2015
Brand Identity Guidelines 2015
We believe that helping parents stay connected with their children can also be fun, educational and encouraging.
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www.doki.com
Brand Positioning
Contents Brand Concept
Brand Identity
Applications
1.1 1.2 1.3 1.4 1.5
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12
3.1 3.2 3.3 3.4 3.5
Brand Story Vision, Mission, & Belief Tagline Brand Attributes Inspiration
Logotype Clearspace Minimum Size Brandmark Cropping Colours Colour Relationship Typography Logo Variations Things To Avoid Imagery Style Patterns Icons
Name Card Email Signature Letterhead Envelopes Powerpoint Template
Vision, Mission & Belief Mission
Vision
Belief
Creating a world of seamless connectivity between parents and children through the power of interconnected devices and creative experiences.
Powered by the passion to innovate, we are committed to inspiring and advancing the way every child connects with technology.
We believe that helping parents stay connected with their children can also be fun, educational, and encouraging.
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www.doki.com
Vision, Mission & Belief
Inspiring the way every child connects with technology.
Tagline
www.doki.com
04
Brand Attributes
Friendly
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Reliable
Creative
www.doki.com
Intelligent
Attributes
d Creative
Inspiration
Okay!
www.doki.com
Doki
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2.1 Logotype Primary Logotype This is the best way to fully represent our company. This will be the first choice of logo whenever applicable.
Secondary Logotype Use the vertical logo when the horizontal logo cannot be applied.
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www.doki.com
Logotype
2.2 Clearspace
X
X
X
X
‘X’ is the minimum amount of clearspace around the logotype. ‘X’ is equivalent to the size of ‘O’ in doki. Make sure there is sufficient margin for the logo to stand out.
X
X
Clearspace
X
X
X
X
X
X
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2.3 Minimum Size To ensure and maintain visibility, a minimum size for the logotype has been determined for both digital and print applications.
Minimum print size: 20 mm wide Minimum digital size: 120 pixels wide
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Minimum print size: 15 mm wide Minimum digital size: 80 pixels wide
www.doki.com
Minimum print size: 30 mm wide Minimum digital size: 150 pixels wide
Minimum Size
2.4 Brandmark Cropping Cropping of brandmark should only be used in promotional materials or stationery such as name cards or watermark for letterheads.
Full Colour
Grayscale
Watermark (PANTONE 123c at 80% Fill)
Watermark (PANTONE 3252c at 80% Fill)
The full colour brandmark should always be considered first. If not applicable, watermark or grayscale may be used. Colour hierachy will still apply.
Brandmark Cropping
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2.5 Primary Colours
1.
These are the colours that represent our brand. These colours are arranged in their order of use from 1 to 3.
2.
3.
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PANTONE 123c C1 M23 Y94 K0 R254 G197 B36 #FEC524
100%
80%
60%
40%
100%
80%
60%
40%
100%
80%
60%
40%
PANTONE 3252c C65 M0 Y29 K0 R27 G207 B201 #1BCFC9
PANTONE 225 c C40 M0 Y81 K0 R163 G213 B93 #ED2A7A
www.doki.com
Primary Colours
Secondary Colours
80% Fill
80% Fill
90% Fill
80% Fill
100% Fill
Pantone 144c C2 M54 Y100 K0 R243 G138 B0 #F38A00
Pantone 206c C9 M100 Y79 K2 R214 G0 B54 #D60036
Pantone 7663c C67 M96 Y22 K7 R109 G48 B117 #6D3075
Pantone 2746c C100 M97 Y10 K4 R16 G30 B142 #101E8E
Pantone 367c C40 M0 Y81 K0 R163 G213 B93 #A3D55D
These colours will be used across all platforms in digital and printing applications. Apply complimentary or contrasting colours when using with our primary or neutral colours
Neutral Colours These neutral colours can be used for backgrounds or text.
Secondary Colours
Pantone Cool Gray 5c C31 M24 Y25 K0 R179 G179 B179 #B3B3B3
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Pantone 877c C47 M38 Y38 K0 R142 G143 B144 #808285
Pantone Black c C66 M64 Y67 K67 R46 G41 B37 #2E2925
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2.6 Colour Relationships Our primary colours work brillantly together. Their contrast against each other makes the other stand out. However, to maintain consistency and colour balance, a maximum of two colours should only be used together. Secondary colours should only stand on their own and be used as a supporting element.
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www.doki.com
Colour Relationships
2.7 Typography Our primary typeface is Timeburner. This is to be used only for our logo. The secondary typeface is Cordia New. This shall be applied to all stationaries and content.
Timeburner
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*()_+{}[]
Typography
Aa Aa Cordia New Regular
Cordia New Bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*()_+{}[]
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 !@#$%^&*()_+{}[]
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2.8 Logo Variations Our full colour logo should always be considered first.
