Defence Production) GC Pati, President, FICCI, Sidarth Birla, the three-service Chiefs and senior officials from services and Ministry of Defence were present at the inaugural function.
22 / March 2014
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12TH AUTO EXPO 2014 REVIEW SPECIAL
SIMPLY BRILLIANT! Report: P.Tharyan & Abhijeet Singh, Photography: Mohd Nasir
From setting up the infrastructure to managing the crowds, SIAM did an incredible job. Everything about the way it went about organising the show, smacked of commitment and professionalism. 24 / March 2014
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12TH AUTO EXPO 2014 REVIEW SPECIAL
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ever had India witnessed a world class auto exposition like the one that was held at the premises of the India Expo Centre in Greater Noida in the state of Uttar Pradesh from February 5 to 11, 2014. Barely 20 odd km from the borders of the state capital of New Delhi, it was for the first time that the show was held away from the crumbling relic that goes by the name of Pragati Maidan in New Delhi. The last 11 auto expositions were held at Pragati Maidan and were primarily managed by the largest trade body in the country, the Confederation of Indian Industry (CII), even though for the record it’s always been a joint initiative of CII, SIAM and ACMA. Delinking itself from its traditional ways, the show this year was held far away from Pragati Maidan. The component show, however, was held at Pragati Maidan from February 6 to 9, 2014. Almost 600,000 visitors came in between February 5 to February 11. February 5 was an exclusive media day while on February 6, VIPs too were allowed to come in. Public days started on February 7 till February 11.
A MAMMOTH PICNIC FOR INDIANS Like all major shows of all kinds held in the country, the auto exposition is perhaps the only show that attracts the largest number of young people. Despite the distance from the heart of New Delhi, the venue was not a hurdle to the thousands of people as they covered distances as long as 60km to 80km a single way to reach the expo. Attractions at the exposition came in two forms, vehicles and girls. As popular as the new cars and bikes, was the retinue of young models roped in by car makers and two-wheeler manufacturers. Besides, the models did not come cheap for the organisers. Each one charged as much as 3,000 to 20,000 per day for posing before a crowd armed with iPads, smartphones, cameras, videos et al. Putting on a plastic smile nine hours a day is no mean feat. Some of the most sporting models were from the Yamaha stall who relentlessly smiled along for the shutterbugs with their insatiable appetites for clicking pictures. Not all
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were sporty enough; some from the other stalls were apparently annoyed for those going viral with their cameras!
SIAM SCORES HIGH It is for the first time that the SIAM and its newly formed auto expo secretariat had organised an auto exposition on such a mammoth scale. The organisation had put together a Bus Utility Show at the same venue at India Expo Centre almost a year earlier and would have definitely learned a lot from the experience. But the Bus Utility show was a B2B show and it had limited number of stalls and visitors. The auto exposition was a different ball game completely. Though the number of exhibitors was much larger, it was the stature of these participants which was of a much bigger nature. Participants like BMW, Tata Motors, JLR, General Motors India, Fiat, Audi, Mercedes-Benz etc took up entire hangers to showcase their products. The motorcycle exhibitors got space within the expo centre. Commercial vehicle manufacturers like Ashok Leyland, Tata Motors, Eicher Motors, SML Isuzu, JBM, Mahindra & Mahindra and Scania showcased their gigantic products. From setting up the infrastructure to managing the crowds, SIAM did an incredible job. Everything about the way it went about organising the show, smacked of commitment and professionalism. Senior officials of SIAM like Vishnu Mathur, Sugato Sen and their team made rounds during late nights to supervise the work even before the actual show day. Even the younger generation of SIAM officials like Dikshant Negi who was the contact person for media partners, did an excellent job of their responsibilities. Bus shuttle service from the distant car parking to the venue was almost a sham. The buses that plied for the media and exhibitors were not really in good running condition. Run down and tardy vehicles formed the fleet for this service. Since this service must definitely have been outsourced by SIAM, it is pertinent that the latter takes a serious look into this line of business at the next auto exposition. The media lounge at the auto expo centre for the first time looked like a world class media centre. There was enough number of workstations for a lot of journalists to file their daily reports.
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12TH AUTO EXPO 2014 REVIEW SPECIAL MEDIA ACCREDITATION AND PRESS CONFERENCES It was quite apparent the media list for the first two days of the media days was pruned and carefully scrutinised. But that was not enough. Unlike during the earlier shows held in the past and organised by CII, this time around on the media day there were only journalists and very few gate crashers. February 5 was a pure media day while the following day too only the VIPs and the media had access to the show. The public days started from February 7 only. But a word of caution for the organisers--- It is now time
DAY
FOOTFALL
5th and 6th Feb
60,000
7th Feb
75,000
8th Feb
1,10,000
9th Feb
1,21,000
10th Feb
1,05,000
11th Feb
90,000
Total
5,61,000
for the organisers to scrutinise the media accreditation passes more carefully. While media persons had to upload their PAN and other details to get their cards, from next time onwards it is pertinent that their office identity cards too are scrutinised.
TOTAL LAUNCHES - 69 COMMERCIAL VEHICLES
TWO WHEELERS
CARS / UVS
9 India Launches
9 India Launches
25 India Launches
3 Global Launches
8 Global launches
15 Global Launches
PARTICIPANTS
CARS / UVS
23 Car & SUV’s exhibitors
Audi - 1 India Launch
14 Two/Three exhibitors
BMW – 4 India Launch
10 CV Exhibitors
DC - 1 India Launch
6 Electric Vehicle Exhibitors
Fiat – 2 India Launch
47 Vehicle Exhibitors Several newspaper marketing and sales people from a few leading newspapers could be seen wearing media badges.
Corporate houses refuse to do away with gifts during auto expo press conferences. Obviously this attracts vultures in hordes. There is plenty of this kind among journalists.... Let a press conference look and feel like a press conference rather than a raucous dance bar!
Ford – 1 Global Launch GM – 1 India Launch Honda Car - 2 India Launch, 1 Global Launch Hyundai – 1 Global Launch, 1 India Launch M&M - 1 India Launch, 1 Global Launch Ssanyong - 1 India Launch Reva - 1 India Launch MSIL – 3 Global Launch Mercedes Benz – 1 India Launch Nissan - 1 India Launch, 1 Global Launch Renault – 3 Indian, 1 Global Launch Tata Motors – 7 Global Launches JLR – 4 India Launch TKM - 1 India Launch TWO WHEELERS DSK 1 India Launch Harley Davidson – I India Launch Hero Motocorp – 1 India Launch HMSI – 1 India Launch Yamaha – 1 India, 1 Global Launch Mahindra – 1 India Launch Piaggio – 1 India Suzuki – 2 India Launches, 2 Global Launches TVS 1 India Launch COMMERCIAL VEHICLES Ashok Leyland - 3 India Launches Isuzu - 1 India Launch Mahindra – 1 India Launch Piaggio – 1 India Launch Scannia – 2 India Launch SML Isuzu - 1 India Launch VECV – 8 Global Launch
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12TH AUTO EXPO 2014 REVIEW SPECIAL They were neither media partners and even if they were doing so they should have got the exhibitor passes. SIAM needs to look into this at the 2016 auto expo. Now for the press conferences and the subsequent media kits and gifts. This is a scourge that seems to be gaining gigantic proportions. Corporate houses refuse to do away with gifts during auto expo press conferences. Obviously this attracts vultures in hordes. There is plenty of this kind among journalists. It was very evident that after press conferences, these so called journalists or vultures rush towards the media desk to snatch the kits and gifts, creating havoc and chaos in the process. Serious journalists seldom got a chance to either get their share of the release papers or even a glimpse of the model that was being launched. In today’s world where everybody and everything is connected through a maze of wired and non wired devices, releases can always be sent to mail ids on the internet. As for event pictures, let the photographers and cameramen do their serious work and the reporter his or her serious writing. Let a press conference look and feel like a press conference rather than a raucous dance bar! Please do away with gifts from next time.
CELEBRITIES STEP IN FOR THE GLAMOUR EFFECT It was raining Bollywood stars at the auto expo from Day One. No show in India can be termed glamorous without the presence of Bollywood stars and other celebrities. On the first couple of days of the show, actors who came in to unveil vehicles included the likes of Kareena Kapoor Khan (for DC Design), Priyanka Chopra (for Jaguar Land Rover), Ranbir Kapoor (for Hero MotoCorp), John Abraham (for India Yamaha), Sameera Reddy (for Vardenchi Motorcycles), Sachin Tendulkar ( for BMW), Narain Karthikeyan (for MRF and Tata Motors), Ileana D’Cruz and Ravi Shastri (for Audi).
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It was raining Bollywood stars at the auto expo from Day One. No show in India can be termed glamorous without the presence of Bollywood stars and other celebrities. March 2014 / 27
12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
AUDI INDIA
Audi India unveiled the next big Audi, Audi A3 Sedan, apart from special versions of its class-leading and award-winning SUVs - Audi Q3, Audi Q5 and Audi Q7. The brand with the four rings also showcased its recent and most powerful addition to the India fleet - the Audi RS 7 Sportback. Another highlight at the Audi stand was the Audi R18 e-tron quattro to celebrate Audi’s success in motorsports. Then was the Audi Sport quattro concept, thoroughbred driving machine with 700bhp, 8 cylinder twin turbocharged V8 engine, a lightweight body and the latest generation of quattro permanent all-wheel drive. Terence Johnsson, Head of Sales Overseas, AUDI AG, stated, “We believe this market has tremendous potential for further growth of brand Audi. Reaffirming our commitment to the Indian market, we are bringing the Audi A3 Sedan - the next big Audi to India. We expect the Indian market to continue to grow and to contribute substantially to Audi’s global sales”. “We have kick-started 2014 on a strong note and as we continue to strengthen our market leadership. Our presence in India is growing stronger by the day and we want to reach out to all Audi enthusiasts. We will continue with our network expansion strategy and plan to increase our network to 40 dealerships by end of 2014,” said Joe King, Head, Audi India. During the show, Bollywood actress Ileana D’Cruz and former cricketer Ravi Shastri unveiled the Audi A3 Cabriolet 2014.
Terence Johnsson, Head of Sales Overseas, AUDI AG with Joe King, Head, Audi India
Joe King with actress Ileana D’Cruz and Ravi Shastri
BMW INDIA / MINI BMW India presented the new generation of Individual Mobility by unveiling the BMW i8, the all-new BMW X5 and the all-new BMW M6 Gran Coupe. The all-new BMW 3 Series Gran Turismo was also launched in India. Philipp von Sahr, President, BMW Group India, said “BMW i plays an important role in our future product strategy and as a sign of our commitment to this market, we will bring our revolutionary BMW i8 to India later this year. The all-new
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Philipp von Sahr, President, BMW Group India with Sachin Tendulkar at the unveiling of BMW i8 BMW 3 Series Gran Turismo is a completely new vehicle concept in its class that combines coupe elegance with spaciousness. The third-generation X5 sees
BMW once again setting the benchmark for powerful design, interior spaciousness and luxury, versatility, driving pleasure, efficiency and innovative
equipment features”. The BMW i8 will be launched in India as a CBU (Completely Built-up) unit by end of 2014. The all-new BMW 3 Series Gran
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS Turismo will be available in a diesel variant (the BMW 320d Gran Turismo) at an all India exshowroom price of 42.75lakh. BMW India has also displayed its product range in India: the BMW 1 Series (BMW 118d Sport Plus), the BMW 3 Series (BMW 320d Sport Line), the BMW 5 Series (BMW 520d Modern Line), the BMW X1 (BMW X1 sDrive20d xLine) and the BMW X3 (BMW X3 xDrive20d). BMW India has also displayed the BMW Z4 (BMW Z4 sDrive35i) and the BMW 7 Series (BMW 760Li Individual) which can be ordered
as CBUs. Celebrity cricketer Sachin Tendulkar came in to unveil the i8 at the show. MINI India launched the MINI sub-brand, John Cooper Works, at Auto Expo 2014 alongside an exclusive range of John Cooper Works Accessories. MINI John Cooper Works (JCW) embodies pure racing tradition, carefully cultivated over more than five decades. Under the watchful eyes of John Cooper, the legendary Formula One designer and business partner of Sir Alec Issigonis, the creator of MINI, the
classic MINI was developed and matured into a successful racing and rally car. Today, the John Cooper Works majors in options and accessories for MINI drivetrains, suspension, aerodynamics and interiors, as well as vehicle concepts and small-series models allowing
MINI enthusiasts to indulge their passion for motor sport.
DC DESIGN India’s premier automotive design and specialist car manufacturer DC Design showcased two new concepts cars that are production bound in 2016. The DC Eleron and the DC Tia represent DC Design’s ability to conceive an idea for various niche segments and then design and develop a vehicle with unique attributes that go beyond mere style. While the Eleron is an open Targa-topped SUV with radical lines, the Tia is a nifty two-seater runabout for town use with outrageously crafted lines yet packing in a proven small driveline. Both the cars were unveiled by actress and style icon Kareena Kapoor Khan and Dilip Chhabria, Founder, DC Design. Chhabria said, “I want the most desirable car in the world to bear a ‘Made in India’ tag. For Avanti which we launched two years ago we are looking at manufacturing 2,000 units per annum starting third quarter of this year. For Eleron
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Actress and style icon Kareena Kapoor Khan and Dilip Chhabria, Founder, DC Design showcasing DC Electron and Tia we are looking at 500 units and 1,000 units per annum respectively by 2016. We have currently invested in the excess of 85 crore for the production
of Avanti and 50 crore each for the production of Eleron and Tia so far and are looking at further investments in the coming future. We aren’t a global player; we
will not build millions of cars a year, but I promise you, the few thousand that we will put out every year will be the sexiest cars on Indian roads.”
