2018
Partnership Opportunities
ABOUT MBOSC Mountain Bikers of Santa Cruz (MBOSC) was founded in 1997 to support, preserve, and expand trail access and responsible mountain biking in Santa Cruz County and has since become a highly skilled trail stewardship organization with expertise in advocacy, trail and bike park design, construction and maintenance, and project funding.
MBOSC has proven to be an invaluable partner for local land managers, investing nearly $1,000,000, over 10,000 hours of staff time, and over 20,000 hours of volunteer time (a $550,000 value) in trail construction and maintenance since 2012.
We are driven by passionate volunteers and high-caliber professional staff who promote legal and sustainable mountain bike access through trail building, hosting races and events, and collaborating throughout the county.
We are focused on furthering our mission to make Santa Cruz the best place to be a mountain biker. With more opportunities to expand mountain bike access in the county than at any point in history, MBOSC is planning for how we can best grow to capitalize on these opportunities.
MISSION
VISION
Create world-class mountain biking, responsibly, sustainably, collectively.
Make Santa Cruz County the premier place to be a mountain biker through advocacy, trail construction, maintenance, partnerships, and world class cycling events.
SINCE 2012
$1,000,000
RAISED & INVESTED
20,000
HOURS VOLUNTEERED
10,000
HOURS OF STAFF TIME ALL TOWARDS TRAIL CONSTRUCTION & MAINTENANCE
PARTNERSHIP OPPORTUNITIES We need your help to keep working towards our mission to bring more trails to the Santa Cruz area. Your support makes it possible for us to continue working with land managers to improve trail access, hosting world-class events, maintaining existing trails, and building new trails. Thank you for supporting MBOSC!
Marketing Sponsorships: If you’d like to be more engaged with MBOSC and use your support as part of a marketing initiative for your brand, we have some great opportunities for you to reach a passionate cycling audience. Your Marketing Sponsorships will be combined to receive corresponding Financial Contribution perks.
There are a variety of opportunities available that allow you to customize your support to best suit your business. We have two key partnerships types for you to choose from: Marketing Sponsorships and Financial Contributions.
Financial Contributions: If you’d like to make a simple financial donation, we offer multiple Financial Contribution levels that give you an easy way to support MBOSC while enjoying perks for your business based on sponsorship level.
MARKETING SPONSORSHIPS Our exciting Marketing Sponsorship opportunities let you engage with the cycling community while supporting MBOSC. The following pages provide more detail about these opportunities and the brand recognition you’ll receive. The combined costs of your Marketing Sponsorships will also get the same “thank you rewards” listed below for Financial Contributions.
OPPORTUNITY
COST
OVERVIEW
Dig Days
$1,000
Cover volunteer hospitality at our major trail work events.
Trail Crew Leader Training
$10,000
Fund the costs of training our Trail Crew Leaders.
Volunteer Appreciation
$600 - $8,000 value Donate products or a bike that will be used to reward volunteers.
Old Cabin Classic
$500 - $12,000
Our classic XC mountain bike race in Wilder Ranch.
Big Basin Gravel Race
$750 - $20,000
A new event with 600 racers and a weekend festival.
Adopt a Trail or Pumptrack
$5,000
Your donation funds maintenance on the trail/pumptrack you choose.
Fund a Trail or Pumptrack
$5,000 - $25,000
Help cover the costs of a specific new trail or pumptrack project.
Ante up for Trails Bike Raffle
> $8,000 value
Donate a bike to be raffled off as part of a fundraising campaign.
FINANCIAL CONTRIBUTIONS Our Financial Contributions let you support MBOSC with a simple financial donation. You will receive special “thank you rewards” based on your level of support. Any Marketing Sponsorships will be combined to receive these same rewards.
