MEDIA KIT
EUROPE & NORTH AMERICA 2020
WWW.MEDICALPLASTICSNEWS.COM
OVERVIEW MEDICAL PLASTICS NEWS (MPN) IS THE ONLY MAGAZINE FOR MANUFACTURERS OF PLASTIC MEDICAL DEVICES.
Working across digital, online and print platforms, and with dedicated regional editions for both Europe and North America, MPN is able to deliver your message directly to its targeted and audited audience.
MPN provides everyone involved in the supply chain - from design to the manufacture of medical devices - with up to date information on materials, medical advancement and manufacturing processes. With the European Union Medical Device Regulations set to be introduced in 2020, this ability to provide accurate information directly to business leaders and industry experts is crucial to manufacturing success.
For a full breakdown of the editorial calendar please refer to page 4. On behalf of the MPN team, we look forward to working with you in 2020.
AUDIENCE AND REACH OUR AUDIENCE AND COMMUNITY ADOPT THE LATEST DEVELOPMENTS AND SEEK INFORMATION ON MATERIALS, MEDICAL ADVANCEMENT AND MANUFACTURING PROCESSES.
MPN is a trusted brand with a BPA Worldwide-audited print distribution. Additional reach is achieved at live events via our global media partnerships.
MPN is highly regarded and is required reading for leading companies including 3M, Bayer, Biomet, Covidien, Fresenius, GSK, Medtronic, Olympus, Phillips, Roche and Smith & Nephew, as well as specialist suppliers and service companies, universities and research centres across the globe.
GLOBAL REACH BY PLATFORM EUROPE 18,500
Website Unique Visitors (Per month)
13,900
E-Newsletter (Per week) Social Media Followers
4,335 7,500
Print - European Including Show Distribution
NORTH AMERICA 18,500
Website Unique Visitors (Per month)
13,900
E-Newsletter (Fortnightly) Social Media Followers Print - N America Including Show Distribution
4,335 5,000
INDUSTRY SECTORS SERVED 30.5%
Medical Device OEM Machinery and Equipment Manufacturer and Distributor
23.3%
Materials, Manufacturer, Compounder and Distributor
15.2%
Certified Contractor, Part Processing Services, Contract Manufacturer
8.8% 6.7%
Consultancy
3.3%
Laboratory
5%
Design & Prototyping NGO/Industry Body/Media & PR, Education
3.4% 3.8%
Other* *Includes companies that work across multiple sectors listed above
WEBSITE REACH
UNIQUE VISITORS 184,600 P.A.
SESSIONS 224,977 P.A.
3.8%
ROW Total
13.2%
Asia Total
24.6%
Europe Total
58.5%
North America Total
MAJOR REGIONAL BREAKDOWN PRINT - EUROPEAN EDITION The print edition is fully audited. This means that 100% of readers have requested their subscriptions and this has been independently verified by auditing body BPA Worldwide. 5,033 BPA audited readers every issue 2,000 bonus distribution at shows
EUROPE United Kingdom | Germany France | Netherlands Ireland | Spain Italy | Switzerland Belgium | Sweden Denmark | Finland | Austria
NORTH AMERICA United States Canada
ASIA AND ROW China India Singapore Australia
JOB FUNCTION Class IV Certified Contract Manufacturer Consultancy
Education
Materials Manufacturer, Compounder or Distributor
Contract Manufacturing
Design & Prototyping
Laboratory
NGO/Industy Body/Media & PR
Machinery and Equipment Manufacturer or Distributor
Medical Device OEM
Part Processing Services (welding, printing, coating, sterilisation, packaging)
Other
EUROPE - EDITORIAL & MARKETING PLAN Incorporating key industry topics, we have developed an editorial planner which provides comprehensive content for the entire medical plastic device manufacturing supply chain. JAN/FEB
MAR/APR
MAY/JUN
JUL/AUG
SEPT/OCT
NOV/DEC
Editorial Completion
6th Dec 2019
10th Feb 2020
12th May 2020
19th Jun 2020
7th Aug 2020
11th Sept 2020
Sales Completion
13th Jan 2020
10th Mar 2020
26th May 2020
27th Jul 2020
16th Sept 2020
20th Oct 2020
Therapy Focus
Oncology
Neonatology
Orthopaedics
Cardiology
Respiratory
Neurology
2020 Industry forecast
Industry 4.0
Digital health
