PRESENTED BY:
— 2019 SPONSORSHIP OPPORTUNITIES —
“MBOSC is really excited to add Surf City CX to our race portfolio with Old Cabin Classic and Old Growth Classic. As a longtime cyclocross racer myself, I am excited that MBOSC can support this race and help rebuild Surf City into the top cyclocross series in Northern CA.” -AMANDA SCHAPER
MBOSC MARKETING & EVENTS DIRECTOR
PRESENTED BY:
VENUE PARTNERS:
THIS SERIES IS LEGENDARY. AND YOU CAN BE A PART OF IT! Big things are happening with Surf City Cyclocross! With Mountain Bikers of Santa Cruz coming on to manage the race, the 2019 event is shaping up to be one nobody will soon forget. Thank you so much for taking the time to review this sponsorship proposal. We are eager to share our plans for the 2019 Surf City CX event, and we hope you’ll find this to be a great opportunity to engage your brand. Cyclocross is fun, the participants are passionate, and we’d love to have you involved!
WE HOPE YOU’LL JOIN THE FUN!
DID WE MENTION SURF CITY CX IS LEGENDARY? It’s true! The Surf City CX Series is the longest running cyclocross series in the USA—in fact, we’re entering our 41st consecutive season in 2019! We are proud to be one of the first cyclocross organizations in the country, if not the very first. Some of the top names in racing have been spotted at Surf City CX over the years, and local legends got their start here. Here’s a little bit of history as a reminder: Bart Brentjens Soquel High School, 1997
Ben Jacques-Maynes County Fairgrounds, 1999
Justin Robinson San Lorenzo High School, 1999
Marla Streb Fort Ord, 1999
And speaking of history... USA Cycling says that cyclocross participation has quadrupled over the last decade, making it the fastest growing cycling discipline.Why? Because it’s just so darn fun! The racing is tough, but the community makes it a party. Smiling faces are mixed in with race faces, there’s high-fives galore at the finish line, and once you try it, you’re hooked. No bike discipline is more addictive than cyclocross. The Surf City CX Series is a family-friendly event that is welcoming to riders of all abilities, from the top competitors of Northern California to first-time racers. Join us!
BIG THINGS ARE HAPPENING FOR SURF CITY CX We’ve assembled a passionate team that is going to reignite the Surf City CX Series! Over the last few years there have been some management changes with the series, which has made it tricky for the series to go on without much support. This year Mountain Bikers of Santa Cruz (MBOSC) is taking on Surf City CX to make it bigger and better than ever before! In 2019 MBOSC and Rock lobster cycles are working together to host the classic Halloween themed race on Sunday, October 27, with plans to add more races in 2020. MBOSC is proud to add Surf City CX to their collection of races, along with Old Cabin Classic and Old Growth Classic. MBOSC has a proven ability to host amazing races while bringing the community together. This is a great thing for Surf City CX because for the first time, the series will be managed by a professional organization, giving it stability to thrive for many years to come. About MBOSC: Since 1997, Mountain Bikers of Santa Cruz (MBOSC) has worked to support, preserve, and expand trail access and responsible mountain biking in Santa Cruz County. The rapidly-growing non-profit organization is driven by passionate volunteers and high-caliber professional staff who promote legal and sustainable mountain bike access through trail building, races, events, and collaboration throughout the county. Strategic partnerships with land managers, other trail users, and the local bike industry help MBOSC build new trails and support sustainable mountain biking.
2019 COURSE CONCEPT* OCT 27 ALL HALLOW’S CROSS
ANTONELLI POND WESTSIDE SANTA CRUZ
“The Land Trust of Santa Cruz (a member supported non-profit) is thrilled to host the Surf City CX race! We can’t wait to see racers and spectators enjoying Antonelli Pond, one of the many properties where we provide free public access to our community.” -CARIE THOMPSON LAND TRUST OF SANTA CRUZ COUNTY ACCESS MANAGER
*This is a rough course concept map and is subject to change.
BRAND NEW VENUE RIGHT HERE IN SANTA CRUZ One of the biggest challenges Surf City CX has had in recent years is finding a great venue for the races. With the help of MBOSC’s strong partnerships with local land managers, this year Surf City was able to secure a brand new race venue right here in Santa Cruz. For the first time ever, a cyclocross race will be held at Antonelli Pond on the Westside of Santa Cruz. The land in this area is managed by the Land Trust of Santa Cruz County (Antonelli pond trails), and Swenson Builders (Homeless Garden Project property). We are grateful to have the support of these great land managers as our Venue Partners! The best part about this venue is that it’s easy access from anywhere in Santa Cruz, so we expect this to be a great community event. With a Kids Race, Costume Race, food trucks, live music, and a beer garden, there is a lot of fun to be had for the whole family. We expect a large turnout of participants and spectators from all over the Bay Area. It has been many years since a Surf City race has been located within the city limits of Santa Cruz, and all local racers and businesses are eager to get involved with this historic event at a brand new venue.
SO LET’S TALK ABOUT THE NUMBERS...
