2020 PARTNERSHIP OPPORTUNITIES
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FULL-TIME STAFF
50+
UNIQUE SPONSORS EACH YEAR
10,000+
EMAIL NEWSLETTER SUBSCRIBERS
2,500+ MEMBERS
600+
UNIQUE VOLUNTEERS ANNUALLY
6,000+
VOLUNTEER HOURS ANNUALLY
21,000+
SOCIAL MEDIA FOLLOWERS
2020 Partnership Opportunities
GET TO KNOW MBOSC Mountain Bikers of Santa Cruz (MBOSC) was founded in 1997 to support, preserve, and expand trail access and responsible mountain biking in Santa Cruz County and has since become a highly skilled trail stewardship organization with expertise in advocacy, trail and bike park design, construction and maintenance, and project funding. We are driven by passionate volunteers and high-caliber professional staff who promote legal and sustainable mountain bike access through trail building, hosting races and events, and collaborating throughout the county. We are focused on furthering our mission to make Santa Cruz the best place to be a trail user. With more opportunities to expand mountain bike access in the county than at any point in history, MBOSC is planning for how we can best grow to capitalize on these opportunities.
Our Mission MBOSC was founded in 1997 to support, preserve, and expand trail access and responsible mountain biking in the Santa Cruz area.
Our Vision We envision Santa Cruz County becoming the model for sustainable trail systems, community stewardship, and land manager partnerships, by design, construction, and maintenance, through community collaboration, partnerships, and world-class events.
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Volunteer Quote: One of my favorite aspects of Trail Academy is that it builds a sense of stewardship in the trail user community.
TOM WILSON - MBOSC TRAIL CREW LEADER
HERE’S HOW TO GET INVOLVED Interested in getting involved with MBOSC? We have a number of exciting ways that you can support, so take a look and see what might be the best fit for you.
Make a Financial Donation
Support Trail Building Efforts
Page 6–7
Page 8–13
Sponsor a Bike Race
Page 14–17
Sponsor a Community Event
Page 18–19
Support our Volunteers
Page 20–21
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MBOSC Stat:
IN THE 2018/19 SEASON, OUR TRAIL STAFF PUT IN 3,150+ HOURS AND BUILT 7 MILES OF NEW TRAIL
Make a Financial Donation
BECOME AN MBOSC PARTNER MBOSC partners support MBOSC across all of our programs. Sometimes its hard to pick a specific event or program to get involved with when there are so many options. With MBOSC’s partnership options you don’t have to! Our partners are included as partners across a wide range of MBOSC events and programs, including races, trail work, community events and more! You will also receive other recognition as outlined below. This is a great way to support MBOSC and be associated with the full breadth of our work!
CONTRIBUTION AND RECOGNITION $5,000
$10,000
$25,000
$50,000
Race Events Sponsorship (see following pages for event incentives)
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Gold
Platinum
Platinum
Community Events Sponsorship (see following pages for all incentives)
Silver
Gold
Platinum
Platinum
Logo on Volunteer/Event Tshirts
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Logo on MBOSC Website
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Recognition in MBOSC social media and newsletter in association with events
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Preferred
Preferred
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Support Trail Building Efforts
SPONSOR A DIG DAY Dig Days are our premier trailwork events where 70+ volunteers donate a weekend day to help with trail maintenance or new trail construction. We get a ton of work done, and leave time for socializing so that it is a fun, community-building event for everybody. You can even host your own Dig Day as a team building event.
YOUR RETURN Your logo on Dig Day t-shirt and MBOSC website, 2 social media posts, brand recognition in MBOSC e-newsletter and news stories.
Support Levels 1) DIG DAY SPONSORSHIP $1,000 per Dig Day Covers staff time and hospitality for all volunteers.
2) SEASONAL HOSPITALITY SPONSORSHIP Hospitality for roughly 70+ people per Dig Day Provide coffee, breakfast snacks, lunch, or post-work refreshments at each Dig Day.