Human factors engineering
Extrusion
Sector highlights
Making drug delivery devices
Extrusion
Injection moulding
Diagnostics
Elastomerics
Designing medical devices
Coatings
Joining technologies
Packaging
Sterilisation
Industry 4.0
Biocompatibility
PEEK & high performance polymers
Adhesives
Innovation in implants
Thermoforming
Sensors
Components & assembly
Robotics & automation
Bioplastics
3D printing
Connected devices
Testing & inspection
Mergers & acquisitions
Cleanrooms
Injection & micromoulding
Regulatory update
Making wearable devices
Sustainability
Tubing, catheters & stents
Femtech
Recycling medical plastics
Extractable & leachables
Cybersecurity
Finance & funding
3D printing
Prototyping
Testing & inspection
Tubing, catheters & stents
Cleanrooms
Global medtech hotspots
Counterfeiting & serialisation
Features
Pharmapack, Paris: 5-6 February 2020
MedFit, Grenoble: 15-16th Sept 2020
Event
MD&M West, Anaheim: 11-13 February 2020
Bonus Distribution
MD&M Minneapolis, Minneapolis: October 2020
Compamed, Dusseldorf: 16-19 November 2020
Fakuma, Friedrichshafen: 1317 October 2020
MD&M East, Philadelphia: 1-3 Dec 2020
EUROPE - PRINT RATE CARD EXCLUSIVE • FRONT COVER PACKAGE An amazing opportunity. If you have a product launch, a case study or innovation then the front cover package is perfect for you. We’ll work with you on the content and use the front cover to create a stunning tie-in with the story. This provides a superb opportunity to create maximum impact with your news to our readers and show visitors. In addition to the print, your story will go online and also be added into the e-newsletter. • CREATIVE SOLUTIONS MPN also offers creative advertising solutions such as a cover wraps, bellybands, bookmarks, six-page gatefolds, polybag, branding and supplements.
• LOOSE BOUND INSERTS (POA) MPN can arrange for your promotional material to be carried in the printed magazine. Loose inserts offer the freedom to promote your own message to the entire magazine circulation. • FEATURE SPONSORSHIP (POA) Exclusive sponsorship of a given feature gives you the opportunity to demonstrate your position as a key stakeholder in the medical plastics sector by showing your support for the stories and contributions that make MPN so engaging. This unique position means that your branding will feature at the top of every page in the section, allowing you to stand out from the crowd.
• CARRIER SHEET The carrier sheet holds the readers’ address information for postage – you can use this premium position to promote your product or service. Be the first brand people see when the magazine arrives on their desks.
EUROPEAN EDITION
MEDICAL PLASTICS news
BEING HUMAN How soft touch plastics are enabling usability
+
SPOTLIGHT ON DRUG DELIVERY FEMTECH IN FOCUS 40 YEARS OF PEEK
ISSUE 46
WWW.MEDICALPLASTICSNEWS.COM
Jan-Feb 2019
1 ISSUE
3 ISSUES
6 ISSUES
Front Cover Package
£ 3,500
tba
tba
Double Page Spread
£ 3,900
£ 3,500
£ 3,100
Prime Position
£ 3,200
tba
tba
Full Page Rate
£ 2,500
£ 2,200
£ 1,900
Half Page Rate
£ 1,300
£ 1,100
£ 1,000
Quarter Page Rate
£ 750
£ 640
£ 600
Insert per 1,000
POA
EUROPEAN EDITION
MEDICAL PLASTICS news PUSH IT to the Accumold
Carrier Sheet
talks ultra
-thin walle
+ May-Jun 2019
POA
d micro mou
lding
MED-TECH INNOVATION EXPO FULLY IMPLANTABLE HUMAN ORGANS THE BENEFITS OF CONNECTED HEALTH FOR MANUFACTURERS
ISSUE 48
(Price dependent on weight & size)
Sponsor Strip
WWW.MEDICALPLASTICSNEWS.COM
£ 750
£ 2,000
£ 3,000
PRINT TECHNICAL SPECIFICATIONS
A4 Full page Trim page 297mm (h) x 210mm (w)
Double page spread Trim page 297mm (h) x 420mm (w)
For bleed please supply with 3mm trim
1/2 page vertical 265mm (h) x 86mm (w)
1/2 page horizontal 124mm (h) x 190mm (w)
1/4 page 124mm(h) x 86mm (w)
DIGITAL ADVERTISING & TECHNICAL SPECS MEDICAL PLASTICS INSIGHT EUROPE E-NEWSLETTER
WHITEPAPERS
Providing you with the opportunity to engage and connect with the audience on a weekly basis.