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
FIAT INDIA Fiat Group Automobiles India Private Limited (FGAIPL) unveiled Fiat Avventura, (global debut), Abarth 500 and the New Fiat Linea at the Auto Expo. The new FIAT AVVENTURA concept vehicle takes shape of a contemporary urban car, really devoted for people with an active lifestyle, who live in urban areas. FIAT group confirmed the launch of the Abarth brand in the Indian market, with the launch of Abarth 500. The New Linea will come with an entirely new exterior and interior styling making it even more stylish that before, with improved interior comfort, cruise control, new audio system with
FORD INDIA
USB + Aux-in and Bluetooth compatibility, reverse parking sensors, rain sensing wipers and much more. Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler Automobiles India Operations, said “The introduction of new products for the Indian market is in line with our long term strategy, which puts us in a strong position to penetrate the market. We are proud to present Avventura CUV (Contemporary Urban Vehicle) first to the Indian market. The second key product from the fiat brand is the New Linea, which further strengthens the existing mid-size sedan segment. We are also proud to announce the launch of
the Abarth brand in India – our racing-performance lineage brand and showcase the Abarth 500, the flagship product of the Abarth brand worldwide. India is one of the most strategic markets for the FIAT Chrysler group and we are committed to provide
Making its official debut in India the new Ford Fiesta is a bold update to a popular and wellloved global automotive icon. A new, bold design, class-leading safety features and all-new smart technologies like Ford SYNC with AppLink make the new Ford Fiesta an intelligent choice for drivers looking for more in a premium compact car. “The Ford Fiesta has
been lauded by enthusiasts in India for its superior driving dynamics, smart features and democratising technology in the B segment,” said Vinay Piparsania, Executive Director of Marketing, Sales and Service, Ford India. “With a new, bolder look and
the best in class technology in automobiles and service. Opening 100 exclusive dealership across the country, in a span of one year is a testament to this commitment.”
Nagesh Basavanhalli, President & Managing Director, FIAT Chrysler Automobiles India Operations
more refinement, the Ford Fiesta truly stands out as a premium mid-sized sedan. We are proud to offer a product that will make an even more compelling choice for discerning drivers when it launches later in the year” he added.
(L to R): Nigel Harris, President, Ford India; David Schoch, Group Vice President and President, Asia Pacific, Ford Motor Company; James D Farley, Executive VP, Global Marketing, Sales and Service and Lincoln, Ford Motor Company and Kumar Galhotra, VP, Engineering, Ford Motor Company
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
GENERAL MOTORS
(L to R): Lowell Paddock , GM India President & Managing Director, Mike Simcoe, Executive Director- Design, GM International Operations and Stefan Jacoby, Executive Vice President and President, GM International Operations at the unveiling of Adra concept SUV and All New Beat.
HONDA CARS Honda Cars India Ltd. (HCIL) unveiled its mid-size Stylish MPV Honda Mobilio and the all-new, 3rd generation Honda Jazz. Honda displayed the Honda Vision XS-1, which is a creative study model of a new crossover utility vehicle. The exhibition model NSX Concept is the next-generation super sports car delivering a new dimension of driving pleasure. The key technology is Sport Hybrid
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SH-AWD (Super Handling All Wheel Drive), which features a mid-mounted direct injection V6 engine, a dual clutch transmission with an internal high-efficiency motor, and an electric motor for each front wheel. Accord Hybrid features the SportHybrid i-MMD(intelligent Multi-Mode Drive), a revolutionary Honda developed powertrain. This advanced hybrid system belongs to the Earth Dreams Technology series of next- generation powertrain technologies, which combine enjoyable driving with outstanding fuel economy. Takanobu Ito, President and CEO, Honda Motor Co., Ltd. Japan said, “India is one of the most important markets for global Honda. We have set a challenging sales target of reaching 300,000
General Motors India launched the all-new Chevrolet Beat hatchback and unveiled the new Chevrolet Adra concept vehicle alongside the 13 concept and production vehicles present on the Chevrolet stand. Lowell Paddock, GM India President and Managing Director, said “Many of the products on display were engineered locally to meet the unique needs and preferences of the domestic market. They represent our commitment to continue growing our presence in India.” Other vehicles present at the General Motors pavilion included the 455bhp Corvette Stingray and the Camaro ZL1. Then was the Trailblazer SUV, the classic 1933 Master Eagle Phaeton, Manchester United Special Edition Beat and Sail Hatchback with the existing range of products of GM’s products in India.
units annually by FY17 in India and we are committed to support this expansion of Honda business by (L to R): Takanobu Ito, President and CEO, Honda Motor Co, Yoshiyuki Matsumoto, Managing introducing new Officer, Honda Motor Co and Hironori Kanayama, products and President and CEO, HCIL technologies that fit the needs of our Indian customers”. our future growth, we will expand Hironori Kanayama, President and our dealership network by over CEO, Honda Cars India Ltd, stated 35pc to 230 facilities in 150 cities “The year 2013-14 has been a by the end of great one for Honda in India in March terms of growth, expansion and 2015.” performance. With excellent response to the all-new City and two big launches planned during 2014-15, we expect the momentum to continue. To be geared up for
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
HYUNDAI MOTOR
(L to R): BS Seo - MD & CEO, HMIL, CH Han- Sr. ED, HMIL, Rakesh Srivastava- Sr.VP, HMIL
Hyundai Motor India Limited (HMIL) announced the launch of 3rd Generation Powerful and Dynamic Santa Fe. Representing an evolution of Hyundai’s ‘Fluidic Sculpture’ design philosophy, the rear-wheel HND-9 drive sports coupe concept balances high performance with a sophisticated image. The HND-9 is the ninth concept model developed by the Hyundai Motor Group’s R&D Center in Namyang, Korea. Also present was the hand-built i20 WRC and the new Xcent. An i20 based competition car that has been stripped-out, strengthened and tuned extensively. Equipped with a new rear wing and front spoiler to improve cooling and give the i20 WRC a new external appearance. Under the bodywork, improvements have also been made to the suspension kinematics and chassis stiffness.
Hyundai HND-9 Concept
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
ISUZU MOTOR Takashi Kikuchi, MD, Isuzu Motors India Isuzu Motors, the Japanese automobile maker and the world leader in diesel engine technology, exhibited for the first time at expo. The company showcased its India-manufactured and BS-4 compliant sports utility vehicle MU-7 and multi-utility pick-up truck D-max Space Cab along with the D-max Single Cab and Rally Car. MU-7 inherits Isuzu’s dieselengine expertise and is endowed with superior fuel efficiency and outstanding engine performance.
Shigeru Wakabayashi, Deputy MD, Isuzu Motors India
A 3 metre wheel-base makes the MU-7 one of the longest SUVs available in India. D-max pickup truck is also renowned for its endurance and reliability. The D-Max has proven its toughness and durability, in some of the world’s toughest rallies including Dakar Rally, Australasian Safari Rally, Asia Cross Country Rally and Dubai Desert Challenge. Takashi Kikuchi, President and Managing Director, Isuzu Motors India, said “In India, the pickup truck segment is one of
the largest and fastest growing segments in Commercial Vehicles (CV), accounting to 35pc of the total CV market. With the growth in the Indian economy and the resulting pickup truck market dynamics, we estimate India to be the world’s largest 1 Tn pickup truck market by 2023. The Isuzu D-MAX
is one of the world’s favourite pickup truck brands, preferred world over by the Owner driven customers”.
E Championship starting in September 2014. Anand Mahindra, Chairman, Mahindra Group said “We are keenly aware of the increasing pressure on urban transport infrastructure and our display
at the Auto Expo showcases advanced mobility solutions that have been designed to address these challenges. They also reflect our vision of the Future of Mobility and would contribute to the development of sustainable
urban areas in the future.” Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. said, “Auto Expo 2014 is an important platform for the Mahindra Group
MAHINDRA & MAHINDRA/ SSANGYONG/ MAHINDRA REVA Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, unveiled its diverse portfolio of accessible technology solutions. The product pipeline included the range from Mahindra and SsangYong and electric mobility solutions from Mahindra Reva to a diverse range of commercial vehicles and two wheelers. Mahindra Reva’s next generation 2 door future ready sports car concept, XUV500 Hybrid with a cut section and transparent acrylic body and the Mahindra Formula e Car, which will participate in the FIA sponsored Formula
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS given that we are displaying our comprehensive range of mobility solutions. Our automotive sector is putting on display a range of products which highlight our offering of ‘Accessible Technology’ such as the hybrid XUV500 and the all new autoSHIFT Transmission in the Quanto and the NXG Electric Sports car concept vehicle.” Mahindra Adventure Zone gave automotive enthusiasts a taste of the inspirational ASEAN XUV500, which was a specially prepared rally XUV500 for the gruelling ASEAN Rally that traversed over 8,000km across 8 nations through punishing terrain. Also present on the stand were the one-off Midnight Edition of the hugely popular off-roader Thar with a Hard Top. Two new SsangYong vehicles, the Rodius MPV and LIV-1 Concept Vehicle were also unveiled. Positioned as a newgeneration APV (All Purpose Vehicle), the SsangYong Rodius has the advantage over its competitors through its unique
MARUTI SUZUKI
blend of characteristics including space, robust construction and luxury. SsangYong also showcased its future strategic concept, the LIV-1 (Limitless Interface Vehicle). The LIV-1 is very much a car of the future designed for driving safety and pleasure. Yoo-Il Lee, said, “Few global car makers can (L to R): Anand Mahindra, Chairman, Mahindra Group, Dr. Pawan Goenka, match the 4x4 heritage Executive Director & President, Automotive & Farm Equipment Sectors, Mahindra of SsangYong. Having & Mahindra Ltd. and Yoo-Il Lee, President, SsangYong Motor Company produced premium, robust and specialty off road models for decades, breakthrough in shaping the Maxximo and Verito. Also being SsangYong knows what it takes way we will commute in the 21st showcased together were the to create global benchmarks. Our century. Electric is undoubtedly next generation fast charging partnership with the Mahindra the paradigm of the future and technologies like ‘Quick2Charge’ Group has now allowed us Mahindra Reva stands committed through which the e2o can to explore joint product and to a cleaner environment be charged completely in 60 technology development for the future generations.” minutes. The Formula-E is a new opportunities and synergize Emphasizing the huge strides FIA Championship featuring global operations and purchase.” made by the Mahindra Group in Formula Cars powered solely by Chetan Maini, Chief Executive that direction, is a special fleet electricity. It is expected to serve Officer, Mahindra Reva Electric of electric vehicles powered by as a critical platform for research Vehicles Pvt. Ltd. stated “l believe Reva, including a next generation and development into future Mahindra is on the cusp of a huge electric sports car, the electric sustainable electric vehicles.
Maruti Suzuki India Limited unveiled two global models Concept CIAZ and SX4 S-CROSS at the Auto Expo 2014. Also the company launched its much awaited compact car, Celerio, with the revolutionary Auto Gear Shift. With the pavilion theme ‘Celebrate’, Maruti
(L to R): Mayank Pareek, COO Marketing & Sales, MSIL & Kenichi Ayukawa, Managing Director & CEO, MSIL
34 / March 2014
Suzuki engaged its patrons in several on-ground fun activities offering live entertainment, such as Treasure Hunt, X-Ray Vision and many more. Concept CIAZ is an aggressive yet sophisticated A3-segment sedan especially designed by Suzuki Motor Corporation for leading markets like India and China. Adopting a long wheelbase and a low height gives the Concept CIAZ an authentic sedan style. It also helps to achieve a dynamic body shape through sharp character lines and elegant surfaces that accentuate right below the character lines. The rugged black crossover SX4 S-CROSS reflects the company’s intent to diversify in new segments to strengthen its product portfolio.
Concept CIAZ Toshihiro Suzuki, Executive Vice President, Suzuki Motor Corporation said, “The SX4 S-CROSS is a real crossover with authentic performance, the Concept CIAZ is designed to meet the growing demand in C-Segment market in India, China and elsewhere”. Kenichi Ayukawa, Managing Director and CEO, Maruti Suzuki India Limited said, “Concept CIAZ and SX4 S-CROSS are two premium segment global offerings. This rich line up will strengthen our product portfolio and prepare us for the future”.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
MERCEDES BENZ
Mercedes-Benz India unveiled three new products, the CLA 45 AMG, the M-Guard and the European production model of GLA at the show. Ola Källenius, Member of the Divisional Board, Mercedes-Benz Cars responsible for Marketing & Sales, stated “We believe in the potential of India as one of Daimler’s key emerging markets. With
Mercedes-Benz CLA 45 AMG
NISSAN / DATSUN Nissan showcased the new Sunny alongside the Friend Me concept also making its first appearance in the country. Nissan’s entire family of ‘made in India’ models was present at the stand including Micra and Micra Active hatchbacks, Evalia MUV and Terrano Compact SUV. Nissan also continued to raise awareness of road safety in India at the show through the Nissan Safety Driving Forum (NSDF) open air display. With innovative design changes, best in class space and luxurious interiors, the New Nissan Sunny redefines the already popular midsize sedan. Friend-Me combines sporty and
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dynamic new design features with a cabin that showcases Nissan’s latest vision of in-car technology and entertainment. Another attraction at the Nissan stand was the GT-R GT500 race car. This specially developed race version GT-R competes in Japan’s Super GT Series in the GT500 class. The car is powered by a 3.4 litre V8 engine and features the best in racing design and aerodynamics. Datsun’s dramatic new concept made its world premiere at the expo, the Datsun rediGo Concept. Datsun redi-Go Concept builds on Datsun’s design language, being modern and distinctive, clear and robust, vigorous and positive. Combining five-door hatchback practicality with a rugged SUV stance, the Datsun redi-Go Concept previews a potential small crossover for the Indian market. Vincent Cobee, Global Head of Datsun, said “If we were to make a car like Datsun redi-GO Concept it would be a segment creator in India, an aspirational car that
our global Mercedes-Benz 2020 growth strategy we have clearly formulated our ambitions in the automotive luxury segment and the Indian market will contribute to our goals.” Mercedes-Benz India unveiled the latest addition to the extensive Mercedes-Benz Guard family - the M-Guard. The Guard Programme now currently includes vehicles of the S-, E-, G- and M-Class. With a total of three models, MercedesBenz India has one of the most comprehensive specialprotection ranges. The M-Guard will be priced at 2.49crore (ex-showroom Delhi). GLA-Class is a compact luxury SUV that combines dynamic styling with clear benefits for recreational use and marks a new approach for Mercedes-Benz for this
burgeoning segment in India. The other models at the stand were the new S-Class S500, G 63 AMG, SLK 55 AMG, GL 350 CDI, E 250 CDI, C-Class Edition C, B-Class 180 Sport, A-Class 180 CDI, A-Class 180 Sport and fabulous Mercedes AMG PETRONAS Formula 1 Car. Eberhard Kern, Managing Director & CEO, MercedesBenz India commented, “After the overwhelming success of A-Class, we believe Indian luxury customers are ready for compact performance cars. With the introduction of the CLA 45 AMG we are confident of building this category even further, thus strengthening our AMG portfolio. Also we are thrilled to bring the actual production model of the GLA, the most awaited compact luxury SUV in the Indian market. All efforts are now concentrated on introducing this SUV in the Indian market at the earliest.”