THANK YOU REWARDS Logo on volunteer t-shirt
$500
$1,000
$5,000
$10,000
$15,000
$25,000
2/year
2/year
6/year
6/year
12/year
24/year
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Logo on MBOSC website
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Logo in weekly e-newsletter Mentioned and tagged in MBOSC social media posts Special editorial about your business on MBOSC website A video to accompany your editorial on MBOSC website
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DIG DAYS & CREW LEADER TRAINING DIG DAYS
TRAIL CREW LEADER TRAINING
Dig Days are our exciting trail work events where 50+ volunteers donate a weekend day to help with trail maintenance or new trail construction. Each Dig Day provides the volunteers with coffee and breakfast snacks, lunch, and post-work refreshments, plus a prize-packed volunteer raffle! We get a ton of work done on our Dig Days, and leave time for socializing so that it is a fun, community-building event for everybody.
Our Dig Days wouldn’t be possible without our team of Trail Crew Leaders, who lead and manage our volunteers during trail work projects. Trail Crew Leaders attend a training series that includes three classroom sessions and three field sessions, covering trail design, trail construction techniques, and management. Upon completion of this training, the Trail Crew Leaders receive a hard hat, t-shirt, and hand saw, along with gaining all the skills required to manage volunteers in accomplishing our trail maintenance goals. In 2017, our Trail Crew Leader Training reached maximum capacity of 50 registrants within four days of sign-ups opening.
This season MBOSC will be working in Soquel Demonstration State Forest, Wilder Ranch, Pogonip, and DeLaveaga. Contact us for more details on the schedule and available sponsorship dates.
SUPPORT LEVEL
$10,000 Covers the cost of staff time, training materials, and completion rewards (hard hat, t-shirt, hand saw).
YOUR RETURN
Co-title sponsorship, 10 social media posts, editorial piece on MBOSC website, exclusive editorial content for your blog, & logo placement on all collateral, class materials, and MBOSC website.
SUPPORT LEVEL Dig Day Sponsorship $1,000 / Dig Day Covers staff time and hospitality for all volunteers. Seasonal Hospitality Sponsorship Hospitality for ~70 people / Dig Day Provide coffee, breakfast snacks, lunch, or postwork refreshments at each Dig Day.
Host Your Own Dig Day $0 - $1,000 Host a Dig Day with your group, club, employees, or students. You can pay MBOSC for hospitality, or you can provide your own for a free, fun day of digging.
YOUR RETURN
Your logo on Dig Day t-shirt and MBOSC website, 2 social media posts, brand recognition in MBOSC e-newsletter and news stories.
VOLUNTEER APPRECIATION We are lucky to have amazing volunteers, and we like to show our appreciation by offering prizes and incentives for their time and hard work. And they deserve the reward! In 2017, we had 450+ volunteers work over 3,900 hours to maintain and build our local trails. MBOSC would be nothing without our incredible team of volunteers, and we are grateful for their dedication and help as we work towards our goal of improving trail access.
SUPPORT LEVEL Volunteer of the Month Sponsor $200 minimum value product donation / month Donate product for the VOM program. We ask that you sponsor at least three months.
Volunteer Raffles $500 minimum value product donation / Dig Day Donate product for raffles held at each Dig Day. Annual Volunteer Bike Raffle $8,000 minimum value bike donation Donate a bike as a volunteer incentive. Volunteers will receive raffle entries based on hours worked over the dig season.
YOUR RETURN
Brand recognition in all volunteer communications and materials. Logo placement on the “Volunteer� page of the MBOSC website, and mentioned/tagged in social media posts.
IN 2017:
450+ VOLUNTEERS WORKED A TOTAL OF
3,900+ HOURS
OLD CABIN CLASSIC MBOSC is proud to present the third annual Santa Cruz Old Cabin Classic at Wilder Ranch. This cross country race offers a festival vibe, featuring a vendor expo area complete with beer garden, kids rodeo, local artist showcase, and gourmet food. The race is held as a benefit for Wilder Ranch State Park, and proceeds will go directly into a fund earmarked for trail development. MBOSC
and California State Parks have been working together to improve trail access in Wilder Ranch. We invite your business to join us in celebrating and furthering mountain biking in Santa Cruz by supporting the Santa Cruz Old Cabin Classic through your sponsorship. With the help of our sponsors and race entries, we are able to support trail projects in Wilder Ranch.
