MUTHAPUPPA

IN HIS REGULAR QUARTERLY COLUMN, GIUSEPPE SHARES WHAT MUTHAPUPPA HAS PLANNED FOR 2023.

“If you’ve been following the muthapuppa story so far, welcome back. For those of you who are new here, muthapuppa is on a mission to rescue dogs.

We’re going to open our own dog rescue and rehoming centre, but instead of relying on donations to fund this, we’ve launched www. muthapuppa.com an online shop where you can get everything for your pup delivered right to the door. Every time you shop with muthapuppa, you help support our mission to rescue as many dogs as we can.

Spring is here, the weather is perking up, and we’ll all be able to potter and frolic outside very soon.

I know exactly what you’re thinking; what a perfect time to adopt or foster a dog! Not only would you bring a bundle of joy into your world, but you’d also be helping dog rescue and rehoming centres. They are overrun now more than ever and could really do with your help.

Check out our ‘Rescue’ section at muthapuppa.com for a list of amazing UK dog shelters; Blue Cross, All Dogs Matter and Battersea Dogs, to name a few.

When I started muthapuppa, I had no idea that I’d be doing so during one of the harshest economic climates ever. It’s tough for small businesses like ours right now, but many smart people have said that ‘great businesses are born out of a recession’. So based on this logic, we are moving full steam ahead with our plans. Here are a few things we have planned for 2023.

A big focus for this year is expanding the range of products we offer; we want you to be able to buy all your favourite dog-related items at the very best prices. If we’re going to build a business big enough to power our dog rescue efforts, this must be top priority. We’re always open to suggestions, so feel free to message us if you’d like us to stock a particular product or brand for your pooch.

I also want to meet more of you this year, so we’ll be holding more pop-up shops, events and meet-ups, starting at the end of spring.

I’ve managed to keep myself out of the limelight so far (I have a face for radio), but that changes this year. We’ll be embracing social media and taking the opportunity to share more about our dog rescue efforts. Fortunately, a local social media whizz has kindly offered to give us a helping hand with this. So, if you haven’t already, feel free to follow at @muthapuppa on Instagram, TikTok and YouTube. For Facebook, it’s @muthapuppadotcom

Finally, we’ll be ramping up our activism and lobbying, particularly around the breeding of dogs for the pharmaceutical industry. Did you know that there’s a company based in Cambridge that breeds Beagles for the pharmaceutical testing industry?! You do now! Check out www.thecampbeagle.com to learn more and find out how you can help stop this.” www.muthapuppa.com

To shop, donate and subscribe and so we can keep you up to date, visit www. muthapuppa.com.

Over to you.