Datsun redi-Go Concept at the same time is attainable, a car that would be within reach of the first time buyer. This concept shows how serious we are about reinvigorating the market by catering for the needs of a Nissan Friend Me Concept growing class of Indians who have the chance to a young brand ready to make a own a family car that will enable positive impact in the market, them to enjoy a new sense of offering buyers a refreshing independence. Despite its long alternative to existing products and glorious history, Datsun is and brands”.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
PARACOAT PRODUCTS LTD (PCP) PCP Motors a group company of Paracoat, India’s leading manufacturer in Total NVH reduction components launched new ventures called Motorhome ‘Terra’ and PCP ‘Care’, first of its kind to be introduced in India. These products were displayed at the expo. The company had in 2012, introduced an innovative concept for travel with family, friends and colleagues, by initiating the concept of Motorhome “Terra” in India. To excel in the field, PCP collaborated with Vantech Japan and Siam Motorhome Ltd. Thailand for the design and development of the Motorhome, customizing it specifically for the Indian market. PCP showcased three different interior variants at show.
Rajesh Poddar, Director - Business Development, PCP The Terra MotorHome has been designed for two base vehicles – Mahindra Genio and Isuzu D-Max. The conversion cost is between 31.83 lakh and 34.72 lakh + taxes depending on the models. The delivery time will be 13-15 weeks from the date the order is placed. The second innovation by PCP titled “PCP Care” is tailor-made for people suffering from Spinal
and Knee injuries. PCP has designed a comfortable seat that can be retro fitted in Maruti Eco. The vehicle smartly uses the hydraulic mechanism which helps the seat to be easily taken out of the van and the passenger, after sitting comfortably, with a mere push of button, can glide the seat back to its original position. In this series, PCP is also working on seats which can revolve and help people suffering from obesity and other health issues to move easily in and out of the car. The conversion cost of the Hydraulic seat is approximately 3.69 lakh + taxes. The delivery time will be 10-12 weeks from the date the order is placed. Commenting on these new concepts, Rajesh Poddar, DirectorBusiness Development, PCP, said, “PCP has always led the way when it comes to innovation, and with Terra we wish to continue our legacy in India of introducing world-class concepts. These vehicles have been built keeping in mind varied Indian conditions and special requirements of our valued Indian customers.”
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
RENAULT INDIA Renault unveiled the robust and fun KWID concept at their stand. The KWID was designed with inputs from Renault Design India and is also tailored specifically to meet the needs of Indian drivers. “This is the first time we have chosen to reveal a concept car outside Europe and this is an eloquent sign of our commitment to India. Young customers in India are often trend setters, looking forward to pushing the envelope when it comes to technology and enjoyable drives. The KWID, with its Flying Companion, meets this forward-looking spirit with both its dynamic styling and hyper connectivity.” stated Gilles Normand, Senior Vice President, Chairman of Asia-Pacific Region, Renault S.A.S. Beyond the playful and
imaginative styling of the KWID, the concept car also comes equipped with a host of technology-driven features. Taking off from the rotating rear portion of the KWID’s roof, the Flying Companion can be operated in one of two modes – the automatic mode using a pre-programmed flying sequence and GPS location as well as the manual mode, which enables the companion to be controlled using a tablet inside the vehicle. The Flying Companion can be used for a variety of purposes, including scouting traffic, taking landscape pictures and detecting obstacles on the road ahead. “Renault has seen unparalleled growth in India in less than 3 years and the market is set to continue playing a significant role in the company’s global strategy in the years to come” said Sumit Sawhney, Country CEO & Managing Director, Renault Operations in India. Renault India also launched the face-lifted Fluence and a new Adventure version of the Duster. As a treat, Renault displayed the brilliant Megane, the electric ZOE and their 2013 Formula 1 car.
es Corporate Design, Gill Senior Vice President, , ion Reg fic aci a-P Laurens van den Acker, Asi President, Chairman of t India aul Normand, Senior Vice Ren MD and CEO hney, Country Renault S.A.S. Sumit Saw
Renault KWID Concept
SKODA INDIA The face-lift versions of the Skoda Superb and the Skoda Yeti were unveiled at the Skoda stand at the Auto Expo 2014. Superb is the flagship of the Czech brand and now gets a redesign featuring the new Skoda design language. The second half of 2014 is to see the
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launch of the completely revised Skoda Yeti on the Indian market. “The success of recently launched new generation Octavia heralds a new era for Skoda India. The new design language has been well received and appreciated by our consumers.
(L to R): Werner Eichhorn, Member of the Board responsible for Sales and Marketing, Sudhir Rao, Chairman & Managing Director, ŠKODA Auto India and Paweł Szuflak, Director, Sales & Marketing, ŠKODA Auto India The redesigned Superb and Yeti will further strengthen Skoda’s position in the premium category
in India” said Sudhir Rao, Chairman & Managing Director, Skoda Auto India.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
TATA MOTORS / JLR Tata Motors displayed a wide range of 18 vehicles and concepts at the Auto Expo this year. Tata Motors showcased their premium hatchback, the Bolt and a sub 4-metre compact sedan, the Zest. Tata Motors also featured concept vehicles and future technologies for passenger as well as commercial vehicles. The Design Concept NEXON, a modern youthful compact SUV, illustrated the new Tata Motors design language and intelligent new-generation HMI. In addition, the company displayed next-gen commercial vehicles to bring in clean, green fuel vehicles, for the future of transportation. These included the Magic Iris Electric, a zero-emission, small electric commercial passenger vehicle, fitted with a roof-mounted solar panel for supplementary charging. And the Starbus Urban FE-Parallel Hybrid Bus, with an air-cooled engine, as a clean fuel option for public transport. Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, said “We are now taking our Horizonext strategy ahead, reinforcing our product focus to introducing commercial vehicles that bring the global styling aesthetic matched with enhanced comfort and productivity, push the performance envelope and finally, continue with the long-term commitment towards clean fuel alternatives. And we are delighted to showcase each of these three vectors – DesigNext, PerformanceNext and FuelNext at the Auto Expo 2014. These
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(L-R) Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata MotorsLtd, Cyrus Mistry, Chairman Tata Sons and Tata Motors and Ravi Pisharody Executive Director, Commercial Vehicles, Tata Motors, Ltd at the launch of the new Tata Motors Design Concept Nexon at the Auto Expo, 2014 products translate into a great business proposition, combining low cost of ownership with driver comfort, high performance and best-in-class service based on cutting edge technology”. The Design Concept NEXON – a stylish new compact SUV, the Nano Twist Active Concept – the next in design for the smart city car, the ADDVenture Concept – an active Van for fun and leisure, on-the-go, display the ‘Next’ in Design, from Tata Motors. Tata Motors displayed technologies that set ambitious benchmarks in the passenger car market redefining ride and handling in vehicles such as the Safari Storme Ladakh, the Sumo Extreme and the Nano Twist F- Tronic. Jaguar Land Rover’s latest products made their Indian debut. The Jaguar F-TYPE Coupe was unveiled by India’s racing driver Narain Karthikeyan and the Range Rover long wheelbase by Bollywood actress Priyanka Chopra. Jaguar Land Rover’s new Indian product range includes the latest Land Rover Discovery and the Range Rover Evoque with 9-speed transmission. Also making their much anticipated Indian debut were the Jaguar C-X17 crossover concept and the D-Type inspired Project 7 concept car.
(L-R) Cyrus Mistry, Chairman- Tata Sons & Tata Motors, Ian Callum, Design Director-Jaguar, G. McGovern, Design Director & Chief Creative Officer, Land Rover, Dr. Ralph Speth, Global CEO, JLR, Ratan Tata, Chairman Emeritus of the group, Dr. W. Ziebart, Group Engineering Director, JLR, Fiona Pargeter, Head of Global PR Communications JLR Actress Priyanka Chopra Dr. Ralf with Gerry McGovern at the Speth, Delhi Auto Expo 2014 Jaguar Land Rover CEO, said “We are here in India to showcase the very latest offerings from our two great British brands. India continues customer experiences. We aim to be an important and dynamic to enhance the potential of the market for Jaguar Land Rover Indian market by growing our with year on year sales growth. dealer network by 25pc this year This demonstrates that we are and will now manufacture our delivering our promise to create flagship model, the Jaguar XJ, in exciting products and unrivalled Pune”.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CARS
TOYOTA KIRLOSKAR Toyota Kirloskar Motor (TKM) unveiled the much awaited new Corolla Altis, which runs in its 11th generation now. The other important reveal was Toyota’s first ever crossover, the new Etios Cross. As a treat for enthusiasts Toyota parked a GT-86 at their stand, which is sold overseas and is a cracking little sports car. The rest of the Toyota vehicles were all present at the Auto Expo including the recently launched Land Cruiser and face-lifted Innova. Toyota also displayed the Hiace Van, which hopefully will make it to our shores. The Corolla Altis gets new styling, more luxury, new interiors and dynamic performance. It will
VW INDIA Volkswagen unveiled its new SUV concept, the Taigun, at the Auto Expo. Also showcased at the Volkswagen pavilion was the World Rally Championship winning Polo R WRC alongside the existing range of products sold in India. Arvind Saxena, Managing Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd., said “We are happy to be taking part in this year’s Auto Expo, which for us is a great opportunity to
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be available in both diesel and petrol engines, with the latter getting an optional super CVT-i with 7 speed sequential shiftmatic and Paddle Shift. Hisayuki Inoue, Senior Managing Officer, Toyota Motor Corporation, and Chief Executive Officer of Asia and Middle East Operations, said “The new Corolla Altis signals a new era in Toyota design. Along with DNA of quality, it shares the exciting new ‘Keen Look’ with our cars around the world. I am confident that the new Corolla Altis will continue to fascinate customers in India and around the world.” The New Etios Cross will further expand the Etios family along with its existing models, the Etios, the Liva and the Liva 1.5 TRD Sportivo. Available in a powerful 1.5 litre and 1.2 litre petrol engine and a 1.4 litre D-4D diesel engine, the new crossover from Toyota is positioned as a youthful yet rugged offering. Naomi Ishii, Managing Director, TKM stated “The Etios series is a perfect combination of Toyota’s global
connect with our customers and to showcase our new products and technologies. India is an important market for Volkswagen, and over the next few months and years, we look forward to launching new products engineered specially for the Indian market. The response to our cars launched in 2013 has been positive, reaffirming our commitment to offering the Indian customer with truly worldclass, technologically advanced motoring solutions.” The Taigun is fitted with a highly efficient 1.0 litre turbocharged TSI petrol engine, which produces 108bhp of power and a peak torque of 175Nm. Further establishing its commitment to the Indian car market, Volkswagen is currently evaluating the feasibility of launching the Taigun in India in the near future. Powered by a
standards of quality and safety. Launched in 2010, the Etios series has a strong base of over 2 lakh happy customers in India and to further enhance this customer delight the Etios Cross was envisaged as we wanted to give our customers something unique.” The prices of the New Etios Cross will be announced in May 2014 along
with the sales launch. Bookings for the New Etios Cross are already open.
(L-R) Vikram S. Kirloskar, Vice Chairman, TKM, Hisayuki Inoue, Senior Managing Officer, TMC, and CEO of Asia and Middle East Operations, Naomi Ishii, MD, TKM, Shinichi Yasui, Chief Engineer, TMC
1.6 litre turbocharged TSI petrol engine, which produces more than 300bhp of power, the Polo R WRC is a technological tour-de-force and is one of the finest competition machines from Volkswagen in recent times.
(L-R) Arvind Saxena, MD Volkswagen, Mahesh Kodumudi, President & MD Volkswagen India and Dr. Specht
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
BAJAJ AUTO Bajaj Auto showcased the much awaited Pulsar 400SS and a completely new CS400 at their stand. The RE60 people carrier was also at display, which will have a 216cc engine in petrol, CNG or LPG versions. The UCAR brand was also introduced by the company. While the RE60 will see more commercial applications, the UCAR brand aims at individuals personalising it as per
their demands. The Pulsar 400SS is a 375cc single cylinder faired motorcycle where the SS stands for Super Sports. The engine platform is similar to the KTM 390 Duke, but in a different state of tune. The Pulsar CS is the naked street
version of the same platform. The CS is an aggressive looking 200NS beefed up on a lot of steroids, and with that engine surely will have the power to go with the appearance.
Bajaj RE60
Bajaj UCAR
Bajaj CS400
DSK HYOSUNG DSK Hyosung made its debut at the Auto Expo with launch of the Aquila 250 at 2.69 lakh (ex-showroom Delhi). Apart from the Aquila 250, the highlights at the DSK Hyosung pavilion were the three display bikes, RT125 D, a bike that is equipped to seamlessly handle rough terrain, the GD 250N and the Comet 250. Shirish Kulkarni Chairman, DSK Hyosung, said, “This is the first time we are participating at this mega auto event. We wanted to mark our entry with oodles of luxury, style and performance and decided
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that the best way to do it was to introduce the Aquila 250. This luxury cruising motorcycle is the first-of-its kind in the Indian market and will offer unparallel ride quality, performance, cruiser comfort and stability for speed connoisseurs. Apart from Aquila 250, we are also showcasing three of our future bikes, RT 125 D, GD 250N and Comet 250 (250 cc) that will give a glimpse into the brand’s vision in terms of superior design, engineering and technological advancement.”
Shirish Kulkarni Chairman, DSK Hyosung, with the Aquila 250
Hyosung RT 125D
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
FIREFOX / TREK Firefox Bikes introduced Trek’s New Domane with IsoSpeed and New Series of Madone at the show which are priced at 1.63 lakh and 1.62 lakh respectively. Company also displayed X-CALIBER range priced at 46,350, the exceptionally different TERN bikes, Tern Shiv Inder Singh, MD, Firefox Bikes Link C7 folding-bike priced at 29,460, and also a range of bikes starting from 25,000 upwards. Apart from bikes, Firefox Bikes showcased world-class biking accessories and cycling gear to woo the budding cyclist that included helmets, shoes, gloves, locks, biking tools, and much more. Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd said, “Introduction of Domane IsoSpeed Decoupler comes to suit the Indian roads and sets new standards of road Ajit Gandhi, Head-Marketing, biking in India. New series of Madone, X Caliber, folding Firefox Bikes bike Tern and all new ranges of Firefox Bikes have been introduced this year to suit the requirements of the growing cyclists in India. The Company sold over 50,000 bikes last year. As Indians are increasingly taking to the greener transport, we aim at selling 70,000 bikes by 2014 year end”. With 150 exclusive retail outlets, Firefox Bikes is the largest organised company in the biking segment. The company boasts of a whole range of bikes that include Road Bikes, Mountain bikes, BMX Bikes, Folding bikes, Off-Road bikes, city bikes for both men and women. The company also has an array of bikes for children starting 4,500.
