2016
Media Kit
2812 East 26th Street Minneapolis, MN 55406 P: 612.728.8600 F: 612.728.8601 mppub.com
Advertising Rates
Effective January 2016
Color included in cost.
About Minnesota Physician Publishing Established in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resource management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.
AD SIZE
1 INSERTION
6X (PER AD)
12X (PER AD)
Full page
$4387
$3988
$3688
2
/3 page
$4069
$3702
$3518
½ page
$2967
$2710
$2487
1
/3 page
$2758
$2522
$2304
¼ page
$1764
$1560
$1375
Back cover
$4960
$4460
$4075
Guaranteed & Special Position Minnesota Health Care News retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.
Ad Submission Email your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint. Materials not submitted camera-ready are subject to production charges. Please use these photo specifications for inside pages from our printer: • Color photos should be saved as CMYK (not RGB) • Scan resolution = 300 dpi • Total ink limit (C+M+Y+K) = 230% • Black ink limit = 70%
Contact
• Press Dot Gain = Approx 25%
Advertising 612.728.8600 or info@mppub.com
• Minimum dot value (highlights) = 7% Anything less will not hold ink
Mailing & Street address 2812 East 26th Street, Minneapolis, MN 55406 Billing Phone: 612.728.8600 Fax: 612.728.8601 Website mppub.com
• Maximum dot value (shadows) = 70% Anything more will saturate to solid
Payment terms/billing information • All rates listed are net. • A 3% discount may be taken from any invoice paid within 10 days. • A finance charge of 18% per annum will be charged on past-due invoices. • Non-camera-ready advertising materials will incur production charges on an individual basis. • Payment is due within 30 days of invoice date. • Interest, collection agency fees and/or reasonable legal fees shall be due as incurred if applicable to unpaid advertising invoices.
Print Ad Sizes
¼ page full page
½ page
Advertising Conditions
/ page
1 3
½ page
Width
Height
Width
Height
Full page
8.5"
11.625"
½ page horiz.
8.5"
5.25"
Trim size
9.5"
12.625"
½ page vert.
4"
10.875"
13.125"
1
/3 page
4"
7.75"
¼ page
4"
5.25"
Full-page bleed
10"
• The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement. • If the publisher is at fault for any advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue. • Advertisers are held responsible for all invoices billed to advertising agencies that default on payment.
Reprints • A great way to leverage press coverage of your organization • An ideal supplement to your marketing/advertising program • Perfect for educational handouts at seminars and conferences • An outstanding complement to your public relations campaign • Color or Black & White • Reprints are usually letter size and printed on both sides Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies. Quantity
Color
Price
100
Black & White
$300
500
Black & White
$500
1000
Black & White
$725
Read-only pdf file
With reprint order
$125
No reprint order
$250
2-color
$300 extra
4-color process
$450 extra
Minimum order is 100 copies Local delivery $35
• The publisher reserves the right to refuse any advertisement.
• Unearned frequency discounts and cancellation penalties related to advertising agreement termination are charged back to the advertisers. • Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed. • All ads must be bordered.
Online Advertising Advertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at mppub.com.
Circulation
Editorial Profile Minnesota Health Care News is a bridge between the providers of health care and the consumers of health care. It is written by doctors and allied medical professionals. Each issue contains information about illness, prevention, health insurance, health care legislation, long-term care and many other health-care related topics. In conjunction with our editorial board, our goal is to Educate, Empower and Engage the consumer. Minnesota Health Care News contains the most current and unbiased information on new developments in health care delivery. New medications, new diagnostic equipment, tests and new treatment options are all covered on an ongoing basis. It is inherently clear that the content does not replace medical or professional advice. There is no other content ever published beside health care information, which presents an exceptional opportunity for anyone with a healthcare-oriented advertising or marketing message. We are dedicated to maintaining the highest standards of journalistic integrity and providing our readers with a useful and outstanding publication. Our editorial calendar is attached.
Minnesota Health Care News publishes 40,000 monthly copies and is distributed free of cost to health care consumers. It is available exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. Minnesota Health Care News is distributed throughout the seven-county metro region at over 550 locations. Minnesota Health Care News is also mailed free of charge to health care administrators, executives and leaders throughout the state. Members of the Minnesota Legislature receive complimentary subscriptions. Subscriptions are available for $36 a year.