3) HOST YOUR OWN DIG DAY Host a Dig Day with your group, club, employees, or students. You can pay MBOSC for hospitality, or you can provide your own for a free, fun day of digging.
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150+
TRAIL CREW LEADERS GRADUATED SINCE 2014
CLASS OFFERINGS Introduction to Trails • Trail Evaluation Hike • Basic Trail Construction – Hand • Basic Trail Construction – Machine Finish · Basics of Trail Maintenance • Volunteer Crew Management • Trail Assessment and Work Prescription • Wilderness First Aid • Natural History of Trails • Trail Design – Classroom • Trail Design – Field Building with Rock – Retaining Walls and Rock Armoring • Rigging for Trail Work Advanced Dirt Shaping – Berms, Rollers, Jumps • Trail Construction – Machine • Chainsaw Training
Support Trail Building Efforts
SUPPORT OUR TRAIL ACADEMY Throughout the year MBOSC organizes Trail Academy, a series of classes that provide valuable trail building skills. There are classroom sessions and accompanying in-the-field sessions. There are close to 20 classes that cover all aspects of trail-building, from the natural history of trails to wilderness first aid. Students have the opportunity to complete a number of classes and go on to become Trail Crew Leaders if they wish.
TRAIL ACADEMY ENCOURAGES DIVERSITY AND BROADENS THE MBOSC COMMUNITY ✓ Free
✓ Educational
✓ Open to the Public
✓ Easy Access: Two locations in Saratoga and Santa Cruz
YOUR RETURN Co-title sponsorship, 10 social media posts, editorial piece on MBOSC website, exclusive editorial content for your blog, & logo placement on all collateral, class materials, and MBOSC website.
Support Level TRAIL ACADEMY $500–$10,000 Help us cover the cost of staff time, training materials, and completion rewards (hard hat, t-shirt, hand saw) and graduate 50 new students a year.
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Support Trail Building Efforts
ADOPT A TRAIL OR PUMPTRACK The Adopt a Trail or Pumptrack program is a way for your business to directly support maintenance of local trails and pumptracks for an entire year.
AVAILABLE TRAILS: • DeLaveaga Park
AVAILABLE PUMPTRACKS: • Harvey West • Polo Grounds • Scotts Valley • West Side
YOUR RETURN Name association with your logo featured on the trailhead/pumptrack sign and the website listing. You will also create jobs and receive appreciation from local trail users and builders.
Support Level ADOPTION $5,000 per year (multi-year preferred)
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IN 2016,
THE FIRST INAUGURAL OLD CABIN CLASSIC BROUGHT BACK BIKE RACING TO WILDER RANCH FOR THE FIRST TIME IN OVER 20 YEARS
Racer Quote: “I’ve spent my entire life in Santa Cruz, so I’ve seen great new trails get built over the years thanks to MBOSC. In addition to building some of the best trails, they’re creating a strong bike culture through their awesome races and events. Old Cabin Classic is a favorite that I always make sure to have on my race schedule!” TOBIN ORTENBLAD - PRO BIKE RACER & HOMETOWN HERO
Sponsor a Bike Race
OLD CABIN CLASSIC MBOSC is proud to present the fifth annual Santa Cruz Old Cabin Classic at Wilder Ranch. This cross country mountain bike race offers a festival vibe, featuring a vendor expo area complete with beer garden, kids rodeo, local artist showcase, live music, and gourmet food. The race is held as a benefit for Wilder Ranch State Park, and proceeds go directly into a fund earmarked for trail development. Last year MBOSC was able to design and build the new West Engelsmans Reroute with help from funds raised. MBOSC and California State Parks look forward to building more trails with support from this race.
