Future of Creative Tools by Mrinalini Sardar

DIPLOMA PROJECT Future of Creative Professions and Tools of the Future Sponsor : Adobe Systems Pvt. Ltd. (Bangalore)

Volume : 1 of 1 STUDENT : MRINALINI SARDAR PROGRAMME : Post-Graduate Diploma Programme

GUIDE : RUPESH VYAS

2013 VISUAL COMMUNICATION (GRAPHIC DESIGN)

National Institute of Design Ahmedabad

The Evaluation Jury recommends MRINALINI SARDAR for the Diploma of the National Institute of Design

IN VISUAL COMMUNICATION (GRAPHIC DESIGN)

herewith, for the project titled "FUTURE OF CREATIVE PROFESSIONS AND TOOLS OF THE FUTURE" on fulfilling the further requirements by

Chairman Members :

*Subsequent remarks regarding fulfilling the requirements :

Registrar(Academics)

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Adobe Systems Pvt. Ltd. Future of Creative Professions and Tools of the Future The Future Shape of Tomorrow

Acknowledgement A

A WARM THANK YOU TO EVERYONE WHO SUPPORTED ME Ma, Baba and Dada for always being there. Thank You for being so passionate and supportive about what I do and also bearing my absence from home for long periods of time. Pradyumna Vyas, Director, National Institute of Design for all his help and support.

Abhishek Gupta, Gunjan Bhutani, Mili Sharma, Nutan Sawant, Piyush Jain, Prabhat Mahapatra, Rishi Ranjan Sinha, Sumit Dey, Swapnil Shrivastava; the entire Adobe Noida team for their support.

Rupesh Vyas, my project guide, for his extensive help and support. This project would not have been possible without his patience and guidance at every stage.

Malvika Sainath (PGDPD.PD 2010-13) for being my dip-mate and also a wonderful room-mate for bearing my post-office graphic designer pangs. Her wacom sketches kept me so inspired and energized.

Jaydeep Dutta, my mentor from Adobe Systems for constantly supporting me in my project and being the backbone of energy to discover, learn and connect with new things constantly.

Anindya Kundu for helping me get introduced to the concept of sound recording and sound effects.

Professors Anil Sinha, Immanuel Suresh, Tarun Deep Girdher, Tridha Gajjar and the entire Graphic Design Department at NID. Lalita Behn and Paresh Bhai for the long logistics. Sunandini Basu and Ranganath Krishnamani from Adobe Systems for being the most energetic and hard-working team mates for the Tech Summit Project. Thanking them sincerely for all the learning and energy to sit through the Tech Summit meetings as well as the final presentation. Devina Coutinho for being my friend, philosopher and guide and keeping me focussed on the time line and always willing to listen to even the weak concepts / ideas during the project.

8 ACKNOWLEDGEMENT

Sani Mani, Sharad Baliyan, Sharan Grandige, Soumya Kanti Paul; the entire Adobe Bangalore team for keeping me motivated.

Mukul, Abhijith S.Dev, Charan Grandige, Milind Vishwas Kaduskar, Narayan Gopalan, Prabhuram, Prachi Chaudhuri, Praveen A.P.,

Gaurav Joshi for being a nocturnal animal and creatively coding my research info graphic and answering my weird queries about coding languages which I was very ambiguous about. Asmita Misra, Aditi Bidkar, Bharat Datta, Hafsah Parkar, Kanika Vikram Dabholkar, Kanak Chowhan, Mihir Joshi, Nivedita Mukherjee, Smriti Mehrotra, Srinia Chowdhury for their constant support. Akash Raj Halankar, Abhisek Behera, Akshan Ish, Deeksha Kumar, Lalith Prasad, Saloni Agarwal, Siddhartha Dasari, Soumyadip Ghosh, Sujata Shidhaye, and all my Graphic Design batchmates for their invaluable help and support. A very special thank you to Saloni Agarwal for always being there and making the project submission possible.

Project Synopsis THE BRIEF

/ THE BRIEF

THE FUTURE OF CREATIVE PROFESSIONS AND TOOLS OF THE FUTURE. It involved exploring what designers and creatives’ would do in the future with tools that help them in their professional life. The topic would needs to be explored over a 5 – 10 year horizon; how the ‘work’ of designers or the very nature of work changes in response to demands from the marketplace, media and clients (and their users and customers), thereby impacting the creative output of the design profession. A few design segments – like graphic designers or brand designers or packaging designers could be studied in depth and the recent and current state of changes extrapolated, with reasoned assumptions and an eye on future technological promises, as to what the future may hold for these niche professions within the broad design category. But importantly, the focus would be on understanding what these changes – in demands, quality and nature of work, output and the workplaces and practices themselves mean for Adobe that has been producing tools that have been consistently relevant for the design segment. How will the tools of tomorrow need to behave, feel, respond, bought, sold, traded, used – to be still relevant in the lives and workplaces of tomorrow’s design professions? This is the central question that the project aims to study and envision; and build some scenarios around them.

9 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

NATIONAL INSTITUTE OF DESIGN

Contents C

Section One

NATIONAL INSTITUTE OF DESIGN The Institute and the Course

PROJECT PROPOSAL Making the Proposal

PROCESS MAP Project Planning

ADOBE SYSTEMS INDIA PVT. LTD. About Adobe The Team Their Work

REGISTRATION FORM Registering the Project

PROJECT BRIEF Initial Brief Redefined Brief

SURVEYS AND INTERACTIONS Primary Research Secondary Research Visualizations

CREATIVE CODING Coding the Info graphic

READING BOOKS Understanding Content Deriving Insights Visualizations

WATCHING VIDEOS Sketch Notes

WEB WATCHING Technology Blog Sites Twitter Quora

THE BLOG The Making http://creativefuturetools.wordpress.com

21 23

10 CONTENTS

Before jumping into the future

PROJECT OPTIONS Initial Options Selected Option WHY ADOBE? How did I get the project? Offer Letter & Stipend Why did I choose this project? TIME SCHEDULE What was decided What actually happened

31 33

Section Two Moving to Bengaluru

CONSTRAINTS Initial Defined UNDERSTANDING ADOBE The first few days Work Culture Meetings Conference Rooms Getting the iMAC Snacky Fridays Off-site - XDi Team Meet 2013 Tech Summit 2013

Section Three Research begins

Section Four Choices and Stories

Section Five

Section Six

Illustrations and Interactivity

BRAINSTORMING Concepts and Sketch notes

107

THE RE-DEFINED BRIEF The Future Shape of Tomorrow

167

REVIEW ONE WITH RUPESH Concerns and Directions

109

VISUAL INSPIRATIONS What is the futuristic style? What was avoided?

ADOBE PRESENTER VIDEO EXPRESS The Team Concepts / Illustrations Final Outcome Awards

SELECTING THE MEDIUM Why a video? Why finally a presentation?

173 113

TYPOGRAPHY Futuristic Fonts? Klavika / LCD Dot ttr

INSTASTORY The Team Concepts Illustrations

STORY TELLING Initial Storyboards Developing Personaâ&#x20AC;&#x2122;s / Scenarios Key Insights from Story

115

VISUAL STYLE SHEETS Explorations Concept Illustrations

185

POP IT UP Concept Illustrations

THE FINAL STORY Writing the Story Choosing Domains Final Decisions Points The Key Insights

127

FINAL OUTPUT Interactive Presentation

187

ADOBE DEVELOPERS MEET The Event The Design

159

SCRIPTING Timing Words

191

FINAL STORYBOARD Pasting Post-Its

161

ADDING SOUND AND NARRATION Garage Band and a silent room

ADIEU ADOBE Retrospecting Internship Feedback Goodbyes REVIEW THREE WITH RUPESH

REVIEW TWO WITH RUPESH

163

THE FINAL PRESENTATION The Final Team Tech Summit 2013 Appreciations / The Way Ahead

193

REFERENCES Bibliography / Webliography Font References

The End and In-betweens

11 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

CONTENTS

ADOBE DL-CST (CORE SERVICES TECHNOLOGY) STRUCTURE

MUKUL Senior Director, Engineering, Adobe

JAYDEEP DUTTA Manager, Adobe XDi India

XDi TEAM BANGALORE

XDi TEAM NOIDA

SUMIT

SWAPNIL

NOOTAN SUNANDINI MILI

SHARAN CHARAN

PRAVEEN

RANGA

SHARAD

MILIND

GUNJAN

PIYUSH

PRABHAT ABHISHEK

ABHIJITH SOUMYA

NARAYAN

DEVINA

PRACHI

MRINALINI

RISHI

intern

12 ORGANISATION STRUCTURE

SREEDHAR

VIKAS

Chennai

Pune

{

Time is a sort of river of passing events, And so strong is its current; Sooner is a thing brought to sight Than it is swept by and another takes its place, and this too will be swept away.

13 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

National Institute of Design , Paldi, Ahmedabad

14 NATIONAL INSTITUTE OF DESIGN

National Institute of Design THE INSTITUTE AND THE COURSE

/ THE INSTITUTE

The National Institute of Design (NID) is internationally acclaimed as one of the foremost multi-disciplinary institutions in the field of design education and research. The Business Week, USA has listed NID as one of the top 25 European & Asian programs in the world. The institute functions as an autonomous body under the department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India. NID is recognized by the Dept. Of Scientific & Industrial Research (DSIR) under Ministry of Science & Technology, Government of India, as a scientific and industrial design research organization.

/ THE COURSE

The end of the students’ academic tenure at the National Institute of Design is marked by the culmination of a substantial investigation in the field of design on a topic closely allied to their discipline of study. It is through the diploma project and subsequent documentation of the same that this investigation takes place. This is the final academic project for the student. A jury comprising faculty members evaluates the students’ performance in the diploma project, after which, students are awarded NID’s professional education programme diploma.

/ GRAPHIC DESIGN

The PGDPD in Graphic Design is a multi-faceted course, comprising of various modules ranging from S.L.A (Science and Liberal Arts) to Colour, Typography, Moving Images and Design Management. The tenure of this course is 2.5 years where the second year is packed with 3 studio projects and the last 6 months covering the final academic project with an internship with the industry.

15 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

NATIONAL INSTITUTE OF DESIGN

Adobe Systems (India) ABOUT THE COMPANY

/ ABOUT ADOBE

Adobe Systems Inc. is an American multinational computer software company headquartered in San Jose, California, United States. The company has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software development. Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its Laser Writer printers, which helped spark the desktop publishing revolution. The company name Adobe comes from Adobe Creek in Los Altos, California, which ran behind the houses of both of the company’s founders. Adobe acquired its former competitor, Macromedia, in December 2005, which added newer software products and platforms such as ColdFusion, Dreamweaver, Flash and Flex to its product portfolio. Adobe also has its offices in Noida and Bangalore, India. I did my internship at Bangalore.

/ THE TEAM

The Experience Design Team, India (XDi) is a dynamic team and currently strong at 22. The number keeps fluctuating but the work flow remains constant as the young and experienced amalgamate together to solve problems related to user experience as well as spread the awareness about design among other teams.

/ THE WORK

The Work that the team handles are solving unique problems which come in 2 flavours - the progressive or predictable and the disruptive. Progressive are the ones that they encounter at regular intervals — i.e., cyclically. For example: what would the next version of Illustrator or InDesign be? They need to look deep and look carefully at user problems they are trying to solve. Designers play a critical part, along with the Product Managers, in envisioning the shape of things in the years to come. Also, for every product team of 30–40 engineers, quality folks, product managers, program managers — there is usually one designer. Design, and the designer, occupy a key seat, become a guiding force at the start and remain critical till the end of each cycle.

17 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADOBE SYSTEMS (INDIA)

JAYDEEP

Sharad

Devina

Somu

Vikas

Sreedhar Prachi

Praveen

Sumit

Sunandini

Abhi

ADOBE EXPERIENCE DESIGN INDIA The Experience Design Team, India start by testing hypotheses they may have or to gain fresh insights, or both. The designers travel to where clients are. For example, the only designer for Illustrator worldwide is in the XDi team and has visited fashion houses in New York to Pixar and Warner, Mitsubishi and Toyota in Japan and many more. Designers meet users in their home, offices, conferences and research facilities in the US, Europe, Japan, Asia â&#x20AC;&#x201D; to get a first-hand view of what they say (and what they often donâ&#x20AC;&#x2122;t). What users want and what they fail to articulate but often actually need.

ADOBE SYSTEMS (INDIA)

Sharan-Charan Ranga Mili

Jaydeep Manager, Adobe XDi India

“Time is a sort of river of passing events, and strong is its current; no sooner is a thing brought to sight than it is swept by and another takes its place, and this too will be swept away.”

Sharan

Dreamweaver Team

Sharan was the manager of the Dreamweaver team and his technical expertise as well as design sense always motivated me to keep going. Morning coffee sessions with Sharan was a must.

Abhi

Photoshop Elements (PSE)

Abhi worked with the Photoshop Elements team and was my chess partner is office. His enthusiasm and interest in the future project helped me stumble upon the Digital Lifestyles project.

Marcus Aurelius

Ranga

Dreamweaver Team

I closely worked with Ranga for the Tech Summit 2013 presentation and his persistence of visual detail and putting the entire story together was fabulous. He was my motivation in tough times.

Charan Flash Team

Charan worked closely with the Flash Pro team and had the most futuristic concepts while imagining the future. He helped brainstorming with me and we talked about services of the future and bionic robots.

Prachi

Revel Creations

Talking with Prachi always helped me build patience and professionalism. Whenever I needed a different perspective I would look forward to Prachi’s suggestions about links and music.

Narayan Revel Creations

“Time is a sort of river of passing events, and strong is its current; no sooner is a thing brought to sight than it is swept by and another takes its place, and this too will be swept away.” Marcus Aurelius

Sharad Revel Creations

Discussions with Sharad were always such a pleasure. He always inspired me to look at the links from a very broad systems level. He gave me rich and resourceful inputs of books and tech talk.

Devina Dreamweaver

Praveen Adobe Presenter Video Express

Praveen’s calm personality always made me at peace. He gave me a chance to work on the landing page of Adobe Presenter Video Express which helped me to connect to other projects other than the internship project I was already working on.

Somu

Revel Creations

Somu helped to keep me grounded whenever I got too carried away into the future, he helped me look at the present work scenarios . He told the future can be seen in richer if the present is well understood.