Host your whitepaper on the MPN website with data capture options to deliver a successful lead generation programme.
COST PER MONTH COST PER YEAR Banner Featured Company Lead MPU
£650 £550 £950
£6,500 £5,500 £7,995
TRUSTED SUPPLIER PREMIUM ENTRY
NATIVE / SPONSORED CONTENT Sponsored content sits alongside our online editorial. It remains present on the home page for a specified period of time, unlike standard content which is replaced as new updates are published. Sponsored content may be more promotional in tone than standard editorial or present customer case studies, thought-leadership pieces, whitepapers or videos, for example. MPN will highlight that the content is sponsored by one of our partners. COST 3 MONTHS
£1,500
COST 3 MONTHS
Exclusive listing within the online supplier’s directory, gives your company a corporate profile with images, video and descriptive overview – helping readers when looking for specific products and services. Also, promoted to 13,900 MPN registered subscribers via 52 weekly e-Newsletters per year. £995
COST 12 MONTHS
£1,500 WEBINARS (POA)
E-BLASTS Created by you and distributed by us, e-blasts are targeted emails sent to our readers on your behalf - a great way to reach our audience. The emails are perfect for exhibition marketing, product launches, new website designs and tactical offers or sales promotions.
MPN has the facility to host webinars - a fantastic opportunity to engage with a large number of prospects and gain quality leads.
£1,750
COST
3 MONTHS
6 MONTHS
12 MONTHS
Home Page Banner
£ 1,500
£ 2,500
£ 4,500
Home Page MPU
£ 1,500
£ 2,500
£ 4,500
Run of Site Banner
£ 1,500
£ 2,500
£ 4,500
Run of Site MPU
£ 1,500
£ 2,500
£ 4,500
SPECIFICATIONS & FORMATS E-Blasts
HTML format
WEBSITE (RESPONSIVE) Banner
MPU
970 x 90 Pixels 728 x 90 Pixels 300 x 50 Pixels 300 x 250 Pixels
E-NEWSLETTER Banner 644 x 60 Pixels MPU 300 x 250 Pixels Please supply one week prior to launch
THE MEDICAL PLASTICS MARKET IS INNOVATIVE, EXCITING AND GLOBAL. Medical Plastics News (MPN) is the only magazine for manufacturers of plastic medical devices. MPN provides everyone involved in the supply chain - from design to the manufacture of medical devices - with up to date information on materials, medical advancement and manufacturing processes. Working across digital, online and print platforms, and with dedicated regional editions for both Europe and North America, MPN is able to deliver your message directly to its targeted audience. Successfully launched in 2017, MPN North America expands your reach and increases your knowledge of this market. Our North American title provides a multi-platform hub for anyone working in or accessing this market, and offers a place to discuss, promote and learn – just like its European counterpart. With targeted circulation, bonus show distribution and quality readers including senior decision makers from some of the world’s most influential medical device OEMs, it will provide increased opportunities for both readers and advertisers to reach and communicate with the wider medical device market. For a full breakdown of the editorial calendar please refer to page 8. On behalf of the MPN team, we look forward to working with you in 2020.
N AMERIC AN EDITION
NORTH AMERIC AN EDITION
MEDICAL PLASTICS news A so p ft a p r
MEDICAL PLASTICS news
NORTH AMERIC AN EDITION
NORTH AMERIC AN EDITION
MEDICAL PLASTICS news
+
MEDICAL PLASTICS news
SPOTLIGHT ON DRUG DELIVERY FEMTECH IN FOCUS 40 YEARS OF PEEK
WHERE
ac h
+
DO WE
GO
o
HOW SOFT TOUCH PLASTICS ARE ENABLING USABILITY
FROM CURRIER PLASTICS EXPLAINS THE IMPORTANCE OF CUSTOM MOLDING
SPOTLIGHT ON DRUG DELIVERY FEMTECH IN FOCUS 40 YEARS OF PEEK
HERE
+
+ ISSUE 9
Jan/Feb/Mar 2019
WWW.MEDICALPLASTICSNEWS.COM
ADVANCING MEDICAL PLASTICS
THOUGHTS ON MEDICAL DEVICE TAX SHAPING MEDICAL DEVICES FIVE THINGS DEVELOPERS NEED TO KNOW
Accumold higlights trends towards ultra-thin walled micro molding as well as electronics and their roles within medical devices.