CONTRIBUTION AND RECOGNITION $500
$1,000
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EXPO
Verbal announcement at race Booth Space Logo on event poster Social media mentions Signage at race expo Logo on event website Logo on event t-shirt Identification in media Logo in event video Logo on podium
SILVER
$2,500 $5,000 $10,000 CUSTOM GOLD
PLATINUM
CO-TITLE*
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Premier
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Racer Quote: “The first ever Old Growth Classic delivered wicked dirt ups, downs, and even some sideways with a Big Basin camping party at the finish. Thank you to the Mountain Bikers of Santa Cruz staff and volunteers for absolutely killing it on the first try. That event was perfectly organized, and I’ll be back next year.” RYAN RINN WINNER OF THE 2018 MEN’S 30-39 CATEGORY
Sponsor a Bike Race
OLD GROWTH CLASSIC Now entering its third year, the Old Growth Classic has become a staple event in the gravel racing scene. It was the first bike race ever held in Big Basin Redwoods State Park, the oldest California State Park. Folks drive from all over the country to join us for a weekend filled with gravel racing, camping, great food, fun music, tasty drinks, and a downright amazing community of good people. This event is held as a benefit for State Parks, who are great supporters and partners in the success of Old Growth Classic. We are excited to bring the good times back in 2020.
CONTRIBUTION AND RECOGNITION $500
$1,000
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EXPO
Verbal announcement at race Booth Space Logo on event poster Social media mentions Signage at race expo Logo on event website Logo on event t-shirt Identification in media Logo in event video Logo on podium
SILVER
$2,500 $5,000 $10,000 CUSTOM GOLD
PLATINUM
CO-TITLE
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Premier
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IN 2019,
MBOSC AVERAGED 1 COMMUNITY EVENT PER MONTH, WITH 450 AVERAGE PARTICIPANTS AT EACH, AND RAISED UP TO $20,000 FOR TRAILS IN ONE SINGLE NIGHT
Attendee Quote: “The pictures of runners, equestrians and wild animals emphasized that this was all about our trails and forests, not just about bikes. And the fact that the raffle prize donors were more than just the usual bike and coffee and beer companies shows that MBOSC is diversifying in that area as well.” ANONYMOUS TRAIL VISION AWARDS ATTENDEE
Sponsor a Community Event
COMMUNITY EVENTS Community Events are your opportunity to do something unique that represents your brand while connecting with a passionate audience. We have partnered with some great local businesses on incredible community events that brought people together while raising awareness of the work MBOSC is doing. There are a lot of ways we can approach this, so let’s discuss ideas if you’re interested.
EVENTS WE CAN PARTNER ON: • Trail Vision Awards - a photo and video contest set on trails in Santa Cruz • Movie screenings and educational lectures (like our Mountain Lion lecture in 2019) • Pumptrack Jams around the county to raise money for pumptracks • Super Swap, a bicycle swap meet • MTB to Work Day, twice a year
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MBOSC Stat:
IN THE 2018/19 SEASON, 1,032 UNIQUE VOLUNTEERS WORKED A TOTAL OF 6,283 HOURS
Support our Volunteers
VOLUNTEER SPONSOR We are lucky to have amazing volunteers, and we like to show our appreciation by offering prizes and incentives for their hard work. You can donate product to thank them for their hard work.
YOUR RETURN Brand recognition in all volunteer communications and materials. Logo placement on the “Volunteer” page of the MBOSC website, and mentioned/ tagged in social media posts.
Support Levels 1) VOLUNTEER OF THE MONTH SPONSOR $200 minimum value product donation / month Donate product for the VOM program. We ask that you sponsor at least three months.
2) VOLUNTEER RAFFLES $500 minimum value product donation / Dig Day Donate product for raffles held at each Dig Day.
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THANKS FOR YOUR SUPPORT! We appreciate you taking the time to read through these MBOSC partnership opportunities, and we hope something caught your eye. MBOSC is working hard to bring sustainable trails to everybody in Santa Cruz County. Thank you for making our work possible. We couldn’t do what we do without you! www.mbosc.org / info@mbosc.org / @mountainbikersofsantacruz PO Box 331, Santa Cruz, CA 95061