The ISPO Award

One of

Established

The ISPO Award combines an editorial product review and seal of quality in one.

How do you generate enthusiasm for a product?

Most consumers are inspired by test reports and credible quality awards. With the revised ISPO Award we are combining these two sources of inspiration.

51% Test Reports

17% Quality-Awards

15% Friends/Family

7% Brand-Ambassadors/ Testimonials

4% Certificates

3% Sponsoring

2% Loyalty/Club Programms

1% Advertisement

These are the advantages as an ISPO Award Winner:

Award label. Each ISPO Award Winner receives its own award label for placement in print and web, e.g. social media, advertising, POS/displays, website, email signature, lookbook.

68% Source of Inspiration

The new judging process makes the ISPO Award more credible.

Our independent editors meet on a quarterly basis with selected consumer experts from the the ISPO Collaborators Club. The most coveted rating, “Approved by Consumer,” is thus ensured by the participation of our opinion leaders. This argument helps during sell-in. The awarding procedure is standardized and enables an objective evaluation.

The audience favorite “Public Choice Award”

Our consumer experts from the ISPO Collaborators Club award the sought-after “Public Choice Award”: From all the award-winning products, they select the one most outstanding.

ISPO.com review article. Each ISPO Award Winner will receive their own review article on ISPO.com, which complements the organic reach via content distribution to the target group. The article is published in four languages (DE, EN, FR, ESP).

The trophy. ISPO Award Winners will of course receive a trophy in a sleek, but high quality design with the inscription of the brand and the name of the product – a showpiece for every brand.

Hangtags and stickers. ISPO Award Winners will receive print files for stickers and hangtags, which can be attached to the products.

ISPO Award Magazine. All award-winning products and services will be published in the new ISPO Award Magazine.

A communication package, no hidden costs. Registration is possible anytime and the jury meetings take place four times a year.

Public Choice Award. Participation in the Public Choice Award is optional and without additional costs. It is possible at ISPO Munich and OutDoor by ISPO.

Award exhibition at the fair. You have the choice whether to exhibit your award product at OutDoor by ISPO or at ISPO Munich.

Judging criteria

innovation & trend character purpose & target group material selectation design & appearance price / performance ratio weight / pack size manufacturing quality functionality sustainability

Year-round,

ASign in

Submission & content provision (possible all year)

BScreening

First independent jury meeting: (4 times a year / no sample required yet / selection only based on the information from the application documents)

CSend in samples (for products) or test access or similar for digital services, only after notification.

DJury meeting independent jury meeting: (4 times a year)

ENotification of applicants

Dispatch of hangtags, award logo and trophy to the ISPO Award Winners

FEditorial implementation and communication timeline

Our specialist editors implement a digital review article (native advertising article) and a full-page integration in the printed ISPO Award Magazine. Here, the award winner determines when the communication should launch and at which of the trade fairs should be exhibited.

If you do not win an ISPO Award you can book the Nominee Package

GISPO Award Exhibition

All award-winning products and services will be exhibited at the respective trade fair (ISPO Munich or OutDoor by ISPO).

In addition, the award-winning products will appear in the accompanying ISPO Award Magazine, which every trade fair visitor receives.