Milind Flash Pro

ADOBE EXPERIENCE DESIGN TEAM | BANGALORE

Project Options INITIAL OPTIONS AND SELECTED

/ OPTION ONE COMICS FOR TOUCH APPLICATIONS AND TABLETS Scope of Implementation: 2 years later

/ OPTION TWO CONVERTING NCERT SCHOOL TEXT BOOKS FOR TOUCH SURFACES. Scope of Implementation: 3 years later / OPTION THREE QUALITY CONTROL FOR LOGO / BRANDING Scope of Implementation: 2 years later

/ OPTION FOUR FUTURE OF CREATIVE WORKSPACES Scope of Implementation: 8 - 10 years later

Converting comic books for digital applications and touch devices. As the future is imagined for people to hold tablets and iPads and read graphic novels and comics. So a touch application for comic books would be a possibility for a huge creative market. Adobe is dreaming of a paper free world, wherein in the future students will read their school text books through their tablets or android touch devices. Working on the system planning behind this would be the core focus When designers do a logo/ branding project and pass it on to the client or printers for implementation, there is no quality control. There is distortion, printing goes wrong and more importantly the designer has absolutely no mention in the files. To increase quality management till the end stage up to printers and clients, adobe is thinking of integrating their softwares with a system that will solve this issue. The challenge is to understand what would be an ideal workspace for designers. This is a hypothetical project but extremely fun and experimental. Starting from technology, to the softwares they use, to the walls and notice boards they have in front of them to the phone and elements they carry with them. How to make their lives easier and workload easier. Adobe Software design packages are a part of every designers life. But what else can be done to enrich their experiences.

21 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

PROJECT OPTIONS

theT h

E-

Date: 16 August 2012 CO

ET Corruption is a menace that plays spoilsport with India’s growth story IT I O into the quality of goods, services and Vital resources do not reach the people as profiteering eats N

Mrinalini Sardar NID Ahmedabad

and its citizens.

eme

infrastructure – from highways to hospitals to rural development, sports bodies, education and many more. Eventually Indians and the perception of Brand India suffers.

Commendable efforts are being made by sections of the society to counter corruption but these are often punitive actions that are post-event, ie., policing once the corrupt practice has taken place – with the idea that such strong measures will deter people from any and every corrupt practice.

While we applaud such efforts we are also looking for creative inputs from designers of tomorrow – from you – to design processes, services, products, systems which will deter, discourage the very act of corruption. We are looking for big ideas, or even small viral ideas, which will make the act of dispensing loans or contracts, clearing files or projects setting up institutions or making appointments (amongst many others) – open, transparent, trackable and auditable through the use of technology.

e g n e l a theCh

E OB

-N

N IG

E OB

I GA TH

T PE

-N

I ES

Corruption TH

G SI

have nowhere to hide,through technological intervention. Thereby reducing the need for policing after the event has occurred. Prevention after all is better than cure.

Take one or more use-case (like loan approvals, for example) to work upon. Show us drawings, sketches, mind maps, screen shots, wireframes, photos – whatever best articulates your idea. Extending your idea to more use cases is not a requirement but it may help demonstrate the adaptability or scalability of the idea.

irze P he

Submission Guidelines The competition is open to all NID students, at any level/year/specialization including those graduating in 2011. This competition is open for individual participation only. There is no restriction on the breadth or depth of the idea – but please try and restrict your submissions to A3 page sizes (landscape/portrait). Note that the cover or inside pages of the PDF Document or the file name cannot carry your full name or contact details. Please use this format to mark your file names and also your response documents > use the first letter of your name + the first three letters of your surname + date & month of your birth. So for Diya Sharma born on July 6th 1985, it’ll be DSHAR0606. Her file name will be DSHAR0606.pdf

We have One Prize to offer that includes goodies plus a 6 month stint at Adobe India,

Dear Mrinalini, On behalf of Adobe Systems India Private Limited (the Company), I am pleased to offer you the position of a Summer Intern in Adobe India based in Bangalore campus. This position is for a limited period offer for a specific project which will automatically come to an end at the completion of the project or 6 months from 21 August, 2012 to 20 February, 2013. There is one week flexibility on either end. We recognize that people are at the core of our success, and we look forward to having you join the other highly qualified and motivated individuals who work at Adobe. This offer is subject inter alia to the terms and conditions contained herein and in the attachments hereto. Subject to the provisions of this letter of offer, your appointment to the position of Intern will be effective upon your acceptance of this offer and you joining the services of the Company. The Duration of the project is for a period of 6 Months from 21 August, 2012 to 20 February, 2013. Unless confirmed in writing by an authorized signatory of the Company, your internship will automatically come to an end at the end of the said 6 Months, i.e., on 20 February, 2013. The company will pay Rs.34000 per month + accommodation for initial 14 days, only as stipend for the duration of the project. All other expenses incurred by you during this time will be borne by you.

The core question for us, is: how can we ensure that corrupt practices

So come up with sane, blue-sky, wild, sensible, sharp, zany or out-of-box ideas that addresses the notion of preventing corruption through technological intervention. It could be a service, a process, products, systems – manifested as a website, an application, a specific product, a cross-connected service, a device, a programme, a project.

worth approx. Rs. 3.3 Lakhs. This includes the full edition of Adobe Creative Suite 5.5, a high-end Motorola Xoom 32 Gb Tablet plus a paid six-month stint with Adobe India, subject to certain terms and conditions, including your current level of educational commitments with NID.

Details of the electronic submission and the registration form will be shared with you shortly. But let that not constrain or pause your creative thinking, as the submission date isn't too far off.

If any information furnished by you to the Company proves to be false or if you are found to have wilfully suppressed any material information, the Company shall be entitled to terminate this contract without giving any notice. The Company will be entitled to terminate this contract without any cause at any time during its validity period on its sole discretion. Your work in the Company will be subjected to the rules and regulations of the Company, as promulgated and modified from time to time in relation to your conduct, discipline and other matters. In addition to the above, all such other rules and regulations as may be in operation at the time of your accepting the offer with the Company as may be amended or altered from time to time at the discretion of the Company will also apply to you. All the aforesaid rules and regulations shall be duly communicated to you as and when they become applicable.

Submission date You can submit your entries by 9pm on Monday, November 24th There will be no extension and the winner will be announced by Dec 5th, 2011 Note that all submitted entries remain the property of Adobe Systems India

Above: Offer letter from Adobe Systems India. Left: The competition announcing poster with brief.

Why Adobe? HOW DID I GET THIS PROJECT? OFFER LETTER AND STIPEND. WHY DID I CHOOSE THIS PROJECT?

/ HOW DID I GET THIS PROJECT?

Adobe Design Against Corruption Challenge 2011: I participated in the competition and won the first prize for the challenge. The awards included an i-Pad and a 6 month paid internship with Adobe India. Though I got the prize in 2011, I had to complete my tenure in NID and then embark for the internship which happened in 2012 and I registered it as my final Diploma Project with National Institute of Design.

/ OFFER LETTER AND STIPEND

The offer letter by Adobe has been indicated in the adjoining page. The stipend for the internship for a period of 6 months was offered as Rs 34,000/- per month.

/ WHY DID I CHOOSE THIS PROJECT?

I chose the project with the brief: Future of Creative Professions and Tools of the Future as it gave me possibilities to explore and experiment the myriad domains of design and creativity. Also always being immersed in present technology and rooted in traditional skill sets, I wanted to explore areas I have had interests for but never had the time to immerse myself into the details, like the softwares that I have been using to express my creative ideas and thoughts. Future technology was something that interested me for a long time and this was a good opportunity to get into it and explore the myriad possibilities. My education in the design domain for the last six years always intrigued me understand that the tools we are constantly working with whether physical or digital can be simplified or improved in the future based on the needs by creatives as well as non creatives associated with the field of design and creativity.

23 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

WHY ADOBE?

Time Schedule 2012

S UN

MON

TUE

AUGUST

WE D

TH UR S

FRI

SAT

WEEK 01

WEEK 02

WEEK 03

WEEK 04

SEPTEM BER + DEC E MBE R

WEEK 05

WEEK 06 + WEEK 22

WEEK 07 + WEEK 23

WEEK 08 + WEEK 24

WEEK 09 + WEEK 25

WEEK 10 + WEEK 26

OC TOBE R

WEEK 11 + WEEK 27

WEEK 12

WEEK 13

WEEK 14

WEEK 15

NOVE MBE R

24 TIME SCHEDULE

WEEK 16

WEEK 17

WEEK 18

WEEK 19

WEEK 20

WEEK 21

2 01 3

S UN

MON

TUE

WE D

JAN UARY

THURS

FRI

SAT

WEEK 28

WEEK 29

WEEK 30

WEEK 31

WEEK 32

FEBRUARY

WEEK 33

WEEK 34

WEEK 35

WEEK 36

WEEK 37

WEEK 38 PROJECT ENDS

M ARCH 03

T ECH SU MMI T REVI E WS

REVI EW WI T H RU PESH REVI EW WI T H JAYDEEP

TECH S UMMIT 2013

REVIEWS AU G

RESEARCH

SEPT

OCT

N OV

CON CEPTS

DEC

JAN

E X ECUTION

FE B

FINAL

DESIGN PROCESS

25 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

TIME SCHEDULE

UNDERSTAND ING AD O B E

CONSTRAINTS

PROJ EC T TITLE

REGISTRATIO N FO R M

PROJ EC T PRO POSAL

SECTION Two M ov i n g to Be n gal u ru

Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

Project Proposal P MAKING THE PROPOSAL

/ INTRODUCTION

/ PROJECT BRIEF

/ SCOPE OF THE PROJECT

/ SPONSOR

28 PROJECT PROPOSAL

Signed copy of Diploma Project Proposal

Registration Form R REGISTERING THE PROJECT

Signed copy of Project Registration Form

29 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

REGISTRATION FORM

Project Brief B INITIAL BRIEF REDEFINED BRIEF

/ INITIAL BRIEF

The initial brief was THE FUTURE OF CREATIVE PROFESSIONS AND TOOLS OF THE FUTURE. It involved exploring what designers and creatives would do in the future with tools that help them in their professional life. The topic would need me to explore over a 5 – 10 year horizon how the ‘work’ of designers or the very nature of work changes in response to demands from the marketplace, media and clients (and their users and customers), thereby impacting the creative output of the design profession. A few design segments – like graphic designers or brand designers or packaging designers could be studied in depth and the recent and current state of changes extrapolated, with reasoned assumptions and an eye on future technological promises, as to what the future may hold for these niche professions within the broad design category. But importantly, the focus would be on understanding what these changes – in demands, quality and nature of work, output and the workplaces and practices themselves mean for Adobe that has been producing tools that have been consistently relevant for the design segment. How will the tools of tomorrow need to behave, feel, respond, bought, sold, traded, used – to be still relevant in the lives and workplaces of tomorrow’s design professions? This is the central question that we hope the study will be able to envision and build some scenarios around.

/ REDEFINED BRIEF

30 PROJECT BRIEF

The redefined brief became THE FUTURE SHAPE OF TOMORROW after researching for 3 months on the project as the brief was registered as such for the Tech Summit Presentation 2013 which was scheduled to take place on February 06, 07, and 08, 2013. The focus changed to a more constrained module wherein the presentation had a timing limitation of 22 mins and a template size. As we took the research further, we narrowed down our domains to concentrate on the specifics.

Constraints C INITIAL CONSTRAINTS DEFINED CONSTRAINTS

/ INITIAL CONSTRAINTS

The initial constraints of the project were quite ambiguous as I was suppose to think from a macro to a micro level and identify needs and opportunities for Adobe. This required open explorations and even the media was not a constraint as the insights of the research would have to be reflected in the best possible way. The mild constraint was to look at it from an Adobe perspective with the target audience being the broad spectrum of designers and creatives.

/ INITIAL CONSTRAINTS

The defined constraints fell into place once the redefined brief was put forward in December before the Tech Summit presentation. Time limit: 22 mins Defined presentation template size Target Audience: Mainly Quality Engineering, Architectural Support Teams and Experience Design.

31 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

CONSTRAINTS

04 01

Doodling on paper coffee cups

02 Sketchbook notes 03 Adobe Bangalore office 04 Friday Snacks at Adobe 05 Pop Up book explorations 06 Secret Santa Gift Exchanges 05

07 Christmas at Adobe

Understanding Adobe THE FIRST FEW DAYS WORK CULTURE MEETINGS CONFERENCE ROOMS

GETTING THE iMAC SNACKY FRIDAYS OFF SITE - XDi TEAM MEET TECH SUMMIT 2013

/ THE FIRST FEW DAYS

The first few days I moved far away from the computer and brainstormed on paper cups and lots of coffee. It involved setting up machines and getting my access card to enter the office. I had to register and have a LDAP id that was required to be punched in everywhere so it was crucial.

/ WORK CULTURE

Work Culture was warm and design centric. I mainly worked with Jaydeep Dutta, Manager, India Head, Experience Design, India and the Experience Design (XDi) India Team.

/ MEETINGS

/ CONFERENCE ROOMS

Meetings were an active part of the Adobe Culture. Spread across Bangalore, Noida and the US, meetings were essential for feedback, reviews and validation of concepts. Conference Rooms were located on various floors fitted with VC screens and dialing systems to get connected all over the world. A part of the learning also involved in logging in and signing into the systems and schedule meetings on Outlook and work with teams in Noida.

/ GETTING THE iMAC

The joy of Getting the iMac was overwhelming and I also learnt to adapt to new systems and portals and Adobe terminology. I had no clue about Adobe Connect, Inter Call and LDAP ID, which were my first key learnings to adapt to the system.

/ SNACKY FRIDAYS

Snacky Fridays were really interesting where a member of the team would take the responsibility of ordering a new snack for the entire CST (Core Service Technologies) team. This would involve discovering a new place to pick up the food items and a budget restrain to keep members on track. For me it was fun to discover new eating places in a new city like Bangalore.

33 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

UNDERSTANDING ADOBE

Understanding Adobe

U A

OFF SITE - XDi TEAM MEET ADOBE TECH SUMMIT 2013

/ OFF-SITE - XDi TEAM MEET

The Off-site XDi Team meet occurred in October and was a culmination of the Experience Design India Team coming together from their two locations in India being Noida and Bangalore. The meeting involved workshops, presentations and lunches and of course Secret Santa gift exchanges among team members. Overall it was an exciting experience of team bonding and getting to know each other face to face rather than through inter-call and video conferencing screens. We were divided into groups and the first day involved an HR workshop to understand our strengths and discussing issues that we face everyday while working at Adobe. The second day involved going out into the city and travelling and capturing pictures related to our experiences with a brief given to us as how we imagine the future when it comes to capturing memories (for example). The third day involved presentations and gift giving sessions with the concept of Secret Santa wherein we had to purchase a gift for someone in the team we did not know from before. So the Bangalore team chose gifts for the Noida team after names were assigned.

