Mount Team Wins 7 National, Global Awards

Mount Aloysius College announced that its new “Elevated” brand, developed entirely in-house, won seven awards in five national and global competitions. The brand, which launched in summer 2022, is themed around “Elevated,” and introduces the College’s promise of “unmatched support” for all students.

The honors include three gold awards from The Educational Advertising Awards; a gold award from The Collegiate Advertising Awards; Best University Integrated Ad Campaign (Education Category) from The Internet Advertising Competition; First Place for the Promotional Campaigns category in the ACUI Steal This Idea competition; and Best Campaign ProgramMarketing & Public Relations from APEX Awards for Publication Excellence.

“The student experience at the Mount, both academically and personally, ‘elevates’ them to both career success and personal fulfillment,” said Sam Wagner, Vice President for Marketing and Communications at Mount Aloysius College. “This brand theme wasn’t pulled out of thin air, it has permeated the values and mission of Mount Aloysius since its earliest days. We believe that is why it has been so effective.”

The new Mount Aloysius College brand took approximately a year to develop. After a research phase including surveys, interviews, focus groups, and presentations with faculty, staff, students, alumni, prospective students, and others, the new brand promise began to take shape. Next came a creative exploration of the research, and eventually the unveiling of “Elevated.”

“The Mount took higher awards than large universities across the country who had hired the best ad agencies available,” said President John McKeegan.