Full Colour
Monotone (PANTONE 123c)
Grayscale
Positive (Black)
Negative (B&W)
Negative (PANTONE 123c)
Negative (PANTONE 3252c)
Negative (PANTONE 877c)
A monotone logo should only be using PANTONE 123c and not other colours. The grayscale logo should be applied only if no other options are applicable such as printing and design constraints. Negative logos should only use the background colours listed.
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www.doki.com
Logo Variations
2.9 Things To Avoid To ensure brand consistancy throughout all forms of communications, we have listed things to avoid when applying our logotype.
Things To Avoid
Do not rotate the logo
Do not use unspecified colours
Do not stretch the logo
Do not reposition the symbol
Do not place a full coloured logo on a coloured background
Do not add shadows to the logo
Do not add gradient to the logo
Do not place logo on a busy image
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2.10 Imagery Style Here at Doki, we celebrate creativity, expression and style. That is why we love kids! That is why our images aim to capture these emotions and character. We love pictures with depth and dynamism. Our style of photography are vibrant with colours that pop and clean images that should not take attention away from the child.
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www.doki.com
Imagery Style
2.11 Patterns These patterns can be used across promotional materials and stationery. These however, should not be used together with the Doki logo. Primary colours must also be present in these patterns.
Patterns
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2.12 Icons Full Colour
App Icons
Monotone
Full colour icon should be used whenever applicable.
Social Media Icons
Monotone
Grayscale
Negative
Two shapes are available for use. Leave a minimum of 8 px between icons.
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www.doki.com
Icons
Symbollic Icons All of or supporting icons uses line drawing. These have to be familiar to what they are suppose to represent and uncomplicated.
Icons
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3.1 Name Card Size: 85 x 55 mm (Rounded Edge) | Extent: 2pp | Colour: 4C x 4C | Material: Art Card 350 gsm | Finishing: Matte Laminated with Spot UV
Casper Chien
錢禾洲
DOKI TECHNOLOGIES LTD.
多奇科技有限公司
Founder & CEO
創始人兼執行長
Unit 601, Silvercord, Tower 1, 30 Canton Rd, T.S.T., Hong Kong
www.doki.com
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D: +852 2302 6233 M: +852 9468 0898 E: casper.chien@doki.com
香港九龍尖沙咀廣東道 30 號新港中心第一期 601室 電話: 手機:
www.doki.com
www.doki.com
電郵:
+852 2302 6233 +852 9468 0898 casper.chien@doki.com
Name Card
3.2 Email Signature Size: 12 pts | Font: Arial / Arial Rounded MT
Dear Customer, Thank you for your feedback. Best Regards, Casper Chien Founder & CEO Doki Technologies Ltd. Unit 601, Silvercord, Tower 1, 30 Canton Rd, T.S.T., Kowloon, Hong Kong +852 2302 6233 (Direct) +852 9468 0898 (Mobile) casper.chien@doki.com www.doki.com
This email and any attachments here contains confidential and/or privileged information. This information is intended solely for the individual or entity named herein. If the reader of this email is not the intended recipient, you are hereby notified that any use, disclosure, storage, dissemination, or duplication of this communication is strictly prohibited. If you have received this communication in error, please notify the sender immediately by telephone +852 2302 6233, or by return e-mail, and delete the message from your computer. As the intended recipient, you acknowledge that emails transmitted over the World Wide Web may be subject to hacking unauthorized interferences. If in doubt as to the form in which this message was originally transmitted, please verify directly with the writer Doki Technologies Ltd. All rights reserved.
Email Signature
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3.3 Letterhead
Option 1
Option 2 Doki Technologies Ltd. Unit 601, Silvercord, Tower 1, 30 Canton Rd, T.S.T., Kowloon, Hong Kong +852 2302 6233 (Direct) www.doki.com
Doki Technologies Ltd. Unit 601, Silvercord, Tower 1, 30 Canton Rd, T.S.T., Kowloon, Hong Kong +852 2302 6233 (Direct) www.doki.com
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www.doki.com
Letterhead
C4 Envelope
3.4 Envelopes Size: DL (220 x 110 mm) | C4 (229 x 324 mm) Option 1
Doki Technologies Ltd. Unit 601, Silvercord, Tower 1, 30 Canton Rd, T.S.T., Kowloon, Hong Kong +852 2302 6233 (Direct) www.doki.com
Option 2
Doki Technologies Ltd. Unit 601, Silvercord, Tower 1, 30 Canton Rd, T.S.T., Kowloon, Hong Kong +852 2302 6233 (Direct) www.doki.com
Doki Technologies Ltd. Unit 601, Silvercord, Tower 1, 30 Canton Rd, T.S.T., Kowloon, Hong Kong +852 2302 6233 (Direct) www.doki.com
Envelopes
www.doki.com
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3.5 Powerpoint Template Contents Lorem ipsum dolor sit amet
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Presentation title here
Sub-title for presentation
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Thank You Image here
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Image here
www.doki.com
Image here
Powerpoint Template