Portfolio of Oleh Holovchenko

Page 1

ideas

of Oleh Holovchenko Graphic Design Illustration Crazy Ideas


CV

p1

OLEH HOLOVCHENKO Graphic Design. Illustration. Crazy Ideas email mr.gipsy@gmail.com site heloholo.com phone +7.926.605.97.38

objective To gain employment as a graphic designer in a fun, creative, and inspiring environment where I am able to offer effective visual communications and client solutions.

experience November 2008 – Now Freelance graphic designer, illustrator Corporate identity, brochure and web design, illustrations for DolphinStrategy and Junior Co. May 2007 – November 2008 Graphic designer at ArtArea Brand Communications agency Corporate and event identity, brochure, annual report design. October 2006 – May 2007 Freelance graphic designer, illustrator Corporate identity, brochure design, illustrations for Rich Strategy, Global Management Challenge Ukraine, Compass Development, Indigo People. June 2005 – October 2006 Participation in Internship USA program December 2004 – June 2005 Project manager and graphic designer for Rich Strategy Project management. Design of print materials for events. June 2004 – October 2004 Participation in Work and Travel USA program October 2003 – December 2004 Assistant of Chief Brand Manager of kmbs [Kyiv Mohyla Business School]. In-house graphic designer. Project management, manage relations with printing houses and designers.

education January 2007 – July 2008 CPD course of Graphic Design at British Higher School of Arts and Design, Moscow, Russia. September 2001– July 2005 Bachelor of Economics at National University of “Kyiv Mohyla Academy”, Kyiv, Ukraine.


skills Layout and page composition, corporate identity and supporting collateral, marketing materials, posters, brochures, and flyers, informational design, pre-press. Different illustration techniques (pencil, ballpoint pen, ink, acrylic, watercolor, computer graphic pad). Software: Graphic design software (PC/MAC): Adobe Photoshop, Illustrator, InDesign, CorelDraw, Corel Painter. Some Flash, Dreamweaver. CSS, HTML, Basic Website Development. Microsoft Office: Word, Excel, Access and PowerPoint. Basic knowledge in Marketing & Advertising. Market research and analysis. Sales, communication and presentation skills. Languages: Ukrainian, Russian – native, English – fluent, Spanish – basic, Chinese ­– basic.

personal qualities Goal-oriented, sociable, positive thinker, analytical brain, motivated to learn and advance professional skills, self-motivated. Passionate and inventive creator of innovative design solutions; accustomed to performing in a deadline-driven environment.

refferences Max Nesterenko — Course Leader CPD GD&I at British Higher School of Arts and Design +7.495.242.47.89

max_nest@comtv.ru

Anastasiya Nanayeva — DolphinStrategy, communication director +380.67.502.71.35

anastasiya@nanayeva.com

Anna Degtereva — GMC Ukraine, CEO +380.67.231.12.41

anna@challenge.in.ua

Katerina Kassil — ArtArea Brand Communications, creative director +7.916.141.57.97 kkassil@mail.ru Richard Tikiob — real estate agent in Rehoboth Beach, Delaware +1.302.745.29.56

richrealestate@comcast.net

jump!



TABLE OF CONTENTS

Identity p5-p20

Brochure p21-p32

Illustration p47-p62 Miscellaneous

Typography p43-p46

p33-p42


Identity

p5

PUPPET FESTIVAL VISUAL IDENTITY (STUDY PROJECT) project description

Design identity system for puppet theater festival showing innovative and free minded spirit of event. The name of a festival was created to emphasize the essence of puppetry as art. Custom lettering expresses uniqueness of every puppet and gives handmade feel. Strings flex freely and change color on every layout giving lively mood to design and flexibility of usage.


Stationery package includes letterhead, folder, envelope and business card. Different puppet characters personalize business cards.

The pack of puppet characters were created for use on posters, stationery and other promotional materials.


Identity

p7

Show tickets are based on poster designs.

The series of show posters were created in 2-color silk-screen technique with accent on custom lettering, rough texture and bold images.




Poster to promote the event and list of participants.


Identity

p11

DOLPHIN STRATEGY CORPORATE IDENTITY project description

Design a logotype and identity materials for bright and innovative investment company. We decided to avoid direct image of dolphin and stereotypical "ocean" colors, but to create a simple sign with "dolphin" feel that express dynamics and openness to new opportunities.


Stationery package of letterhead, envelope, folder, business cards.

Slogan of DolphinStrategy is "Ideas that power investment". The company use Spices as metaphorical illustration of this idea. For that reason photographs of different kinds of spices are used on stationery and collateral.

Notebook cover with variety of spices as idea toolbox of the company.


Identity

p13

INDIGO PEOPLE LOGO AND STATIONERY project

Design logotype for dynamic company that work on innovative projects in different spheres of business, from business education to fashion.

description

Such wide variety of company interests required simple and universal logo. Not only "i" but other letters also obtained dots to get resemblance with pictographic image of man. New letters were created. This weird idea was chosen to express funky and innovative image of Indigo People.


Letterhead, envelope and business cads were developed.

Every team member got their own letter and philosopher quote on a back of business card.


Identity

p15

COMPASS DEVELOPMENT CORPORATE IDENTITY project

Design logotype and stationery for development company.

description

Logotype represents Compass Development as a serious, reliable partner, company that looks to the future. Extensive package of stationery was developed during this project and described in identity guidelines.


Few pages from identity manual.