/ TECH SUMMIT 2013

Off site: Adobe Noida & Bangalore Meet

02 Collecting Memories Workshop 03 Jaydeep capturing Post-It Brainstorming 04 Tech Summit 2013, San Jose,

Adobe Tech Summit 2013 occurred on February 06,07 and 08, 2013. It was one of the biggest technology conferences by Adobe in the world wherein the company showcases all its innovation and work that has been happening. It takes place in San Jose, U.S.A. and one of the most largest conferences associated with creative technology and desktop publishing. Tech Summit 2013 was uniquely special because it involved Adobe changing its entire business model and taking it to the cloud with subscription offers for the customers and putting a stop to software distribution through retail outlets. The Future Shape of Tomorrow, a paper submission by Sunandini Basu and Jaydeep Duttaâ&#x20AC;&#x2122;s brief was accepted by the Tech Summit conclave and that gave the Experience Design Team in India to present to the world how the future will look like when it comes to developing tools for the creatives.

35 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

UNDERSTANDING ADOBE

W EB WATC HING

WATCHING VID EOS

READING B O O KS

S URVEYS AND INTERACTIO NS

PROC ESS MAP

SECTION Three Re se arch be gi n s

Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

38 PR OCE SS M A P

Project Planning on my cubicle white board at Adobe Bangalore office

Process Map P PROJECT PLANNING / PROJECT PLANNING

The project approach was to think from a macro perspective and explore domains to finally concentrate on the micro details. The design process involved the following stages: RESEARCH: This involved qualitative and quantitative research focussing on primary and secondary research through phone calls, survey sheets, emails and interactions. Initially myriad domains were explored as the brief too was very open ended. Detailed research lead to insights and stories to present scenarios and personas. CONCEPTS: The future scenario needed to be visualized hence quick scribbles of concepts and representation were brought forward. Ideas of integrating physical tools with digital tools and how the Adobe Creative Cloud could become a space for creatives to flourish and become an online community were explored. STORYBOARD: The initial storyboard developed was for all the macro domains combined and gave a glimpse of all the domains explored and how a creative would behave ten years from now in his life and how the Internet of things would evolve to incorporate all the attributes of calm technology to interoperability. The final storyboard concentrated on a much crisper storyline and time format because of the given Tech Summit Conference constraints. EXECUTION: The media was kept open ended at the beginning without thinking what would be the most appropriate way of representing the research results. Various medias were explored starting from Posters, Typography, Web, Info-graphics to an Interactive Story Presentation. FINAL PRESENTATION: The final presentation was strictly timed at 20 minutes so that the deadline of 22 minutes could be achieved. The tools used were Adobe Illustrator and Apple Keynote. Presented at San Jose, California at the Tech Summit 2013 Conference, the presentation aimed to showcase where the Adobe tools are heading in the future and how it will benefit the creatives.

39 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

PROCESS MA P

Michael Gough, VP, Experience Design at Kyoorius

02 Patrick Burgoyne, Director, Creative Review, UK 03 Kyoorius Design Yatra 2012, Goa, India 04

04 Survey Results of Questionnaires

Surveys and Interactions PRIMARY RESEARCH SECONDARY RESEARCH VISUALIZATIONS / PRIMARY RESEARCH

The PRIMARY RESEARCH included myriad touch points of reaching out to the creatives through: Meeting with Michael Gough, VP, Experience Design, Adobe: A chance to meet Michael Gough and ask him about his views of the tools of the future helped a lot. He talked about the physical and digital divide of tools and how increasingly narrow its becoming with the advent of touch and stylus. Physical Visits: Kyoorius Design Yatra 2012 was a huge exposure to meet and talk to creatives from various countries and domains which added a very rich layer to the research. I had a chance to meet Patrick Burgoyne of Creative Review UK who gave me rich insights on how to cope up with the print and publishing industry and the digital divide. Workshops: During the off site week when the Adobe Bangalore and Noida teams met workshop on how the future would look like were conducted that resulted in interesting insights. I was part of the team that conceptualized on how memories would be captured in the future with the base study of how do we remember memories now.

/ SECONDARY RESEARCH

The SECONDARY RESEARCH involved asking specific questions through surveys and interviews: Questionnaires and Surveys: Online and printed questionnaires were supplied to students and professionals associated with the creative industry ranging from myriad design and creative disciplines. Two different set of questionnaires were prepared for students and professionals. Questions were emailed to professionals who were really busy in their schedules. Interviews: Phone and personal interviews were set up with various creatives with the transcripts recorded and translated to needs and wants by the creatives. Entrepreneurs were invited to the Adobe Bangalore office to be questioned.

41 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

SURVEYS AND INTERACTIONS

Surveys and Interactions

S I

VISUALISATIONS

/ VISUALIZATION

Visual representation through info graphics: An attempt to construct info graphics from the survey results of the questions that were asked in my research survey was represented. Representing the data more visually was thought of, so that it could be clearly understood and used. Also Adobe Illustrator tool was used to design the entire graphic. Visualization of Icons and Colour Schemes and representing the data uniquely was my major learning here. The visualisations did not have a single style of execution as i wanted to experiment and try out various visualisations for explorations. A web scrollable interactive info graphic was constructed. Size Dimensions: Width: 1024 pixels and Height: variable/ scrollable After the visual construction in Adobe Illustrator, my friend and a talented coder Gaurav Joshi helped me to make the info graphic interactive by coding it in javascript with CSS styling.

43 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

SURVEYS AND INTERACTIONS

Creative Coding

S I

CODING THE INFO GRAPHIC

/ CODING THE INFO GRAPHIC

After the visual construction in Adobe Illustrator, my friend and a talented coder Gaurav Joshi helped me to make the info graphic interactive by coding it in javascript with CSS styling. Sample of the code is as follows:

47 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

CREATIVE CODING

Reading Books

R B

UNDERSTANDING CONTENT DERIVING INSIGHTS VISUALISATIONS / UNDERSTANDING CONTENT

I wrote an article deriving insights from the book Future Files by Robert Watson: “I have seen the future, and it’s very much like the present, only longer. – Woody Allen It had been a month that research was being conducted on technology trends, tools, behavior and developing scenarios. And as exciting as it is, the brain does feel dizzy because of the information overload and anxiety that predicting the future causing. The feeling of being an astrologer trying to gauge the future. The only difference is here I was not analyzing positions of stars in the skies and making judgments but actually linking and making connections of how upcoming technology trends can help the domain of design. In my journey of this research, I came across an explosive book called ‘The Future Files’ handed to me by JD (my mentor here at Adobe, Jaydeep Dutta) and that has been like a balm to my brain. It is a must-read for all the people who believe that technology is going to change our future whether we like it or not. I agree with Watson as he starts the book by writing that ‘The aim of the project was not to predict the future, but a way to interpret the present. I think I am doing the same. Thinking of newer ways of re-interpreting the current and future technology trends, and to fit them into more meaningful contexts in the creative or design domain. The book is a treasure house of insights, some of them which I have noted down for reference to my research. Watson says: ‘There are no facts about the future because it isn’t here yet. The only way of predicting the future is to analyze what has happened in the past (which would include the present because the moment you observe something it’s already history). Parts of the future are embedded in the present but only as kind of a riddle. In the book as Milan Kundera puts it “The degree of slowness is directly proportional to the intensity of memory; the degree of speed is directly proportional to the intensity of forgetting”, I feel the softwares of the future need to be more adaptive and responsive and should be able to under stand human

49 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

READING BOOKS

SOCIAL CONNECTIVITY Vs PHYSICAL ISOLATION:

INTELLIGENT OBJECTS:

There is a big irony in the society and cultural attitudes of people. We are increasingly living separate lives and in the future it will become much easier to isolate ourselves physically from other people at home or at work – which for some people, will be the same place too. But at the same time we are getting more and more connected digitally. How are we actually leveraging these connections to attract more business or having a shoulder to cry on? The creative profession thrives on networks and there is a constant trend of changing jobs. The scenario of creative workplaces are changing. As time progresses, employees are having choices to choose domains that would be happy to work on and their skill sets can contribute to. Adobe is at testing stage with a solution for ‘Projects’ at workplaces that can actually create a database of skill sets of employees for faster and more accurate hiring of employees for projects. We are clueless about archiving projects so that at the crunch moment of need we only have a vague human memory of the limited quantity of work a person is good at.

Objects will become more intelligent. Every day objects will contain technology that collects information. Eg: Toothbrush analyzing breath and sending warnings of lung cancer to doctors. Manufacturers will use the information generated by these smart products to sell other services and enhance ‘the ownership experience’. Focussing on the creative domain, the stationery we are currently using to execute an artwork which includes Pens, Cutters, Post-Its will drastically change in the future. Imagine the myriad ways you can re-imagine a pen in the future. It can be used for projections of prototypes while on the move, it can act as markers to annotate and highlight words from a document. It can act as a scanner to capture images textures from surfaces. It can act as a storage device for content. The point is you no longer need hardwares of storage that are solely dedicated for it and adding the number of things we need to keep carrying everyday. Things can we combined with technology producing faster and smaller chips (Intel Atom, already in the market is the smartest nano chip till date and it will get more smarter in the future) and the lesser the size, the easier the integration of it into everyday objects and builds.

DIGITAL PRIVACY AND DIGITAL EVAPORATION: Digital Privacy has been a debate for ages. Once you give your digital privacy away, it is very difficult, if not impossible to get it back. Scrap-booking is phenomenally popular as a way of preserving memories. Some people believe we are living in the digital dark ages because most of what we are currently preserving will be unreadable by future generations. Eg: A stack of floppy disks from the early 1990s that cannot be accessed now. Hence its possible the photographs we click and story in hard-disks now won’t be readable or printable in 20 years time due to digital evaporation. The question lies here can we think of more holistic ways of weaving and evolving technology so that it builds on itself instead of isolated masterpieces that become extinct with time?

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TECHNOLOGY OVERLOAD: Watson says, physical activities like gardening, washing clothes and utensils will come up in a big way due to the overload of technology in the future. One of the consequences of ubiquitous technology is that some of us will unplug some, or in some cases, all of our lives. In theory, new technologies will make our lives easier. Things will move faster, saving us time and money. They will also be more reliable. Technology will make things that were previously difficult or impossible easier and more affordable. But history suggests that the opposite is more likely to happen. Eg: the predictions about the paperless office. Between 1999 and 2002 global paper usage increased

by 22%. We are also sleeping less than we used to down from 9 hours per day in 1900 to 6.9 hours today. Hence the benefits of the computer age can be seen everywhere except in the productivity statistics, because we are making new ways to making ourselves busy. Complex technologies will fail as they cannot be repaired easily. Moreover, as things become smarter and more networked, these failures will become even more catastrophic. The term ‘cascading failure’ refers to when the failure of one element of a network is able to bring the entire network to its knees. If you lose your house keys today it’s a problem but not the end of the world. In the future smart card or biometric entry will be a headache if the card gets lost or the fingerprint reader breaks down. “Old things become old because they are good. They are not bad simply because they are old.” Books, door keys, newspapers, coins and bank notes have survived for centuries because they are extremely well designed for their purpose. The dependence of others for help will reduce as access to information to solve daily issues will be more accessible and better represented. INFORMATION OVERLOAD: Things cannot get faster or more complicated forever. Our minds will not be able to cope – as there is only a specific amount of data that can be taken on board. The trend called too much information (TMI) has a distant cousin too much choice (TMC). The amount of information we are producing today is estimated to be around 2 billion exabytes annually. That’s 2 billion bytes or 20 billion copies of the book. Information is no longer power; that comes from capturing and maintaining a person’s attention. The problem is so bad that the world’s largest bank (Citibank) is testing something called auditory display software as a way of delivering vital information to traders via music because visually based data just isn’t getting through. A Japanese company has already invented a way to move a cursor across a screen simply by thinking about it. Soon

we will be able to communicate virtually with our eyes. NO SINGLE FUTURE: There will not be a single future because we will all experience the future in different ways; there will be multiple, often contradictory futures. The future will arrive faster living in a metropolis than if you live in a rural village. Hence, the world will still remain divided in terms of technology and the digital divide will be the new illiteracy as Aleph Molinari proclaims in his TED talk. THE NON-EXISTENT PRESENT: There will be a battle between the technology have’s and the new Luddites (the technology have-nots and want-nots). Nobody will live in the present. To cope with the avalanche of change, uncertainty and anxiety, many people will seek refuge in the past. They will escape the present through various nostalgic pursuits. Hence, almost nobody will live in the present. We will mentally return to the eras we grew up in. We will covet old cars, old music, old clothes and old technology. This is already happening. The popularity of old arcade video games (Pong), old car designs (the “new” VW Beetle), old running shoes and “old” food (recipes). Indeed as people and products become more perfect (humans through surgery and gene modification, products through quality control and innovation), imperfect people and products will be what we seek out. We will shut the outside world away completely by locking our front doors and turning our homes into high security compounds- or more likely into miniature holiday resorts. This will be a problem, because if the majority withdraw and take refuge within their homes and inside individual obsessions, governments ( and companies) will have carte blanche to behave exactly as they like. The opposite of good isn’t evil – it’s indifference.

51 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

READING BOOKS

ABSENCE OF SERENDIPITY: Doorbells will disappear in favor of proximity indicators. We will continually know where are friends and family are, thanks to descendants of services like Facebook and Gtalk and we will be able to screen out the unknown and the unfamiliar. This will increase our safety but it will remove the element of surprise from our lives. Amazon’s recommendation software already inhibits chance encounters with totally unrelated books. Other softwares could do the same with people in the future. This is bad news for society and new ideas, which thrive on social interaction, cross- fertilization and serendipity. We will therefore meet more people like ourselves in the future and be protected from people and ideas that are strange or unfamiliar. VIRTUAL AIMING TO BE REAL: The real will also become almost indistinguishable from the virtual. Again, it is happening right now. It has been estimated that Everquest is the 77th largest economy on Earth despite the fact that it doesn’t truly exist. Gamers are spending actual currency to buy virtual currency and virtual real estate. In another example from our escape from reality, the top 5 worldwide grossing movies in 2005 were all escape fantasies: Harry Potter and the Goblet of Fire, Star Wars Episode 3, The Chronicles of Narnia, War of the Worlds and King Kong. Hollywood, the computer industry, neuroscience and the pharmaceuticals industry will have almost merged into one. This will allow people, legally and illegally to spend days inhabiting other worlds – like in the films The Matrix – but for real. RELATIONSHIPS AND COMPRESSED CHILD HOODS: Relationships will be originated, consummated and terminated

52 R E A DING BO O KS

digitally. Divorce will be even more frequent. People will commit to each other through renewable 10-year contracts downloaded from the Internet. Virtual adultery will become a reasonable cause for a divorce, although everyone will be doing it. We will be exposed to more experiences earlier, so child hoods will be compressed, while adults will find it easier to remain “children” indefinitely. Child hood, adolescence and adult-hood will become less distinct: 10-year-olds will want the same birthday present as 40-year-olds. INVENTION OF NEW FEARS: We will be afraid of reality in the future. We will be afraid of not knowing. We will fear things outside our control. We will be frightened of uncertainty. We will crave “scientific” data on the statistical probability of everything while simultaneously seeking out personal stories of people, products and organizations. Products and organizations will have reliability ratings. These will grade honesty, integrity and transparency and will be created by and available to everyone. We will be ranking everything on past claims, actions and performances much as buyers and sellers are assessed on eBay. Appearance of disappearance will happen; wherein people will pay professionals to help them disappear. This will be difficult due to electronic surveillance, especially for younger people who will already be familiar with the concept of using multiple identities on the Internet or for older folk who never existed online. A do-it yourself society will emerge where people will focus more on themselves. People will be able to hire or purchase robotic surgeons and won’t trust doctors, hospitals or pharmaceutical companies. Smart software packages will be able to identify what’s wrong with us and websites like Genes Reunited will offer genetic histories enabling us to anticipate hereditary diseases and defects.

