Foothills Festival Guide 2023

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A Guide To Foothills Festival 2023 4 8 Overview 10 Festival map 12 This year’s vendors 16 History of Foothills 20 FAQ’s 42 Foothills FYI... The Daily Mountain Eagle www.MountainEagle.com (205) 221­2840 • SEPTEMBER 2023 • GENERAL MANAGER Michael Keeton EDITOR Nicole Smith ADVERTISING DIRECTOR Jake Aaron LAYOUT DESIGN Jennifer McCaskill CONTRIBUTORS Ed Howell and Ron Harris ADVERTISING Stacy Daniel and Josh Pruitt
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Friday 6:00 P.M. TAYLOR HUNNICUTT SHANE PROFITT 7:30 P.M. 9:00 P.M. THE MARSHALL TUCKER BAND Saturday 6:00 P.M. VERTICAL HORIZON TONIC 7:30 P.M. 9:00 P.M. SCOTT STAPP

This year’s Overview

Officials are working hard to make sure the 2023 Foothills Festival in downtown Jasper is one of the best ever. And from the looks of this year’s lineup of acts, they may have done just that.

Set for Friday, Sept. 15, and Saturday, Sept. 16, the 2023 Foothills Festival is expected to bring thousands of people to downtown Jasper to enjoy the music.

And it's all free.

“Everything’s coming together,” said Renae Wilson, the marketing and events director of Jasper Main Street.

Jasper Area Entertainment is organizing this year’s Foothills Festival.

The board of directors of Jasper Area Entertainment is made of up representatives from the City of Jasper, Jasper Main Street and larger corporate sponsors of the festival. In all, there are 51 sponsors for this year’s festival.

Wilson said Zach Baker, who has served as the talent buyer for past festivals, has again put together an impressive lineup of musical acts.

“Zach has done a phenomenal job again of handling the acts and getting this lined up,” Wilson said.

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The schedule for this year’s Foothills Festival is:

Friday

6 p.m. - Taylor Hunnicutt

7:30 p.m. - Shane Profitt

9 p.m. - The Marshall Tucker Band

Saturday

6 p.m. - Vertical Horizon

7:30 p.m. - Tonic

9 p.m. - Scott Stapp

Baker said having Stapp — the former lead singer of Creed — as the Saturday night headlining act was a huge coup.

“Scott is going to do 12 No. 1 Creed hits in his 75-minute set,” Baker said. “It’s going to be all hit songs from a band that sold 53 million records and won 18 Grammys. He’s an international superstar.”

Tonic performed at the 2016 Foothills Festival, and “blew their set away,” Baker said.

Shane Profitt, who will perform on Friday, is currently touring with country superstars Luke Combs. “He’s killing it right now,” Baker said.

And Taylor Hunnicutt, who’s from Opelika, just signed a major recording deal and is currently touring across the U.S.

“And The Marshall Tucker Band, they have numerous No. 1 hits,” Baker said. There will be numerous vendors set up in downtown Jasper during the festival and there will be a children’s play area, sponsored by Synovus Bank, as well.

“We’ve gotten more sponsors and more participation from the community than we’ve ever had,” Wilson said, “and that’s really great.”

Wilson said the Alabama Department of Tourism provided a $10,000 grant for this year’s Foothills Festival.

“That’s the first time we’ve ever gotten that,” she said. “That was thanks to Sen. Greg Reed and Rep. Matt Woods.”

Brent McCarver, who is among those helping organize this year’s festival, said the Foothills Festival is receiving more exposure across the U.S. than ever before.

“We’re having people from all over the country talking about this festival,” he said. “I really think this festival is a lot bigger than even we realize.”

McCarver said this year, C.A.R.S. (Central Alabama Rodders Society) will host a car show to coincide with the festival. It will be held at the site of the former Downtown Foods on 19th Street. “We’re really excited about that,” McCarver said.

There will also be several local bands performing there throughout the day Saturday, prior to 6 p.m.

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Find your w

TROLLEY ROUTE

A trolley will run from the Jasper Civic Center to the Courthouse Square on Friday from 6:00 –10:00 p.m. and Saturday from 10:00 a.m.–10:00 p.m.

CENTRAL ALABAMA RODDERS SOCIETY THUNDER ALLEY STAGE

Saturday from 10­4P we will have our first ever Thunder Alley Jam Session! Local bands playing every hour until 4 are: The Macabillies, The Two Jimmy Band, Brian Gann, Walt Ackerman and 64, and the Rowdy Creek Band.

