#39 WORKSHOP IV, Sunday, 1:45-2:45 PM Location: Newton: Creekside (Across Road from Meadow, Downstairs) Instructor: Bonnie Perry, Beacon Hill, President
Becoming Your Own Best Marketer Publishers are looking for writers who can market themselves. Where do you begin? And how do you come alongside your publisher to maximize the impact of your book? Principles: 1. Marketing 101: How to get your publisher to take you seriously a. Lay the groundwork
b. Selling the concept
c. Connecting in the marketplace 1. Forewords
2. Endorsements
3. Back Cover Copy
4. Working Titles
5. Benefit Statements
2. Develop Your own Marketing Plan a. Defining yourself
b. Creating buzz
c. Selling yourself
d. Creating opportunities
e. Getting your writing out there
f. Working your contacts
g. Learning to ask