CHANGES IN SOCIOLOGY WILL AFFECT TECHNOLOGY: Half the world’s population now live in cities. According to Tech Crunch and ComScore, MySpace has now grown to around 125 million users and Facebook is hovering at around one billion users. Paper use in offices increased substantially across most parts of the world between 1980 and 2000., but it is now declining. The reason of the turnaround lies in sociology rather than technology. Generation Y has entered the workforce in large numbers and it is comfortable reading information on screen and happy to store information digitally as well. The imminent arrival of mind-control toys is not far away. SCIENTIFIC AND TECHNOLOGICAL ADVANCEMENTS: The rise of the machines: Logic will get you from A to B. Imagination will take you everywhere. – Albert Einstein

fully understand or forecast their capabilities. The idea of Artificial Intelligence goes back to mid- 1950s. Although Asimov was writing about smart robots back in 1942. But the true origins of Artificial Intelligence dates to 1950, when the British mathematician Alan Turing suggested the criterion of humans submitting statements through a machine and then not being able to tell whether the responses had come from another person or the machine. Cyc is a product developed by a company in Austin, Texas which is close to a ‘chat box’ except you can correct it if it answers a question incorrectly. Once corrected, Cyc will learn from its mistakes. James Surowiecki in his book ‘The Wisdom of Crowds’ says – that the Internet is already fostering an unanticipated form of AI, a highly efficient marketplace for ideas and information known as collective intelligence or the “hive mind”. USER GENERATED CONTENT AND OPEN SOURCE ECONOMICS:

The history of the future will be heavily influenced by what we as societies allow to happen in terms of applying science and technology. There will be other key influencers, like climate change or the emergence of an idea that will challenge global capitalism, but it is technology that will dictate change and will be at the forefront of any future paradigm shifts. The convergence of computing, robotics and nanotechnology, which could give rise to self replicating machines will not only be intriguing but alarming as well. Ian Pearson, head of Bt’s Futurology unit in the UK, argues that by the half-century mark it should be possible to download the contents of a human brain into a computer. Singularity is the term futurists use to describe the point at which machines have developed to the extent that humans can no longer

User generated content (UGC) is all the rage and empires like YouTube and MySpace have been built almost entirely on UGC. Wikipedia, an online collaborative encyclopedia aims to be one of the greatest and most comprehensive repository of human knowledge ever built. Wikipedia is “open” in the sense that anyone can contribute and the content is available freely. It has a benign ruler (a foundation) but no leader. Online vandalism in Wikipedia is almost non existent as the community stops any anti-social behavior as soon as it starts. The consequences of Wikipedia can head two ways. One is philosophical questions like “Is there God” and “What is Truth” can be answered by a democratic community rather than an expert elite. This in turn will bring people together to collaborate. But the other way is whatever Wikipedia says we believe it as truth. Do we want knowledge to be owned by an anonymous online collective?

53 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

READING BOOKS

ADAPTIVE AND RESPONSIVE SOFTWARES:

THE FUTURE IS “BUGGED”

A scientist in Cambridge, UK, has developed a prototype computer that can “read” users’ minds by capturing and then interpreting facial expressions, reflecting concentration, anger or confusion for instance. In experiments using actors, the computer was accurate 85% of the time, although this dropped to 65% with “ordinary” people. Toyota is allegedly already working with its inventor, Professor Peter Robertson, to link the emotional state of car drivers with various safety controls and mood-sensitive features. Customers might include insurance companies wanting to crack down on dishonest claims, banks targeting identity fraud, teachers trying to teach more effectively ( does the student really understand?) or governments wanting to identify terrorists. In the future car companies and local councils could even tailor road maps or signs to a driver’s level of aggression. If mood sensitivity could be linked to products such as radios and televisions so that they tune into happy music or programs. Online retailers tailoring their home pages, product offerings and even product descriptions to the emotional state of individual customers. A future challenge for scientists is to create software that develops in response to environment, building neural nets holding past experiences that will build into something resembling basic consciousness and intelligence.

War forecasting is already a growing industry, involving a number of key players in countries such as the US, Germany and Australia. One of the leading systems used to predict military outcomes is a piece of smart software called the TACTICAL NUMERICAL DETERMINISTIC MODEL (TNDM), produced by a military think tank in Washington DC. Its accuracy is largely due to the mountain of historical data and factors available, including everything from rainfall and river widths to foliage cover and muzzle velocities. The result is a mathematical model that predicts outcomes. Models such as this will become increasingly common thanks to the ability of smart devices to collect vast amounts of data in real time and to tag this information with time stamps and geographical locations. Nano technology will change the size and shape of hardwares. RFIDs, sensor motes and “smart dust” are some of the new ways in which such data will be collected in the future. But if everything becomes intelligent and displays its location to a central network, everyone will be “bugged”. Our shoes and clothes will contain GPS so that they will never get lost – and if they did we would just Google them.

The future of technology lies in its smartness, its ability to secondguess what we want or remind us to do things. Unfortunately at the moment we have to program most devices ourselves for them to guess what we want. In other words we have to adapt our behavior to the technology. However the next generation of devices will simply “watch” and “listen” to what we say and do (and where we are) and adapt themselves to us.

54 R E A DING BO O KS

CONTINUOUS PARTIAL ATTENTION Technology could also change the way in which information is delivered. We are suffering from continuous partial attention wherein employees spend an average of 11 minutes on a task before being distracted by something else. We are so busy watching everything and multitasking that we are unable to focus or finish anything. INFORMATION IS NO LONGER POWER – GETTING AND KEEPING SOMEONE”S ATTENTION IS. Interruption science is the study of why people get distracted and how best to interrupt them. In the late 1980 s, NASA needed to find ways to deliver important information to busy astronauts. If a significant communication is not distracting

enough it may get ignored, while anything too distracting could ruin a multi-million dollar experiment. The timing and style of delivery of communications are vital. NASA found that text-based communications were routinely ignored while visually based communications seemed to get through. SMARTER TECHNOLOGY Future technologies will include air-borne networks that allow airlines to fly without pilots; silicon photonics (using silicon chips to emit light to speed up data processing); quantum wires (using carbon nanotube wires to carry electricity); biomechatronics ( mixing robotics with nervous systems to create new artificial limbs, as has already happened with monkeys controlling robotic arms by thought in the US); bacterial factories; metabolomics ( a new medical diagnosis tools using metabolic information); synthetic biology (the merger of biology and engineering) ; and nano electronics (for example using nano structures to store more and more data in smaller and smaller areas).

really think about what they are doing which leaves the gates wide open for humans to have empathy, imagination, creativity and ideas. The big question is “Are we blindly going to accept the idea that science and technology will solve most of our problems, or will we be witness to some kind of collective questioning of the role of science and technology? More fundamentally, is human nature fixed, or does it change over time? And if it does change, what effects are technology giants like Adobe, Nokia, Google, Apple and Cisco are having on how we think and how we behave?

Wireless battery recharging, new quiet materials, electronic camouflage, disposable computers, smart mirrors (that might show us what we look next year) 3D Printers, customizable materials (the structure and properties of which can be designed mm by mm), organic computers; space ladders, holographic displays and storage, home-use DNA stamps ( to identify what is really ours), wearable computers in all shapes and forms, voice based Internet search, personalization ports in all devices, a full sensory Internet ( all five senses delivered over the web) and a high level of machine to machine communication. Meta materials that can be programmed to react to light or electro magnetic radiation that will allow things to disappear. 01

One of the really great things about machines now is that they don’t think. They just do. And even if they can be said to “think”, they only

Reviews and Changes to the Paper Written

55 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

READING BOOKS

Watching Videos

W V

SKETCH-NOTES TED TALKS ON TECHNOLOGY / TED TALKS ON TECHNOLOGY

As I started researching on the theme of Technology, I started with a lot of curiosity as the more I searched, the more possibilities I received. TED Talks were my major source of inspiration as it just showed me the true power of collaboration and open source economics and the vast knowledge database I could access in the domain of new innovations and technology sitting right in front of my computer screen. Click on the video clippings to generate the video link.

/ VINAY VENKATRAMAN

Vinay Venkatraman on Technology Crafts for the Digitally Undeserved Two-thirds of the world may not have access to the latest smart-phone, but local electronic shops are adept at fixing older tech using low-cost parts. Vinay Venkatraman explains his work in “technology crafts,” through which a mobile phone, a lunch box and a flashlight can become a digital projector for a village school, or an alarm clock and a mouse can be melded into a medical device for local triage. Vinay Venkatraman aims to design technological devices for the “bottom of the pyramid” rather than simply for the affluent. Vinay talks about tinkering ecosystems. How traditional crafts can be linked with technology as India has a wide database of this. He talks about a Silicon “cottage industry” wherein technology can be integrated with local resources and materials to change lives. He talks about his project “Little Lunch box“ where he uses projection technology and mobile phones to reach out to an audience which was difficult to trap. He talks about information visualization in his product “Medimeter” which hopes to change the way health intervention programmes are administered in India and finally aims for a more healthier Nation. LINK: http://www.ted.com/talks/lang/en/vinay_venkatraman_technology_crafts_for_the_digitally_ underserved.html

57 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

WATCHING VIDEOS

Aleph Molinari on Bridging the Digital Divide - RIA:

Charles Leadbeater on The Era of Open Innovation:

Digital Divide according to Aleph is: ‘The gap between individuals and communities that have access to information technologies and those that do not”. Aleph speaks about the need of creating digital education spaces and contradicts the one laptop per child program and says the latter is too expensive for a business model to survive. He proclaims that Internet = Right. Right of every human to have Internet and create digital citizens in 72 hours in his goal. He believes that “Technology is something that can be modified by human processes”. Digital Divide is the new illiteracy and the faster we tackle it the better it will be for the digital domain to effect the masses. He projects alarming numbers wherein the world population being 7 billion, there are 2 billion who are digitally included and the rest 5 billion (70%) are technologically excluded and have no access to computer or Internet. His thought that ‘Technology is moved by human energy’ reaffirms the belief that technology is just a tool that needs to support the design idea.

Charles Leadbeater inspires us to use tools that collaborate and innovate without cost which he thinks will lead to the rise of amateur innovation or innovations by the youth. He talks about the rise of mountain bike sales in the USA and how hunting for emerging markets should be the goal in product development as they are the passionate users. He urges people to use ‘Collaborative Technology’ and ‘How do we organize ourselves without an organization?’ He terms Rap Music as a collaborative innovation and with the use of open source technology the users can become producers and consumers can become designers. He talks about the phenomenon of blogging where the readers are becoming writers because of the need of expression. He also talks about the open source gaming company Shanda in China where they are ruling the gaming markets of the world due to great open source economics.

Five billion people can’t use the Internet. Aleph Molinari empowers the digitally excluded by giving them access to computers and the know-how to use them. (Filmed at TEDx San Miguelde Allende.)

58 WATCHING VIDEOS

In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn’t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t.

Through education and technology-focused community centers, Aleph Molinari empowers the 5 billion people who cannot access or use the Internet and other technologies.

A researcher at the London think tank Demos, Charles Leadbeater was early to notice the rise of “amateur innovation” -- great ideas from outside the traditional walls, from people who suddenly have the tools to collaborate, innovate and make their expertise known.

LINK: http://www.ted.com/talks/lang/en/aleph_molinari_let_s_ bridge_the_digital_divide.html

LINK: http://www.ted.com/talks/lang/en/charles_leadbeater_on_ innovation.html

Yochai Benkler on The New Open Source Economics: Benkler’s thought about technology can be summarized by his statement ‘If Technology is embraced as a tool then the Bottom of the Pyramid can arise to help designers create wonders”. Yochai Benkler explains how collaborative projects like Wikipedia and Linux represent the next stage of human organization. Yochai Benkler has been called “the leading intellectual of the information age.” He proposes that volunteer-based projects such as Wikipedia and Linux are the next stage of human organization and economic production. LINK: http://www.ted.com/talks/yochai_benkler_on_the_new_open_ source_economics.html Lisa Harouni on A Primer in 3D Printing: Lisa talks about the technology of 3D Printing that is creating a storm in prototyping markets and the domain of product design. She says ‘The 3D Printing Technology will disrupt the landscape of manufacturing’. The advantage of a printer can go down to creating prototypes of sizes 4 microns small. She believes that the future is heading towards customization of products. The health care segment will also hugely be benefited due to the easy creation of implants and the future will be of variation production that will not only lead to customization of products but also customization of branding.

Lisa Harouni is the co-founder of Digital Forming, working in “additive manufacturing” -- or 3D printing. LINK: http://www.ted.com/talks/lang/en/lisa_harouni_a_primer_on_3d_ printing.html Klaus Stadlmann on The Worlds Smallest 3D Printer: Klaus discusses about making 3D Printing Technology more accessible by creating the worlds smallest three dimensional machine that is based on the femtosecond laser consisting of essentially two components The Laser System and The Positioning System. The possibility of scanning the object to get the three dimensional data and then creating a prototype is truly stunning. What could you do with the world’s smallest 3D printer? Klaus Stadlmann demos his tiny, affordable printer that could someday make customized hearing aids -- or sculptures smaller than a human hair. (Filmed at TEDx Vienna.) Klaus Stadlmann was pursuing his PhD at Vienna’s Technical University when a broken laser system gave him some unexpected free time to think. Instead of working on his thesis, he decided to build the world’s smallest 3D printer. LINK: http://www.ted.com/talks/lang/en/klaus_stadlmann_the_world_s_ smallest_3d_printer.html

2012 may be the year of 3D printing, when this three-decade-old technology finally becomes accessible and even commonplace. Lisa Harouni gives a useful introduction to this fascinating way of making things -- including intricate objects once impossible to create.

