M.P. BANEASA MOARA S.A. M.P. BANEASA PASTE S.A. CORPORATE PROFILE 2018
RAW MATERIAL • Total control on the raw materials used and careful selection of the suppliers • Very strict purchasing specifications and procedures, conformity tests for each lot of incoming raw materials, periodic audits at suppliers’ production facilities • Full traceability • More than 110,000 tons of raw material processed every year
QUALITY CONTROL, R&D • The R&D team works closely with Marketing and Sales. Their joint efforts converge to obtain the everyday means for our growth and to constantly exceed our customers’ expectations. • Flexible production processes that allow us to adapt our recipes according to our strategic clients’ requests and to handle batches with limited quantities • Full control of the production process with strict monitoring in the most critical areas • The most performing LABORATORY in our industry, accredited RENAR according to EN CEI ISO 17 025. • In addition to the usual equipment, the laboratory is endowed with performing devices, which allows us to align to the European standards: Chopin Alveograph for determining the rheological properties of the dough, Chopin pilot mill for fast procurement of flour from the wheat probes, Brabender Farinograph that offers supplementary indications concerning rheology of the dough, equipment for determining the amylasic activity through determining the “fall index”
OUR CUSTOMERS • Baneasa is servicing today - directly or through its sub-distributors – more than 15,000 outlets on the Romanian market, having one of the most complex FMCG distribution network across Romania and one of the best distribution performances in terms of numerical and weighted distribution. • Our distributors are carefully chosen according to their experience, expertise and logistic facilities. The network is continually evolving with locally supported distributors that are fully trained to assist our customers’ requirements, providing also an efficient ordering and delivery service. • Baneasa works currently in very good conditions with ALL THE MAJOR INTERNATIONAL RETAIL CHAINS, being the only pasta and flour producers that covers completely this distribution channel in ROMANIA, MODOVA and BULGARIA as well. • More than 30 strategic partners, most of them multinational retail chains, put their confidence in Baneasa for the development of their private label projects, appreciating the company as a reliable and innovative co-packer. We offer a full service private label strategy, including consultancy for assortment optimization, defining private label strategies, packaging design, production, logistics and project follow-up.
EXPORT • Market leader in pasta and wheat flour on the Romanian market • Market leader in Moldova • Active on the Bulgarian market from 2007, holding today an estimated market share of 6-7% in pasta and growing every year; • Growing fast on the Ukrainian market • Indirect exports through European retail chains to Poland, Czech Rep., Slovakia and Hungary • Actively looking for new partners in Hungary, Serbia, and all ex-Yugoslavian countries • Export clients in Spain, Germany, UK, Greece • More than 100 containers of goods sold yearly in Africa
BRANDS “BANEASA” Baneasa is our flagship brand, created in 1996, that became shortly after its birth one of the major players in all the markets it is serving (wheat flour, pasta, etc.). Baneasa is widely recognized by consumers as a top quality brand of bakery products, flour and pasta. According to Nielsen studies, Baneasa as a producer, dominates strongly the pasta market by holding about 20% of the pasta market. Moreover, by producing most of the private label contracts, Baneasa counts in total for more than 35% of the total pasta consumption in Romania.
“LA GRANDE FAMIGLIA” The purpose of this brand is that of providing the traditional Romanian family with all the basic products required for a comfortable and healthy life - a family of products meant to feed up the whole family. Attractively and conveniently packed, with a very competitive price, La Grande Famiglia products will always remind people about their families, about the warm and intimate atmosphere of home.
“PASTA BUONA” This is our youngest brand of pasta, that provides the best rapport between quality and competitive price available on the market.
“CSALADI” A high quality brand dedicated to the Hungarian ethnic community (approx. 7% of the total population of Romania).
M.P. BANEASA MOARA S.A.
PRODUCTION PLANTS AND EQUIPMENT
• A brand-new, state-of-the-art production facility built in Bucharest, in a very good industrial area. • Baneasa Mill has a grinding capacity of 320 tons per day and works round the clock, 24/7 schedule in 3 shifts. • IFS implemented with High Level score, FSSC, ISO 9000, ISO 22000 and HACCP certifications
CONTINUOUS PRODUCT INNOVATION “BANEASA” – FIRST ROMANIAN PRODUCER OF WHOLE GRAIN ORGANIC WHEAT FLOUR • Baneasa Mill for organic wheat was built in 2006 and modernized in the period 2010-2012. It is provided with completely separated and independent storage and production areas, the entire production flow being completely isolated. • The ecologic mill was certified by ECOCERT (code RO-ECO-007) with the certificate no. 7288RO1200Z1r issued on 04.12.2012. • Organic wheat is purchased only from certified Romanian organic farmers.
“BANEASA” – FIRST ROMANIAN PRODUCER OF SELF-RISING FLOUR • Thanks to its extensive research capabilities represented by a very modern laboratory and a dedicated team of specialists, Baneasa Mill is launching innovative products every year • In 2014 Baneasa started a medium-long term research and development programme for creating value-added flours for various purposes • The youngest member of our portfolio is the first self-rising flour produced in Romania
MILLING TECHNOLOGY • Baneasa mill is equiped with installation manufactured by BUHLER (ELVETIA) for wheat and corn processing, and with mixing and trasnportation system of Italian origin, both state of the art, latest generation → application of the most recent technology of selecting, preparing, conditioning and grinding of wheat. • Automated system for humidity regulation → optimal preparation of the wheat for grinding. • Grinding, screening and cleaning the semolina – very important operations – are made using state of the art platens and separators. • The technological closed circuit, completely automated and computer assisted, and the use of materials specific for the food industry guarantee optimum hygienic conditions. • Technical sorting possibilities of different types of semolina with different granulations. • Automated modern homogenization and dosage system (MIXER) → maintenance of a constant quality level of the flours and semolina and addition of different ingredients for the improvement of the flour’s properties or realization of special receipts: gluten, enzymes, vitamins, emulsifiers.
