Do you know, How your customers browse through your store? How long they stay in one spot? What motivates them to purchase? What draws them to explore?
TRACING THE PATH TO RETAIL EXCELLENCE
Retail Inspiration from Movvo Innovation One advantage held by ecommerce over physical, brick and mortar retail business is the ability to analyze and understand every facet of shopper behavior. Online shoppers leave a trail as they browse and buy; a trail that commercial website owners can decipher and utilize to continuously improve and update their digital stores. Smart ecommerce operators are diligent in the use of data to drive their business strategy and improve the customer experience.
For real-world retailers though, the picture is not so clear. Watching and analyzing the movements of the thousands of shoppers that pass through the doors of a retail space would be incredibly labor-intensive, not to mention intrusive. At least, that used to be the case.
Now though, with a little inexpensive hardware and the powerful Movvo analytic algorithm, you can attain almost total transparency of your customers’ activity.
A Breakthrough in Retail Business Analytics Movvo Retail is the real-world, real-time answer to retail business intelligence provided by Movvo. Utilizing passive tracking of shoppers’ mobile phones using GSM and Wi-Fi, Movvo Retail provides brick and mortar businesses with the competitive advantages and customer insights that digital retailers have enjoyed for years.
TRACING THE PATH TO RETAIL EXCELLENCE
Sensors and Algorithms MOBILE DEVICES Few shoppers today venture forth without a mobile device. Movvo researchers realize how tracking signals form cell phones, smartphones and tablets can help retailers to understand their customers’ behavior and activity.
SENSORS At the sharp end of the Movves platform, passive sensors installed in your retail space, gather and track the signals from cell phones and other mobile communication devices.
CLOUD COMPUTING & BIG DATA At the heart of Movves, is a powerful software algorithm, which receives data from the sensors and processes the information, transforming it into highly accurate visualizations of shopper activity.
DASHBOARD The information is delivered to Movvo Retail users by way of an easy-to-interpret, cloud-based dashboard.
Wide Coverage Because the sensors are able to receive both Wi-Fi and GSM cell phone signals, coverage is higher than 95%.
High Accuracy The analytic software is extremely accurate, such that customers’ positions are identified with an accuracy of within 1m2.
Total Privacy There are no privacy concerns, the tracking process captures no sensitive data from shopper's devices. Movvo Retail is fully compliant with the European privacy seal.
TRACING THE PATH TO RETAIL EXCELLENCE
Shed new light on the activities of shoppers, with Movvo Retail in your store.
Visits
Visiting Time
POS Conversion Rate
Walkbys
Heat Maps
Zone Clusters
Paths
Advantages and Benefits Movvo Retail gives you real-time, actionable data—the kind you can actually use to drive decisions about your business. The following list details just a few of the ways in which you can take advantage of the unparalleled visibility Movvo Retail provides.
IMPROVE STORE LAYOUT Assess and improve the effectiveness of your store layout. Movvo Retail shows you the flow of people through your premises, enabling you to optimize the way your retail spaces are set up and to continually improve the customer experience.
MEASURE CAMPAIGN EFFECTIVENESS Make better use of your marketing budget by using Movvo Retail to monitor the success of promotions and campaigns. Real-time data shows you how many customers visit promotional displays and how long they linger. Correlate the existence of promotions with the number of visitors to your store. Do more of what works and less of what doesn’t.
TRACING THE PATH TO RETAIL EXCELLENCE
KNOW YOUR CUSTOMER PREFERENCES Improve tactical and strategic decision-making with accurate data about shoppers’ preferences. See the paths your customers take through your store, identify where they cluster and use heat maps to see where the action is.
BENCHMARK AND COMPARE Movvo Retail delivers customizable KPIs, so if you have multiple retail facilities, you can monitor performance against benchmarks and target improvements where required.
ENHANCE STAFF MANAGEMENT Use Movvo Retail data to identify weaknesses in staff deployment and scheduling. Make sure your employees are in place where and when you need them most. You can even choose to receive alerts when certain conditions develop, such as a sharp influx of customers or exceptionally long cashier delays.
MONITOR RETAIL PERFORMANCE FROM ANYWHERE Best of all; with your customized KPI dashboard accessible via the cloud, you can keep an eye on store performance on any device, wherever you happen to be.
Integrate and Communicate with Movvo Retail While Movves platform keeps shoppers’ privacy secure, collecting no phone numbers or other sensitive data, integrating it with a loyalty app, allows you to reach out to your customers. You can push notifications to their devices, collect demographic and other data (with their permission) and enjoy the other benefits of our NoBeacons technology. NoBeacons is a feature of our Movves sensors and provides you with the advantages of indoor Bluetooth beacons—without the beacons. Instead Movves platform interacts with shoppers’ mobile devices via Wi-Fi, adding a new dimension to the way you communicate with your customers.
Movvo Retail also integrates with other retail systems and applications, to form an integral component of your in-store technology. With all data stored in a redundant database and delivered via servers in multiple locations, you never risk losing sight of what’s going on in your retail space.
TRACING THE PATH TO RETAIL EXCELLENCE
A Brief History of Insight and Innovation Movvo is at the forefront of innovation in Europe. Our company comprises a team of highly talented specialists in data mining, marketing, software and hardware engineering, whom we like to call our “Movvers”. Movvo exists to provide retailers, shopping mall owners and marketing professionals with innovative business analytics to solve problems and enhance the consumer experience. Our unique, groundbreaking product was initially developed by three researchers from Oporto University; Diana Almeida, Roberto Ugo and Suzy Vasconcelos. These original Movvers were assigned to improve the shopping experience of a professor at their university. Their work led them to consider how they might help retailers to better understand shoppers’ behaviors and leverage this knowledge to drive increased profits and business growth.
SUZY VASCONCELOS COO
ROBERTO UGO CTO
DIANA ALMEIDA CMO
Their efforts allowed the development of a solution combining tracking technology with a powerful algorithm, to trace and analyze shoppers’ movements in retail spaces. After a patent was registered, the product soon attracted enthusiastic attention from a big multinational company and from there, Movvo was born. Today the Movvo team continues to develop, improve and refine our ground-breaking indoor-tracking and real-time analytic platform, pursuing our company vision of becoming the “go-to” global provider of actionable big data solutions for brick and mortar enterprises.