Demographics The Minnesota Health Care Consumer Association (www.mnhcca.org) is an online community of Minnesota Health Care News readers who participate in consumer opinion surveys. Results of these surveys are published each month. There is no cost to join the association and it provides our readers the opportunity for their voices to be heard in health-care policy discussions. The association has been active for several years, and membership data, along with public data from the Minnesota Department of Health, allow us to present an accurate profile of our readers. Age and gender (total percentage)
Age and gender (total percentage)
Male 14.25%
Under 21 14%
61-71 29%
31-40 14%
Female
85.71%
0
20
51-60 29%
40
60
80
100
Minnesota Population Source of Health Insurance Coverage (total percentage)
Uninsured 13.8%
TriCare 1.1% Fully Insured 23.1%
Medicare 15.5% MA, MNCare 13.8%
Private Health Insurance 60.8%
SelfInsured 37.7%
41-50 14%
Mission Statement
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Minnesota Health Care News is a response to the need for independent dialogue between health care delivery and health care consumers. As our health care system becomes increasingly complex, the need to make informed decisions on a consumer level is vital while we address the difficult issues of balancing cost, quality and access. The best possibility of creating positive solutions to these problems is to actively involve the patient. The goal of Minnesota Health Care News is to provide a forum for this process and to educate, empower and engage the consumer. Produced by Minnesota Physician Publishing, Inc. (MPP), a respected leader and independent voice in health care, Minnesota Health Care News has no hidden agenda and no concern for maintaining market share or manipulating opinion. MPP currently produces Minnesota Physician (which reaches every doctor in the state), MedFax (serving clinic/hospital administrators/executives), Employee Benefits Planner (for human resources decision-makers) and the Minnesota Health Care Roundtable (a semiannual conference on policy issues). Minnesota Health Care News completes the circle of serving and covering all elements of health care delivery. It is a task for which MPP is uniquely qualified and to which it brings full commitment to legitimately meaningful, outstanding content. Minnesota Health Care News is available by subscription and is distributed free of charge exclusively in places where health care is delivered: hospitals, clinics, pharmacies and long-term care facilities. It is supported by subscriptions, sponsorships and advertising, and provides an ideal environment in which to target health-care-conscious consumers with a wide variety of marketing messages. The foremost mission of Minnesota Health Care News is to contribute to the development of the best possible system for the delivery of health care.
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Minnesota Health Care News Issue Published
2016 editorial calendar minnesota Health care news January
February
March
April
Editorial assigned by
10/7/15
11/4/15
12/3/15
1/4/16
editorial due by
11/3/15
12/2/15
1/4/16
1/28/16
Written by doctors and health care leaders, with feature articles, guest editorials, interviews, and a calendar of events. Selected topics include:
Orthopedics Treating Fractures
Dental Health Implants
Asthma New Management Tools
Legislation Preview 2016 Session
Behavioral Health Integration
Home Care Maximizing Insurance Benefits
Neurology Traumatic Brain Injury
Ad Space Reservation
12/14/15
1/15/16
2/12/16
3/14/16
Ad Materials Due
12/18/15
1/22/16
2/19/16
3/21/16
May
June
July
August
Editorial assigned by
1/28/16
3/4/16
4/1/16
5/6/16
editorial due by
2/25/16
4/1/16
4/28/16
6/3/16
Distributed in over 600 health care locations throughout the seven-county Metro area: clinics, hospitals, pharmacies, LTC facilities, and more. Selected topics include:
Primary Care Hypertension Women’s Health Diagnosing Dementia
Primary Care Is your house safe?
Environmental Health Lightning Safety Internal Medicine Preventive Health Checklist
Drug Classes Antidepressants Health Care Disparities GLBTQ issues
Pulmonology Lung Cancer Health Care Architecture and Design Honor Roll
Community Caregivers Physician Profiles Pediatrics Childhood Obesity
Gastroenterology Stomach Ulcers Long-Term Care Choosing the Right Facility
Rheumatology Arthritis
Physical Fitness Understanding the Body Mass Index
Ad Space Reservation
4/11/16
5/16/16
6/13/16
7/18/16
Ad Materials Due
4/18/16
5/23/16
6/20/16
7/25/16
September
October
November
December
Editorial assigned by
6/3/16
7/1/16
8/5/16
9/2/16
editorial due by
7/1/16
7/29/16
9/2/16
9/30/16
Medicare Navigating Prescription Drug Coverage
Health Care Policy Presidential Candidates’ Health Care Platforms
Cardiology New Valve Replacement Technology
Behavioral Health Substance Abuse
Produced monthly by Minnesota Physician Publishing, dedicated to improving health care in Minnesota for over 30 years. Selected topics include:
Ophthalmology Treating Styes
Radiology Imaging-Based Behavioral Health Diagnoses
Home Care Insurance Comparing Benefit Set Options Coordinating Family Support
Physical Therapy Improving Treatment Compliance
Medical Research Utilizing Genomic Data Legislation “Right to Die” Issues
Special Focus Diabetes
100 Most Influential Health Care Leaders
Oncology Breast Cancer
Ad Space Reservation
8/15/16
9/12/16
10/17/16
11/14/16
Ad Materials Due
8/22/16
9/19/16
10/24/16
11/21/16
Dates and topics are subject to change.
Bringing your message to your market Minnesota Health Care News is a direct link between our health-care delivery system and health care consumers.
January/February 2014
• Volume 12 Number
Why do I feel cold?
Gloria R. Leon
, PhD
Buying medic David Hoan
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g, PharmD
Winter exerci se pays off Jamie Peters,
MD
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Written by physicians and industry leaders, we provide an unparalleled marketing opportunity. Our easily understood content is dedicated to patient advocacy. All our readers are already actively engaged in the health-care delivery process. Your message is not lost in competition with remodelers, retailers or restaurants. • 40,000 monthly copies distributed metro-wide in clinics, hospitals, pharmacies and long-term care facilities. • Our mission—the three E’s: to Engage, Empower and Educate the consumer. • High-quality print production values with a heat set format and outstanding color reproduction.
• Reaches consumers with genuine health care needs in a health care setting. • Your advertising message is not lost in the clutter and unrelated content of upscale magazines. • Supports the goals of its advertisers and all health care providers.
30 years of serving Minnesota’s health-care delivery system