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way around

STREET CLOSURES

• Downtown will begin to be closed off on 19th St. from Corona to 6th Ave. at 6 AM on Friday, September 15th. There will be NO TRAFFIC ALLOWED INSIDE THE FOOTPRINT after 6 AM. Businesses can still be accessed from the 18th and 20th St. NO PARKING WILL BE ALLOWED ON 19th St. beginning at 6 AM.

• Set up for the Family Fun zone ( basically the bridge back toward Corona) will take place between 8­10 AM.

• Alabama Ave will remain open to a 1 lane area to allow access to Alabama Stackers until 2 PM ­ This traffic will only be allowed to Alabama Stackers and must

route back out the same way on Alabama. Volunteers will be posted at 18th and Alabama to stop traffic ­ at 19th and Alabama to be sure there is no attempt to turn left at the Barricades ­ and at Alabama, Stackers to direct traffic back out.

• Alabama Ave will be completely closed off by barricade at 2 PM

• From 10 AM ­ 12 PM ­ food and other vendors will be setting up from 6th Ave back to 4th Ave ­ this includes the Food court area at city hall.

• From 1­3 PM vendors will be setting up from 4th Ave to the bridge.

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CENTRAL AL RODDERS SOCIETY THUNDER ALLEY

2023 Vendors!

Food Court

Spiedies & Sweet Treats

E.M. Concessions

Poe Family Sandwiches & More

Jared’s Eats

J.A. Concessions

Southern Concessions

Buck­N­Buddies

Ceasar’s Concessions

Rhonda’s Double E. Sweets

The Ice Cream Lady

Simone’s Kitchen

Brawner’s Concessions

General

Alabama Stackers

CountryFide Customs

AlaTrust Credit Union

Mayberry Creek

World System Builder­Financial Literacy

Lisa’s Gifts & Apparel

Med 360 Urgent Care

Adar Dermatology

Luna Belle Children’s Boutique

Jus’ Corn

Bevill State Community College

Free Spirit

Alabama Power Shoreline & Management

LeafFilter Gutter Protection

SWAT Team Reptiles

Tennessee Novelty

Los Reyes

MTZ Construction

Nana Bakes

Magical Marionettes

Norse Horseman Blades & Accessories

Twisted Pine Goat Ranch

Paw Tree Pet Nutrition

Aaron’s

Twisted Pine Goat Ranch

Arts In Stone

Extreme Roofing

Alabama Credit Union

Timberline Homes

American Legion ­ Woods Smith Post 9

Space Air Brushing

Venice Gelato

Central States Manufacturing

Metal Central

CBS 42

JOX / 99.5

Bivona Health & Wellness

Mandi Blake

Jasper Lumber Co

Gracie Barra Jasper

Urgent Care Northwest

Pregnancy Test & Resource Center

Lamastay

Jordan Madison for Walker County

Commission Chairman

Farley Tractor

Carl Cannon

ARTEC Tractor & Equipment

Alabama Storm Troopers

Peabody Southeast Mining

America’s Best Contacts & Eyeglasses

Jax & Willow Aromatics

ProHealth Home Health & Hospice

The Storehouse

Angie’s This & That

The Pie Factory

Steel City CBD

The Outdoor Edge

Daily Mountain Eagle

Bab’s Jewelry & Hairbows

ALFA ­ Luke Knighton

Elle Luxe

Frosty Treats Food Truck

Anthony Christian State Farm

Miry Clay Creations

Walker Memory Gardens

A Piece of Sweetness

Walker Co. Home Builders Association

The Blue Butterfly Emporium

Simmons Preserves & More

Community Journal

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Gibson Girl Boutique

Musgrove Country Club

Jasper Post 4850 V.F.W.

Walker County A.R.E.S. (Amature Radio)