HARLEY-DAVIDSON Harley-Davidson India launched the Street 750 at a price of 4.10 lakh (ex showroom Delhi). The new Street 750 opens the doors for a much wider base of motorcycle enthusiasts, making Harley-Davidson more accessible to a new generation of urban young adults. Marc McAllister, VP and Managing Director, AsiaPacific Region, Harley-Davidson Motor Company said “The new Street 750 demonstrates the power of Harley-Davidson’s product development plan. This innovation from Harley-Davidson represents our most researched platform launch and stands testimony to our commitment as a customer-led organization. It promises to deliver on the customer desire for a responsive, agile and confidence-inspiring motorcycle with the iconic look,
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sound and feel of a HarleyDavidson”. Anoop Prakash, Managing Director, Harley-Davidson India, stated “We believe the new Street 750 will excite a new segment of urban riders in India who will appreciate the attention to detail and opportunity to experience the Harley-Davidson lifestyle at an accessible price point. We asked young riders what they want from a Harley-Davidson, and incorporated the findings in this new model. We want true riders to ride our motorcycles, and there are a number of them who cannot yet afford bigger H-Ds. The Street 750 will form a stepping stone for these aspiring riders in the family of H-D. As for new models, stay tuned for more.” The all-new Revolution X engine powering the 750 has
a single overhead cam, four 750 will be available across the valves per head and is coupled 13 dealerships in India. Also to a smooth-shifting 6-speed displayed at the stand was a transmission. All this translates selection of customised Harleyto provide an instant response Davidson motorcycles for onon the throttle to move quickly lookers to ogle at. from stop to go. Cafe-style speed screen, black front fork gaiters, allblack exhaust system and aggressive slash on the tail section deliver on HarleyDavidson’s signature Dark Custom attitude. Bookings are open post son India with Anoop Prakash, MD, Harley-David ific Region, March 1, 2014, Marc McAllister, VP and MD, Asia-Pac pany Com r Moto son and the Street Harley-David
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
HERO MOTOCORP Hero MotoCorp unveiled several new models and concepts at the Auto Expo, some of which are production-ready. The highlight was the Hastur, a 620cc parallel twin engine motorcycle which is targeted at the middleweight segment. Then is the Hero iON concept, a Hydrogen fuel cell motorcycle displaying Hero’s technical knowledge. Next is the SimplEcity, a lightweight urban electric motorcycle. Three new scooters were unveiled by the company in the presence of Bollywood star, Ranbir Kapoor. These models, namely the Zir, Dare and Dash, cater across different engine segments as 150cc, 125cc and 110cc respectively. Hero also unveiled the Splendour Pro Classic with Cafe Racer styling and the Passion Pro which is a tougher version of the Passion designed to go Pawan Munjal, Managing Director & Chief Executive off-road as well. The entire fleet of Hero MotoCorp vehicles were present Officer, Hero MotoCorp with Actor Ranbir Kapoor at the stand with the recently unveiled HX250R, new Karizma and the tasty Erik Buell Racing 1190RX. Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp, stated “We have more than 30 two-wheeler models on display at this Auto Expo that includes our new platforms, our existing models and some of the new concepts that are based on alternate fuel and technology. Amongst the ones that are at pre-production stage include high-powered motorcycles and India’s first series hybrid scooter. We have now successfully developed an ecosystem of technology research & development that is designed to think beyond the obvious and deliver future-ready mobility solutions. The all-new 620cc Hastur, which will likely mark our foray into the superbike segment, and the futuristic SimplEcity and ion concept bikes showcase the shape of things to come from this ecosystem.”
HONDA MOTORCYCLE & SCOOTER INDIA Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) launched its first 125cc scooter, the Activa 125. Also on display as Honda’s international motorcycle lineup, the CBR1000RR, Goldwing, PCX125 and many more. The star attractions at the stand were the CBR650F and the CBR500R, both of which see a
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future in Indian market. The local assembly of both these models will ensure very competitive pricing. Then there was the CX-01 concept, which is possibly the crossover of motorcycles. The CX-01 concept is a naked single cylinder motorcycle, especially designed and
developed in and for India. Apart from these, Honda displayed the RC213V, 2013 Moto GP World Champion Bike to enthral visitors. Honda recently announced its Actor Akshay Kumar, Keita Muramatsu, association with POGO President & CEO, HMSI and Y S Guleria, VP, for India’s most loved Sales and Marketing, HMSI kids character Chhota Bheem and Chutki who will promote road safety at spread this message among 11 cities across India with the kids in his signature fun style, as first appearance at Auto Expo. educating young minds on road The adorable duo of Chhota safety is an effective way to take Bheem and Chutki danced to this message to the entire family. tune of “Chhota Bheem” as large He also shared good road safety audience including children and habits which included abiding families at the Honda pavilion. by road rules and importance of With road safety a priority for wearing protection gear while Honda, Chhota Bheem helped riding a two-wheeler.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
Mahindra Mojo
MAHINDRA TWO WHEELER Mahindra Two Wheeler (MTWL) showcase at the expo was all about using customer inspired technologies to deliver differentiated products that appeal to distinct segments. On the unveil of the all new Mahindra MGP3O, Shri Prakash Shukla, President Group Strategy & Chief Brand Officer, Mahindra and Mahindra Ltd. said “After a very successful 2013 season in MotoGP we eagerly await the debut of the new MGP30 racer
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in March this year at Qatar. This motorcycle which will also be raced by three other teams and our participation at the highest level of motorcycle racing has given us a great platform to showcase the Mahindra brand globally”. Mahindra also showcased the 300cc Mojo, which will be the flagship motorcycle for the company when it gets finally launched. Also present was the Centuro, which has been very
Mahindra MGP30 successful in the Indian market and features a host of patent technologies. Anoop Mathur, President, Two Wheeler Sector & Member of the Group Executive Board, Mahindra & Mahindra Ltd. said “We are heartened by the huge success of the Centuro motorcycle and are showcasing
an exciting new range of advanced motorcycles at the Auto Expo. These will demonstrate our significant technological capability at our state-of-the-art R&D centre and the connection to our successful Mahindra Racing team”.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
PIAGGIO Piaggio Vehicles Private Limited (PVPL) displayed a wide range of superbikes, motorcycles and scooters from its internationally acclaimed brands, Moto Guzzi, Aprilia and Vespa. The Vespa S was displayed, which will soon be launched by the company. The beautiful Vespa 946 also graced its presence at the Piaggio stand alongside the Liberty. From the iconic Moto Guzzi brand, the California 1400, both in Touring and Custom version were on display. Aprilia showcased the RSV4 R ABS and the Caponord 1200. The Piaggio Group also showcased the prototype of an innovative vehicle, the Piaggio NT3, the symbol of the Group’s R&D and design work on future product ranges delivering ideal
solutions for future consumer needs. Four wheels, three seats with the driver placed in a forward central seat, the Piaggio NT3 prototype is a tangible demonstration of the advanced level of Piaggio Group R&D in light 4-wheelers, a topic of particular interest in India today. The NT3 prototype is powered by a 230 cc or 350 gasoline engine, and has also been developed in a 350cc hybrid version. All the models offer particularly interesting features for urban and metropolitan environments, with a special focus on ecosustainability: 80 km/h, up to 33 km to the liter and up to 70 g CO2/km are benchmark values, not only in Europe but also in the heavily populated areas of India and Asia.
Moto Guzzi California 1400
Vespa S
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Piaggio NT3
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
SUZUKI MOTORCYCLE Suzuki Motorcycle India Limited (SMIL) unveiled the much awaited motorcycles V Strom 1000, Inazuma and Gixxer along with scooter Let’s at the 12th Auto Expo. Atul Gupta, Executive Vice President, SMIL said, “Suzuki is proud to offer two wheelers that cater to every price point. Whether it is young college going students or motorcycling aficionados,
Suzuki has something to offer every two-wheel rider. We took feedback from customers of the middle-weight segment and the Inazuma addresses these results. The market will always shape up and we will constantly keep researching for new products. To support customers, we also send technicians to remote locations for our large capacity motorcycles.”
The Suzuki V Strom 1000 ABS offers incredible versatility, comfort and is fun to ride. The all-new V-Strom 1000 ABS will deliver fun, excitement and on/off road experience to the open class rider who seeks a new world of motorcycling adventure. Size, weight, power, and manoeuvrability all come into balance within the V Strom
which comes with a V-twin engine and lightweight aluminium chassis. The Inazuma’s punchy 250cc engine gives an enjoyable ride in all surroundings and provides a spontaneous feel of fun and excitement from its gutsy low-end and mid-range power output. Its engineering package complements the naked chassis appeal of the bike.
STARKENN SPORTS (GIANT) Starkenn Sports Pvt Ltd (Formerly known as Sprint Sports Pvt Ltd), announced its expansion plan of creating 8 new experience centres across India at the Expo this year. Starkenn Sports Pvt Ltd. is the exclusive distribution rights holder and marketer of Brand GIANT. GIANT bicycles too announced its grand entry in India. The brand displayed the Giant Trinity Advanced SL, Liv/giant and 27.5 at its stand. The company had on display a bike for around 11 lakh, the costliest cycle available in India! Commenting on the occasion, Pravin V Patil, MD & CEO, Starkenn Sports Pvt Ltd said, “We plan to appoint over 100 key trade partners primarily in A, B & C category towns to fulfil the long awaited demand for an international quality bicycling experience. We already have 58 trade partners helping us reach across 30 cities in India currently. Starkenn Sports will bring greater technological advancement and innovation to cater to the cycling enthusiasts of the country. Our constant endeavour is to make bicycles which match the lifestyles of our customers across all sections of society and give them a new experience of riding.”
Suzuki V Storm 1000
Suzuki Inazuma
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
TRIUMPH MOTORCYCLES
TERRA MOTORS
Toru Tokushige, CEO & Founder, Terra Motors
Paul Stroud, Director Sales & Marketing (Global), Triumph Motorcycles Pvt. Ltd. and Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. with the Daytona 675
Triumph Motorcycles India Pvt Ltd launched the Daytona 675 for the Indian market at an attractive price of 10.15 lakh (ex showroom Delhi). All the 11 motorcycles of the brand were on display, including the classic Bonneville and Bonneville T100, Speed Triple, Rocket III Roadster, Street Triple, Thruxton, Tiger 800 XC and Tiger Explorer, Thunderbird Storm, Daytona 675 and the 675R. Paul Stroud, Director Sales & Marketing (Global), Triumph Motorcycles Pvt. Ltd. said “India is an exceptionally exciting market for us and the premium motorcycle segment in the country is seeing
tremendous growth. Since launch over 100 sold orders have been taken, and now with the launch of the Daytona 675 this will give us further opportunity to grow. And atop that the media has been very supportive for our brand. We are looking at
Terra Motors showcased world’s first executive e-scooter - A4000i with a smart phone connection and a highly durable electric three-wheeler, e-rickshaw T4 at the Auto Expo. Also on display was the Kiwami electric sport bike which was recently revealed by the company. Toru Tokushige, CEO & Founder, Terra Motors said, “We plan to invest Rs 300 million for the Indian market next fiscal year and we aim for the 10,000 units of sales for electric two wheelers till next fiscal year.”
a target of 500 motorcycles in first 6 months, 1000 by year-end and 1500 by mid 2015“. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. stated “Customer feedback along with the positive responses we received for
the Daytona 675R have led to the announcement of the Daytona 675 variant with an extremely competitive pricing. With this Triumph Motorcycles will offer two super sports variants for the brand’s enthusiasts. Also we do not make promises for the sake of it. A smaller capacity sport motorcycle is under development and will hit the market by 2016.”
Triumph Speed Triple
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
TVS INDIA TVS unveiled the new Star City+ and the new Scooty Zest at their stand. Another highlight was the Draken-X21 concept and the Apache RTR 300FX. For user engagement, TVS also setup a 360 degree Virtual Dirt Biking experience called ‘Racing Aces’. The surprise was the 250cc Draken-X21 concept featuring sharp sporty style, exposed aluminium trellis frame and a reverse flow exhaust system. Though just a concept, if the Draken-X21 makes it to production it will stir up the quarter litre motorcycling segment.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - TWO WHEELERS
UM GROUP Miami based motorcycle manufacturer, UM International, made its debut at the Auto Expo as UM Motorcycles. The brand displayed the Duty, Sport and Commando, all of which are based on the Renegade Cruiser platform and also the Xtreet from the Sport line-up. The company did not yet launch any models for the Indian market as it is still in the early stages of setting up a concrete base of local operations. Rajeev Mishra, Managing Director, UM India, adds, “Our Company is in the process of establishing a strong R&D centre to support the Indian partner and to provide Engineering and Technical support to produce quality product suited to Indian middle class consumers. We hope the response from the Indian markets is equally overwhelming as the rest of the countries.”
VARDENCHI Catering to the Indian luxury motorcycle market, Vardenchi– Moto Morini unveiled Vardenchi T5-India’s first ultra premium motorcycle at expo on the first day. The motorcycle is designed and developed at Vardenchi’s facility in Navi Mumbai, while the engine is imported from MotoMorini in Italy. “It is a matter of great pride for us to put India on the map by launching India’s first luxury motorcycle. Powered by the legendary high performance MotoMorini 1200cc vtwin engine this motorcycle puts Vardenchi and India in the elite class of motorcycle manufacturer” said Akshai Varde, Founder-Vardenchi Motorcycles. Vardenchi – Moto Morini also launched Moto Morini’s two topselling motorcycles- Granpasso and Scrambler at the Auto Expo 2014. The motorcycles will be imported and distributed in India by Vardenchi Motorcycles. After sales service catering to Moto Morini and Vardenchi customers will be set-up across India by 2014. “Amongst all the motorcycles I’ve owned, I personally rode
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the Morini across Europe and instantly fell in love. These highly tuned beasts are genuinely the most fun motorcycles to have in your stable,” says Varde. The Granpasso 1200 is an adventure series. It boasts of a 1187cc V-twin over square engine which is good for 120PS of power and 103Nm of torque. The clutch is a multi-disc wet slipper one while the brakes are dual-Brembos. Typical to these class of motorcycles, the Granpasso has an oversize windshield and comfortable seats. Suspension duties are taken care by Marzocchi upside down units in the front and an Ohlins side-mounted monoshock. Moto Morini Scrambler is built for all-terrain crossover use, ably aided by the 19” front wheel and the treadblocked tyres, be it asphalt, the cobblestones, or else the off-roads. The Scrambler is equipped with the Bialbero CorsaCorta 1187 cc twin cylinder designed by Franco Lambertini that makes 118bhp of power and 102Nm of torque. The 21
Moto Morini litre tank is one of the most striking styling elements and has a sporty and ergonomic design which is not intrusive for the rider. The motorcycles
were unveiled by Sameera Reddy, a celebrity from Bollywood. Incidentally, she had recently married Akshai Varde of Vardenchi.