The budget below outlines the expenses required to put on a quality cyclocross race. The budget is divided into the necessities it takes to put on a bike race (the Need to Have’s) and the little extras that elevate the race into a memorable experience (the Want to Have’s). We want to ensure Surf City CX evolves into the top cyclocross series in California, so our goal is to source the funding required to make the Want to Have’s possible. Let’s work together to make this a true success! Surf City CX already has the reputation of being one of the best cyclocross race series in the Bay Area.We get that reputation through a combination of stellar course design, dialed logistics, good prize money, and a fun atmosphere with music, food, and plenty of participants. Our goal in 2019 is to continue to build on this reputation, while doing more to spread the good word of Surf City through targeted media outreach with event photos/video, fueling to fire to build the series even more in 2020.
2019 SEASON BUDGET: NEED TO HAVE’S:
$1,500 Venue $250 Event Insurance $25 ABC Permit $2,750 Race Director $2,500 Event Operations Lead $500 Race Operations Lead $200 Race Announcer $500 Medics $500 Timing $500 Velo Promo Truck Rental $450 Supplies $500 Flyover Construction Supplies $600 Porta Potties & Handwash Stations $200 Trash & Recycling $750 Event Signage $195 Race Numbers $400 Podium Medals $1,520 Pro Prize Money (Minimum Amount) $750 Marketing Materials (Graphics, Poster) $1,000 Event Advertising
$15,590
COSTS PER RACE - NEEDS
WANT TO HAVE’S:
$500 Music (DJ/Band) $250 Race Theme Decorations $500 Photographer $500 Videographer $350 Mechanic $1,500 Promotional Items $1,500 Additional Prize Money
$5,100
COSTS PER RACE - WANTS
$20,690 TOTAL BUDGET - NEEDS & WANTS
THE NEED TO HAVE’S MAKE IT A RACE. THE WANT TO HAVE’S MAKE IT AN EXPERIENCE!
HERE’S HOW YOU CAN HELP MAKE IT HAPPEN! We rely on series sponsors to make Surf City CX come to life, and we offer tiered sponsorship levels so you can find the best option to suit your brand. These sponsorship levels were created as guidelines to help tailor our partnership to enhance your marketing goals. We can further customize these options to best suit your needs and ensure that you get the best return for your involvement. Cash and in-kind sponsorships are available.
2019 SPONSORSHIP LEVELS: Sponsorship Level (cash and in-kind)
Race Title Sponsor*
Cat 1 Sponsors
Cat 2 Sponsors
Cat 3 Sponsors
Expo
$10,000
$5,000
$2,500
$1,000
$500
•
Name Associated with Race, “Presented by...”
•
Identification in Media
•
Logo on Barriers
•
Logo on Event Jerseys
•
•
Logo on Podium
•
•
•
Booth Space
Preferred
•
•
•
Banners at Event
8
4
2
1
Verbal Sponsorship Announcement at Races
•
•
•
•
Logo on Event Website
Title
Premier
Upgraded
•
Logo on Event Poster
Title
Premier
Upgraded
•
Logo on Social Media
•
•
•
•
*Title Sponsorship is shared with Mountain Bikers of Santa Cruz and Rock Lobster Cycles.
“For 27 years straight I have not missed a Surf City cyclocross race. This series has shaped my skills and passion for cross. Fortunately for me, I was born and raised in a place not only with the best cyclocross community, but one of the best cyclocross sereis in the country as well.” -JUSTIN ROBINSON
“The starting line of a Surf City race is an amazing melting pot of the strong, talented local cycling community that is uniquely Santa Cruz—I duke it out with National champions, renowned cycling industry members, and scrappy bike messengers. Many of us are riding on highly esteemed custom frames made here in Santa Cruz. Surf City is the best!” -CAMPBELL STEERS
“Lots of things in life are uncertain, so let’s review some facts. #1) Surf City is the most fun Cyclocross race series in the Bay Area, possibly the world and/or universe. #2) See fact #1.” -HANS VANHOUSSEN
41
consecutive years running as a series
Longest running series in the USA!
350
average number of racers per event And this is a passionate audience!
10% 1,421
participants under 18 years old
fans on the surf city facebook page
26
30%
Engage with the future of cyclocross!
race categories at each event
Racing is approachable and fair for all!
Our network is large and loud!
female participation and growing
More and more women are racing bikes!
“With the National Championships on the West Coast this year, cyclocross in Nor Cal is going to be huge. Surf City CX will have top level racing with the abundance of former National and World Champions residing in the area. I am looking forward to my fellow racers bringing their ‘A’ game this year so we can be ready to bring home the gold.” -SCOTT CHAPIN
THANKS! By getting involved with Surf City CX, you’re connecting with a growing community of cycling enthusiasts. This community is positive, influential, and passionate. They like to spread good vibes and high fives, and they’re exactly the type of people that should engage with your brand. Surf City CX is the perfect opportunity to expand your audience, and you get to be a part of history by joining the original cyclocross organization in the USA! By supporting Surf City CX, you’re also supporting Mountain Bikers of Santa Cruz. That means your are directly contributing to getting new trails built in Santa Cruz County! That’s a win-win. Thank you for taking the time to review this proposal and learn more about Surf City CX. We are eager to work with you and brainstorm on how your brand can get involved. We’d love to have you join us!
CONTACT US TO GET INVOLVED: sponsorship@mbosc.org www.surfcity.cx facebook.com/surfcitycx @surfcitycx
WE HOPE YOU’LL JOIN THE FUN!
WWW.SURFCITY.CX sponsorship@mbosc.org