The Willow Project

T­Mobile

New River Creations

Faded Fringe Boutique

Harleigh B’s Boutique Over The Top Concessions

Jessica Achorn Concessions

5 Piggies

Poppy’s Lemonade

Lil Momma’s

Rise Up

Dog Nation

Jasper Elks Lodge #2571

Amerilife of Alabama

Creations By Zehr

Lil Bear Pottery

Shonda Allen ­ MarMac Real Estate

Twisted Barley

T­Mobile

J&T Apparel

Harbin Team of EXP Smith Lake/Jasper

Gina Scruggs State Farm

MJ’s Creations

The Plant Room

Grandma’s Door Decor

Realty South

Frosty Treats Food Truck

The Recipe B’Ham Food Truck

Southeast Hospice

K.W. Keller Williams Realty Jasper

Reli Title

Tennessee Novelty

D&M Concessions

The Cigar Box

Magnolia’s Brand Farm & Apiary

Young Jewelers

El Sazon Casero

CBC Select Brew & Dispense

Laird, Robertson & Allen

Guild Mortgage

Rock­N­Roll Sushi

Joseph Carter Realty

Avenna Hospice Care

Johnny Brusco’s

Boo’s Bling

• Businesses/Partners/Sponsors/Investors

• Food Vendors

Hiller Custom Woodlines

Joe’s Shirt Shop

Wendy’s

Probate Judge Office

Gina’s Country Crafts

Sharon Terry Tee’s & Boutique

Fresh Air Concepts

World Finance

South Pine Leather Co.

Hometown Vinyl

Mosquito & Pest Authority

Jackie’s Jewelry

Fabu Mobile Detailing

Liberty National

Freedom Homes of Jasper

D.W.K. Sales

Redemption Baptist Church

Southern Blessings Adult & Pediatrics

Prestige Candles

HarborChase

Granite South

Paper Places Book Shop

Warehouse 319

Bernard’s Store For Men

Designs on You

Rebel Rose Boutique

Empty Jar Creations

Scentsy

Nothing Bundt Cakes

Home Pros

Affinity Hospice

Sweet Mercy Salon

Miller’s Homemade Ice Cream

Alabama Back Institute

T. Matthews Designs

Treats B T

Salon 107

Carol’s Boutique

Hospital Discount Pharmacy

Lavish Coffee Bar

Lavish Boutique

Main St. Taqueria

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History of Foothills

Foothills Festival is a free two-day community event featuring music, food and some family activities that draws thousands of people to downtown Jasper each fall.

It was presented by the City of Jasper; however, the city has since taken a step back from organizing the festival. Nonprofit Jasper Area Entertainment will handle all facets of the festival moving forward.

The board of directors of Jasper Area Entertainment is made of up representatives from the City of Jasper, Jasper Main Street and larger corporate sponsors of the festival.

The festival, which derives its name from Walker County’s location in the base of the Appalachian Foothills, has gone through several changes since it was launched in 1997.

The festival’s original run was from 1997 to 2000. Its mission was to enhance the quality of life in Walker County and to become a

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premiere tourism attraction by creating a weekend festival of entertainment.

After going on hiatus for more than a decade, the festival returned in 2013 as a one-day event. The headliners in the comeback year were former American Idol contestant Bo Bice and Brian Howe, former lead singer of the popular 1980s heavy metal band Bad Company.

Jason Isbell headlined the festival, which was expanded to its current format as a twoday event, in 2014, two years before winning his first two Grammy Awards.

Other acts that have been Foothills headliners include Shooter Jennings, Sister Hazel, The SteelDrivers, Spin Doctors, Gin Blossoms, Whiskey Myers, Taylor Hicks, and St. Paul and the Broken Bones.

The 2020 Foothills Festival was canceled due to the COVID-19 pandemic, but the festival returned in 2021, drawing an estimated 30,000 people to downtown. Last year's Foothills Festival also drew a large crowd.

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WHEN:

Friday, September 15, and Saturday, September 16, 2023

TIME: 5:00 pm - 11:00 pm Friday;  10:00AM - 11:00 pm Saturday

WHERE:

Courthouse Square, and throughout the Entertainment District of Downtown Jasper, AL

WHAT HAPPENS IF IT RAINS?

The Foothills Festival is a rain or shine event.

HOW MUCH DO TICKETS COST?

This is a free music concert presented by the City of Jasper and our partners.

HOW DO I GET TO THE COURTHOUSE SQUARE?

The Courthouse Square is 2 miles north of I-22 on exit 63 towards Jasper. Take the first right onto Third Avenue and follow the road until you come to the festival area in historic downtown Jasper.

WHAT

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TO THE FOOTHILLS FESTIVAL? • Sunscreen • Hats • Sunglasses • Non-professional film and digital cameras • Valid Driver’s License • Comfortable footwear • Cash FAQ’sFoothills FAQ’s
SHOULD I BRING

WHAT IS PROHIBITED AT THE FOOTHILLS FESTIVAL?

• Flasks of Alcohol & Coolers

• Any banned or otherwise Illegal substances

• Bicycles, scooters, personal motorized vehicles (except wheelchairs)

• Musical instruments

• Bad attitudes

IS THE FOOTHILLS FESTIVAL ACCESSIBLE TO PEOPLE WITH DISABILITIES?