THE LATEST IN ADHESIVE TECHNOLOGY STERILIZATION IN THE SPOTLIGHT EXTRUSION EXPERTISE
ISSUE 8
Oct/Nov/Dec 2018
WWW.MEDICALPLASTICSNEWS.COM
ADVANCING MEDICAL PLASTICS
LUCIDEON ON POLYMER ANALYSIS AND COMPLEX CARDIOVASCULAR DEVICES, P.12 ISSUE 11
ISSUE 10
Apr/May/Jun 2019
Jul/Aug/Sept 2019
WWW.MEDICALPLASTICSNEWS.COM
WWW.MEDICALPLASTICSNEWS.COM
ADVANCING MEDICAL PLASTICS
ADVANCING MEDICAL PLASTICS
MPNNA ISSUE11_progress.indd 1
01/08/2019 15:39
NORTH AMERICA EDITORIAL & MARKETING PLAN Incorporating key industry topics, we have developed an editorial planner which provides comprehensive content for the entire medical plastic device manufacturing supply chain.
JAN/FEB/MAR
APR/MAY/JUN
JUL/AUG/SEPT
OCT/NOV/DEC
Editorial Completion
6th Dec 2019
6th Mar 2020
5th Jun 2020
4th Sept 2020
Sales completion
6th Jan 2020
14th Apr 2020
6th Jul 2020
6th Oct 2020
Therapy Focus
Cardiology
Neurology
Oncology
Orthopedics
2020 Industry forecast
Drug delivery
Coatings & sterilization
Sector highlights & predictions
Packaging
PEEK & high performance polymers
Robots & automation
Regulatory update
Extrusion
Components & assembly
Adhesives
Sustainability
Testing and inspection
Tubing, catheters & stents
Counterfeiting & serialisation
Cleanrooms
Injection molding
3D printing & prototyping
Joining technologies
Smart manufacturing
Innovation in implants
Mergers & acquisitions
Sensors
Thermoforming
Features
MD&M Minneapolis, Minneapolis: October 2020 Event
MD&M West, Anaheim: 11-13 February 2020
BIOMEDevice, Boston: 16-17 Sept 2020
MD&M East, Philadelphia: 1-3 Dec 2020 BIOMEDevice, San Jose: December 2020
Bonus Distribution
NORTH AMERICA - PRINT RATE CARD SPECIAL PROMOTIONAL OPPORTUNITIES • FRONT COVER PACKAGE An amazing opportunity. If you have a product launch, a case study or innovation then the front cover package is perfect for you. We’ll work with you on the content and use the front cover to create a stunning tie-in with the story. This provides a superb opportunity to create maximum impact with your news to our readers and show visitors. In addition to the print, your story will go online and also be added into the e-newsletter. • CREATIVE SOLUTIONS MPN also offers creative advertising solutions such as: cover wraps, bellybands, bookmarks and six-page gatefold. • FEATURE SPONSORSHIP (POA) Exclusive sponsorship of a given feature gives you the opportunity to demonstrate your position as a key stakeholder in the medical plastics sector by showing your support for the stories and contributors that make medical plastics so engaging. This unique position means that your branding will feature at the top of every page in the section, allowing you to stand out from the crowd.
