http://mounthermon.org/documents/writers-forms/Conference_Binder/C%20OUTLINES/2%20Afternoon%20Worksh

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#63 WORKSHOP VI, Monday, 1:45-2:45 PM Location: Youth Memorial (Center of Campus) Instructor: Stacy Hawkins Adams, Freelance Author

Wearing Both Hats: Published Writer, Marketing Guru Steps to Jumpstart Your Book Promotions I.

The necessary value in becoming a marketing guru

II.

Importance of target audiences

III.

Why a strategic plan is necessary

IV.

Building relationships

V.

Social Media and Your Success

VI.

Creating and building your platform, or writing ministry “theme”

VII.

Make your online presence a destination

VIII. Launching your grassroots and formal book marketing campaign IX.

Hiring a publicist – To Do or Not to Do

X.

Securing Media Coverage

XI.

The value of hosting workshops or seminars

XII.

Studying successful authors

XIII. Trusting God’s plan

© Stacy Hawkins Adams www.StacyHawkinsAdams


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