SELECTED DESIGN STRATEGY PROJECTS
by Mrinal BhatiaJanuary 2023 For
1
I bring with me…
Grippo Elden Hines Draw Prepare Mumbai
Develop Propose Bhubaneswar Dubai Lead Program Northrop Grumman Tishman Speyer
Chicago Participate Plan Berkshire Hathaway Present Kolkata Analyze Centre Hospitalier de l’universite de Montreal (CHUM) Train Kaiser Permanente Facilitate Story telling
Engage Cushman Wakefield
Employment & Human
Cummins
Pittsburg Health Center Concord Health Center Coordinate SF Mart 505 Montgomery 475 Sansome
Tata Medical Center Amity University, Panvel Amity University, Dubai Track Conceptualize San Francisco
Aga Khan University Respond Measure Tata Consultancy Services Project Management Prabha Villa Pune CBRE Gozoop First Love NSCI-Dome Office Observe Research
Refurbish Inspirium Holistic Care
Identify Select Dubai Assess Optimize Karachi
DESIGN
GGL Clubhouse Deliver Godrej Nest & Nurture Chicago
MBIA Entrepreneurial Montreal Methods Frameworks Godrej Garden City Collaborate Godrej Emerald Godrej Woods
Godrej South Estate Godrej Air Godrej Meridian Human-Centered Design Delhi Design Godrej One Material Standardization Detail Standardization Ashok Vihar Pitch Repurpose Art Studio Mumbai Co-create
Product Standardization Standardize Clubhouse optimization Systematic thinking Communicate
2
PROJECT OVERVIEW
To analyze Greenhouse as a current archetype with context, situations, and experiences from the point-of-view of complex spaces of innovation and conceived sustainable solutions to impact the livelihoods, serve and strengthen communities. 3
1 METHODS,
▪ Causal loop diagram ▪ Defining Action Situation ▪ Anatomy of infrastructure ▪ Equity framework Class: Rethinking Systems I Fall 2022 Instructor: Carlos Teixeira
REVOLUTIONIZING GREENHOUSE
TOOLS & FRAMEWORKS
What?
Establishing the context of the current archetype in the Action Situation
The greenhouse is an idea in development to solve #foodsafety in America. Many private sector firms have invested in creating
local grocery stores or restaurants.
Historically greenhouses were used to winterize plants and vegetables, extend their period of growth and save them from the harshness of the weather. Use of glass all around was used to trap the heat
radiation and keep the inside warmer.
FROM A POSITION OF SOCIO-POLITICAL CONTEXT This study can be considered geo-agnostic, though it has been positioned in the neighborhood of Englewood, Chicago.
ACTION SITUATION This study considers the positioning of the artifact in an economically challenged community/neighborhood with a #BIPOC population, but also can be applied to other neighborhoods. The demographic characters are not fully comprehensive of all marginalized identities but may represent others too.
ARCHETYPE
#ControlledEnvironment #Agtech spaces to precisely grow to produce for distribution to
4
Farming
Community Individual Consumption
structure Organic Land Reach & Accessibility Employment Fresh Food Health Water consumption Seeds Climate Self Sufficiency Growth Awareness Nutrition Microbiome Bio-fertilizer Education/Expertise Biodiversity Local economic boost Education Combats diseases
from solar
Current
Practice
Greenhouse
So What?
How might we encourage unity and enhance the strength of the community, given that it plays a vital role in installing and functioning of the greenhouse? 5 Greenhouse Yield Food for SelfConsumption Food Reserve Food sold outside the community Disposable Income Quality Seeds Nutrition Health Diseases Dependency on HealthCare Investment in technology Demand for green house tech Capital requirement Access to integrated tech Dependency on food imports CO2 emissions GHG Food Deserts Food security Price affordability Farmer & community wellbeing Community Awareness Education # of families involved Enhanced community network & economy Consumption & demand VC investment Banks Financial & other Institutions Govt. programs & subsidies Taxes + + + + + + + + +++ + + + ++ + ++ + ++ + + + + + + + + Philanthropy Economic Societal Environmental Health Technology
CAUSAL LOOP DIAGRAM
CAUSAL LOOP DIAGRAM
Now What?