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12th Auto Expo 2014 Review Special - Two Wheelers
YAMAHA India Yamaha Motor India launched its latest automatic scooter, the Alpha, at the Auto Expo. Yamaha brand endorser John Abraham graced his presence with the senior management, who handed him the keys of a super sport YZF-R1. Yamaha’s also announced the name of their brand mascot as ‘Zippy’. Another treat for onlookers was the fantastic R25 concept at the Yamaha stand which grabbed a lot of attention. Although the leading light from the world of Moto GP, Valentino Rossi, did not pay a visit, however his presence was felt through his YZF M1. Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd said “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha group and this year our focus here is on three important strategies. The first being introduction of new models reflecting the style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our Sales & Marketing capabilities and
(L – R) Roy Kurian, VP-Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd., Actor John Abraham and Masaki Asano, MD, Yamaha Motor India Sales Pvt. Ltd. After Sales Services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence.” Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India stated “Yamaha does not
launch motorcycles for the sake of it. We want to establish Yamaha for the masses. We found that automatic scooter customers, especially women, will find our Alpha very comfortable to handle.
It has a less weight, large luggage compartment and a lower ride height which makes it convenient for everyday use. Also Zippy has got tremendous response from kids from all over the nation”.
Yamaha Alpha
Yamaha YZF - R25
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CVs ASHOK LEYLAND Ashok Leyland displayed its full range of nextgeneration commercial vehicles at the expo. The products ranged from 3.5 T to 25T, - Dost, STiLE, Partner, MiTR, Boss and Captain - all built on modern and contemporary vehicle platforms. This full-range of fully built vehicles sport contemporary design, new-generation platforms and offers best-in-class efficiency, performance and comfort. On display were a tipper version on the Dost - a less than 2.5 GVW vehicle that offers last-mile connectivity; a completely customised STile - the people carrying MPV; a school-bus version of MiTR - their new LCV bus; Partner truck with industry-first curtain slider on either side to improve operational efficiency; a refrigerated variant of Boss the Intermediate Commercial Vehicle (ICV) that comes with a factory-fitted refrigerated unit and an insulated container and Captain 2523 Tipper that features an indigenously designed, factory-made cab based on the best principles of ergonomics and styling to deliver superior comfort, optimal performance and a longer life.
EICHER MOTORS Eicher launched the future of Indian trucking with the introduction of its “Pro series” range from 5-49 tonne gross vehicle weight. The Pro range has been developed and manufactured as a result of the synergistic working between the Volvo Group and Eicher Motors Limited. The new trucks will meet the needs of the emerging mid-premium market segment, which demands vehicles of higher power and durability, greater comfort and value-added enhanced features at economical cost. In addition it will continue to address the mass-market segment, which demands trucks with value features at low cost of ownership. Speaking at the launch, Siddhartha Lal, MD and CEO Eicher Motors Limited, noted “We have taken a giant step forward today with the launch of the Eicher Pro range. The next generation of Eicher trucks and buses aims to continuously improve transportation efficiency in India and the developing markets via relevant modernization, thereby reducing logistics costs for goods and people leading to economic growth and productivity.” Philippe Divry, Senior Vice President, Trucks Joint Venture India, said “The Volvo Group has global expertise in understanding the needs of truck customers and we have been working with the VECV teams for more than five years now to develop new solutions for India. In the Indian CV industry, fuel-efficiency is a major cost
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CVs driver, and in this area, the Volvo Group’s technology and Eicher’s competence in frugal engineering have been very complementary. The new Pro series of trucks and buses will retain and even increase the well-known Eicher leadership in this domain.”
SML ISUZU SML Isuzu Limited (SMIL) has added a new XM Series of trucks and buses to their product portfolio. This new series includes the Cosmo-XM, Super 12.9 XM, Samrat HD 19 XM, Samrat Tipper XM and S7Buses (40 and 51 Seater). The new SMLI XM Series feature improved engines designed to maximise fuel efficiency. Alongside better combustion is the higher torque production of the XM Series power train. The Super 12.9 XM is a 12,990 GVW Truck with a payload of 8,500kgs. The trucks wider cargo box is available in both 5.18 metres and 5.80 metres, with optional steel high side and half side cargo box. The Cosmos XM Series Truck is light and very manoeuvrable for quick applications. It comes with a 3.048 metres cargo box, smallest in the segment. The engine performing duty on the XM Series is a 3,455cc diesel unit producing 315Nm of peak torque. The next launch in the XM Series will be the S7 Buses. These are luxury air-conditioned buses with good fuel efficiency. Based on the Isuzu platform, these buses will have 40 seats and will be launched shortly.
JBM MOTORS JBM Motors, the bus division of JBM Group, an auto components manufacturer, launched a low floor bus ‘Citylife’ that has been especially designed for intra-city travelling India. Backed by a total investment of 500cr, the bus will be manufactured in technological partnership with European busmaker BredaMenarinibus (BMB). Being manufactured at the company’s facilities in Faridabad, Haryana and Kosiin Uttar Pradesh,
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these plants have the capacity to manufacture 2000 buses annually. The bus has been designed keeping in mind Indian traffic and weather conditions. Some unique features include a monocoque structure to ensure maximum strength and minimum weight, matching European standards for safety in case of front/side collision and rollover accidents. Additional safety is provided through five large diameter detachable cylinders with an automatic valve close in case of leakage. Speaking at the launch, Nishant Arya, Executive Director, JBM Group noted, “A dream project for everyone at JBM Group has
finally become a reality. Our detailed market research indicated there was need for a safe, reliable and durable intra-city mode of transport. We are confident that our product will revolutionize intra-city travel and create higher benchmarks. State-of-the-art technology deployed in every aspect of this bus will certainly make tedious bus journeys pleasant hereafter.”
“The aggressively-designed ‘Citylife reinforces the fact that even intra-city buses can be stylish and luxurious,” added Arya. Citylife has independent front suspension (IFS) that will ensure a stress-free ride for passengers. To boost passenger safety and comfort, the Citylife will have cantilever seats and armrests, ensuring more room for standing passengers.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CVs LOHIA AUTO Lohia Auto Industries launched the Humrahi, an eco-friendly electric rickshaw (e-rickshaw) for passengers and cargo at the Auto Expo 2014. Lohia Auto is the first and only Indian company to pioneer into manufacturing of electric vehicles in the country and equipped with special EV-grade batteries, these vehicles are not only cost-effective but ecofriendly. Apart from the good looks, which include a beautiful interior, choice of attractive colours, custom fittings and exceptional finish, these e-rickshaws can accommodate four passengers and are low-maintenance and easy to operate. While these e-rickshaws will offer an affordable mode of transport to passengers, these will also provide a great investment opportunity to drivers. Priced between 1 Lakh to 1.5 Lakh these rickshaws will cost much less than the traditional autorickshaws and battery-pulled three-wheelers. Speaking at the launch, Chief Executive Officer of Lohia Auto Ayush Lohia said: “Aakhir kab tak insaan insaan ko kheenchegaReaching out to even novice drivers, our electric rickshaws are designed to make it easy for anyone to drive and even easier to maintain. It offers a great investment opportunity and an even better employment tool.” Lohia Auto Industries is an automobile division of Lohia Group founded by N.K. Lohia. Lohia has diversified operation in various sectors like automobile, handicraft export, retail warehousing, real estate, brass coil manufacturing etc. Lohia Auto Industries is among one of few companies in India that has launched electric two wheelers namely Oma Star, Oma Star Dx, Fame & Genius and electric three wheelers ‘Humrahi’(Passenger and loader both). Lohia Auto also launched with its brand of Diesel/ CNG Three wheelers ‘Humsafar’
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(L-R) Ayush Lohia (CEO) & Pyush Lohia (Brand Director), Lohia Auto. in both segment i.e. Passenger and Cargo for Domestic and Exports market. The company has a manufacturing unit based out of Kashipur, Uttrakhand with capacity to produce100,000 units/year.
MAHINDRA TRUCKS AND BUSES
It is specially crafted for load applications like containerised heavy duty loads, cement, steel, over-dimensional cargo and heavy machinery, among others. The product has been designed to deliver superior fuel efficiency without compromising on power and ruggedness. Truxo 37, the new rigid multi-axle truck that MTBL proposes to launch in due course, will also provide great value and better earnings to its
Mahindra Trucks and Buses Limited (MTBL), showcased two new products, Traco 49 and Truxo 37. These two additions from the MTBL stable will further strengthen the company’s portfolio to become a complete HCV player. The TRACO 49 tractor trailer will be available with 210 and 260 HP powerful MPower Nalin Mehta, Managing Director & CEO, Mahindra Trucks engines and would and Buses Limited, Dr. Pawan Goenka, Executive Director & also feature a President, Automotive and Farm Equipment Sectors, M&M best-in-class cabin and Rajan Wadhera, Chief Executive-Technology, Product especially designed Development & Sourcing and Director & Head, Mahindra for longer hauls. Trucks and Buses Limited
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CVs customers through superior fuel economy and optimal power for a range of load applications. In addition to these two highlights, the Torro 25 Tipper with 9-speed transmission and bogie suspension was also displayed. LCV load products like Loadking Zoom Container Truck and Tipper and the Tourister Cosmo bus were displayed. Further, there were an array of aggregates, cabin and drive line to showcase the superior technology behind the products of MTBL. Nalin Mehta, Managing Director & CEO, Mahindra Trucks and Buses Limited mentioned, “Despite severe recessionary market conditions, MTBL is endearing itself to a large section of buyers which includes top fleet owners pan India across segments and load applications. This is a tribute to cutting edge technology with which our products are built and
the ever growing service and spares network which ensures higher uptime and better earnings for our customers.”
PIAGGIO VEHICLES While the emphasis at the Piaggio stall was on the Vespa range of
scooters and the super bikes of all kinds, tucked away in a corner was the company’s commercial vehicles that come under the Ape and Porter brand. While the Ape brand comprises three wheelers of different specifications, the Porter compact LCV comes in
600cc and 1000cc choice. Piaggio Vehicles Private Limited (PVPL) is the pioneer of 3-wheeler goods transportation in India and is today the No. 1 in its class. Today the company offers a range of passenger and cargo vehicles for many customised applications. Known for their fuel efficiency, rugged performance and load carrying capability, the Piaggio commercial vehicles also conform to modern emission norms.
SCANIA INDIA Global commercial vehicles and engines manufacturer Scania India announced the launch of its Fleet Management service at the show. Fleet Management service is tailored to suit each operator’s needs and this is the first of its kind in the country. The company also displayed the latest heavy haulage truck, the Scania R 500 6x4, with a top of the line V8 engine. The Scania R 500 6x4 on display features the first ever V8 engine on the Indian roads, offering high torque ratings at low speed, essential for super over-dimensional cargo (ODC) transport. With the automated gear changing system, Scania Opticruise, it will be the first vehicle of its kind on the Indian market to carry super ODC across the country under the most demanding of highway conditions. The Scania V8 engines advance into the future with
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CVs
excellent drivability, impressive operating economy and sheer driving pleasure. These vehicles are built to deliver goods under the toughest conditions. Anders Grundströmer, Managing Director, Scania India and Senior Vice President, Scania Group said, “India is a very important market for us. Our trucks have been an integral part of the industrial establishment in India for a long time now. With the launch of our Fleet Management service and the V8 series of engines, we are all set to widen our footprint in growing markets across the country.” Scania also exhibited the Scania P 410 8x4, a market leading tipper in terms of carrying capacity and productivity. This truck is also equipped with Scania Opticruise for best fuel efficiency and ease of driving. Furthermore, the company unveiled the Scania G
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Anders Grundströmer, Managing Director, Scania India and Senior Vice President, Scania Group 410 with new features such as the automated gear changing system for manual gearboxes which results in significant
improvements with respect to precision, gear selection, performance and reliability. On display was also the reputed 13.7
metre 49 seating luxury intercity coach – the Scania Metrolink – which is also available in different seating capacities on the Indian
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12TH AUTO EXPO 2014 REVIEW SPECIAL - CVs
market.
TATA MOTORS Tata Motors’ design focus is not limited to the passenger vehicles but extends into the commercial vehicles to match world-class looks with a key element of design – to offer comfort even while offering enhanced productivity as a function of design. From the unique, specially designed, Prima CX 1618.T on display, to the stylish
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new, Ultra 614, a narrow cabin for better manoeuvrability with bestin-class aggregates, to the Ace Zip XL with stylish looks, comfortable interiors, longer load body, Tata Motors continues to draw the balance between utilitarian products that nonetheless offer great styling. PerformanceNext is all about catering to customer needs, with new performance standards. For instance, the LPS 4923 LiftAxle,is the first prime mover in India with a lift axle technology, and also the country’s first 6x2 tractor in the 49-ton gross vehicle weight (GVW) category. The resultant hub reduction on the drive axle leads to better drivability, longer axle life
and lesser wear and tear of the tyres. The T1 Race Truck, Prima 4038.S Truck, on display, came with power of 370nhp @2100 rpm and has undergone modifications to match international standards of the Truck Racing environment, in terms of enhanced safety and stands for sheer performance. With FuelNext, Tata Motors has focused on contributing to a cleaner and greener environment, transport efficiency and driving comfort at its best. The Magic Iris Electric is a clean, eco-friendly passenger commercial vehicle and comes with a segment first solar charger. The Starbus Urban FE Parallel Hybrid Bus ensures lower emissions, reduced running costs and improved mileage. The frontengined, clean fuel bus provides ease in urban transportation,
the Prima 4032.S LNG offers a green alternative to diesel and is also a superior fuel compared to CNG thus ensuring better fuel economy. The Starbus Urban 9/18 FE – Articulated Bus with its single deck and two sections carries more passengers, retains the maneuverability needed in urban transportation. The FE Articulated bus is a solution to reduce traffic congestion.
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12TH AUTO EXPO 2014 REVIEW SPECIAL
MIT INSTITUTE OF DESIGN For the students community there was MIT Institute of Design that participated in the expo with various models made by faculty and students. MIT Institute of Design (MIT ID) is part of the Maharashtra Academy of Engineering Education and Research (MAEER) which was established in 1983. MAEER started with the establishment of Maharashtra Institute of Technology (MIT), one of the first private engineering college in Maharashtra which still remains the flagship institute of the group. MIT ID started its operations in 2006 and in a short period of
time it has become one of the most preferred centre for design education in India and currently has 1000 + students studying across disciplines of Industrial and Communication Design. Its campus is spread across 125 acres and is located in Pune. Transportation design is its specialisation and the institute offers 4 1/2 Year Graduate and 2 1/2 Year Post Graduate programmes. Candidates who take the Post Graduate programme are largely engineering graduates who have an experience of 1-2 years in automotive Industry.