59 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

WATCHING VIDEOS

Mike Matas on The Next Generation Digital Book: Mike essentially shows us an application that almost arose curiosity in my head about the ever existing question on whether E books will replace papers in the future? He talks to us about an i-Pad or an i-Phone application that visualizes information dynamically. It changes the concept of the physical text book completely where information can be visualized as it changes. Whether the application will rule out the smell of paper and print inks is not what I want to comment on, but it definitely has potential for creating new experiences for the users. Software developer Mike Matas demos the first full-length interactive book for the i Pad -- with clever, swipe able video and graphics and some very cool data visualizations to play with. The book is “Our Choice,” Al Gore’s sequel to “An Inconvenient Truth.” While at Apple, Mike Matas helped write the user interface for the i Phone and i Pad. Now with Push Pop Press, he’s helping to rewrite the electronic book. LINK: http://www.ted.com/talks/lang/en/mike_matas.html Eric McKean on The Joy of Lexicography:

60 WATCHING VIDEOS

the many ways today’s print dictionary is poised for transformation. As the CEO and co-founder of new online dictionary Wordnik, Erin McKean is reshaping not just dictionaries, but how we interact with language itself. LINK: http://www.ted.com/talks/lang/en/erin_mckean_redefines_the_ dictionary.html Jan Chipchase on The Anthropology of Mobile Phones: A very inspiring video where a Nokia researcher talks about the mobile phone changing human lives. He talks about the Art of Delegation and how illiterate people delegate and how the phone metamorphosizes into an ATM. He says that the ‘Street is a never ending source of inspiration for us”. He also talks about his research on how he has observed the objects that people carry in their bags and mobile phones feature in the top 3. He explains us the life-cycle of a product or mobile phone wherein it passes through the following stages: Owned-Considered-Carried-Used. The most inspiring talks about technology come from the stalwart and editor of the Wired Magazine called Kevin Kelly. I will be writing about his talks in the later post.

Eric talks about the future of dictionaries and of how the digital is taking away the serendipity. She says the advent of online dictionaries has reduced the chances of discovering and exploring words. The user does not discover new words by mistake but is exactly drawn to the word they were looking for.

Nokia researcher Jan Chipchase’s investigation into the ways we interact with technology has led him from the villages of Uganda to the insides of our pockets. He’s made some unexpected discoveries along the way. As principal researcher for Nokia, Jan Chipchase travels around the world and inside our pockets in search of behavioral patterns that will inform the design of products we don’t even know we want.

Is the beloved paper dictionary doomed to extinction? In this infectiously exuberant talk, leading lexicographer Erin McKean looks at

LINK: http://www.ted.com/talks/jan_chipchase_on_our_mobile_ phones.html

Watching Videos

W V

SKETCH-NOTES THE KEVIN KELLY SERIES

/ TED TALKS BY KEVIN KELLY ON TECHNOLOGY

Kevin Kelly on How Technology Evolves Kevin Kelly, executive editor of the Wired magazine and publisher of The Whole Earth Review reveals interesting insights about technology in this video. He says ‘Each Technology needs an identity’. He makes interesting connections of technology with nature and how evolution is circular. He compares the concept of the solar power with a sea-slug. Technology = Infinite Game where technology should make lives better and offer choices and possibilities instead of being rigid in its outlook. He also talks about certain attributes of technology in order to predict its trends. They include Specialization, Diversity, Ubiquity, Complexity and Socialization. He brings forward an interesting connection which makes you ponder on the question ‘Why are we still making chairs or sledge hammers?’He talks about technology getting more specialized just as we are specializing the form and functionality of certain traditional products like chairs which are continuously being designed and re-designed. He feels technology is a tool that gave humans the power to create. He says ‘Imagine Hitchcock before Technology of Films’. Tech enthusiast Kevin Kelly asks “What does technology want?” and discovers that its movement toward ubiquity and complexity is much like the evolution of life. Kevin Kelly has been publisher of the Whole Earth Review, exec editor at WIRED, founder of visionary nonprofits, and writer on biology and business and “cool tools.” He’s admired for his new perspectives on technology and its relevance to history, biology and religion. http://www.ted.com/talks/lang/en/kevin_kelly_on_how_technology_evolves.html

61 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

WATCHING VIDEOS

62 WATCHING VIDEOS

Kevin Kelly tells Technology’s Epic Story

terrabytes per second TRAFFIC | 65 billion PHONE CALLS per year | 255 exabytes MAGNETIC STORAGE | 1 million VOICE QUERIES per hour | 2 billion LOCATION NODES activated | 600 billion RFID TAGS in use. These ‘Technology is anything that doesn’t work yet’ – Danny Hillis numbers are a proof that ‘Everything is going to the Web’. He says that ‘copies have no value, value lies in the uncopyable’. In the future he When Kevin Kelly predicts where is technology heading towards, he points out to Computers and the Internet. Technology is heading towards talks about the ‘shoe being a chip with heels’ and the ‘car being a chip with wheels.’He predicts the future will be an Internet of Things. The specificity and specialization. He beautifully compares the urge of technology to nature. Just as the sun flower moves towards sun light and future of technology lies in restructuring and Linking Things. The feed or micro organisms seek light and cat wants food, technology also is hungry sharing of data should only be once and to lead to total personalization there needs to be total transparency. He talks about how increasingly and has an urge. He calls ‘Technology as the new 7th Kingdom in the we are feeding information to the web that We are becoming the Animal Kingdom’. Web! Technology is going to help make the web more specialized and In this wide-ranging, thought-provoking talk, Kevin Kelly muses on what ubiquitous. Is it wrong to let the web suck all our information? Kevin technology means in our lives -- from its impact at the personal level to Kelly concludes with an interesting take on this, that if we depend on alphabets for writing, then why can’t we depend on Google for searches its place in the cosmos. (Filmed at TEDx Amsterdam.) and mobile phones for reminders?’ Kevin Kelly has been publisher of the Whole Earth Review, exec editor At the 2007 EG conference, Kevin Kelly shares a fun stat: The World Wide at WIRED, founder of visionary nonprofits, and writer on biology and Web, as we know it, is only 5,000 days old. Now, Kelly asks, how can we business and “cool tools.” He’s admired for his new perspectives on predict what’s coming in the next 5,000 days? technology and its relevance to history, biology and religion. LINK: http://www.ted.com/talks/lang/en/kevin_kelly_tells_ technology_s_epic_story.html Kevin Kelly on The Next 5,000 Days of the Web ‘The Web will own every bit’. Kevin Kelly talks about the Web being One like a cloud book or black hole that sucks up all the information we feed it whether it is through associated devices like the tablets, mobile phones, hand-helds and PC’s. He quotes Chris Jordan by saying ‘Numbers are so large that they are becoming meaningless.’He moves forward giving alarming examples like: 1 billion PC CHIPS on the Internet | 2 million EMAILS per second | 1 million IM Messages per second | 8

Kevin Kelly has been publisher of the Whole Earth Review, exec editor at WIRED, founder of visionary nonprofits, and writer on biology and business and “cool tools.” He’s admired for his new perspectives on technology and its relevance to history, biology and religion. LINK: http://www.ted.com/talks/kevin_kelly_on_the_next_5_000_days_ of_the_web.html

63 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

WATCHING VIDEOS

Technology Articles on Wired website

02 Quora: a space for sharing questions 03 John Maedaâ&#x20AC;&#x2122;s Media Lab

Web Watching

W W

TECHNOLOGY BLOG SITES TWITTER / QUORA

/ TECHNOLOGY BLOG SITES

The web is filled with innumerable technology sites that are constantly updating itself with innumerable technology updates. Its such a dynamic situation that everyday in the world the largest number of updates happen in the domain of technology other than the stock exchange obviously. Wired // Engadget // Gizmodo Gadget Guide // Tech Crunch were some of the sites that were followed regularly for technology updates. John Maedaâ&#x20AC;&#x2122;s Media Lab and Pranav Mistryâ&#x20AC;&#x2122;s blog was another important resource of upcoming technology updates and research going on in the domain Also a lot of studies about the future of technology were being conducted in various domains of education, health, finance and devices but very few were oriented towards creativity or design. Research studies by The Media Life was also an important resource to understand the behavioral patterns of the consumption of Internet.

/ TWITTER

/ QUORA

Twitter: Technology sites on Twitter very closely followed. Not only technology but futurists, tech blog writers, design houses, important figures in the design industry were regularly updating about unique things that were happening in the present as well as things they would have liked to see in the future. Quora: This site was introduced to me by Jaydeep Dutta, my mentor at Adobe. It was a space where people asked questions and shared their thoughts. Knowledge sharing at its best. Some things were quite funny but equally educational. The thought process and wants of users in the future could very well be understood by following questions related to future and technology.

65 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

WEB WATCHING

66 WEB WATCHING

67 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

WEB WATCHING

68 THE BLOG

Screen shot of the Project Blog: http://creativefuturetools.wordpress.com

The Blog B THE MAKING http://creativefuturetools.wordpress.com

/ TECHNOLOGY BLOG SITES

The blog was started to keep the project documentation updated at all times. It was kept private initially to protect ideas and confidentiality of the content and research. Later after Tech Summit it was made public so that the general public could access the site and view the process of the project. It helped a lot because it not only gave all my colleagues at Adobe to access the progress of the project but also Jaydeep and Rupesh, my guides for the project to check the project status at anytime. Also after the project ended, the blog itself was very resourceful for project documentation as it had the entire content that was being updated since the project was initiated. The blog was made on Wordpress as it gave a good visual template and access to my industry mentor as well as my NID guide. The blog address is as follows: http://creativefuturetools.wordpress.com

69 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

THE BLOG

F INAL STORYB OAR DS

THE F INAL STO RY

STORY TELLING

S ELEC TING THE MED IUM

B RAINSTORMING

SECTION Four Ch oi ce s an d Stori e s

71 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

Brainstorming B CONCEPTS AND SKETCH NOTES / MAKING THE CREATIVE CLOUD TRULY CREATIVE

How do we make the Adobe Creative Cloud truly creative? Presently cloud services are coming up in a big way giving options of more storage space and transferring heavy files, that would otherwise not be possible through email. There are a lot of cloud options in the market and this is the best time to think about how we can make the Adobe Creative Cloud truly â&#x20AC;&#x2DC;creativeâ&#x20AC;&#x2122;. The idea was to make it into an online community for creatives where it would not just behave as another unit for only storing files for access from anywhere but be a space for online collaboration, client reviews, product subscriptions and an inspiration for creatives. It would behave like a folder for every creative that would have his/ her most updated portfolio, an archive of reviews for all the project files that have been sent to clients, an inspiration daily of new work from all the visual networks like instagram, pinterest, a selection of design / tech blogs according to the creatives taste and a platform to share truly inspiring work created or captured everyday. A space for learning new techniques in the softwares that Adobe releases will keep the creatives up to date. Tutorials host by the creative communities will not only bring the creatives together but will make the connect with the Adobe brand more stronger. Presently the Adobe user community of creatives remain scattered on various social platforms and not an official platform by Adobe. Adobe Creative Cloud could be the next platform for creatives where not only work is shared or stored but where real creative talent is hired and nurtured and active exchange of ideas take place. It would have choices specifically aimed at specialized domains of design as well as general inspirations for designers. For example if we are looking at print or graphic designers, the blog selections will have certain selects according to the choices that the creatives choose. It will have a link with production as well as print

73 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

B RAINSTOR MING

houses or paper stockers that offer quality print solutions / processes/ papers according to location at the moment the cloud is accessed displaying on a map so that there is an immediate directory that is accessible instead of hunting for numbers. So the creative cloud platform will not only focus on how the design is created using the Adobe software packages but will give insights into production issues as well which will overall enhance the experience of creatives using the cloud services offered solely by Adobe. As Adobe starts segregating its cloud services into multiple cloud offerings starting from marketing cloud to the document cloud, its key business driver will be the marketing cloud wherein it brings in analytics to track data specific to the persona accessing the cloud. For ages, creatives have been experts at creating stunning artworks; but to actually drive revenue and have an accurate documentation archive for these creative pieces has been a pain for every organization or individual. If the marketing cloud solves these major issues for creatives then it will be able to leverage users into their cloud services. Creative social networks will drive this major change and with Adobe already acquiring Behance, the integration of storage with creative social networks will make the Adobe creative community more stronger. Metamorphosis of creative tools: Physical tools do not need to vanish entirely in the future. Integrated with smart chips and newage technologies, they can be morphed into multi functional objects. Softwares are always looking towards hardwares to station itself. Softwares can become smarter only if they are in sync with smarter hardwares. Concentrating on the domain of design, if we focus on the tools that a designer interacts with in every day life we can imagine the scope of metamorphosis these tools can generate. An attempt to visualize the scope of two important tools in the future were tried, that creatives interact with on a daily basis. One is the Post-it and other is the Pen.

75 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

B RAINSTOR MING

Some examples are as follows: Virtual Post-Its: (Stage: Brainstorming and Ideation): Imagine post-its that can be re-used again and again and can give rise to multiple forms without actually wasting paper . Or an application that projects multiple post-its on a wall and you have the power to edit its form and colour depending on the importance of the content on the post-it. The virtual post-its can be a hardware or software depending on how the users want to align themselves. Also because data and content is changing dynamically every second, the content can link itself with the correct statistics through a common portal. For example: So even if you write ’3 billion facebook users’ the ‘softwares are intelligent to detect mistakes in the stats and correct it to ’4 billion Facebook users’. Also ‘visual referencing’ is a big thing for creatives and designers. Writing ‘market place’ on a post-it can be enough to trigger locational references of visuals of a market place. Time and date stamps can help in ‘archiving’ the post-its of a brainstorming / ideation session. The software integrated with the virtual post-its can help in sorting the ideation session by searching in reference to keywords or date and time stamps. Multi-function Pens: (Stage: Execution): The pen of the future is no longer merely a drawing device. It is a multi-functional instrument using different technologies to be a smart assistant to creatives. The Pen of the future will not have a single ink or a tip but the ink of choice and the tip of choice as creatives imagine. It will issue a warning before running out of inks and it can be refilled online just as easy as how we recharge our mobile phones with credit. It will be equipped with smart softwares to do so. Not only will it help in drawing but can also be used as a scanner to detect textures and convert drawing to direct vectors that can be edited or sized with great ease (the Wacom inkling device is already building its drawing tools on a similar line). It can be used a proportion detector where something drawn at a small scale can be blown up to a larger scale without file format issues and the constant war between rasters and vectors. The futuristic pen won’t just act as mere highlighters but help in linking unknown and important words with information. For example words highlighted in a document can immediately be looked up into dictionaries and have visual references.

