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Did you know?
Consumers who want to help the local businesses in their community succeed and attract more customers should know that the overall star rating a business has on online review sites such as Google and Yelp can go a long way toward compelling prospective customers to patronize a business. In their Local Consumer Review Survey 2022, the marketing experts at BrightLocal found that 85 percent of consumers indicated overall average star rating was an ‘important’ or ‘very important’ factor in determining whether or not they would patronize a business. That star rating can be especially valuable when consumers are trying to choose which business to support, as 76 percent of survey respondents indicated their decisions would be influenced if one business had a higher average star rating than another they were considering. Consumers can consider these findings as they decide which site to utilize when they decide to write a review.
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