ELECTRIC MOBILITY PAVILION Minister of Heavy Industries and Public Enterprises Praful Patel inaugurated the Electric Mobility Pavilion at the auto show. The exhibits at Theme Pavilion include Maruti Suzuki Swift RE, Toyota Kirloskar Camry Hybrid, Tata Motor’s Iris and Magic, TVS Motors E-Scooter and E-3Ws, Hero Eco E-Scooter, Mahindra & Mahindra E2O and Maxximo. The pavilion displayed various concepts of hybrid automobiles. It also held sessions educating visitors about the nuances of electric technology along with a practical experience of driving electric cars and two wheelers giving consumers a first-hand experience of the vehicles. Vinod Dasari, Vice President of SIAM and Managing Director, Ashok Leyland Limited said “As a result of growing GDP, India’s primary energy consumption is expected to increase by 70pc in the next ten years. The gap between domestic crude oil production and consumption is widening, leading to increase
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in imports and consequent impact on the trade deficit. Thus, Electric Mobility Pavilion will set
a milestone to create awareness amongst consumers. This has come as a part of the composite
communication strategy espoused under the National Mission on Electric Mobility.
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12TH AUTO EXPO 2014 REVIEW SPECIAL
DESIGN CONCLAVE Around the expo time, the Society of Indian Automobile Manufacturers (SIAM), organised the 8th Styling & Design Conclave and Automotive Design Challenge’13 in New Delhi. The central theme for this year’s conclave revolved around “Emerging Markets: Creating Value through Design”. The day long annual conclave showcased the country’s potential in becoming a global automobile styling and designing hub, and served as a platform for Industry stalwarts and students to exchange ideas, concepts and role of design in building and
sustaining brands. The conclave in its eighth consecutive edition had senior designers from across the globe who shared their experiences through trends reports, technology developments, case studies on iconic products, evolving design processes and on role of design in building and sustaining a brand’s value. Speakers included Pankaj Jhunja, Chairman Styling and Design Group, SIAM, Ian Callum, Design Head, Jaguar Cars, Tarun Aggarwal, Design Head, Maruti Suzuki, Mike Simcoe, Design Head (Asia - Pacific), General
SCALE PAPER MODELS Atamjeet Singh Bawa
There are all kinds of people who come to an auto expo. While a majority comprises people keen to catch a glimpse at the latest car or bike model and some pretty long legged beauties of the human kind, there are some who come to sell their ideas. Atamjeet Singh Bawa obviously was no gatecrasher. Bawa carried his extremely fragile paper scale models in see-through glass cases from one media stall to other. They were no ordinary scale paper models. Each costs several lakhs of rupees. Bawa, who has done his B-Tech in Textile Chemistry and now works in the computer programming arena, was always interested in making paper models of trains, airplanes and automobiles. It takes him several months to finish a single product and makes it precisely similar to the original product. He started off by making the F4F Grumman Wildcat airplane and there was no looking back for him. Practice and patience has only made Bawa better at his skills. Normally he uses paper varying in thickness from 180gsm to 230gsm matt paper. He goes into minute details while making his models. In the past he has made the Yamaha DragStar Classic 11, LS 1000 Locomotive and Komatsu HD785 Dump Truck among others.
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Motors, Siddharth Lal , MD and CEO, Eicher Motors Ltd., Anil Saini, Design Head, GM India, Axel Breun, Director (Concept Cars), Renault Design, Romulus Rost, Head of Interior Design, VW Potsdam Studio, Magnus Aspegren, Director (Design Works), BMW and Richard Chung, Vice President (Design), John Controls Michael Simcoe, Executive Director, Global Design at General Motors spoke about the development of concepts car for Chevrolet portfolio. Addressing fellow designers and students, Simcoe said, “GM’s
concept vehicle is a global answer to the needs of emerging markets, particularly of India. While designing this car, GM has focused on emotional and rational needs of the local market of India.” The conclave concluded with an award ceremony for the Automotive Design Challenge 13’ where the theme was ‘ReInterpret a Classic’. The winners were all students from DSK ISD Pune. They were Vinay Raj, Saquib Sarang and Samath Ajayan and were awarded for concept design model of Lambretta 125D, Tata Semi-Forward & BMW Isetta.
LOVELY CONCEPTS The projects and innovations made by the students of the Lovely Professional University were exhibited at expo. Students showcased more than 20 concept cars and projects. These included an ATV bike, ATV car, Automatic Parking, Di-Wheeler car, Aerodynamic Human Powered Vehicle, Driverless car, Efficycle, Formula-1, Compact Integrated Transmission, Hybrid Cryogenic Engine, Retro Voiture, Roadster car, Foldable scooter, Split hybrid vehicle, Smart car, X-flight, Lunar Explorer Vehicle, Dual-fuel bike, Solar car, Metal boy and HHO fuel kit Developed as a part of the university’s application based curriculum, each project highlighted the talent of the students at the college. Ashok Mittal, Chancellor, Lovely Professional University said, “We aim to be a truly global university where innovation, technological advancement and R& D are core to every initiative we undertake. This project is a sneak peek into the talent and innovation at LPU. Robotics Intelligent Systems Community-a students’ organisation of the university exhibited ‘Metal Boy’ (made up of 12 Maruti-800 cars) at the show.
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12TH AUTO EXPO 2014 REVIEW SPECIAL
SAFEXPRESS Leading logistics player in India Safexpress is a sure shot participant at the biennial auto expo in the country. At the 2014 show, it had on display and sale a coffee table book “Horn Please - Trucking in India” priced at Rs 2500. The book contains around 200 unique and priceless pictures of trucks in different Indian terrains. The pictures have been taken by international photographers — Sephi Bergerson, Zackari Canepari, Claude Barutel and Thomas Pickard. The purpose behind the book was to capture the problems of truck drivers and also the Bollywood influence on trucks. The book has been authored by Divya Jain along with her father-in-law Pawan Jain, Chairman and Managing Director of Safexpress. Seen in the picture are Vineet Kanaujia, Vice President, Marketing, Safexpress along with his team members at the expo.
MOTOWN INDIA Motown India magazine was one of the media partners to the prestigious 12th Auto Expo 2014. For an organisation that is barely three years old, this was the second time it had participated at the biennial exposition. The first time it did so was in 2012 at Pragati Maidan in New Delhi. In 2014 it was a new venue and a brand new experience for the team members. Since Motown India magazine straddles both the B2B space as well as the B2C space, it had to be present at both the Auto Expo-The Motor Show
at Greater Noida (from February 5 to 11, 2014) as well as the Auto Expo-Components Show at Pragati Maidan (from February 6 to 9, 2014). That meant splitting our small team of hardworking members. Without any external help, our members managed at both ends, the two venues separated by 40 odd kilometres by distance. The component manufacturers were extremely happy with the show at Pragati Maidan but several of the head honchos of companies participating
suggested that the two shows need to be slotted at different dates. “We really do not need the local crowd at our show because we are a B2B player. But we sorely miss the OEM officials s since they are preoccupied with their own show at Greater Noida,” said Rohit Saboo, MD of NEC Industries (NBC Bearings). He spoke to Motown India briefly when he visited the Greater Nodia venue. Saboo suggested that the two shows need to be slotted at different times, if at all it has to be separated. While the Components Show attracted far more serious visitors at Pragati Maidan, the Motor Show at Greater Noida had a crowd keen to catch the glimpse of new cars and two wheelers, besides the glamorous models at the different stalls.
Tie up with Brij & Co. and Lighthouse Management Pvt Ltd Motown India had a fruitful association with Brij & Co. for
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smart caps and sweat shirts and with Lighthouse Management for car bins. The products bartered with them formed attractive gifts for our new subscribers. Subscriptions picked up during the show because of the attractive products offered by these companies. While Delhi-based Brij & Co. is a leading player in making caps, T shirts, sweat shirts and bags for corporates, Mumbaibased Lighthouse Management is a serious player in making our environment a wee bit better with their car bins. In country like India, so infested with pollution, dirt and garbage, a car bin can make a lot of difference to our world. Car bins kept inside vehicles can discourage a person from flicking rubbish outside their vehicles on roads. For a lot of visitors at the expo, a car bin was a novel product that they had never seen before. Motown India stall was constantly besieged by people keen to pick up a subscription and go home with an attractive freebie.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS
COMPONENTS SHOW concludes with a lot of hope Report: Jayashankar Menon, Photography: Mohd. Nasir The 12th Auto Expo 2014-Components Show, jointly organised by the Automotive Component Manufacturers Association of India (ACMA), Confederation of Indian Industry (CII) and the Society of Indian Automobile Manufacturers (SIAM), ended on a high note - there was total engagement of all stakeholders for serious networking and business meetings. The response was such that it helped alleviate the mood and the industry is now looking forward to a positive outlook in the coming months. But before getting into the specifics of the Components Show, when the curtain was down on the last day, the Indian auto industry was hoping that the revival in the car sales and the resultant improvement in fortune of the suppliers should happen in the near future. Their hope didn’t go in vain as the Union Finance Minister, P Chidambaram, in his Interim Budget announcement 2014(read Vote on Account) had offered a slew of incentives in
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the form of excise duty cuts to rejuvenate the auto industry. Hailing the Finance Minister’s announcement, Harish Lakshman, President of ACMA said: “We are glad the Finance Minister, P Chidambaram, given the circumstances, has unveiled a pragmatic budget. ACMA welcomes reduction in excise duty on auto components (under Chapters 84 and 85) from 12pc to 10pc and on Vehicles – CVs, Small Cars and Two-Wheelers from 12pc to 8pc, on SUVs from 30pc to 24pc and on large and midsized cars from 27pc to 24pc and from 24pc to 20pc respectively. “The automotive industry has been reeling under significant pressure for quite some time now. The announcement on reduction in excise duty was timely and would uplift consumer sentiments, at the
same time, boosting the sagging morale of the automotive sector allowing for capacity creation and employment opportunities. “In addition, the reduction in excise duty on capital goods from 12pc to 10pc will stimulate the industry for higher investments in manufacturing. The auto component industry in India aspires to be one with its own design and engineering capabilities, setting up of an exclusive Research Funding Organisation is a step in right direction and will motivate the industry in realising this vision”. ACMA also expressed satisfaction on the focus on
infrastructure development, education, skilling and attracting investments in manufacturing. The apex body further appreciated the measures announced for sustaining growth and scaling-up of the manufacturing sector in general and MSMEs in particular. While speaking to Motown India, Vinnie Mehta, Executive Director of ACMA noted: “India is evolving as hub for automobiles, especially smaller cars and engines. Simultaneously, the Indian auto component industry has also emerged as an integral part of the global automotive value chain. The auto component
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS industry, as you are aware, is heading towards achieving a turnover of $115 billion by 202021 from the current $ 40 billion. The auto components exports are likely to cross $ 30 billion from the existing $ 10 billion and after catering to the automotive OEMs in the domestic market, the aftermarket is also growing at a significant pace.”
SIGNIFICANT GROWTH
Over the years, the Auto Expo is logging a significant growth. As of today, the Auto Expo has, without doubt, emerged as a global event. As the Indian auto component sector has a distinct global competitive edge in terms of cost and quality, ACMA, SIAM and CII had decided to hold the 12th Auto Expo 2014 at two venues. While Auto Expo 2014 – Components was held at Pragati Maidan, New Delhi from February
6-9, Auto Expo 2014 – Motor Show was held at Indian Expo Mart, Greater Noida in UP from February 7-11. The Auto Expo 2014 – Components turned out to be the perfect window to global market. Besides being the country’s largest and comprehensive auto parts fair, it also turned out to be not only a great knowledge forum, but also an unparalleled platform for domestic as well as
global opportunities. The market innovations and technology advancements were pronounced at the show, where the exhibitors had interaction with buyers and sellers. Besides the Country Pavilion, a Garage Equipment Pavilion and an Innovation Pavilion attracted significant crowd.
PRODUCT BLITZ A slew of products and
Karcher Cleaning Systems displays its hi-tech products Germany based Karcher, the world’s leading cleaning specialist, had on display at the auto expo a range of cleaners that included high pressure cleaners, wet & dry vacuum cleaners, carpet care machines, sweepers and vacuum sweepers and scrubber driers. Besides these heavy duty machines, the company also specialises in accessories that include foam spray lance, under body lance and inno foam set. These are basically car washing attachments for cleaning the upper body of vehicles. The Inno foam set is a high pressure foam systems for use with mobile and stationary. The company also has different kinds of detergents that need to be utilised during such washes and cleaning. With increasing number of vehicle service centres catering to cars and two-wheelers in the country, Karcher products are gaining immense popularity. With India being a growing market for expensive cars and bikes, it is pertinent that service centres are equipped with modern cleaning products. It is here that the role of Karcher is significantly increasing. Karcher Cleaning Systems Pvt Ltd is a fully owned subsidiary of Karcher and has its registered office in Delhi
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and head office in Noida in the state of Uttar Pradesh. The company has branches spread across the country and each of these are supported with adequate products like demo machines and inventory of machine and spare parts. The company’s central warehouse is located in Noida. It also has a ‘Karcher Academy’ which can accommodate up to 80 people. Companies like Karcher should have ideally had its presence at the Motor Show at Greater Noida where it would have been appreciated better.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS technology launches happened on all the days. The companies, which took part at the expo included Amalgamations Group, Amardeep Auto Enterprises, Anand Group, Automotive Valves, ATS Elgi Equipments, Adhunik, Allied Nippon, Amtek Auto, Amul Industries, Behr India, Best Group, Bharat Axles, Bharat Gears, Clutch Auto Limited, Eaton Industrial Systems, Endurance Technologies, Escorts Auto Products, Faurecia Emissions Control Technologies India, Federal Mogul Bearings India, Henkel Teroson India, Hi Tech Gears, Hilux Automotive, Igus India, Imperial Auto Industries, India Nippon Electricals, India Japan Lighting, Jaya Hind Industries, Jayem Auto Industries, Jumps Auto Industries, LucasTVS, MK Auto Industries, MM Auto Industries, Magneti Marelli Talbros Chassis Systems, Hanidra Sona, Mahle Filter Systems India, Makino Auto Industries, Manatec Electronics, Mando Automotive India, Metalman Auto, Munjal Auto Industries, Netplast, New Swan Enterprises, National Engineering Industries (NBC Bearings) Nipman Fastener, NRB Bearings, Omax Autos, Orbit Bearings, Pidlite Industries,
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Prabha Engineering Co, Premier Auto Cables, Rane Group, Raunaq Automotive Components, Rockman Industries, Roots Industries India, Sankar Sealing Systems, Sona Koyo Steerings Systems, Sundaram Auto Components, Sundaram Clayton, Sundaram Fasteners, TV Sundaram Iyengar & Sons, Talbros Group, Tata Autocomp Systems, Valeo Friction Materials, Varroc Engineering, Victor Gaskets, Vikas Engineering, Vikrant Auto Suspensions, Viswakarma Auto Parts, Vortex Engineering, Wheels India, Yamuna Auto Components and others. All the auto component suppliers had something new to showcase, Motown India had caught up with few of them and you can see the reports following this overall report. Apart from the domestic players, a strong contingent of auto component players from China, Germany, Japan, Korea and others who
took part in the event, attracting humungous crowd. Furthermore, several seminars, conferences and workshops were concurrently held at the venue.
