Innovation, Sacrifice and Inspiration

A Look At The Accomplished And Adaptable Alumni As They Negotiate These Challenging Times

GRACE WHITE - IMC

A graduate of the Class of 2016, Grace White is an account executive for GMR Marketing in Charlotte, North Carolina. She interned as a student with Ole Miss Athletics, the now-defunct Mississippi River Kings, and the online platform SportsTalk, and in the four years since leaving the School of Journalism and New Media, her professional career has navigated its way through the NFL, NBA, NHL, and now the MLB.

A career within the sports industry was always the only option for White, but the opportunities themselves evolved exponentially since she took her first professional position as a ticket sales representative with the Washington Football Team.

Her most recent experience with Monumental Sports & Entertainment was what finally lit a path back to brand management and experiential marketing. As sales marketing manager, White focused on streamlining the sales operations for the suites teams and ticket sales departments and helped facilitate new opportunities and promotions to boost revenue.

White’s time with MSE also included historic playoff runs culminating in franchise firsts like the Capitals’ Stanley Cup Championship, and the Mystics’ WBNA Championship.

After achieving a personal dream of participating in the Caps’ first cup celebrations, it was time to find a new, more creative challenge. Finding a company that primarily focused around experiential marketing was a top priority, which narrowed the search greatly. She said GMR Marketing was, and is, a true leader in that space—their mantra being “creating memories that matter for over 40 years.”

White started her new role on March 16, the same day all GMR offices, and many other companies around the nation, went fully remote due to COVID-19. A completely remote onboarding and transition is unconventional to say the least, but it’s been a master class in working from home.

In this new role as an account executive, White is working to manage the sponsorship between Humana and its three MLB partners.

The professional sports world stands to look very different post-pandemic, but as many can attest in this industry, “there’s never a dull moment!