ECO-FRIENDLY BRANDS THAT REALLY CARE ABOUT OUR PLANET

Fortunately, sustainable fashion has evolved from a regular trend into a major conception that most designers adhere to. In this article we’ll reveal top-5 designers that really care about the compliance with ecological Ecofriendly standards brands

that really care about our planet

Stella McCartney

Being a vegetarian (just like her father, Paul McCartney), Stella McCartney can be called a pioneer of the ecomovement in the sphere of luxury fashion. The ethical principles of designer have been put in practice since 2001. They include refusal of leather and natural fur, use of organic cotton, and avoiding strong chemical dyes. Considering her social responsibility, Stella, together with her father, Paul, initiated the Meat Free Monday program. Stella McCartney shows off the world's first clothes made from mushroom leather. Mylo's Mycelium Leather is a sustainable alternative to plastic-made artificial leather.

relationships. People Tree doesn’t use aggressive fabric dyes or synthetic fabrics, preferring recycled materials. The brand’s items are produced exclusively in the countries of Southeast Asia. People Tree presented lots of collaborations including those with Thakoon, Topshop, and actress Emma Watson, whom Safia sent to Bangladesh in order to shoot in the fashion campaign.

People Tree

Just like the previous brand, People Tree was established in 2001. Unlike most eco-brands, this one became popular pretty fast. It happened thanks to the personality of its creator, Safia Minney, who is considered to be the founder of the Fair Trade movement designed to help producers in growing countries achieve sustainable and equitable trade

Katharine E Hamnett

Katharine Hamnett is a famous rebel in the fashion industry. She always considered design to be a means of her views’ expression. She even wore the T-shirt with “58% DON’T WANT PERSHING” print to her meeting with Margaret Thatcher, protesting against the deployment of missiles in England.

However, she paid little attention to sustainability, until she went to Mali on an excursion to cotton farms. She was horrified by the work conditions that she saw there and soon launched a campaign to eco-educate the fashion industry, however, it wasn’t a success. In 2004, Hamnett relaunched her brand making it eco-friendly. That’s how the “E” letter appeared in its name. Since then, Katarine has only cooperated with fair trade organic cotton and trusted suppliers. At the moment, she completely controls production and works only with like-minded people. This year, the designer created a line of jewelry made from ethically mined gold and diamonds for the Cred brand, the first European fair-trade jewelry retailer. Besides, Katharine presented a capsule collection of beachwear for Yooxygen, a joint project of Yoox.com and Green Cross International.

Enamore

Initially, Jenny Ambrose designed womenswear made of vintage fabrics, however, the designer quickly realized that lingerie was in the greatest demand, so in her studio in Bath she started making luxurious lingerie styled in 50s Hollywood glamour. After the Estethica Exhibition at London Fashion Week, Ambrose realized that it was the right decision. Jenny managed to quickly develop and grow her business despite the high cost of linen made from organic fabrics (mainly bamboo, cotton, silk, and soy). The brand purchases fabrics only from certified suppliers in Turkey, the USA, and England. Thanks to her teaching activities, Jenny gives fabrics that can’t be used in the production of the collection to aspiring designers.

Mark Liu

Just like the previous brand, People Tree was established in 2001. Unlike most ecobrands, this one became popular pretty fast. It happened thanks to the personality of its creator, Safia Minney, who is considered to be the founder of the Fair Trade movement designed to help producers in growing countries achieve sustainable and equitable trade relationships. People Tree doesn’t use aggressive fabric dyes or synthetic fabrics, preferring recycled materials. The brand’s items are produced exclusively in the countries of Southeast Asia. People Tree presented lots of collaborations including those with Thakoon, Topshop, and actress Emma Watson, whom Safia sent to Bangladesh in order to shoot in the fashion campaign.