Yes! ADA accessible restrooms are available, as well as designated handicap parking areas. Downtown Jasper has a new landscape complete with ADA-compliant sidewalks throughout the Foothills footprint also.

ARE THERE ATMS AVAILABLE IF I RUN LOW ON CASH?

ATMs can be found at Pinnacle Bank off of the square or at Synovus on 18th Street and 3rd Avenue, one block north of the activities. Both are Foothills Partners.

WILL YOU HAVE MERCHANDISE FOR SALE?

You can purchase Foothills merchandise from Designs on You prior to the event and from them on the square during the festival. Information regarding pre-event opportunities will be coming.

HOW CAN MY COMPANY BECOME A PARTNER?

The Foothills Festival would not be possible without our partners. If you are interested in sponsoring the event or an activity, please contact Brent McCarver at 205-544-7769, brentm@jaspercity.com.

WHERE SHOULD I PARK?

Public Parking is available on 20th Street and First Avenue, 20th and Fourth Avenue, and there is ample parking/parking lots on 18th Street.

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Tonic

Tonic will again take the stage at this year's Foothills Festival.

The three-member rock ensemble has entertained fans since 1996, with Emerson Hart on guitar and vocals, Jeff Russo on lead guitar and Dan Lavery on bass.

Tonic's last new songs were released in 2021, but the band has done collaborations since.

According to Tonic's official website, the band has had six Top 10 singles, secured two Grammy Award nominations and sold more than 4 million records.

Their debut album, "Lemon Parade," went platinum, with the song "If You Could Only See," being the MostPlayed Rock Song in 1997.

Their success continued over the years with award nominations and placements on the Billboard Chart.

“Sometimes, I’ll see somebody in the crowd who’s not more than twenty-years-old,” Emerson said on Tonic's website. “This person will be singing a thought I had in 1995 right back to me: every word and every note. Realizing the power of that was a big moment for me. If there are people in the crowd and we’re playing together, that’s the magic of it. We still love it. There’s an understanding this is bigger than us.”

The band reportedly still gathers to tour every year.

“This is like musical home base for us,” Dan said on the band's website. “From there, we can branch out and do other things, but this is something we all go back to. The fact the three of us have managed to stay together since 1996 with only a few years off is something we’re very proud of. The truth is we’re just three dudes from New Jersey and New York who have the same sensibilities. That’s why we’re still together decades later.”

Jeff added, “Every time we get back together, it just sounds and feels like Tonic.”

“The songs keep us around,” Emerson said. “We love seeing the excitement in fans’ eyes. We’re all connected. When we play, it’s a moment where we all feel something together."

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Vertical Horizon

Vertical Horizon became popular in the late 1990s and is still going strong in the alternative rock scene. The band, with lead singer Matt Scannell, released three independent albums before signing with RCA Records in 1998. Vertical Horizon's breakout album, "Everything You Want," was released in 1999, and "Everything You Want" was Billboard's Most Played Single in 2000. The album sold more than 2 million copies.

Vertical Horizon's next album, "Go," was released in 2003. The band took a break and later released its next album, "Burning the Days," in 2009.

According to the band's biography, Scannell has found success writing for other artists. He co-wrote the song "Come Back Home" with Daniel Powter, which was used in a promotion for the television show "Chicago Fire."

Vertical Horizon's most recent album, "The Lost Mile" was released in 2018.

The band has released seven albums in total since 1992 and will start a tour in August to travel across the United States, including making a stop in Jasper, Alabama, for the Foothills Festival.

Vertical Horizon is set to perform at Creed’s “Summer of ‘99” cruise in April of 2024, along with other bands such as Tonic — also a Foothills Festival performer, along with Creed’s Scott Stapp.

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Scott Stapp

Scott Stapp will be the headliner at the Foothills Festival Saturday night.

Stapp is the lead vocalist of the rock band Creed, is a Grammy award-winning songwriter and works as a solo artist, according to the biography provided on the artist.

"Stapp has sold over 53 million records, been streamed over 1 billion times, and has eleven numberone singles. He’s currently in the studio recording the follow-up album to ‘The Space Between The Shadows’ (2019), which debuted at the top of Rock and Album charts in the U.S. and UK," the bio reads.

Creed debuted in the late ‘90s and sold more than 50 million albums over a decade. According to Stapp's website, the band won a Grammy for the song "With Arms Wide Open."

