Solve Sundsbo

BIOGRAPHY / CAREER

The fashion photographer and filmmaker was born October 14, 1970 in Norway and later has moved to London, where he has studied in London College of Communication. After he left college, he went working for the photographer Nick Knight as his assistant. He has gained appreciation and admiration from people in his work by cause of his particular vision in approaching different techniques such as use of new technologies from 3D printing to hand painted retouch. He worked and keeps on working with Vogue Italia, I-D, Visionaire, New York Times, Dazed and Confused, Pop, W, Chinese Vogue, V and Love. Additionally, Solve Sundsbo made impressive campaigns for fashion brands and beauty products as Chanel, Cartier, Mugler, Lancome, Hermes, H&M and many other not any less powerful brands. Not to forget to mention, but the photographers filming career is as much important, as he made short film advertising for a lot of well-known brands. Considering his work, he owns an award like “Emmy Award’’ which he won in 2011 for “14 Actors Acting’’. Therefore, while living in London, today, he keeps on blooming his career, which we may follow by seeing in various editorials and never for a second stops to amaze his admirers.

ANALYSING ARTIST’S WORK

Moving on, to analyse deeply of Solve Sundsbo photography, we may really understand to a greater extent of his style, work process and talent that differentiates him from other artists. For example, looking at his piece for V Magazine titled “Twigs”, we may not only see the performance of the models act, but as well the photographer’s interaction with her. Solve Sundsbo was able to capture the outline of her posture in movement and adding to it his side of special effects. In this case, the editing work on technologies was shown. He made the model look more liquid and lighter, as if she was flowing together with this neon lights fire, which may identify her inside energy, that without the photography wouldn’t be seen realistically in an eye of human nature. In this campaign, the photographer displays simply not a model alone, but the photography's graphic art, fashion and also the diffusion of something mysterious.

The similar idea goes, in his work for Vogue Italy, the beauty section. The photographer once again, makes a cooperation with the new technologies’ tools, that helps him tell a story and reach out emotionally the client. The advertising here, is in a close look that is a portrait style. There is only a model and a small brunch of flowers close to her, he made a blurry abstraction, that makes the society remember that people and the nature are growing as a whole together. In Solve Sundsbo photography, there is more of behind stories than just the images. His style is exclusive for the magazines or a photography industry as he is able to transmit a fantasy and a precise message without an actual typed texted or having to showing entire film.