Using conversations to connect you with the most Instagrammed food & drink trends. July 2017
For the generation shaped by technology and access, the meaning of food has changed.
#foodporn 415,000,000+ posts
Includes #foodporn #food #foodie #ilovefood
Millennials are changing the eating out landscape.
44% of their food dollars are spent on eating out.
User-generated content wins over stock images.
They pick places based on how Instagrammable they are.
#yolo
#nofilter
#fomo
Source: BCG, BBDO Atlanta, Technomic
Others tried tapping into this, but for the new generation, they just don’t get it.
Distrust strangers
App fatigue
Millennials trust their friends and influencers more than reviews from strangers on Yelp.
They spend most of their time in messaging apps and we can get as close to them as their inbox.
But social media only shows things you’ve already missed out on.
What wins is access to contextual and living data.
Business model
Free
Pro
Enterprise
ÂŁ199/month
ÂŁ1,990/month
Until now
Consistent organic growth
Total messages
100,000+
Avg. weekly retention
30.7%
User feedback & validation “Great to find places based on social cues rather than weak indicators like ratings.”
“Another two apps (Yelp and Foursquare) I can delete from my phone today.”
“Truly have not been so impressed by something on Product Hunt in a long while.”
“Yes, the cure to all my fomo! I’ve been doing this manually and it sucks.”
The roadmap is clear Q3
Q4
H1
Additional messaging platforms
Transactions and reservations
Voice interfaces
Improved database
Automated trend reporting
User-generated content
Testing revenue model against cohorts of businesses
Partnership with CityMunch, Workfrom and HappyCow
Live data
Trend subscriptions
Founders
Juraj Business development and sales
Alex Marketing and growth
Sebastian Product and development
Held a business and growth position for EMEA.
Founded and sold a restaurant tech startup.
Product management and digital strategy.
Team & advisors
James
Chatbot frameworks
Jamie
AI, machine learning, neural networks
Lucia
Business design
Paul
Customer experience strategy
Rich
Enterprise SaaS
What are we looking for
Raising ÂŁ200,000 8 months runway Turn part-time team members to full-time Validate freemium business model
Using conversations to connect you with the most Instagrammed food & drink trends. founders@surebot.io / surebot