MAY 19, 2018 400+ RACERS
NEW COURSE DESIGN LOCAL ARTIST SHOWCASE GOURMET FOOD & BEER GARDEN
GOOD FAMILY FUN! OLD CABIN CLASSIC SPONSORSHIP LEVELS There are a variety of sponsorship levels available. At least half of the sponsorship level must be a monetary contribution, and the remainder can be in-kind product donations. Sponsor Level >
Co-Title*
Platinum
Gold
Silver
Expo
Custom
$12,000
$6,000+
$3,000
$1,500
$500
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Verbal announcement at race
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Booth space
Preferred
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Logo on event poster
Title
Premier
Upgraded
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Social media mentions
10
8
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4
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Signage at race expo
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Logo on event website
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Logo on event t-shirt
Title
Premier
Upgraded
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Identification in media
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Logo on podium
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Name associated with race
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*2 available
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BIG BASIN GRAVEL RACE We are hosting the first bike race ever to be held in the iconic Big Basin State Park! The date is still being finalized, but it will be after Labor Day in 2018, so we are targeting mid/late September.
with camping available Friday and Saturday nights, music, great food, and more! Between the great riding, group camping, and first-time racing in Big Basin, this event will be legendary.
It will be a 60+ mile gravel race that takes 600 riders through on fire roads that wind through towering redwoods with views of the Pacific in the distance. This will be a full weekend festival,
Similar to Old Cabin Classic, a portion of the proceeds will go towards State Park trail and park development projects. We hope you can join us for this historical event!
BIG BASIN GRAVEL RACE SPONSORSHIP LEVELS There are a variety of sponsorship levels available. At least half of the sponsorship level must be a monetary contribution, and the remainder can be in-kind product donations. Sponsor Level >
Title
Platinum
Gold
Silver
Expo
Custom
$20,000
$7,500+
$4,500
$2,000
$750
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Verbal announcement at race
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Booth space
Preferred
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Logo on event poster
Title
Premier
Upgraded
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Social media mentions
10
8
6
4
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Signage at race expo
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Logo on event website
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Logo on event t-shirt
Title
Premier
Upgraded
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Identification in media
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Logo on podium
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Name associated with race
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FIRST BIKE RACE IN BIG BASIN
600 RACERS
ACTIVITIES FOR NON-RACERS TOO
FESTIVAL ATMOSPHERE GROUP CAMPING VIBES
LEGENDARY EVENT!
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ADOPT/FUND A TRAIL OR PUMPTRACK ADOPT A TRAIL OR PUMPTRACK
FUND A NEW TRAIL OR PUMPTRACK
The Adopt a Trail or Pumptrack program is a way for your business to directly support maintenance of local trails and pumptracks for an entire year. Maintenance will be performed by MBOSC’s professional trail staff and volunteers to ensure a great riding experience for all users.
Once we have a project approved for building, then it’s time to get it funded! This is your opportunity to fund the construction of a new trail or pumptrack.
Available for Adoption: Trails: Emma McCrary, U-Conn, DeLaVeaga Pumptracks: West Side, Scotts Valley, Chanticleer, Harvey West, Polo Grounds
Current Projects Available for Funding: West Side Pumptrack: $55,000 We are updating the West Side Pumptrack to make it more sustainable. This pumptrack will be remade and paved, which means it will require zero maintenance or water throughout the year.
SUPPORT LEVEL
SUPPORT LEVEL
$5,000 per year (multi-year preferred)
$5,000 - $25,000
YOUR RETURN
YOUR RETURN
Preserve the trail or pumptrack of your choice and receive name association with your logo featured on the trail-head sign and the website listing. You will also create jobs and receive appreciation from trail users, local trail builders, and shapers!