NORTH AMERIC AN EDITION
MEDICAL PLASTICS news A so ft appr ac h
1 ISSUE
2 ISSUES
4 ISSUES
Front Cover Package
$ 5,600
tba
tba
Double Page Spread
$ 6,300
$ 5,600
$ 5,100
Prime Position
$ 4,000
tba
tba
Full Page Rate
$ 3,500
$ 3,150
$ 2,850
Half Page Rate
$ 2,100
$ 1,900
$ 1,700
Quarter Page Rate
$ 1,100
$ 900
$ 825
Sponsor Strip
$ 1,000
$ 2,500
$ 4,000
o
HOW SOFT TOUCH PLASTICS ARE ENABLING USABILITY
+
SPOTLIGHT ON DRUG DELIVERY FEMTECH IN FOCUS 40 YEARS OF PEEK
ISSUE 9
Jan/Feb/Mar 2019
WWW.MEDICALPLASTICSNEWS.COM
ADVANCING MEDICAL PLASTICS
NORTH AMERIC AN EDITION
MEDICAL PLASTICS news WHERE
DO WE
GO FROM
HERE
+
THOUGHTS ON MEDICAL DEVICE TAX SHAPING MEDICAL DEVICES FIVE THINGS DEVELOPERS NEED TO KNOW
LUCIDEON ON POLYMER ANALYSIS AND COMPLEX CARDIOVASCULAR DEVICES, P.12 ISSUE 11
Jul/Aug/Sept 2019
WWW.MEDICALPLASTICSNEWS.COM
ADVANCING MEDICAL PLASTICS
MPNNA ISSUE11_progress.indd 1
01/08/2019 15:39
PRINT TECHNICAL SPECIFICATIONS
Full page Trim page (w x h) Inches 8.375 x 10.875
Double page spread Trim page (w x h) Inches 16.75 x 10.875
For bleed please supply with 0.236” trim
1/2 page vertical (w x h) Inches 3.8125 x 10.375
1/2 page horizontal (w x h) Inches 7.875 x 5.0625
1/4 page (w x h) Inches 3.8125 x 5.0625
DIGITAL ADVERTISING & TECHNICAL SPECS MEDICAL PLASTICS INSIGHT NORTH AMERICA E-NEWSLETTER Providing you with the opportunity to engage and connect with the audience on a fortnightly basis. COST PER MONTH Banner $800 Featured Company $650 Lead MPU $1,250
Exclusive listing within the online supplier’s directory, gives your company a corporate profile with images, video and descriptive overview - helping readers when looking for specific products and services. Also, promoted to 13,900 MPN registered subscribers via fortnightly e-Newsletters. $1,300
COST
NATIVE / SPONSORED CONTENT
WEBINARS (POA)
Sponsored content sits alongside our online editorial. It remains present on the home page for a specified period of time, unlike standard content which is replaced as new updates are published. Sponsored content may be more promotional in tone than standard editorial or present customer case studies, thought-leadership pieces, whitepapers or videos, for example. MPN will highlight that the content is sponsored by one of our partners. COST 3 MONTHS
TRUSTED SUPPLIER PREMIUM ENTRY
MPN has the facility to host webinars - a fantastic opportunity to engage with a large number of prospects and gain quality leads.
$1,950
E-BLASTS Created by you and distributed by us, e-blasts are targeted emails sent to our readers on your behalf - a great way to reach our audience. The emails are perfect for exhibition marketing, product launches, new website designs and tactical offers or sales promotions. $2,300
COST
WHITEPAPERS Host your whitepaper on the MPN website with data capture options to deliver a successful lead generation program. $1,950
COST
3 MONTHS
6 MONTHS
12 MONTHS
Home Page Banner
$ 2,000
$ 3,300
$ 6,000
Home Page MPU
$ 2,000
$ 3,300
$ 6,000
Run of Site Banner
$ 2,000
$ 3,300
$ 6,000
Run of Site MPU
$ 2,000
$ 3,300
$ 6,000
SPECIFICATIONS & FORMATS E-Blasts
HTML format
WEBSITE (RESPONSIVE) Banner
MPU
970 x 90 Pixels 728 x 90 Pixels 300 x 50 Pixels 300 x 250 Pixels
E-NEWSLETTER Banner 644 x 60 Pixels MPU 300 x 250 Pixels Please supply one week prior to launch
CONTACTS LAURA HUGHES Editor e: laura.hughes@rapidnews.com LU RAHMAN Head of Content e: lu.rahman@rapidnews.com
SARAH LIVINGSTON Senior Sales Executive Europe & North America e: sarah.livingston@rapidnews.com t: +44 (0) 1244 952 358 LISA MONTGOMERY Head of Media Sales e: lisa.montgomery@rapidnews.com t: +44 (0) 1244 952 372
RAPID LIFE SCIENCES LTD
Rapid Life Sciences Ltd is part of the Rapid News Group Head Office: Carlton House, Sandpiper Way, Chester Business Park, Chester, CH4 9QE Company No: 4327046. Registered in England. VAT Registration No. GB 253 8299 74 t: +44 (0) 1244 680222
Follow-us on Twitter and LinkedIn @MPN_Magazine
MEDIA ORDER TERMS AND CONDITIONS
1. All advertising orders placed in MPN hereafter “The Magazine” or on http://www.medicalplasticsnews.com hereafter “The Website” by the advertiser and received by Rapid Life Sciences Ltd or its agents, hereafter “The Publisher”, shall be governed by the terms and conditions below.