Identity

p17

JUNIOR CORPORATE IDENTITY project description

Design logotype and stationary for youth education company. Junior is mother-brand that unite few educational and informational projects for young people. The assignment was to design a logo that can exist both independently and as a part of project logotypes. The solution is neutral but special logo.


Letterhead, envelope, business card, pins.

Corporate style continue simple minimalist direction of logo. Main features are bright vivid colors and teasing slogans that express ambitious and energetic attitude of students.

Website is minimalist, bright and direct like other identity materials of the company.


Identity

p19

LOGO AND IDEAS FOR PI JUNIOR project description

Create a logotype for career orientation project for students. pi means profiles international. It is an internationally certified test for career orientation. pi junior is a project of Junior Co. The idea behind this logo is fingerprint which is one of symbols of person's identity. It was simplified to pure geometric shape and tilted to get dynamics and emotionality.


Bright stickers with teasing phrases marked the city of Kyiv, Ukraine.

Advertisement idea. "Your place among great fingerprints"


Brochure

p21

BOOKLETS FOR RICH STRATEGY project description

Create booklets for business education gigs. Rich Strategy organize master classes of famous business speakers in Ukraine. These booklets were designed as promotional materials for these events.



Brochure

p23

2007

2008

GMC UKRAINE BROCHURES project

Design illustrated brochures for business competition project.

description

GMC states for Global Management Challenge. This is an international competition of management teams. The client needed funny and clear brochures. You may see fruits of two years cooperation.



Brochure

p25

ANNUAL REPORT 2007 FOR SCM project description

Design annual report for big financial industrial group. The slogan of SCM is Moving Forward Together. We decided to express this with dynamic lines that goes through entire report connecting all numerous businesses of the group. These lines sometimes transform to infographics and emphasize motion on photographs. This project has been performed by ArtArea Brand Communication. Art director: Katerina Kassil.



Brochure

p27

ANNUAL REPORT 2006 FOR FOUNDATION FOR DEVELOPMENT OF UKRAINE project description

Create annual report for charity fund. Foundation for Development of Ukraine finance and organize numerous educational, cultural and healthcare programs. They deal with people lives. We expressed this humanity by making this report look like a diary written by people who received support. This project has been performed by ArtArea Brand Communication. Art director: Alexey Zinoviev.



Brochure

p29

EUROVISION IN UKRAINE PROJECT REPORT project description

Design brochure about events organized as a part of Eurovision 2005 in Ukraine. CFC Consulting is Ukrainian PR agency that participated in organization of Eurovision 2005 commissioned me to develop a case study in funky style with a bias to company identity.



Brochure

p31

cover

back

PI JUNIOR BROCHURE project description

Develop a brochure about career orientation of students. pi (Profiles International) junior helps students to find their professional way. The brochure is build on sketchy illustrations and bright colors.



Miscellaneous

WOMEN’s DAY CARD FOR RUSSIAN RAILWAYS

p33


NEW YEAR CARD FOR POLUS GOLD


Miscellaneous

NEW YEAR CARDS 2009 (PERSONAL PROJECT)

p35



Miscellaneous

p37

CHOCOLATE PACKAGING (STUDY PROJECT) project description

Design chocolate packaging in rococo style. Imitate woodcut technology of illustration. Though rococo most of all associates with France I chose French women names for the chocolate. There were two variants of design and few items in product line. Chocolate logotypes base on existing font but customized and reworked.


This are imitation of woodcut technique traditional in food packaging.


Miscellaneous

CD SLEEVES (STUDY PROJECT)

p39



Miscellaneous

p41



Typography

p43

NUMBERFREAK SANS description

San serif fond where all letters made of number glyphs. Base font for Numberfreak Sans is FF Din.

NUMBERFREAK SERIF description

Serif fond where all letters made of number glyphs. Numberfreak Serif is based on Garamond.



Typography

p45

BRICKS’n’LACES description

Geometric sans serif font with ultra high contrast between vertical and horizontal stokes. Alternative glyphs for every letter make it possible to play with rhythm and create jazzy typographic compositions.

description

I've got the idea for this font when divided all letters into circles and squares. Then I designed actual types with minimum of lines and high contrast with base shape. It better tastes multicolored.

BLACK NEON



Illustration

p47

ILLUSTRATIONS FOR GMC BROCHURES description

Series of business illustration for two brochures for Global Management Challenge Ukraine.



Illustration

p49

WORLD OF THREEMEN (PERSONAL PROJECT) description

Series of pictures about three anthropomorphic creatures, nature and everything. More images at 3menworld.com



Illustration

p51

ALICE IN WONDERLAND (STUDY PROJECT) description

Series of illustrations to Alice in Wonderland and Through the Looking Glass by Lewis Caroll. I wanted to make this pictures quite minimalistic and stress unusual compositions and characters.



Illustration

p53



Illustration

p55

Illustration to Greek myth about Theseus and Minotaurus. Stylization to Ralph Steadman.

DIFFERENT ILLUSTRATIONS


Linocut prints

Stylization to Roy Lichtenstein


Illustration

Stylization to Hanoch Piven illustration. Portrait of Dmitriy Medvedev.

p57

Portrait of David Bowie.



Illustration

INK’n’WATERCOLOR

p59



Illustration

p61



OLEH HOLOVCHENKO

graphic design

illustrations mr.gipsy@gmail.com +7.926.605.97.38 HELOHOLO.COM


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