MILLING PRODUCTS Classical types of flour: • Type 480 for pastry • Type 000 for specialties • Type 650 for bakery • Semolina Special flours: • For cakes • Type 550 • Type 1250 (Black) Bread crumbs Maze flour: • Extra • Superior
PACKING POSSIBILITIES Packing of the fnished goods is done in automated Installations → observance of the constant level of the declared weight • • • •
Paper bags of 1 kg and 2 kg Polypropylene bags of 500 g and 1 kg Paper bags with valve of 25 kg and 50 kg Raffia bags
M.P. BANEASA PASTE S.A.
PRODUCTION PLANTS AND EQUIPMENT • A brand-new, state-of-the-art production facility built in Bucharest, in a very good industrial area. • Baneasa Pasta has a daily production capacity of more than 70 tons of pasta per day, meaning a total annual capacity of more than 25,000 tons of pasta. • IFS implemented with High Level score, FSSC, ISO 9000, ISO 22000 and HACCP certifications
CONTINUOUS PRODUCT INNOVATION BANEASA 100% DURUM PASTA
BANEASA 100% WHOLE GRAIN PASTA
SHORT-CUT PASTA Classic shapes: • Fidelini (thin and short noodles) • Tagliatelle (short) • Fusilli (spirals) • Conchiglie (shells) • Cornetti rigati (elbow tubes) • Cornettini (small elbow tubes) • Penne rigatte • Gnocchi (proflled shells) • Serpentelli
Special assortment dedicated to soups preparation and ethnic shapes: • Squares • Leaves • Gartene • Diamonds • Couscous • Alphabet
Special shapes that differentiate us from the other local producers: • Pasta tricolore (with eggs, tomatoes and spinach) • Kids Pasta: Dino, Fairy Tales, Let’s Go Pasta and Zoo
FOR THOSE CLIENTS LOOKING FOR INNOVATION, DIVERSITY AND DIFFERENTIATION, MOULDS AND INSERTIONS FOR ANY OTHER SHAPE OF PASTA CAN BE REALIZED !
LONG PASTA • BUHLER (Switzerland) line • Spaghetti: besides the classical assortment with the 1,7 mm diameter (No.5), we can produce 0,8 mm, 1,2 mm and 1,4 mm • Maccaroni (Bucatini): 2 diameters available – 2,8 mm and 4 mm • Linguini
MEDIUM PASTA (NESTS) • PAVAN (Italy) line • Used mainly for soups preparation • 3 models available: thin noodles, thin tagliatelle and wide tagliatelle (Transylvanian)
TRADITIONAL HOME-MADE LIKE PASTA Personalized production line, unique, developed by PAVAN (ITALY) specially for producing some specific Romanian fidelini: pasta that imitate the home-made pasta • 3 models available: very thin fidelini (diameter 0,6 mm), thin tagliatelle and wide tagliatelle • Farfalle – the only producer in the region • Lasagna sheets: realized on the same line with laminating technology • All types of traditional pasta contain eggs
PASTA WITH EGGS • In Romania, the market segment of pasta with eggs represents more than 30% in volume and almost 40% in value from the total pasta consumption at national level. In some regions of the country, such as Transilvania, this segment is dominant, holding even shares of 60-70% of the market. • Baneasa is using only high quality liquid egg mélange acquired from the best European suppliers • Production of pasta with eggs is extremely sensitive, due to the high instability of the egg ingredient. This should be handled with extreme precaution, otherwise can be very dangerous for the human health. That is why special installations and special working procedures are needed. • In Baneasa the preparation of the egg mélange is realized in a dedicated, state of the art equipment, UNIQUE in the region. • Basins made of stainless steel with double walls; automatic dosage of the egg melange and of the technological water in the concentrations corresponding to each fabrication receipt; continuous homogenization with the help of an automatic mixer; level sensors for maintaining the desired temperature and concentration; monitoring of temperature and times of homogenization and storage • The egg melange preparation installation guarantees the safety of the food finished products through the existence of a special automated program, with closed washing, rinsing and disinfecting circuit, thus eliminating any risk.
PASTA–PACKING POSSIBILITIES • Polipropilene Bags with sizes between 200 g and 1 kg product net weight • 2 models of bags available: “pillow type” and “stand-alone type” • Possibility of packing in individual carton boxes • Fully automatic line for collective packaging – packs of 4 bags of pasta dedicated to the cash&carry channel or to promotional campaigns • Fully automatic line for bulk packaging – sizes between 2kg and 5kg
CONTACT Address: Str. Rasaritului nr. 47 070000 Buftea, jud. Ilfov (National Road DN7 towards Targoviste, km. 16) Phone: +40 21 232 2331 Fax: +40 21 232 2301 Email: office@mpbaneasa.ro Website: www.pastebaneasa.ro