How might the rise of greenhouses and demand for fresh produce influence the industrial agriculture, food & healthcare industry? How might we drive equity of human capital in educating people about organic farming practices and greenhouse operations? How might we eliminate asymmetries & bias of power for capital allocation? 6 Greenhouse Yield Food for SelfConsumption Food Reserve Food sold outside the community Disposable Income Quality Seeds Nutrition Health Diseases Dependency on HealthCare Investment in technology Demand for green house tech Capital requirement Access to integrated tech Dependency on food imports CO2 emissions GHG Food Deserts Food security Price affordability Farmer & community wellbeing Community Awareness Education # of families involved Enhanced community network & economy Consumption & demand VC investment Banks Financial & other Institutions Govt. programs & subsidies Taxes + + + + + + + + +++ + + + ++ + ++ + ++ + + + + + + + + Philanthropy Economic Societal Environmental Health Technology Hotspots Dark Patterns/Behaviours Opportunities
ARCHETYPE OF SMART COMMUNITY GREENHOUSES OF TOMORROW
Englewood #BIPOC community practicing smart urban greenhouse #organicfarming for self-consumption & surplus
Structure
Organic Seeds
For producing food & indigenous food variety. And building a seed bank for future
Sunlight
Helps in plant photosynthesis
Light controls
Helps in controlled & fast plant growth
Water
Helps in photosynthesis & plant nourishment
Carbon dioxide Helps in plant photosynthesis
Pots & trays
Pots, trays/plates to retain soil, nutrition and drain excess water
Web-based Shared Knowledge Portable App controls
Economic, durable-Modular structure made with recycled metal & transparent panels Investment & funding
Set-up costs & on-going working costs required as initial investment
Ventilation
Community growers
Labor & knowledgeable Workers at farm help in maximizing produce
Pollinators
Help in food & fruit synthesis. Building bee colonies help in long run
Laws & regulation
Local rules & laws for land, occupation of land, land use etc..
CEA with ML, IoT, drones, sensors, robotics, cameras
Air and ventilation for plant growth, breathability & plant disease control
Soil & soil nutrition Plant gets its nutrition for growth from the soil. Its important to feed the required bionourishment for organic produce. With IoT soil temperature & humidity can be monitored & controlled
Now
What?
Now What?
GREENHOUSE
AFFORDANCES FEATURES
GOALS
SOCIETAL SYSTEMS
SOCIO-TECHNICAL SYSTEMS
PRODUCT-TECHNOLOGY SYSTEMS
IMPROVING
INCREASING
BANKS
FINANCIAL INSTITUTIONS FUNDING
STORES LOCAL
R&D
ORGANIC
PRACTISE
BETTER
INCREASE
FOOD
NATURAL RESOURCES REDUCTION OF GHG & CO2 EMISSIONS
VISIONING BUILDING COMMUNITIES INCLUSIVITY ENGAGING EMPOWERING TRUSTING SPREADING AWARENESS EDUCATING PRODUCT-SERVICE SYSTEMS COMMUNITY AWARENESS PROGRAMS LOCAL HEALTHCARE SCHOOLS/ COLLEGES REDUCES CARBON FOOTPRINT BETTER/ STRONGER COMMUNITY INVESTING WITHIN PROVIDING JOBS EATING HEALTHY
COMMUNITY WELLBEING GROCERY SHOPPING LOGICTICS INCREASE IN DEMAND FOR INTERGRATED TECH
FARMING EXPERTICE LOCAL BUSINESSES
&
LOCAL GROCERY
MARKETS CITY LAWS BUILDING GREENHOUSES
FOR GREENHOUSE TECH BUILDING LAWS PARKS & GARDENS DIGITAL GROCERY PLATFORM
FARMING
COMMUNITY LAWS CONSUMERS FARMER COMMUNITY TO ENCOURAGE THE RISE OF ORGANIC GREENHOUSE FARMING PRACTICE IN URBAN AREAS
ACCESS TO FRESH FOOD INCREASE IN DEMAND FOR GREEN HOUSES HEALTHY POPULATION
IN DEMAND FOR CAPITAL
SAFETY IMPROVED LOCAL ECONOMY EMPTY LOTS INCREASE IN BIO-DIVERSITY IMPACTS LESS USE OF
PHILANTHROPHY
8
ANATOMY OF INFRASTRUCTURE OF SMART
How might the emergent properties influence the new financial, city, or federal laws & policies, to encourage the rise of organic greenhouse farming practices in cities and ensure economic balance, given there are 890 gardens, vacant lots & school grounds throughout Chicago?
CLIMATE RESILIENCE HUMAN GOVERNANCE FINANCIAL CULTURAL NETWORKS NOT A CAPITAL DIGITAL BUILT ECOLOGICAL
ANATOMY OF INFRASTRUCTURE OF SMART GREENHOUSE
Smart Greenhouse will become a major intersection of community development & local businesses with the equity lenses of access to healthy food and an increased support network. How might we minimize and mitigate systematic inequalities, asymmetries of power & bias with the growth of the smart archetype?
Now What?