INAUGURATION Praful Patel, Union Minister of Heavy Industries and Public Enterprises inaugurated the Auto Expo 2014 – Components. Patel cut the ribbon and formally opened the Components Show, which was attended by dignitaries including Harish Lakshman, President of ACMA, Kris Gopalakrishnan, President of the CII, Vikram Kirloskar, President of SIAM and others. Braving slowdown, the 650 odd exhibitors displayed a
gamut of auto components, technology and services with loads of optimism. As the Motor Show has been split for the first time, to be held in Greater Noida, the presence of the OEMs at the Components Show was more or less thin. Motown India did see few top officials of the OEMs at the second day of the trade fair, nevertheless, on the inaugural day, the footfalls from the OEMs were
The Sahnis of Elofic Industries
Tarang Jain of Varroc Group
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS between far and few. The last two days saw an increased number of officials from the OEM side visiting the
Dr. Pawan Goenka of M&M with Tarang Jain of Varroc Group
Ruediger Schroeder and Ravi Ahuja of Karcher Cleaning Systems
stalls, apparently, the queries from overseas as well as from domestic auto component players were pretty much higher than
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the previous editions of the Auto Expo. There was mixed reactions coming from the exhibitors as some felt that splitting the Motor Show and Components Show at two venues had caused considerable heartburn, as practically the distance from Greater Noida to reach Pragati Maidan had caused few of the officials from the OEM side to curtail visit to the Components
Vinnie Mehta of ACMA
Show. Many auto component firms that Motown India spoke to were of the opinion that the decision to split the Motor Show and the Components Show has had positive impact, as the visitors had cohesive focus on auto component industry. The passionate car gazers were all relocated to Greater Noida and the venue at Pragati Maidan was free from all these not so serious onlookers. The Auto Expo 2014 Components saw a total of 1,100 counting associate firms showcasing the Indian auto component segment’s technological prowess and the
latest innovations. The most notable aspect of the show was the presence of seven country pavilions such as Japan, Germany, France, the US, Taiwan, Canada and the UK. Besides that the Chinese pavilion also attracted considerable amount of visitors.
NEW RECORD With over 70,000 visitors across four days, and an estimated 34,000 business enquiries generated, the show set a new record compared to the earlier ones. While expressing his joy over the accomplishment of the Components Show, Harish Lakshman added: “We are over whelmed with the response to the Components Show by both the exhibitors and the business visitors alike despite the show being held in a downturn year. The show witnessed heighted business prospects as we
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS received the right footfalls, further, the business queries generated have also helped uplift the sentiments of the industry”. Kris Gopalakrishnan, President of CII pointed out: “The success of the shows is a tribute to the camaraderie of the three associations – SIAM, CII and ACMA. It is indeed a special moment for us for having hosted the Components Show with our partners despite the fact that the auto industry is passing through a rough patch.”
SAFETY PAVILION For the first time at the Components Show, a safety pavilion was established, which showcased ‘safety critical items’. The necessity for a thematic exhibition on ‘safety’ comes in the wake of increased road accidents and the need to sensitise the consumers on the importance of both active and passive road safety.
AUTODX During the run-up to the Auto Expo, ACMA and SIAM, jointly announced the creation of Auto Data Exchange ‘AutoDX’ on February 04, 2014 - an EDI platform for seamlessly integrating OEMs and suppliers on a common data exchange standard. This path-breaking initiative is expected to help standardise transaction data definitions, automate data exchange amongst industry players, obviate manual data entries and provide data interchange capability across the automotive industry to enable a streamlined supply chain. An estimated 40 OEMs (SIAM members) and over 700 suppliers (ACMA members) are likely to derive business benefits through standardisation of information exchange and use of common EDI technology infrastructure. The initiative will increase supply chain efficiency, reduce transaction costs and in the long run, provide end-to-end tracking
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and traceability of goods across the supply chain.
CONFERENCES, WORKSHOPS, SESSIONS A conference on the theme of ‘Graduating to a Design and Engineering capable supplier’ was organized with the objective of understanding the dynamics of engineering and designing capabilities and its integration with the business needs of the vehicle manufacturer. With a view to provide a deeper understanding on global standards, processes and strategies related to exports, a national conference on ‘Meeting Challenges of Exports: Product Liability, Warranty & Recall’ was organised. The seminar aimed at creating awareness in the auto components exporting community on legal liabilities and claims due to failure or non-performance of products exported. With the intention of motivating the Indian auto component industry to focus on innovation, ACMA and Fraunhofer Institute of Germany jointly organised a workshop on February 08, 2014 on creating
a conducive ecosystem for a culture of R&D and product development. The workshop focused on technical subjects including structural durability, bulk metal foaming and laser material processing. ACMA, along with Automotive Parts Manufacturers Association (APMA) of Canada organised a session on ‘Business Opportunity with Canadian Automotive Industry’ with the objective of exploring business opportunities, between the automotive industries of the two countries. The six-member Canadian delegation evinced keen interest in partnering with their Indian counterparts. A seminar on ‘Packaging, security labels and brand protection solutions for the aftermarket’ was organised. Through this event, ACMA brought together component suppliers to discuss businesses, which are adversely impacted by counterfeiting, and the agencies, which have been actively developing solutions to address these challenges. The various points touched upon through the conference were ‘Printable Security Features in Paper Board
Packaging’, ‘Anti-Counterfeiting Technologies’, ‘Value engineering’ and ‘Emerging trends in carton packaging’. What with the aim of increasing the engagement of the engineering-student community with the automotive industry, a contest titled ‘Passion for Innovation’ was also organised during the expo. The contestants were asked to identify new technologies on display among various exhibitors along with detailed presentations on the technologies identified, their usage and how these technologies could help industry improve overall quality. In all 23 institutes participated from across the country. Of these, three were awarded and they include HMR Institute of Technology, Hamidpur, Delhi bagging the first prize, Gautham Buddha University, Noida winning the second prize, while JMIT Kurukshetra, staking claim for the third prize. To keep the long story short, the Auto Expo – Components Show had proved that it was a resounding success. The show was seen as harbinger of good tidings for the auto component industry.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS
Tête-à-tête with P. Vijayaraghavan, Director, TVS Srichakra Ltd. TVS Tyres exhibited its newest product, TVS Srichakra 140/70-17 tubeless motorcycle tyres at the Auto Expo 2014 - Components Show, meant for the burgeoning aftermarket. TVS Tyres have done extremely well by developing wide range of tubeless tyres both n motorcycles, and scooters, catering to both the vehicle manufacturers as well as aftermarket. Being part of the 75 year old Indian tyre industry, TVS Srichakra Limited, the youngest tyre company in the country, is the leading manufacturer of two-wheeler and three-wheeler tyres and off-road tyres. Part of the TVS Group, the largest auto ancillary group in India, with a group turnover of over $ 8 billion, TVS Srichakra today rolls out over 1.7 million tyres every month out of its two plants located in Madurai, Tamil Nadu and Rudrapur, Uttarakhand. Established in 1982, the company manufactures and markets its products under the ‘TVS Tyres’ and ‘TVS Eurogrip’brands.
Can you talk about the strong relationship your company enjoys with all two-wheeler manufacturers in the country? Over the years, we have been able to build very strong relationship with all the leading two wheeler manufacturers in the country. This has ensured our company enjoyed the highest market share with all leading two wheeler OEM’s in India as their preferred tyre partner. Our forte lies in the strong in-house R&D, testing and design capabilities. These teams work closely with the respective OEM’s partners to bring out top quality tyre products customised to suit specific brand and variant fits. Today, we work closely with all the leading brands in the OEM segment which include Bajaj Auto, Hero Moto Corp, Honda Motorcycle & Scooter India, Suzuki Motorcycles India, TVS Motor Co, Yamaha Motor and others, as a preferred OEM tyre partner and have made TVS Tyres their chosen two wheeler brand over the years. What are the rigorous tests you had initiated to ensure that TVS Srichakra tyres stood out? Going beyond in-house capabilities, we also have the practice of subjecting the finished tyre to tough
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the range of products in this portfolio covers industrial pneumatic tyres for forklifts, skid steer tyres, farm and implement tyres, multi-purpose tyres, motorgrader tyres, floatation tyres, compactor tyres, tractor industrial tyres and more.
trail test on our own test tracks in Madurai plant. We also utilise the services of an expert Japanese test rider to demonstrate the commitment to put only the best tyre on the roads. All of which reflects in the company enjoying one of the highest share amongst leading two wheeler manufacturers. Do elaborate on your strong customer base? We have created a strong customer base in the twowheeler aftermarket where TVS Tyres rides on the back of a strong nationwide network of over 2,400 distributors, dealers and mechanics that ensure their presence across the length and breadth of the country covering all major urban and
rural markets. TVS Srichakra carries out strong on ground activities to ensure they stay connected to customers. Several educative workshops, tyre safety demonstrations, mechanic campaign has ensured that TVS Tyres stayed a preferred tyre brand amongst customers. Please shed some light on the off-road tyres business model? Going beyond just two-wheeler and three-wheeler tyres, TVS Srichakra embarked into offroad tyres in the early 90s to broaden the product portfolio offering and also to cater to the vast business opportunity in the off-road category, especially the global market where we have made rapid strides in this segment. Today,
What about the exports of these off-road tyres? Branded as ‘ TVS Eurogrip’, these off-road tyres have made excellent progress in the overseas market and today we export these tyres to over 80 countries, with Europe being the number one market, followed by the US and the Middle East contributing in excess of 15 percent in revenues. Today, the company has moved into developing advanced Tractor Rear Radial tyres range for the overseas market which was launched at Agritechnica Show in Hannover, in November 2013. What are the quality initiatives undertaken by TVS Srichakra ? With excellence in operation by pursuing TPM initiatives, in the most competitive market of the tyre industry, TVS Srichakra remains a strong player growing from strength to strength. This also helped us to win the second level Consistency Award of TPM from the Japan Institute of Plant Maintenance, the only Indian tyre firm to achieve this.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS
Varroc Engineering introduces TRIOM two-wheeler lighting brand Varroc Engineering Private Limited has introduced its TRIOM two-wheeler lighting brand in the country at the show. Currently, Varroc has a majority share in TRIOM. Alessio Caputo, Managing Director of TRIOM told Motown India that the company would increase its investment in this division.. Coming back to the launch of the products, according to the official, TRIOM is aiming at becoming a fully functional separate entity by the second half of this year. The hallmark of the company is its LED technology in the two-wheeler auto lighting arena. What is more, TRIOM is also contemplating on introducing its first production the Indian market on one of Hero Motor Co’s brands in the coming months. The official said that the new product is currently in the preproduction stage and added that the firm is also working with KTM in developing tail light for its new motorcycle to be rolled out in India in the near future. Caputo also mentioned that as part of the ground work towards the integration of TRIOM and Varroc, the new
product developed for KTM was fully developed in Europe, but manufactured completely in India. Before wrapping up the interview, the head of TRIOM also revealed that the firm was in the final stages of homologation. Once the homologation from ARAI is over, then Indian two-
wheeler manufacturers can start production of these products. The best part is that Varroc’s twowheeler lighting brand will also co-exist with TRIOM products, the latter is only having core expertise in the supply of lighting products to premium two-wheeler players across the globe, now it will start
the supply of components to vehicles across all segments. TRIOM has also established a Development Centre at Varroc’s plant located in Pune. According to Caputo, TRIOM will invest in this centre further for enhancing the standards of local processes to international levels.
igus India displays polymer components igus India has showcased a comprehensive range of polymer components for the automotive industry. In fact, the company had one stall indoor and one outdoor displaying a retrofitted car with metal components replaced with its iglidur components. At the stall indoors, igus India had showcased different polymer bearings and bushes based on application areas. Besides that a slew of other products such as components for seatings, door
66 / March 2014
hinges, convertible systems, pedal, steering, arm rest, shift forks, throttle bodies, valve and pumps, break calipers, windshield wipers, mirror adjustment and more. At the outdoor, Igus India had a retrofitted car displayed with igus components in the car, which was brought all the way from Germany on a world tour. To commemorate 30 years of its product group, iglidur, the company has set this car on a world tour, which was
kicked-off at the expo. The car will complete the India tour within a month and move to the rest of the countries like China, Japan, Korea, Brazil, the US, whole of Europe and back to Germany to celebrate 50 years of igus. Deepak Paul, National Sales Manager, Dry Tech Bearings, igus India said: “The bifurcation of the Motor Show and Components Show clearly worked well when considering the quality versus quantum of the visits. igus had
planned big with the launch of the commemorative World endurance tour of a micro car retrofitted with 56 igus parts on the occasion of the 30th anniversary of our product group - iglidur. the response and enthusiasm from the visitors on the big outdoor booth where the retrofitted car was displayed was overwhelming. The indoor booth with live samples and technical associates catered to every query and need from technocrats”.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS
NBC Bearings introduce preset hub assemblies NBC Bearings has showcased the PreSet Hub assemblies. A division of National Engineering Industries Limited, which is part of CK Birla Group, NBC Bearings has forged a technical alliance with the US-based ConMet for the production of these PreSet Hub assemblies for the commercial vehicles, which guarantees improved high performance and lower maintenance costs. The new product will be manufactured at NBC’s plant located at Durgapura in Jaipur, Rajasthan. According to the company, these PreSet hub assemblies offer extended life of 1.6 million kilometers besides the elimination of a gamut of issues such as incorrect bearing adjustment, failure due to rotation of the
axle’s inner rings and lower risk of incorrect assembly of seals. Developed by ConMet, this bearing technology will immensely help the Indian companies, as these assemblies will be produced and marketed locally.