77 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

BRAINSTORMING

79 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

BRAINSTORMING

C HOOS ING THE ACCURATE MED IUM

TIME TO CONC ENTRATE O N S PEC IF IC S

CONSTRUC T STO RYB OAR DS

DEF INE SCENAR IOS AND PER SO NAS

CONC ENTRATE O N NEEDS

NARROW DOW N D O MAINS

REVIEW One N.I.D G u i de Vi si t w i th Ru pe sh Vyas August 2012

81 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

Apple Keynote Presentation Tool has a Magic Move tool that helps create interactive animations. Keynote is Apple’s presentation software, bundled in the i Works suite of graphics programs. Keynote ‘09 helps you create sophisticated slideshows with smooth, elegant animations and the simplicity of use that is Apple’s hallmark. Magic Move, a transition effect new to Keynote ‘09, re-sizes a graphic that appears on a slide and moves it into

APPLE KEYNOTE PRESENTATION TOOL

position on a subsequent slide. Magic Move works only with identical images or text that will appear in a different place or size on the next slide.

82 SELECTING THE MEDIUM

Selecting the Medium M WHY A VIDEO? WHY FINALLY A PRESENTATION?

/ WHY A VIDEO?

The medium of video / motion graphic was being explored to showcase the future. Also a certain persona or scenario could be represented well with motion to bring the future angle to it. Also the print medium was being ruled out for this particular output as sharing was required across all Adobe offices located at various parts of the globe including Noida, Bangalore and United States of America. The video as a medium could be easily shared across myriad platforms. Also being a student of Graphic Design, I was experimenting with print constantly. Getting into motion graphics and interactive graphics was always my interest.

/ WHY AN INTERACTIVE PRESENTATION?

Tech Summit was exactly a month away when the medium for execution was being decided. The future which was to be imagined needed a mixture of abstract and detailed concepts. Abstract in terms of space, race, religion or location and detailed in terms of tools. Also soon it was discovered that video as a medium one has to master and it is an extremely long process, especially animating graphics in 3D space requires time and an expertise of myriad tools. Jaydeep, my mentor at Adobe advised me to concentrate on the content and not the tool. Representation can be in myriad ways so to think about the quickest and the most appropriate way to communicate the content was tricky. The interactive presentation was decided while I was exploring various tools other than Adobe Illustrator which was my saviour drawing tool for executing the thoughts and ideas for the project and make it look cohesive. Apple Keynote, a presentation tool almost like Microsoft Powerpoint helped me with the interactive presentation especially the â&#x20AC;&#x153;Magic Moveâ&#x20AC;? function that helped me immensely.

83 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

SELECTING THE MEDIUM

Storytelling S INITIAL STORYBOARD DEVELOPING PERSONAS / SCENARIOS KEY INSIGHTS FROM STORY / INITIAL STORYBOARD

The initial storyboard was quickly sketched out to understand the context in which designers and creatives would work in the future. Trying to understand how to represent the narrative or tell the story integrating maximum insights in an interesting way kept me busy. Some story boards and sketches to represent the ideas in my head were quickly sketched out.

/ DEVELOPING PERSONAS

The story is about a packaging designer, Abhishek Roy, and how he works and leads his life, a few years from now (say in 2020). He has to deal with multiple instruments digital and physical and how Adobe helps him to lead it in a more easier way. Abhishek is the creative senior lead of Landor Brands, United Kingdom and has to deal with a myriad range of activities in his daily work life, ranging from not only designing but attending meetings and reviewing work across the globe, buying new instruments to having client reviews and conversations with his fabricator or printer.

/ DEVELOPING SCENARIOS

The scenario is set in the year 2020 and describes how a designer and creative would go about in life in the future managing creative work pressures and the world changing constantly around him. It describes the day in the life of the creative as he indulges in activities inside his home to travelling to work or accessing work outside his work space to syncing technology with his devices of communication and public transportation systems.

/ KEY INSIGHTS

The key insights that were derived from the story are as follows: 1. How are artworks going to be procured in the future? The artworks on the walls of creatives are constantly changing and evolving depending on the time of the day or across weeks and months. Now visual inspirations can be subscribed on a weekly, monthly or yearly plan and changed for variety.

85 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

STORY TELLING

2. How will the Adobe Creative Cloud be different from other cloud services in the future? Everyone is getting into the cloud, so there is definitely going to be a great shift from hardwares and storage devices taking prominence to how less we can carry and access information on the move. The creative cloud will not only be a platform for transaction of services as subscription modules but also a platform for creative exchange, file management and analytics. It will be a community for creatives which will help Adobe to leverage its service plans where the metamorphosis will be in Adobe being able to access all the exciting content that creatives create using their tools. They will have a direct access to the content and thus be closer to the consumer needs, also helping them to manage and archive their content. 3. How will creatives make better connections? To get inspired and to remember inspirations and to make connections while actually working on a project is now a herculean task. We notice and observe a lot of things everyday and we are consuming information in mammoth numbers daily. To be able to sort and access this information can make the creative process richer. When we notice something repeatedly, we need not remember what thought or information we wanted to know about it last time. We should be able to annotate and embed information into it so that they relay information themselves. 4. How are the landing page of tools like Illustrator, Photoshop and other creative suite packages change to give more functional information to the customer? The landing page can have information graphics and analytics to measure the amount of time the program has been running for a time-period to decide costing for a project. It can give thumbnail views of the last worked file on the software instead of just the file name for a better connection with the time stamp embedded. 5. How will the work screens of our tools become more intuitive? Imagine tools can detect user errors and offer simpler ways of using the tool when the user is at work. The current scenario runs with the user trying to access the help menu to find out where it all went wrong. The tools themselves can become intuitive to offer help.

87 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

STORY TELLING

6. Meetings, Reviews and discussions need to become more seamless. Presently we have multiple options to review 2D artworks across the globe with technologies of video conferencing and email. In the future, we must be able to have holographic projections to actually envision the final product before it goes for production and get faster recommendations. Hybrid objects that can detect and relay multiple senses including textures, smell, motion will be able to make a more richer experience during review senses along with panoptic objects recording important data and analytics from meetings to help in design documentation. 7. Devices will become more embodied with the physical and digital divide coming together. In the future when a creative goes for a meeting, the idea is not about carrying an i-Pad, i-Phone or a Mac Book Pro along with projector cables and connectors along with multiple print-outs of layouts, but carrying a hybrid object which is multi-functional in terms of projecting, capturing and connecting. Objects will have embedded information which will enable them to connect with other objects. 8. Identifying Type Creatives or anyone instead in good typography have a big problem identifying which type it is unless they have studied the font thoroughly. Imagine passing an interesting bill board, video ad or a letterhead where the urge to know the font used is immense. There is no present tool that can analyze text and identify the font used. A tool which will help to identify the font from an image or document will be of great help for the creatives and it can connect to the network to reveal richer layers of information like the type designer, purchase price, trial models and other subscription plans for it. 9. Annotating information In the future, creatives should be able to annotate important levels of information to an object or the object should be able to create self-tags/ major keywords for itself after analyzing information instead of the current scenario where you write a post and then have to manually tag the post trying to remember the possible important key words. This annotated information will make the artwork more richer in the future wherein multiple layers of information can be stored into it.

89 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

STORY TELLING

10. Analytics helping to make choices How can data help designers to design better and make smarter choices is the big question here. Just being data driven will not make tools become more intelligent because as Chris Jordan says: â&#x20AC;&#x153;Numbers are so large; they are meaningless.â&#x20AC;? Specific data concentrating on creative decisions are important whether it be judging the right material or inks to display analytics for carbon foot print or estimating the costing of the project. Data is becoming dynamic and constantly changing. How the tools leverage this data to create a more richer and more functional experience for designers is needed.

91 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

STORY TELLING

Final Story

F S

WRITING THE STORY CHOOSING DOMAINS FINAL DECISION POINTS THE KEY INSIGHTS / WRITING THE STORY

The World of Zoie in 2020 Who is Zoie? Zoie is a packaging designer residing in Greenwich, south east of London. She has an 8 year old son Tim. Her current packaging project is to design for Kendal, the specialist chocolate brand of UK where the challenge is to design the same package for a value and premium segment. In this scenario we reflect how Zoie’s world in 2020 would look like with Adobe playing a key role in transforming her life irrespective of the hardwares she is using. Like all designers Zoie inspires to see a more beautiful, seamless and connected world.

Scene 1: Beep. Beep. Its Monday, 3 February 2020 in Greenwich, London. 3 degrees. Partly Cloudy. Wind Speeds at 3 km/h says her Smart Assist Device and immediately sends a reminder to Zoie’s umbrella and rain jacket to be carried today when she is moving out of her house. The smell sensor of the smart assist releases the smell of fresh Cafe miel, her favorite shot of espresso mixed with steamed milk, cinnamon and honey. As she wakes up to a new exciting day. Her coffee machine has already started to brew her coffee while a reminder to his son Tim has already been sent out with the smell of hot chocolate filling his room. Zoie has just finished reading Rockport’s 50 Great Packaging Trends of 2020 last night… so the book on her bedside table pops up a reminder of the newest Rockport release and asks her whether she wishes to purchase it.

93 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

FINAL STORY

After several revisions the following major changes were made to the story to fix it into the 20 mins strict time slot we had to follow. - The spelling of Zoie was corrected to Zoe and the location was changed to Wimbledon to make it a scenario where the London Tube could be integrated - The smart assist device was named to Ally to add a human persona to the story. - The character of Tim, 8 year old son of Zoe was made richer to showcase the future plans that Adobe had to club virtual classrooms and credits. - Most parts of the build up to the story was excluded to concentrate on the creation stage of the design and how Adobe Analytics could play a major role in providing the designer with data that was relevant to make choices to help her design. - The story had to be closer to how Adobe perceives the future and hence the creation stage of packaging was focussed upon along with cloud services. How the designer would become more enriched to make decisions like choosing the right material that will reduce carbon foot print to how the package is reviewed across the globe using technologies like holographs and sensors that will make the package more richer and embedded with multiple layers of information.

She sees the exciting offer of reading a 50 page preview of the book and the exciting book covers Rockport has designed and captures the hologram of the preview in her Smart Assist Device.

Scene 2: She reaches out for her coffee as she sees TIm already sipping his hot chocolate. The kitchen surface asks her for her egg preference as she breaks the egg on the surface. Cheese omlette please with more tomatoes. The smart surface radiates heat and starts cooking the egg to the style that Zoie prefers. Zoie opens the fridge and pulls out the milk carton. Just as she is about to consume it. The carton pops up a holographic alert saying it has expired yesterday. Would she like to order a new carton? Her default request of low skimmed lactose free milk of half gallon is placed and the delivery time is confirmed. Her mind wanders back to her really sick day at school in 2013 where she had a medicine for food poisoning that had already crossed its expiry.

Scene 3: Zoie and Tim are leaving the house. A cluster of objects including Zoie’s umbrella and jacket pop out a holographic alert to take them as she leaves.

Scene 4: Zoie and Tim is waiting for their train. She drops Tim to school before she starts work everyday which is 4 stations away. Smart Assist tells Zoie that her train is late. Zoie tells her smart assist device to connect to her eyes as she views the walls . She sees some really awesome graffiti art on the walls and immediately hunts up the artist group as her preference of graffiti art has been annotated by Smart Assist already. She also notices the new ad of Kellog’s Strawberry Loops which reminds her of the Kellog’s cereal packaging project she is working on. She pauses the ad and freezes the screen where the packaging is displayed. She taps on the nutritional information to see the fat and sugar content on the package. Smart Assist helps her compare it to the existing cereal box in her fridge. She sees Loops has a lower sugar content than Choco Muesli Oats. She also gets inspired by the typography on the package

95 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

FINAL STORY

and immediately lets Adobe Type Finder, a plug-in of Creative Suite XX to analyze the type on the package. Adobe Type Finder connects to the Network and reveals the information. Din Black at 26 pt. Stoked Outline at 4 point. She annotates the package so that next time she sees the cereal box, the font info gets automatically updated. Whats interesting is, Tim sees the same walls and sees the trailer of Disney’s Into the Future Movie releasing next week.

Scene 5: The train arrives 13 minutes late as Zoie and Tim step into it. Fifteen minutes to go till she reaches Islington High, Tim’s school, so she decides to read the news. She opens up her Smart Assists flexible screen and starts reading about the financial highlights of the day. She prefers the Guardian. She switches to some fashion news, The Vogue Times online and the current fashion trends from the Vogue Milan show broadcasting live. News of wars, murders and politics have not been highlighted and has been allocated an evening slot, post work time as she wants her day to start on a good note.

Scene 6: She reaches Tim’s school and passes the Islington Park Square where the pattern on the fence intrigues her. She draws a square on the fence as the pattern is picked up by her Smart Assist device. She places it on Illustrator XX where the pattern tool replicates the pattern to create a seamless background. The new pattern is stored in her pattern library as a vector file editable for later use.

96 FINAL STORY

Scene 7: As she leaves Tim at the school gate, Zoie notices the Adobe Creative Life Plan for Your Kids Scheme digital poster on the lamp post. As she has to rush to work, Smart Assist captures the poster and connects to the network to reveal more information about it. It is a smart plan revealed by Adobe where tool plugins have been created for a child’s growth of creativity. Zoie is wowed! She wonders about her pension plan schemes and decides to start the plan for Tim’s Birthday which is next week. Ai XX and Photoshop XX from 8-12 years. After Effects XX and Dream Weaver XX from 14-18 years. She leaves InDesign as an option that Tim can opt to learn post the age of 12.

Scene 8: Excited about the super cool gift plan for Tim, she proceeds for work. At the tube she plans to read the 50 page preview of Rock Ports New Release of 50 Folding Styles for Packaging. She taps on 2 folding styles that will help her for her new packaging project and orders a vector file of both online along with the kindle purchase of the book. She decides not to order a physical copy of the book as Smart Assist reminds her of her next physical book wish list ( a hard copy of a large format coffee table book by Ansel Adams). She has a meeting with her printer in an hour and she starts exploring the various packaging forms she has been working on for the cereal box. Finalizing 2 forms, she takes a print out on the 3D Printer. Inspired by the fence pattern she saw at Islington Square she opens the Ai Pattern vector file and places it on her package background. She punches in the nutritional information into the Ai Info graphic Plug-in which creates beautiful visualizations of the statistics and numbers. She chooses a visualization and sets it on the 3D Printed Package as a

holograph projection. The color and texture of the walls inspire her and she wants the type on the package to reflect the same warm brown of her walls as its chocolate flavored cornflakes. She points her stylus to the wall and Adobe Illustrator XX activates the color plug-in to analyze the color. Its closest to Pantone P 42-15C (Process coated brown). It fills the type with the color and annotates the information. She finishes designing the box and stores in the entire meta data into it. She creates a QR code of it and places it on the other optional package form. As Ai XX fits the artwork on the package, Zoie makes little adjustments by changing color and removing certain graphics and her package form 2 is completed with her updated QR code. She sends the 2 QR codes to the printer and decides to have a holographic meeting with him.