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Stapp has released three solo albums, "The Great Divide," "Proof of Life," and "The Space Between the Shadows."

Stapp reportedly struggled with depression and addiction for a number of years but is now on a better path.

“There are failures before there’s success,” Stapp says on his website, “but every day you renew your commitments. In learning that I was ill, not ‘weak,’ I regained control of my life. I can’t overstate the benefit of being understood - the shift in how we speak about mental health now is a blessing. I’ve definitely gained a perspective that lets me help people a few steps behind me on this path.”

In addition to his music, Stapp has the With Arms Wide Open Foundation which serves military veterans and their families with drug addiction, PTSD and suicide prevention.

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384-3440 STMTires.com
Industrial Parkway, Jasper, AL(205)

Shane Profitt

Southerner Shane Profitt is young but turning heads as his musical career continues to reach new heights.

"At the end of 2021, he was still pulling overtime at his job with the city, busting his back about an hour south of Nashville and living for the weekend – with a few decades left to go. But now, the 22-year-old is rocking sold-out crowds at the historic Ryman Auditorium, touring with his chart-topping hero Chris Janson and writing modern Country tunes so genuine, they slip on like a pair of broken-in work boots," a biography on his website reads.

His first album, "Maury County Line" was released in August 2022, followed by the acoustic album "How it Oughta Be" in October 2022. His album "Country Boys" was released in December 2022. He kicked off 2023 with his "Better Off Fishin'" album in January and the "Guys Like Me" acoustic album in February. His latest album, "Still Picks Up" was released in June 2023.

Crowds gather to enjoy Profitt's southern sound and original lyrics.

His website reads, "Profitt puts his life to music –along with the lives of so many others. And this is just the beginning."

Profitt has reportedly been touring with Luke Combs over the summer.

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Taylor Hunnicutt

Taylor Hunnicutt brings her blend of country/southern rock to audiences across the country.

She is a singer/songwriter based in Birmingham.

"With roots in Blues, Soul, Country, and Americana, Taylor's performances cross genre lines and give audiences a unique and authentic storytelling experience," the Alabama Music Hall of Fame declares.

Her first album, "Flower in a Drought," was released in August 2018, and featured four songs: "Flower in a Drought," "Promises," "Back in Town," and "Isabel." She released the single "Not Tonight" in July 2019, and a song "All of Nothin'" in August 2022. Her latest single, "Trail of a Broken Heart," was released in March.

"A gritty, soulful southern rocker steeped in country, Taylor Hunnicutt crosses genre lines to give audiences a unique storytelling experience. Raised in a small rural town in Southwest Alabama, Taylor has found the sweet spot in between Blues, Soul, Country & Americana," according to a report on the website MOKB. "She has shared the stage with acts such as Joshua Ray Walker, Mike and the Moonpies, Jo De Messina, Jaime Wyatt, Daniel Donato, Lilly Hiatt, Early James, Aaron Lewis, Rod Gator, 49 Winchester, Them Dirty Roses, Red Clay Strays, Ward Davis and many more."

Michael Tomberlin of Alabama News Center said, “With a voice that sounds like Stevie Nicks if she had been raised in the Black Belt, Hunnicutt bends genres between country, soul, blues and rock but settles sweetly in the Americana style of Tift Merritt, Ryan Adams or Amanda Shires.”

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The Marshall Tucker Band

The Marshall Tucker Band has been entertaining crowds since 1972.

Doug Gray on lead vocals; B.B. Borden on drums; Ryan Ware on bass/vocals; Marcus James Henderson on keyboards, saxophone, flute and vocals; Chris Hicks on guitar/vocals; and Rick Willis on guitar and vocals make up the American southern rock band.

The Marshall Tucker Band has more than 20 studio albums and is a multi-platinum-selling group.

"It’s this inimitable down-home sonic style that helped make the MTB the first truly progressive southern band to grace this nation’s airwaves — the proof of which can be found within the grooves and ever-shifting gears of 'Take the Highway,' the first song on their self-titled April 1973 debut album on Capricorn Records, The Marshall Tucker Band," a biography on the band's website reads.

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After more than five decades, the band is still touring, although various band members have come and gone over the years. According to the band's website, its namesake, Marshall Tucker, passed away in early 2023 at 99 years old.