Fund construction of a new trail or pumptrack and receive name association with your logo featured on the trail-head sign and the website listing. You will also create jobs and receive appreciation from trail users, local trail builders, and shapers!
SUPPORT MAINTENANCE OF AN EXISTING TRAIL OR PUMPTRACK PROVIDE FUNDING TOWARDS A NEW TRAIL OR PUMPTRACK GET YOUR LOGO FEATURED ON THE TRAIL-HEAD SIGN
ANTE UP FOR TRAILS CAMPAIGN The Ante Up for Trails campaign is one of our most important and exciting fundraisers of the year. We partner with a bike brand that is willing to donate a bike valued at over $8,000, and we give that bike away through a random drawing. People can enter the drawing by making a donation to MBOSC—each $5 donation gets an entry into the drawing—and the lucky winner gets to choose the bike model and build of their choice from the partnering manufacturer!
SUPPORT LEVEL
$8,000 minimum value bike donation Anything special—custom paint, team replica bike, etc—helps the raffle raise more money!
YOUR RETURN
Co-branded “Ante up for Trails” six-week marketing campaign that gains national attention, including PR stories on all major mountain bike media outlets, targeted ad campaigns on social media and endemic media outlets, and 20 social media posts. Receive brand recognition in all MBOSC communications, including prominent placement on the Ante Up for Trails landing page, MBOSC homepage, and e-newsletters. Presence on posters displayed throughout Santa Cruz.
Ante Up for Trails Stats & Facts: • 6-week campaign duration • Campaign open worldwide • $60,000 raised in each campaign • 2,500 individual donations per campaign • 10+ features on all major MTB media outlets • 20+ social media posts • Limited to 2 campaigns per year (Spring/Fall)
THANKS FOR YOUR SUPPORT! From our community to yours, thank you for making our important work possible through your support and partnership. We are working hard to improve trail access in Santa Cruz, and we couldn’t do it without your help!
COMMITMENT FORM Please complete this commitment form and return it to sponsors@mbosc.org. You can also complete this form online at: mbosc.org/partnerships. Please email your brand logo to sponsors@mbosc.org at the time your form is submitted.
YOUR INFORMATION Company: Contact: Address: Phone: E-mail:
MARKETING SPONSORSHIPS I would like to participate in the following sponsorship opportunities: Dig Days: Sponsorship Amount $_________________ Trail Crew Leader Training: Sponsorship Amount $_________________ Volunteer Appreciation: Sponsorship Amount $_________________ Old Cabin Classic: Sponsorship Amount $_________________ Big Basin Gravel Race: Sponsorship Amount $_________________ Adopt a Trail or Pumptrack: Sponsorship Amount $_________________ Fund a Trail or Pumptrack: Sponsorship Amount $_________________ Ante Up for Trails Campaign: Sponsorship Amount $_________________
FINANCIAL CONTRIBUTIONS I would like to give a financial donation of the following amount: Financial Contribution: $_________________
PAYMENT I have enclosed payment for my combined partnership selections in the following amount: Check Enclosed for: $_________________ Please make checks payable to “Mountain Bikers of Santa Cruz” Full payment should be mailed or delivered by January 1, 2018. P.O. Box 331, Santa Cruz, CA 95061-0331
PRODUCT DONATIONS Product should be shipped or delivered 90 days prior to event. If you are in the Santa Cruz area, we can also pick up the product from your place of business. Mountain Bikers of Santa Cruz, Attn: MBOSC Partnership Product For shipping information, please email info@mbosc.org. Signature__________________________________ Printed ____________________________________ Date___________
THANK YOU FOR THE SUPPORT!
We are honored to be a nonprofit partner of 1% for the Planet, an international organization whose members contribute at least one percent of their annual sales to environmental causes. Are you interested in becoming a member of 1% for the Planet and having MBOSC as your beneficiary? Please contact us for more information!