Scene 9: With the print expert she has a conversation about the fold styles she saw in the latest Rock Port publication. As the printer accesses the QR codes, the packaging forms open and project into the holographic shared window. Both Zoie and the printer discusses the package. Zoie wants the packages to self dis integrate after its usage. The Print Expert analyses the colors and dwells into his environmental friendly ink library and advises her to use soy inks. The shades are matched and soy inks are annotated on the package. Paper of various stocks are tested with the fold style that Zoie wants and the production details are finalized. As they have this conversation, Adobe Cost Assist helps Zoie to calculate the final price of the package as it keeps an updated record of the price listing of materials and services across the globe. It also advises Zoie in the reduction of carbon foot print if she switched her design from 4 color to 2 color spot printing. The package is finalized and the production costing is estimated to be reviewed by the client. She decides to meet her client Anna.

Scene 10: Zoie is meeting the clients. The client meeting is with Anna in UK and Joe and Lee in Amsterdam and China respectively. Zoie places her final printed box on the smart desk of Anna. And the meta data embedded in the package explodes and projects into space at all the client tables across the globe. As they go over the design details and discuss color choices, the design becomes self explanatory as the inspirations of color palettes and textures are stored inside The Adobe Mood Board which can be accessed by all the clients. As the top bosses review the design, Anna has already shared the design with her UK company employees to get a quick assurance vote on the design. The assurance vote is at 86% which satisfies the company tastes and the clients finalize the design along with the production costing. The final file is uploaded to the Adobe Creative Cloud to be accessed by the client, printer and Zoie for reference anytime.

Scene 11: After the meeting Zoie decides to pick up Tim from school. Tim shows a picture he has drawn of his mom with him. Its on a digital paper that Tim crumbles up and throws to her mom and tells her to catch. Zoie catches and unscrambles the paper to see a beautiful drawing but with interactions of real stars and planets on the sky. She loves the crayon texture on the paper and tells her Smart Assist to capture it while Illustrator XX stores and creates a textured background for her archives. Zoie is happy to see that her son is growing to explore creativity and the Adobe Creative Child Plan which will be Timâ&#x20AC;&#x2122;s birthday gift next week will make Tim truly creative to express his ideas in the future.

97 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

FINAL STORY

Organizing the content into the storyboard format.

98 FINAL STORYBOARD

Final Storyboard

F S

PASTING POST-ITS / PASTING POST-ITS

Making the Final Storyboard: The generation of the perfect story resulted after a lot of edits and reviews. But the visualization could only start once the story and content was finalised and frozen upon. Otherwise it would have led to a lot of confusions and wastage of time. Hence the final storyboard was given a rough form sitting with my colleagues Ranga and Soo across Video Conference screens. We all tried are hand at representations of the story. I quickly sketched out the visuals in my head and stuck post-its so that the thought flow could be represented as fast as possible. As now constraints of time and presentation was laid down for Tech Summit, conceptual storyboards were developed to structure the final content. The story described Zoieâ&#x20AC;&#x2122;s World in 2020 and the devices she interacts with in the context of the future. As the context was set in 2020, the surrounding environment was decided to be kept abstract in execution so that more focus could be laid out on details of the concepts and insights to be highlighted. As Zoie was a packaging designer we chose to highlight milk packaging in the context to show that the future of packaging would be a close competition between value and premium segments. The scenario visuals reflected on detailing of milk packaging labels and information that will be stored in terms of meta data into the package. The future of creative tools would have more interactions with cloud services wherein the updates for tools could be delivered faster and a lot more control could be achieved by monitoring the Creative Cloud space rather than hardwares being shipped at retail stores.

99 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

FINAL STORYBOARD

The final storyboard was developed by pasting post-its to visualize the final content in sequence. Once the visulisations were in place it would be easier to use Adobe Illustrator to help execute the graphic forms.

101 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

FINAL STORYBOARD

UNDERSTAND ING THE EX ECUTIO N TO O LS

REF INING STO RY TO TIME LIMITS

REPRES ENTATIO NS THR O UGH S IMPLICITY

REDUC E COMPLEX ITY O F FO R MS

F IX ON THE MED IUM O F EX EC UTIO N

CONC ENTRATE O N D ETAILS

REVIEW Two N.I.D G u i de Vi si t w i th Ru pe sh Vyas Octobe r 2012

103 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

THE F INAL PR ES ENTATIO N

ADDING SOUND / NAR RATIO N

SCRIPTING

VIS UAL STYLE S HEETS

TYPOGRAPHY

TOOLS US ED

VIS UAL INS PIRATIO NS

THE RE-DEF INED B R IEF

SECTION Five I l l u strati on s an d I n te racti v i ty

105 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

The Re-Defined Brief

R B

THE FUTURE SHAPE OF TOMORROW

/ RE-DEFINED BRIEF

The Future Shape of Tomorrow Initial Brief: The Future of Creative Professions and Tools of the Future

What changed in the new Brief? The Future Shape of Tomorrow was the brief more clearly defined for the TECH SUMMIT conference where the direction was more focussed towards how Adobeâ&#x20AC;&#x2122;s Future Shape would look like in terms of tools and devices. How Adobe could help the creative professions to flourish in the future. Focussing on a single domain of packaging the presentation was planned to be shown with a storyline in the beginning and with insights from the story at the end. Since the brief highlighted the future shape of Adobe, the shape visualized for the future of Adobe was the circle that connected all the tools together to speak cohesively and yet resonate their individual expertise. What if the future was imagined wherein the tools transform into specialized workflows that can be subscribed to increase customer choices.

107 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

THE RE-DEFINED BRIEF

MOOD BOARD Myriad visual styles were `explored to understand the perfect mix of communicating a futuristic environment with detailed insights.

Visual Inspirations

R B

WHAT IS THE FUTURISTIC STYLE? WHAT WAS AVOIDED?

/ THE FUTURISTIC STYLE

Myriad styles were looked up for inspiration to give a futuristic look to the entire presentation. Isometric grids to triangular styles to Royskopp’s animation of ‘Remind Me’. Ranga, Soo and me all tried our hands in researching for the right visual style and also if it was plausible to draw all the frames in a particular style within a month as well as animate them. It quite seemed like an impossible task once we embarked on the journey. Starting from Royskopp’s detailing and style to evolving into a simple graphic language, the thought was to connect frames on a significantly constant graphical language.

/ WHAT WAS AVOIDED?

There was a dangerous trend to represent futuristic styles with a Minority Report feel. As we started to detail the frames there was a constant effort to represent the future in connection to the circle as the most significant shape. The simpler we could get with the graphical forms the more easier for communication. Stressing on the most important insights for representation was the key objective.

109 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

VISUAL INSPIRATIONS

VISUAL INSPIRATIONS Analyzing Royskoppâ&#x20AC;&#x2122;s style and trying out different styles to see what fits in.

http://vimeo.com/51746746#

REMIND ME by ROYSKOPP: We ruled out the style of motion as it needed 3D layers but we did pick up the clean simple look of the illustration styles. Also we wanted to move away from reality as we were depicting the future and choose a certain kind of abstraction, something which was much simpler in form to highlight the ideas. TELEFONICA by m2m: This video had a polygonal triangular illustration style which we wanted to experiment on. We did not have enough time to shoot a live action video and super impose graphics on it as it would take a lot of time. We were using resources known to all and simplifying styles.

http://vimeo.com/12510530

STUFF AND THINGS: The illustration style was very simple and we wanted to adopt style related to iconography so this video helped us to narrow down on our experiments.

http://vimeo.com/17760906

MEANDER: A mixture of live action and graphics. We liked the way he graphics were super imposed but the live hand pointing out was quite annoying.

http://vimeo.com/47800751

CITRONNADE: This video really inspired us. But the integration of mixing live action + graphics was something that would take us away from abstraction in terms of our visual style.

http://vimeo.com/53534572

PAUSE FEST: This video inspired to amalgamate a physical object with an illustration style. It was almost like the google goggle videos but again live action was something we were not looking at to bring in abstraction and iconographic style.

http://vimeo.com/3261363

THE CRISIS OF CREDIT: This is a more simpler way of telling the story. Just one color forms on a background and easy pop ups. Easier than royskopp but maybe not that visually stunning.

http://vimeo.com/25118844

http://vimeo.com/40459347

http://vimeo.com/9873910

ANATOMY OF A COMPUTER VIRUS: We were just thinking of visual forms and info-graphics in the previous videos. Can we integrate it with type like in here, because that will be required to pause on specific insights rather than visuals and its faster to work on type. WHERE THINGS COME FROM: A more geometric approach to the illustration style than a realistic effect with isometric views thrown in to increase the wow effect. JAPAN: Playing with simple graphic formsâ&#x20AC;Ś here you see connections are not important because the transitions are simple zooms and pans and change of backgrounds.

111 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

VISUAL INSPIRATIONS

FF Din Font

Ostrich Sans Font

Typography T FUTURISTIC FONTS KLAVIKA AND LCD DOT TTR

/ FONT EXPERIMENTS / FINAL FONTS

Initial font experiments were done with fonts like FF Din family and Ostrich Sans Final fonts frozen upon were KLAVIKA and LCD Dot TTR Klavika Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

LCD Dot TTR

0123456789 113 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

TYPOGRAPHY

VISUAL STYLE SHEET 1.1

01 Establishing the profile of Zoie, the packaging designer.

03 Visual representation of the essentials on the future of packaging scenario.

05 Reminder of objects to be carried.

07 The alarm clock releases the fresh smell of coffee as an alarm.

02 Highlighting the stages of the design process from a packaging perspective.

04 Beginning of story establishing place, time and location of scenario.

06 Talks about objects integrating all senses like auditory and smell too.

08 The milk carton automates and warns on its own the low milk level.

Visual Style Sheets V EXPLORATIONS CONCEPT ILLUSTRATIONS

/ EXPLORING MILK PACKAGES

Explorations were done to get the accurate graphical language. Ranga and me were constantly working towards a futuristic look with the simplest details. While I handled mainly the first part of the presentation. Ranga looked into the insights and analytics part of the presentation. There were myriad explorations part of which were detailing of the packaging. How will value and premium packs of milk packages be represented in the retail space.

115 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

VISUAL STYLE SHEETS

VISUAL STYLE SHEET 1.2

09 Low milk levels alerts are issued to indicate self order of the next carton.

11 The hybrid object in the form of wearable jewelery is Zoieâ&#x20AC;&#x2122;s assistant and mobile projectors.

13 Reminder to Tim to take his umbrella and rain coat because of bad weather.

15 Establishing the packaging at the super markets near to London Underground.

10 Sensors embedded in packaging indicate there are no other milk cartons.

12 Zoie and her son Tim are planning their day at the breakfast table.

14 Zoie and Tim are at the London Underground waiting to catch the train.

16 Zoie looks at the options of milk at the digital kiosk at the London Underground.

VISUAL STYLE SHEET 1.3

17 Zoieâ&#x20AC;&#x2122;s next project is about milk packaging so she looks at the packaging details.

19 The challenge of designers to concentrate on the value and the premium segment.

21 More mobile screens for working along with deadline gauging to meetings.

23 Client meetings and reviews across the world can be projected anywhere.

18 The future of packaging will be concentrating on the value vs the premium segment.

20 Highlighting the stages of the design process from a packaging perspective.

22 The ease of showing inspirations by creating a behance feed based on tags.

24 Adobe Education Fund: Virtual Education Credits via software usage and work hours.

VISUAL STYLE SHEET 02

01 Establishing work flows and analytics into the creative suite module.

02 Structural Work flow to give designers better handles and strength analysis.

03 Structural wire-frames to enable touch functions to build on structure.

04 Texture workflows let the designers choose and experiment myriad textures.

05 Natural texture inspirations and textures from camera captures.

06 Label Work flows allow designers to embed layers of information through meta data.

07 Freezing of optional structures according to designers stand point.

08 Meeting with the printer where the embedded meta data in the package extrapolates.

VISUAL STYLE SHEET 3.1

01 Insight 1: Designing for Nano Data.

02 Emphasizing the importance of data tracking of devices.

03 Real time analysis during the creative process helps to make informed decisions.

04 The push vs pull model in terms of software work hours and credit points.

05 The way we change tools will be of key importance in the future.

06 Analysis Real time.

07 Highlighting the stages of the design process from a packaging per spective.

08 Highlighting the stages of the design process from a packaging per spective.

VISUAL STYLE SHEET 3.2

09 The difference between physical and digital devices will come closer.

10 Hybrid Objects managing all activities will erase differences between physical and digital.

11 Interactions will involve not only touch but other senses of tactility.

12 Interactions will become more seamless by breaking the physical and digital divide.

13 With technology changing at a crazy pace, calm technology will help in the future.

14 Bringing in the ease to begin work by design inspirations and calm technology.

15 Sub-insights of Insight 2: Vanishing Interfaces.

16 People will be digitally connected everywhere with mobility and travel popularizing.

VISUAL STYLE SHEET 3.3

17 Ally the hybrid object will be the organizer of the future.

18 Objects will talk to each other and will be connected by the web; Web of Things.

19 Objects will become inter operable controlled by a single point of use.

20 Everything will be stored in the cloud for easy accessibility and mobile lifestyles.

21 Making the experience of the cloud customized for each customer.

22 Customer conversations about the cloud need to be noted and archived.

23 The entire cloud experience has to be unified into a creative experience.

24 The four insights that were focussed upon.

Review 1 of the initial storyboards by Jaydeep

Review 2 of the initial storyboards by Jaydeep

123 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

VISUAL STYLE SHEETS

Milk Package Explorations

124 VISUAL STYLE SHEETS

Other Explorations

125 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

VISUAL STYLE SHEETS

F O

FINAL OUTPUT I n te racti ve Pre se n tati on

156 VISUAL STYLE SHEETS

Final Poster Size: A2 Tool: Adobe Illustrator

Featured on the official Adobe India students facebook page

157 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

VISUAL STYLE SHEETS

158 SCRIPTING

Script was added to every slide to gauge the time for narration

Scripting S TIMING WORDS

/ EXPLORING MILK PACKAGES

Along with the visuals another important aspect was to time the words and exact sentences to be said with every slide. Though its easy to say when you see a certain set of visuals on screen; there are words that are generated according to the theme of the current slide, but for a crisp presentation of 20 minutes, each sentence needed to be timed for the presentation to finish at the end time. As there were two presenters presenting the presentation (Sunandini Basu and Ranga), timing was essential to co-ordinate well. The script was rehearsed for every Tech Summit review so that at the moment of final presentation, a paper was not needed to be read out from. The script was added to every slide and could be viewed in the Presenter Notes option under View menu of Keynote. It helped to gauge the exact time Soo and Ranga were finishing their part and helped in co-ordination

159 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

SCRIPTING

Adding narration to keynote slides

Adding Sound and Narration S GARAGE BAND AND A SILENT ROOM

/ EXPLORING MILK PACKAGES

I decided to add sound and narration for the jury presentation at NID as the slides were presented by Ranga and Sunandini at Tech Summit. Here my friend Anindya Kundu helped me a lot. Just having instantaneously met at a musical gig in Bangalore, he is a sound artist other than an interaction designer and dabbles with drums and guitars creating experiments. Having being staying at a paying guest in Bangalore, it was quite difficult to find a silent room. Finally once a silent room was found the recording was done in Garage Band with my voice being recorded for every slide. The script helped here a lot where to finish the presentation on time the time was needed to be followed according to the script without repetition of words. Post the recording, the hardest choice was to choose whether to keep the narration track or present live without a recording at the background as it would have sounded monotonous. Here user validation helped wherein most of the audience found that the presentation connected better if presented live rather than a pre-recorded recording. Also ambient sound effects were added to keep the scenario interesting. Anindya hunted down these sound effects like the alarm clock ring and the alert of the coffee machine. I added the tracks to the presentation. It sounded a little imbalanced when compared to the entire context as ambient sounds were only present at the former half of the presentation.