"One day while rehearsing in a Spartanburg warehouse, they found an old key ring inscribed with the name ‘Marshall Tucker.’ The band thought it was the name of the warehouse but as it turns out, it belonged to a blind piano tuner who resided in the area. It was this fated discovery that inspired the band's moniker, and in that moment, The Marshall Tucker Band was born," the band shared on its website.

The band has been on the "Infinite Road Tour" over the summer with more than 30 performances scheduled.

“We are looking forward to another big year for The Marshall Tucker Band,” MTB lead singer Doug Gray said in a press release about the tour. “It’s overwhelming to see so many fans coming out to our shows over 50 years after we started. Old friends bring their children and grandchildren, enabling growth for a new crop of fans. There is no end in sight. Infinity!"

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F Y I Foothills FYI...

WHAT WOULD YOU GIVE AS GOOD ADVICE TO A FRIEND IF THEY WERE COMING TO THE FOOTHILLS FESTIVAL?

Jasper City Planner Brent McCarver, a long-time organizer of the festival: Dress cool, stay hydrated and get here early to stake out the front row with your lawn chair. Also, visit us beforehand and decide which restaurant you want to visit.

Circuit Judge Greg Williams: Hydrate. Hydrate. And hydrate. You may enjoy certain beverages but water is the best solution to deal with Alabama humidity and heat.

Jasper Police Chief J.C. Poe: Dress for hot weather and stay hydrated, keep up with your children and have a great time.

District Judge Henry Allred: Be sure to check out the earlier acts. Zach Baker, the talent buyer for the Foothills Festival, knows music and you may get to hear your next favorite artist.

Jasper Mayor David O'Mary: Dress for hot weather, wear comfortable walking shoes and have close access to a lawn chair. Upon arrival, study one of the maps of downtown Jasper that will be on display. Be prepared for a fun-filled day.

Walker County Sheriff's Office Director of Operations Nick Key: Hydrate. Hydrate. Hydrate. People can get so caught up in the great vendors, delicious food and drinks, or the awesome musical acts that they forget all about how important regular old water is when it's so hot outside. Foothills is always staffed with great first responders, but we'd much rather meet you with a wave and a smile as opposed to flat on your back with heat exhaustion.

Walker County Emergency Management Agency Coordinator Regina Myers: September still brings us hot sunny days, so use sunblock and stay hydrated to avoid any heat-related health issues. In the fall months, we can also see some rain and storms, so make sure to bring umbrellas or rain gear in case it's needed.

Walker County Sheriff Nick Smith: Foothills is a great community event that has something for everyone! The weather is warm, so take advantage of the many businesses to have pit stops in the shade and enjoy a cool drink!

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Tana Collins-Allred, director of public relations for Bevill State Community College: The true stars of the Foothills Festival are downtown Jasper and the people of this area. This event does so much to highlight our wonderful community. There is always an amazing music lineup. ENJOY THE MUSIC! But, be sure to take some time to look around downtown - check out the local restaurants and shops, the local artisan booths, and meet some new people. Also, remember to wear your sunscreen and hydrate!

State Rep. Matt Woods: The Foothills Festival attracts great vendors from across the state, but I would encourage anyone attending to give our local retailers and restaurants a visit as well. We have some really nice family-owned small businesses in downtown Jasper that will provide you with excellent service.

Dr. Foster David Jones, executive director of Capstone Health: Wear good shoes and hydrate. Dress in lightweight layers, and don't forget sun protection. Have fun!

Rusty Richardson of Bernard's: 1. Stop by Bernard's and take a break to visit, shop and have a cool drink. 2. Bring a fold-up chair and enjoy all the food and beverage vendors.

Circuit Judge Doug Farris: To wander our neighborhoods, talk to our friendly people and sample our delicious foods and beverages.

Zach Baker, talent buyer for the festival: The obvious, like the vendors, food court, kids zone and, of course, the amazing music lineup and the fact that it's free admission.

Paul Kennedy, executive director of the Walker Area Community Foundation: I would say, come prepared for a serene experience. Outfit yourself like you were going to an away football game in a place with no bleachers. Bring rain gear if the forecast is sketchy. Plan on taking time offsite in a climate-controlled environment to cool down. Shop our local stores, and visit the Bankhead House and Heritage Center. If you have a break in the performances you want to see, check out Gamble Park or Memorial Park. Drink plenty of water. Moderate any other drinking. Be kind to the other festival goers. Be patient. Be open to new experiences. Go with the flow and have an outrageously good time. Bring a chair. Bring a water bottle. Stretch your ears by listening to a style you normally would not choose. You might like it. Appreciate the performers.

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