COTY
TEAM 2:
Babb, Colbert, Shah, Thornton
THE INDUSTRY 25 Billion dollar industry 200 new brands a year No brand loyalty Everything is the same
BEEN THERE DONE THAT... Designers
BEEN THERE DONE THAT... Celebrity Endorsements
BEEN THERE DONE THAT... Advertisements
“Tap into popular culture ‐ that is where the innovation is happening.” ‐COTY
LIFESTYLE
High‐end Fashion
“Look at me” Status & Luxury
Urban fashion
Culture drives fashion
“Brands should be able to adapt to consumers, not be so focused on an ideal of a particular lifestyle.” ‐ David Gensler Brand Manager
THE TOO FRESH CREW
MONIKER HIM AND HER
MONIKER’S DNA
Text Represents a creative lifestyle without genre Freedom Self expression Art and Culture Individuality
THE TOTAL PACKAGE
Sizes: .27 oz $25 1.7 oz $55 3.4 oz $65
PARTNERSHIPS
Nike Kid Robot
MARKETING
ROLL OUT
Boutiques National Chains Online‐stores