9
GOVERNANCE FINANCIAL CULTURAL NETWORKS NOT A CAPITAL DIGITAL BUILT ECOLOGICAL VISIONING BUILDING COMMUNITIES INCLUSIVITY ENGAGING EMPOWERING TRUSTING SPREADING AWARENESS EDUCATING COMMUNITY AWARENESS PROGRAMS LOCAL HEALTHCARE SCHOOLS/ COLLEGES REDUCES CARBON FOOTPRINT BETTER/ STRONGER COMMUNITY INVESTING WITHIN PROVIDING JOBS EATING HEALTHY IMPROVING COMMUNITY WELLBEING GROCERY SHOPPING LOGICTICS INCREASE IN DEMAND FOR INTERGRATED TECH INCREASING FARMING EXPERTICE LOCAL BUSINESSES BANKS & FINANCIAL INSTITUTIONS FUNDING LOCAL GROCERY STORES LOCAL MARKETS CITY LAWS BUILDING GREENHOUSES R&D FOR GREENHOUSE TECH BUILDING LAWS PARKS & GARDENS DIGITAL GROCERY PLATFORM ORGANIC FARMING PRACTISE COMMUNITY LAWS CONSUMERS FARMER COMMUNITY CLIMATE RESILIENCE TO ENCOURAGE THE RISE OF ORGANIC GREENHOUSE FARMING PRACTICE IN URBAN AREAS BETTER ACCESS TO FRESH FOOD INCREASE IN DEMAND FOR GREEN HOUSES HEALTHY POPULATION INCREASE IN DEMAND FOR CAPITAL FOOD SAFETY IMPROVED LOCAL ECONOMY EMPTY LOTS INCREASE IN BIO-DIVERSITY LESS USE OF NATURAL RESOURCES REDUCTION OF GHG & CO2 EMISSIONS PHILANTHROPHY Dark Patterns
HUMAN
Now What?
ANATOMY OF INFRASTRUCTURE OF SMART GREENHOUSE
Smart Greenhouse will be a potential game-changer, that informs businesses in metrics of its impact on climate change by optimizing ESG practices & policies. How might we design regulations, policies, and laws around the rise of the greenhouse, as an archetype of the future, to optimize ESG goals?
10
GOVERNANCE FINANCIAL CULTURAL NETWORKS NOT A CAPITAL DIGITAL BUILT ECOLOGICAL VISIONING BUILDING COMMUNITIES INCLUSIVITY ENGAGING EMPOWERING TRUSTING SPREADING AWARENESS EDUCATING COMMUNITY AWARENESS PROGRAMS LOCAL HEALTHCARE SCHOOLS/ COLLEGES REDUCES CARBON FOOTPRINT BETTER/ STRONGER COMMUNITY INVESTING WITHIN PROVIDING JOBS EATING HEALTHY IMPROVING COMMUNITY WELLBEING GROCERY SHOPPING LOGICTICS INCREASE IN DEMAND FOR INTERGRATED TECH INCREASING FARMING EXPERTICE LOCAL BUSINESSES BANKS & FINANCIAL INSTITUTIONS FUNDING LOCAL GROCERY STORES LOCAL MARKETS CITY LAWS BUILDING GREENHOUSES R&D FOR GREENHOUSE TECH BUILDING LAWS PARKS & GARDENS DIGITAL GROCERY PLATFORM ORGANIC FARMING PRACTISE COMMUNITY LAWS CONSUMERS FARMER COMMUNITY CLIMATE RESILIENCE TO ENCOURAGE THE RISE OF ORGANIC
FARMING PRACTICE IN URBAN AREAS BETTER ACCESS TO FRESH FOOD INCREASE IN DEMAND FOR GREEN
POPULATION INCREASE IN DEMAND FOR CAPITAL FOOD SAFETY IMPROVED LOCAL ECONOMY EMPTY LOTS INCREASE IN BIO-DIVERSITY LESS USE OF NATURAL RESOURCES REDUCTION OF GHG & CO2 EMISSIONS PHILANTHROPHY
Environmental Social Governance
HUMAN
GREENHOUSE
HOUSES HEALTHY
Lens:
& TOOLS
PROJECT OVERVIEW
To derive the value of design with analytical leadership & engage in a continuous iterative process, make better product decisions across stages of experience creation. Develop conversational expertise to defend design decisions across the spectrum of the product 11 2
▪ Deep listening interviews (mental model) ▪ Primary & Secondary Research ▪ Assumptions, risks & efforts matrix ▪ Kano Analysis ▪ Prototyping ▪ Analytics of evaluation Class: Evidence-Based Design Fall 2022 Instructor: Michael Oren
DESIGN
METHODS
EVIDENCE-BASED
EVOLUTION
12
13
14
15
CLUBHOUSE OPTIMIZATION
INSIGHTS
Clubhouse is a jewel in the crown within a residential development
Inconsistencies in product offering with respect to areas & amenities
High capital & operational expenditure
PROJECT OVERVIEW
CHALLENGES
Complex data handling
No industry reference
CONTRIBUTION
Led total initiative from identifying the problem, conducting primary research, analysing data and formulating framework to draw insights & recommendations
SOFTWARE USED
Excel, PowerBI, AutoCAD
No monetization of current amenities 2021-22
Outcome of user-centric, research driven and scientific approach was to optimize clubhouse formats for all 4 segment offerings for residential developments across India. Provide segments based recommendations for minimum number of amenities, size and a set of design principles for structure and engineering, in order to minimize capital and operational costs.