Rohit Saboo, President and CEO of National Engineering Industries Limited said: “We aiming at addressing the growing needs of the Rs 600 crore heavy vehicle industries through this innovative technology alliance with ConMet. The issues that plague the heavy
vehicle industry are extended service intervals, at the same time reduction of critical component failures. These issues have been resolved with the introduction of new product”. Mark Wagner, Vice President of ConMet said: “We are very excited to introduce the PreSet Hub assemblies to the Indian market. This unique technology not only saves time for the installation but also dismantling in contrast to the conventional wheel hubs, making it an effective choice for the contemporary heavy vehicle requirement. By forging partnership with NBC Bearings, we are optimistic about taking our success story in North America to the Indian market”.
NGK Spark Plugs unveil new spark plug MR7C-9N NGK Spark Plugs, the global leader and spark plug expert launched MR7C-9N, the latest in its range of spark plugs at Auto Expo. While speaking to Motown India, Sudipto Sanyal, Senior General Manager – Sales & Marketing , NGK Spark Plugs (India) Private Ltd noted: “The new NGK-MR7C-9N uses a special metal alloy to enhance its performance. It notably contributes fuel saving in twowheelers where it is fitted. This plug is 100 percent company fitted in new Honda Activa with HET engines. Its superior ‘Kamaboko’ design ensures the high ignitability of the new MR7C9N”. The new MR7C- 9N is
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engineered to give instant pickup and instant speed, it gives excellent functionality combined with high ignitibility and fuel savings. An established name in the OE Markets NGK Spark Plugs already has major players like Maruti Suzuki, HCIL, HMSI, TATA Motors, FIAT India, Ford India, Volkswagen India and India Yamaha as regular clientele. The firm is now more aggressive in the Indian aftermarket and it is focusing on its high performance spark plugs for the same. The display includes spark plugs that bring together the high performance and premium quality that NGK spark plug is known for. The company also displayed a slew of other products as well along with
MR7C-9N. The Iridium Spark Plug uses very precious Iridium metal at the tip of the centre electrode and has a thermo edge design that give anti carbon fouling performance, smoothest running, and excellent acceleration with increased fuel efficiency. A special metal spark plug for Maruti K-series engines, the K-Plug (KR6A-10) promises excellent functionality, longer life and better ignitability. This product claims double the life in comparison to normal spark plugs and is the only plug approved and OE fitted in all Maruti K series engines. The NGK spark plugs stand for easier starting, greater ignitability
and long and better life of electrodes that makes for longer life expectancy. Their diverse product range aims at catering the different needs of different engines and the diversity in technology that they offer gives them an edge.
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS
Federal-Mogul new offerings Federal-Mogul Corporation showcased a wide range of technology offerings designed to enhance performance and quality at the Auto. The high point of the offering was the launch of Federal-Mogul’s expanded range of Ferodo HCV Linings under its aftermarket portfolio. This latest range of brake lining is completely made from nonasbestos material keeping in mind the company’s societal focus of producing greener, cleaner and safer products Special formulations have been developed at Federal-Mogul Global R&D facilities to cater to the Indian conditions. These Feredo CV Linings are currently being manufactured at the new greenfield facility located at Chennai . Sanjeev Singh, Director, Aftermarket, Vehicle Components Segment Group at Federal-Mogul Corporation said, “FederalMogul’s aftermarket group has undergone some significant changes in the past one year. With the launch of Ferodo CV linings in India, we have successfully made our entry into the aftermarket friction business and received great response.“ Some of the other key highlights under the aftermarket portfolio will be the latest range of Ferodo Brake Pads for luxury
cars in a brand new packaging . Also on display was FederalMogul’s aftermarket product lines namely Goetze Pistons, Rings & Liners, Glyco Engine Bearings, Champion Spark Plugs & Wiper Blades, and GTP Steel Rings. Federal-Mogul’s Powertrain exhibit comprised its complete range of advanced offerings available in the Indian market. Pistons& Rings featuring optimised gallery locations,
advanced coatings and alloy developments to maximize cooling, strength and durability. Valve Seats & Guides comprising of metal solutions that provide fuel efficiency, scuff resistance and machineability will be exhibited. Federal-Mogul’s Spark Plugsdesigned with highly engineered ignition solutions madefor combustion engines will also among the display. Other highlights included
its lead-free and environment friendly bearingsfor performance enhancement in highlyloaded engines;sealings & gaskets products that enable emissions control and CO2 reduction;system protection solutionsfeaturing innovative tubular, self-wrapping sleeves and customised shielding made for abrasion, heat and nosie management as well safety enchancement.
ARB products for new gen trucks India’s leading bearing manufacturer ARB Bearings Limited launched Double Row Taper Roller wheel hub bearing for new generation heavy trucks and trailers including those for Volvo Buses at the auto expo. The new and advance technology loaded Double Row Taper Roller wheel hub bearing
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was launched by President of ARB Bearing ltd Surinder Goel and a representative of an Iran truck company. Goel said, “The company has showcased a wide range of automotive bearings including Double Row Taper Roller Wheel Hub Bearings which are ideal for new generation Heavy Trucks, Trailers and Buses.”
Picture for representation purpose only
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12TH AUTO EXPO 2014 REVIEW SPECIAL - COMPONENTS
Garmin’s portable head-up display Garmin Corporation, a unit of Garmin Ltd, the global leader in satellite navigation, launched an Interactive Head-up Display (HUD+) at the Auto Expo 2014. HUD+, Garmin’s first portable head-up display for free smartphone navigation apps. HUD+ is an innovative new way of viewing navigation information in the car, projecting crisp and bright directions onto a transparent film on the windshield or an attached reflector lens. By providing comprehensive road guidance at a glance and right within the driver’s line of sight, HUD+ can help increase safety and reduce driver distraction. HUD+ receives navigation information from a
Bluetooth-enabled smartphone running a free companion smartphone app. Ali Rizvi National Sales Manager, Garmin India Private Limited told Motown India: “HUD+ redefines the navigation experience by allowing drivers to find their way without taking their eyes off the road. Headup displays currently have their place in selected high-end cars, but HUD makes this technology available as an aftermarket accessory for any vehicle, at an affordable price”. HUD+ offers more navigation details than other portable headup displays, yet presents them in a simplified way that doesn’t
divert the driver’s attention from the road. The directions are easy to follow and allow drivers to navigate even the most challenging interchanges and traffic situations with ease. HUD+ displays turn arrows, distance to the next turn, current speed and speed limit, as well as estimated time of arrival. It even lets drivers know what lane to be in for the next maneuver and alerts them when they exceed the speed limit. HUD+ also warns users of potential traffic delays and upcoming safety camera locations. The crisp display automatically adjusts the brightness level so projections are clearly visible in direct sunlight or
at night. INDIA NAVIGATION APP Complementing the visual display, spoken turn-by-turn directions are provided simultaneously by a compatible free Garmin HUD+ India navigation app, either through the smartphone speaker or a Bluetooth-connected car stereo.
Lube experts call for cross-industry co-engineering Riding behind the success of the first two editions of Global Lecture Series at Imperial College, London and Tsinghua University in Beijing, Shell brought together automotive industry experts at the third edition of the Shell Lubricants Technology Lecture February 25, 2014 at the Indian Institute of Technology (IIT), Chennai. Speakers at the event emphasised cross-industry coengineering as the fastest route to optimising fuel efficiency in lubricants for vehicles. Leading automotive and engineering experts in India as well as IIT Madras faculty and students attended the event. Dr Selda Gunsel, Vice President of Shell Global Commercial Technology, while speaking at event, noted: “At Shell, we believe lubricants - alongside new fuel and engine technologies - have a unique and vital role
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to play in meeting the global energy challenge. Our research shows that fuel economy can be improved by using the most suitable quality lubricant for an engine, and that even higher savings can be achieved when the lubricants provider and the automotive original equipment manufacturer, or OEM, work together to develop bespoke products for a particular vehicle. This involves long-term coengineering projects within the industry”.
CO-ENGINEERING The theme of co-engineering was further reinforced by Prof Gordon Murray, renowned Formula One and McLaren designer as well as the Chief Executive Officer and Technical Director for Gordon Murray Designs (GMD). Murray said: “We are developing innovative cars that challenge every aspect of
car design concepts, including lubrication. A lubricant is a vital engine component that has more potential than most for improving a vehicle’s fuel economy and cutting its CO2 emissions. That is why we have been working closely with Shell as technical partners since 2010. We share the same drive for fuel efficiency and innovation in an energy challenged world”. Nitin Prasad, Country Head, Shell Lubricants India, while inaugurating the event, said: “The Shell Lubricants Technology Lecture is a great platform to collaborate across media, academia and industry on how lubricants can be used as a valuable design parameter in the automotive industry as opposed to an afterthought. I am very glad to see such an impressive turn out and hope we can continue to share knowledge delivering greater fuel efficiency and
lower emissions in the Indian automotive industry”.
KNOWLEDGE-SHARING VITAL Professor Krishnan Balasubramanian, Dean of Industrial Consultancy and Sponsored Research at IIT Madras pointed out: “We are proud to host the Shell Lubricants Technology Lecture at IIT Madras for industry experts who are at the forefront of automotive technology in India. Education and practical experience go handin-hand and this type of technical knowledge sharing is vital for the development of India’s future engineers”. Other speakers at the Shell Lubricants Technology Lecture included Dr Tim Leverton, Head of Advanced and Product Engineering at Tata Motors and Rick Finn, Corporate Strategy Team, Infineum.
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INDUSTRY OVERVIEW PASSENGER VEHICLE MANUFACTURERS IN INDIA (Total Domestic Sales + Exports - January 2014) 1,96,153 Units
COMPANY
%
Maruti Suzuki India Ltd.
44.97
Hyundai Motor India Pvt. Ltd.
23.12
Honda Cars India Ltd.
7.99
Nissan Motor India Pvt. Ltd.
6.44
Tata Motors Ltd.
4.49
Volkswagen India Pvt. Ltd.
3.82
Toyota Kirloskar Motor Pvt. Ltd.
3.08
Ford India Pvt. Ltd.
2.47
OTHERS
1.91
Fiat India Automobiles Pvt. Ltd. (0.71%) Skoda Auto India Pvt. Ltd. (0.70%) Mahindra & Mahindra Ltd. (0.28%) Renault India Pvt. Ltd. (0.13%) Hindustan Motors Ltd. (0.09%) General Motors India Pvt.Ltd.
1.71
UTILITY VEHICLES MANUFACTURERS IN INDIA (Total Domestic Sales + Exports - January 2014) 62,279 Units
COMPANY
%
Mahindra & Mahindra Ltd.
34.01
Maruti Suzuki India Ltd.
22.80
Toyota Kirloskar Motor Pvt. Ltd.
10.29
Ford India Pvt Ltd.
9.31
Tata Motors Ltd.
8.75
Nissan Motor India Pvt. Ltd.
5.24
Renault India Pvt. Ltd
4.91
General Motors India Pvt. Ltd
3.53
OTHERS
1.16
Force Motors Ltd (0.55%) Honda Cars India Ltd. (0.19%) Hindustan Motors (0.16%) Ashok Leyland (0.10%) Hyundai Motor India Ltd. (0.09%) Skoda Auto India Pvt. Ltd (0.07%)
Based on SIAM figures
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INDUSTRY OVERVIEW TWO WHEELER MANUFACTURERS IN INDIA (Total Domestic Sales + Exports - January 2014) 14,84,849 Units
COMPANY
%
Hero MotoCorp Ltd.
37.80
Honda Motorcycle & Scooter India Pvt. Ltd. 23.21 Bajaj Auto Ltd.
18.95
TVS Motor Company Ltd.
12.09
OTHERS
3.20
Mahindra Two Wheelers Ltd. (1.68%) Royal Enfield (1.36%) Piaggio Vehicles Pvt.Ltd. (0.14%) H-D Motor Company India Pvt.Ltd. (0.02%) India Yamaha Motor Pvt. Ltd.
2.87
Suzuki Motorcycle India Pvt. Ltd.
1.88
THREE WHEELERS IN INDIA (Total Domestic Sales + Exports - January 2014) 67,727 Units
COMPANY
%
Bajaj Auto Ltd.
54.31
Piaggio Vehicles Pvt. Ltd.
21.74
TVS Motor Company Ltd.
9.95
Mahindra & Mahindra Ltd.
7.17
Atul Auto Ltd.
4.92
Scooters India Ltd.
1.64
Force Motors Ltd.
0.27
Based on SIAM figures
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INDUSTRY OVERVIEW LIGHT COMMERCIAL VEHICLE MANUFACTURERS IN INDIA (Total Domestic Sales + Exports - January 2014) 38,130 Units
COMPANY
%
Tata Motors Ltd.
44.53
Mahindra & Mahindra Ltd.
40.28
Ashok Leyland Ltd.
5.89
Force Motors Ltd.
4.36
VECVs - Eicher
1.78
Piaggio Vehicles Pvt. Ltd.
1.63
Mahindra Trucks & Buses Ltd.
1.01
SML Isuzu Ltd.
0.51
Hindustan Motors Ltd.
0.01
MEDIUM & HEAVY COMMERCIAL VEHICLE MANUFACTURERS IN INDIA (Total Domestic Sales + Exports - January 2014) 17,812 Units
COMPANY
%
Tata Motors Ltd.
51.85
Ashok Leyland Ltd.
31.05
VECVs - Eicher
10.82
SML Isuzu Ltd.
2.30
Mahindra Trucks & Buses Ltd.
1.90
Asia Motor Works Ltd.
1.86
OTHERS
0.22
VECVs - Volvo (0.17%) Mahindra & Mahindra Ltd. (0.05%)
Based on SIAM figures
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Jamna Auto Industries is India’s Largest and World’s 2nd Largest Tapered Leaf Spring and Parabolic Spring manufacturer with focus on heavy commercial vehicles. JAI products are trusted by prestigious brands like Tata Motors, Ashok Leyland, Volvo Eicher Commercial Vehicles, Mahindra Trucks & Buses, Bharat Benz, Ford Motors, Volvo, Toyota Kirloskar Motors to name a few. JAI has also diversified into Lift Axle and Air Suspension Systems. JAI has taken the Suspension Systems to a new level in terms of technology, quality and unmatched customer support.
RNI No DEL ENG/2010/34562
12 AUTO EXPO 2014 TH
REVIEW SPECIAL ISSUE