161 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADDING SOUND AND NARRATION

TECH SUMMIT TEAM 2013

Soo

Ranga

Jaydeep

TECH SUMMIT 2013

The Final Presentation

F P

THE FINAL TEAM TECH SUMMIT 2013 APPRECIATIONS THE WAY AHEAD / THE TEAM

I worked a long with Sunandini Basu, Ranganathan Krishnamani and Jaydeep Dutta to put together the Tech Summit Presentation together.

/ TECH SUMMIT 2013

Tech Summit was a technology based conference organized by Adobe to reveal to the world the current projects they are working for and also how the future holds for them. The presenters at Tech Summit were mostly developers and engineers presenting their patent ideas or algorithms. Hence we decided to make the presentation from the side of the Experience Design India team completely different and easily understandable by the tech crowd. Ranga (Ranaganathan Krishnamani) and Soo (Sunandini Basu) were the final presenters at the conference while Jaydeep was the main guide for all of us.

/ APPRECIATIONS

Post the conference, there was a lot of appreciation from the entire Core Service technologies Team and Mukulâ&#x20AC;&#x2122;s organization because the presentation had an interesting format.

/ THE WAY AHEAD

The presentation was quite appreciated by another manager Nagendra and he suggested we could have this presentation as a floating presentation to be shared on the server and also presented at other top Technology Conferences to show the vision of Adobe in the future.

163 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

THE FINAL PRESENTATION

ADIEU ADOB E

ADOB E DEVELO PER S MEET

POP IT UP

INSTASTORY

ADOB E PRES ENTER VID EO EX PR ESS

SECTION Six T h e E n d an d I n - betwe e n s

165 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

166 ADOBE PR ESENTER VIDEO EXPRESS

Adobe Presenter Video Express

V E

THE TEAM CONCEPTS / ILLUSTRATIONS FINAL OUTCOME AWARDS / THE TEAM / CONCEPTS / ILLUSTRATIONS

I worked with Praveen for the Adobe Presenter Video Express launch screen. The concept was to highlight Adobe Presenter Video Express as an educational tool in classrooms wherein Professors could record their lectures along with their presentation simultaneously. A professor as a mascot was introduced to showcase learning and a chalkboard effect was taken forward as a visual style. Praveen looked forward to a hand drawn feel to the screen.

/ FINAL OUTCOME

Illustration layouts were experimented with and the final idea was taken forward where the Professor introduces the top key features of Adobe Presenter Video Express: 1. RECORD: Presenter + Presentation 2. EDIT: Trim; Pan and Zoom; Closed Caption 3. PUBLISH: Youtube; Dropbox

/ AWARDS

I had already completed my Adobe internship, when Adobe Video Presenter Video Express was being launched globally. Praveen informed me later that the product had won the SIIA CODiE Awards 2013 for the best product under the Video category.

167 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADOBE PRESENTER VIDEO EXPRESS

Other Explorations:

Countdown Menu Before

Countdown Menu After Re-design

169 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADOBE PRESENTER VIDEO EXPRESS

Above: The Landing Page - Before Re-Design Top Right: At the Mac Application Store after Re-Design

170 ADOBE PR ESENTER VIDEO EXPRESS

The Landing Page - After Re-Design

171 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADOBE PRESENTER VIDEO EXPRESS

Instastory I Soo

Sharad

THE TEAM CONCEPTS / ILLUSTRATIONS FINAL OUTPUT

Jaydeep

/ THE TEAM / CONCEPTS / ILLUSTRATIONS

I worked with Jaydeep, Sharad and Soo for the pitch for Instastory. Instastory was being pitched as an I-pad App wherein popular kid stories or folk tales could be reexperienced or re-imagined with the child being in the real scene. The idea was to obtain the face capture of the kid being read out to and place his / her image in the scenes from popular kid tales like Goldilocks and the Three Bears or Little Red Riding Hood. Character Design formed a major part of the exercise wherein the same figure needed to be imagined in all views and how would the face of the child fit in inside the character without the character losing its essence.

/ FINAL OUTCOME

The Final Outputs I was working on were creating characters for the pitch and a scene from Goldilocks and The Three Bears and how the visualization would look like.

173 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

INSTASTORY

Above: The Goldilocks and Three Bears Scene Sketch Adjacent: Imagining it in the Instastory context

180 INSTASTORY

181 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

INSTASTORY

182 INSTASTORY

183 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

INSTASTORY

184 INSTASTORY

Pop It Up P THE TEAM CONCEPT / ILLUSTRATIONS FINAL OUTCOME

/ THE TEAM / CONCEPT / ILLUSTRATIONS

I worked with Ranga for the pitch of the concept for Pop It Up. Pop It Up was Rangaâ&#x20AC;&#x2122;s idea of creating easy pop art visualisations on an I-pad App. Ranga and I explored Pop Up Books and how easy or difficult it would be to create similar experiences of folding paper and recreating the feeling on HTML 5 and CSS where once the stages were defined, with 2D visuals a 3D scene of pop up graphics could be generated.

/ FINAL OUTCOME

I created illustrations of how the Pop Up Scene would look once rendered.

185 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

POP IT UP

Left: The two final options explored. The extreme left finally went for print.

Adobe Developers Meet

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THE EVENT / DESIGN

/ THE EVENT

I worked individually for the Dreamweaver team to come up with a quick design for the WebWow Event. The size was specified and so was the content. This was a quick one day work. The event was named: Web Wow Dimensions: Normal Standee Size - 3ft x 6ft Content Specified: Event Details: Adobe Systems invites you on Feb 23rd, 2013 for a get together at Adobe, Bangalore office. Spend your time interacting with fellow Web Designers, participate in contests and win cool devices and other goodies. Get your Internet capable devices (Smartphones, Laptops etc.) for online contests. Share stories on how you build the next generation of websites and get tips from others. Hear what Adobe has in store for all the Web Designers for future. Venue: Adobe Systems, Bangalore Date: February 23, 2013 Time: 10:00 AM - 4:00 PM Blog Link: Html.adobe.com / Blogs.adobe.com/dreamweaver

187 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADOBE DEVELOPERS MEET

Adieu Adobe

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RETROSPECTING INTERNSHIP FEEDBACK THE WAY FORWARD

/ RETROSPECTING

As I looked back on my project internship, the following were the key points that I learnt: • Research can be done in myriad ways but if we have a goal or task to achieve its easier to validate the goal but in an investigative case the insights generated are much richer and comes much before validation. Also there should be a conscious attempt to not bias the users head with pre-conceived thoughts for generation of insights. Let the users talk and carefully listening to their woes can give way to insightful findings. Hence a clear balance needs to be there between qualitative and quantitative research. • It is easy to get lost in research especially with an open ended brief. The idea is to narrow down and specify tasks and the value it holds for the company. Time management and project planning is key to the success of long term projects to achieve a considerable goal. • The future is unknown and ambiguous. To predict it is an attempt to prepare for the trends that will affect the changing markets in the future. To understand the future, a strong understanding of the present is also needed. • Working in a team helps to consider myriad view points. Also a lot more variety of explorations and thoughts escalate through discussions. A good team essentially can prioritize tasks. • Adobe has the most detailed professional tools for creatives. But they talk in silos. In the future there needs to be a more cohesive language to the tools as a lot can be achieved if common work flows are merged and maximized.

188 ADIEU ADOBE

• Also handling criticism and feedback is very important. With an open ended brief there are a lot of views that need to be considered without getting confused. • The need to filter at every stage is very important otherwise the stage of confusion increases. • It is important to make connections from large data or content as content in isolation does not help much. Clustering is extremely important. • Content is far more important than mere execution. It is always a better painting with more power packed content. Makes it more meaningful. • Presentation and clarity of thought is very important and the most quickest way of communicating is mostly effective. • The way to connect with non designers is quite different than connecting with designers. Coming from a design background, sometimes prejudices plague the head. Another person might give a completely new view point and possibilities of what can be achieved in the present as well as the future. • It is important to have discussions to decrease ambiguity. • Explorations are important. Generation of more explorations result in coming to a more refined conclusion. • The project aimed to show a vision and not a conclusion. It was to create a platform for others to start thinking of the future of creative tools and the possibilities and directions Adobe should start thinking in to keep up pace with the future.

The project for me involved learning in myriad aspects especially to understand the entire design process at the industry level. Often it is speculated that industry projects don’t give you enough time to go through the entire design process or the process is compressed to maximized the outputs. I am thankful that I got a chance to go through the entire process. Also sometimes there is an overload of data and content in research projects and it is extremely important to filter information and generate insights. And not forced insights but insights that arise from a definite need. Sometimes users do not state a need, but by observing one can understand their work flows and deficiencies. More complex needs are highlighted by professionals. The need to deliver is always chasing you at the end of an open ended brief. There needs to be a fine balance between research and delivery and clearly defined view points. Communicating ideas in minimum words is key as mostly managers and senior position leaders have less time and want to know the main USP’s of the concept without getting into the details. Engineers and developers are a team and the final executors of the concept. Letting them know about positives and negatives and having an open discussion is very important to understand the scope of thoughts and ideas. Reading is a habit that needs to be maintained. Often due to delivery dates and execution deadlines, maximum time is invested in delivery instead of content generation. It is important to read and view the current trends in order to break or innovate on them.

189 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADIEU ADOBE

Adieu Adobe

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RETROSPECTING INTERNSHIP FEEDBACK THE WAY FORWARD

/ INTERNSHIP FEEDBACK

Jaydeep Duttaâ&#x20AC;&#x2122;s feedback on my entire internship: Getting into details is important but not at all stages and levels. Sometimes it is important to throw mock ups and sketches to communicate thoughts instead of getting into details. User feedback, validation and talking and having discussions is more important than getting into intricate details. Time management is key to long term projects, because no matter how much time is given, there is always a lack of time in the end. That needs to be balanced and given time to maximize benefits and the utility of time. Also insights from the project need to be highlighted clearly and given time bound conclusion and possibilities. Sometimes the technical knowledge and expertise might not be known but its important to find out possibilities instead of just dreaming in the air. Talking to relevant people other than creatives and designers is also equally important. It is important to communicate clearly and effectively and prioritize tasks. There might be a lot of possibilities but what is achievable in a given time frame is of key importance. Also this helps in convincing managers at different levels to communicate the idea. Some have a few seconds while others have some minutes. The future is filled with ever changing contexts and nothing is fixed. We can be better prepared if we have an idea of the ever changing future and show the dynamic changes that the technology industry brings along with it. The future can be built with a detailed understanding of the present. Hence studying the pain points of the present is quite important.

190 ADIEU ADOBE

Adieu Adobe

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RETROSPECTING INTERNSHIP FEEDBACK THE WAY FORWARD

/ THE WAY FORWARD

The Tech Summit Presentation ended in February but the presentation helped as a creative template to show other teams in Adobe and outside what the Adobe XDi India team was imagining the future to be. After the internship, I was interviewed for the position of User Experience Designer at the Adobe InDesign Team in Noida. I cleared the interview and decided to pursue this opportunity. I have always been interested in the print and publishing domain and thought it will be a good opportunity to learn about the most widely used industrial tool for publishing for creatives i.e. Adobe InDesign and try to understand where the digital publishing industry is heading towards in the future. With multiple touch devices and digital publishing ruling the market; it was interesting to investigate further the role InDesign would have in the future. I would be working with Sumit Dey, Senior Experience Designer from the InDesign team. I would like to thank Mukul, Jaydeep Dutta, Chris Kitchener, Sumit Dey, Sreedhar (all the interview panel members) and Ankur Tailang for giving me this opportunity.

191 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

ADIEU ADOBE

References R BIBLIOGRAPHY INSPIRATION AND SOURCE MATERIAL

Toffler, Alvin (1984). Future Shock. London: Bantam

Watson, Robert and Oliver Freeman (2012). Future Vision. London: Scribe Watson, Robert (2010). Future Files. London: Scribe Publications McCandles, David (2010). Information is Beautiful. London: Collins

Tufte, Edward R. (2005). Envisioning Information. Cheshire Connecticut: Graphics Press LLC

Levitt, Steven D. and Stephen J. Dubner (2006). Freakonomics. London: Penguin Books

Thackara, John (2006). In The Bubble. U.S.A.: The MIT Press

192 REFERENCES

Watson, Richard (2010). Future Minds. London: Nicholas Brealey Publishing

References R WEBLIOGRAPHY INSPIRATION AND SOURCE MATERIAL

www. smashingmagazine.com/ 10-futuristic-user-interfaces www.wired.com/partners/marriott/category/technology/ www.gizmodo.in/news/What-the-Future-of-Wearable-Technology-Will-Look-Like/articleshow/19867878.cms http://mashable.com/2013/01/22/50-things-replaced-technology/ www.ted.com/talks/jan-chipchase www.vimeo.com/the-crisis-of-credit www.youtube.com/watch?v=nin2ch_rL54 http://www.digitaltrends.com/computing/can-steve-ballmer-finally-make-microsoft-cool/ www.quora.com/What-are-the-best-strategies-for-predicting-the-future-of-technology www.twitter.com/patrick-burgyone www.futuretrendsbook.com/future-files www.informationisbeautiful.net www.visual.ly www.thedigitalife.com

193 Mrinalini Sardar | PGDPD Graphic Design | Batch 2010 -13 | Diploma Documentation: The Future Shape of Tomorrow | National Institute of Design

REFERENCES

References R FONT CREDITS GOTHAM HTF (Regular and Condensed) created by Tobias Frere Jones