16
3
▪
▪
▪
▪
▪
▪
▪
▪
What? DESIGN TO DELIVER VALUE & BETTER CUSTOMER EXPERIENCE SEGMENTATION & DESIGN BRIEFS 1 4 COST OPTIMIZATION 5 FASTER EXECUTION 2 ENHANCED MARKETING EXPERIENCE 3 SPATIAL DESIGN PRINCIPLES 17
LIFE
SEGMENTATION
DATA ANALYSIS
Lowest maintenance project <=INR 5 per sqft.
Clubhouse building sized >=2.5% of Saleable Area of project/phase
+50% land dedicated to green spaces
Most premium specifications in micro market
So What? 18
STYLE NATURE LIVING PREMIUM COST EFFICIENT Source: S&M team-HO
Now What? Area of the club Area / 100sft (Assume 100sft/person as per regulatory for public areas) Maximum capacity of the club Mapped wrt project population Weighted avg @ 3.27% (3.27 club users for every 100 residents) Reverse calculate the optimum area of the Clubhouse Compare optimum area of the Club with the saleable area of the project Weighted avg % segment wise Comparison with competition 1 2 3 4 5 6 7 8 9 19 FORMULATING FRAMEWORK TO DRAW INSIGHTS
Large residential developments only Clubhouse Population : Total Population 3.27% Calculated ratio assumed: TOTAL SAVINGS IN CR. • SAVINGS OF INR 63 CR or $7.8 Mn LIFE STYLE NATURE LIVING PREMIUM 1.50 1.75 2.00 2.50 COST EFFICIENT Now What? 20 RECOMMENDATIONS
21
Prototyping
WORKPLACE STRATEGY
INSIGHTS
Mobility is high but constrained
Flexibility is desired
Employees want more energetic and creative workplaces
Natural light needs to be maximized
More space is needed for calls, meetings and teaming
More space is needed for working with parts near desks
CHALLENGES
The building is complex
CONTRIBUTION
Assisted in conducting workshops, interviews and surveys
Space planned mobility recommendations
SOFTWARE USED
2013-14
PROJECT OVERVIEW
With their technical teams scattered throughout the city of Pune, Cummins India (an engineering company) desired to consolidate them in one of their factory building to maximize work efficiencies. From the surveys, focus interviews, and workshops, team adjacencies and mobilities were recommended to meet their goal.
22
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
4
AutoCAD, Powerpoint
Low employee efficiency, lack of synergies, and delayed results within the technical groups were the result of scattered teams throughout the geography of Pune city.
Cummins sought flexible workplace solutions for the tech team within its factory building, which would enable collaboration, research, and increased employee productivity.
23
What?
Workshops I Interviews I Surveys
24 So What?
Now What?
Typical neighborhood
Low mobility
25% of all employees work from unassigned desks and other shared spaces, the rest from assigned desks, resulting in a net ratio of 1.15 people per desk.
Moderate mobility
50% of all employees work from unassigned desks and other shared spaces, the rest from assigned desks, resulting in a net ratio of 1.33 people per desk.
High mobility
75% of all employees work from unassigned desks and other shared spaces, the rest from assigned desks, resulting in a net ratio of 1.6 people per desk.
Desks that can be loosely organized by team or function. Depending on the scenario 15% to 60% of desks would be unassigned.
Shared private rooms arrayed around desk clusters for easy access.
Team rooms can be taken over by teams as a primary workspace.
Open team tables that can be taken over by teams as needed.
Equipment tables that can be used for storage, working with parts, simulation, testing, and collaboration.
A social hub that connects adjacent neighborhoods
Daylight penetration from atrium Daylight penetration from windows25
People movement through the building
Now What?
Low mobility
25% of all employees work from unassigned desks and other shared spaces, the rest from assigned desks, resulting in a net ratio of 1.15 people per desk.
26 More
Dense
Now What?
Less Dense
Moderate mobility
50% of all employees work from unassigned desks and other shared spaces, the rest from assigned desks, resulting in a net ratio of 1.33 people per desk.
High mobility
75% of all employees work from unassigned desks and other share spaces, the rest from assigned desks, resulting in a net ratio of 1.6 people per desk.
27
THANK YOU
References available upon request.
28