8. Where an advertiser has been granted a discount (for example for a series booking) and the advertiser fails to settle within 40 days of publication either in print or online the advertiser will automatically lose the discount for that advertisement and shall be liable to pay the full rate card price of the advertisement.
2. A dvertisers and advertising agencies will agree to indemnify and hold 9. The positioning of an advertisement is at the discretion of The Publisher harmless The Publisher from any claim arising out of the publication except when an advertiser has paid the preferred position charge and of any material or advertisement submitted to The Publisher by the the availability of this position has been confirmed in writing by The advertiser and published in The Magazine or in any associated products Publisher. Preferred and guaranteed positions are sold at an extra whether delivered on paper or in electronic form. premium. 3. The Publisher has the right to reject any advertising material submitted for publication in The Magazine in print and/or online. The Publisher has the right to insert the word Advertisement alongside any copy/ advertisement scheduled to appear in the publication in print and/or online.
10. Any order containing digital advertising or communication elements must be executed within 12 months of the contract date. Any elements not executed after twelve months will be declared void and will not be executed by The Publisher. For the avoidance of doubt any elements that are voided will not be refunded. There will be no extensions to contracted advertising time period due to delayed arrival of creative.
4. Advertisement cancellation a. Special Premium advertisement (defined as Front Cover Package, Outside 11. This contract shall be governed by the laws of England and Wales Back Cover, Inside Front Cover, Inside Back Cover) booked to appear whose courts shall be the proper forum for any action commenced in The Magazine in print and/or online may only be cancelled by the either by The Publisher or by the advertiser. submission in writing of a cancellation note no later than 120 days before 12. T he Publisher will not return any materials submitted for publication the print issue reservation closing date. in The Magazine in print and/or online, or any associated properties, b. All other advertisements booked to appear in The Magazine in print unless prior agreement is issued in writing by The Publisher. The and/or online may only be cancelled by the submission in writing of a Publisher has the right to destroy any materials submitted for cancellation note no later than 30 days before the print issue reservation publication in The Magazine in print and/or online, or any associated closing date. properties, after 12 months from their receipt. c. Digital orders may not be cancelled after execution has commenced. It is the advertiser’s responsibility to gain acknowledgement of receipt of confirmation of cancellation in writing. 5. T he Publisher will not be held responsible for any costs or damages beyond the agreed costs of the advertisement where such cost has been prepaid by the advertiser or where production quality of such advertisement is below standard. 6. The Publisher will issue invoices in Pound Sterling (£) in every instance. If an advertiser wishes to pay in another currency they must advise The Publisher at the time of booking. In this instance, The Publisher reserves the right to protect themselves against currency fluctuations between the time of order and payment. In respect of this provision the exchange rates applicable, will be advised at the time of booking and the amount due in foreign currency clarified for the avoidance of doubt. 7. All fees due for advertisements published are payable within 30 days of the invoice date or date of upload to website whichever is the earliest. Where advertising is booked for or on behalf of an advertiser by an agent or advertising agency then the client as principal is and remains liable for the liability incurred and particularly for any monies still owing in the event of default by the said agent or agency.
13. The advertiser shall lose the right to any compensation for any deficiency of whatever nature in The Publisher’s service in respect of any edition unless the advertiser notifies The Publisher in writing within 30 days of publication of that edition, or date of upload onto website, setting out the deficiency. This clause applies retrospectively to all past editions and the advertiser explicitly accepts its retrospective effect. 14. The advertiser may incur additional charges where artwork supplied requires changes, amendments or alterations for publication in The Magazine in print and/or online. 15. A dvertising agency commission is 10%, for accounts settled within 30 days of invoice date. There will be no variation in this clause. 16. T he Terms & Conditions above shall form the entire contract between the parties, and other terms shall only be imported if submitted in writing and agreed by the parties, such agreement to be evidenced, on behalf of The Publisher, by the signature of a competent director.