From the Editor
Welcome to the August 2024 edition of The Millennial Marketer. As we navigate through a period of both celebration and recovery, I'm excited to share with you some of the most impactful stories that have shaped our nation in recent weeks.
First and foremost, I'm thrilled to report on the spectacular Grand Gala that took place at the National Stadium in Kingston! The event, celebrating Jamaica's 62nd anniversary of Independence, saw the stadium filled to capacity with tens of thousands of proud Jamaicans.
Under the theme 'Jamaica 62: One Love... to the World', the celebration was a testament to our nation's resilience and unity. Prime Minister Andrew Holness highlighted how this event symbolizes our ability to come together and rebuild in the wake of Hurricane Beryl. The Grand Gala featured a diverse array of performances, from gospel and dancehall to mento and reggae, truly showcasing the rich tapestry of Jamaican culture. A highlight was the breathtaking 1,000-drone display that lit up the night sky, paying tribute to cultural icons like Bob Marley, Miss Lou, and Usain Bolt.
Speaking of Hurricane Beryl, our feature on Jamaica's recovery efforts reveals both the challenges we face and the indomitable spirit of our people. The storm's impact on our IT infrastructure was significant, affecting everything from business operations to daily communication. However, the rapid response from both the government and private sector has been commendable. As of our latest reports, electricity has been restored to the majority of affected areas, 90% restoration of water and approximately 92% restored with technology resources from Flow and Digicel. The Tourism sector, a vital part of our economy, has shown remarkable resilience, with visitor numbers rebounding strongly. This recovery is a testament to Jamaica's disaster preparedness and the unwavering spirit of our tourism stakeholders.
On a more cautionary note, I must bring your attention to the rising risk of COVID-19 in Jamaica. The Ministry of Health and Wellness has reported a 16% increase in cases in July compared to the previous month, with Kingston, St. Andrew, St. Catherine, and St. James showing the highest numbers. As we continue to enjoy our reopened economy and vibrant events, I urge all our readers to remain vigilant. The ministry recommends vaccination as the best defense against severe illness, and I echo their advice to practice proper hygiene and consider mask-wearing again in public spaces.
As consumers, these stories offer valuable insights. The recovery efforts postHurricane Beryl highlight the importance of crisis management and adaptability. And the COVID-19 situation reminds us of the need for clear, responsible communication in times of public health concerns.
In closing, I want to express my gratitude for your continued readership. Your support allows us to bring you these crucial stories and analyses. As we move forward, let's carry with us the spirit of resilience, unity, and innovation that defines Jamaica. Stay safe and stay informed.
Warm
Regards,
Paul Bauer
EDITOR, THE MILLENNIAL MARKETER
HEALTH MINISTRY URGES CAUTION AS RISK OF COVID TRANSMISSION INCREASES
The Ministry of Health and Wellness is urging Jamaicans to remain vigilant as its surveillance data shows high transmission of the SARS-CoV-2 virus among the population.
In July, the country recorded 176 COVID-19 cases, a 16 per cent increase from the 152 that were recorded the previous month.
The case distribution shows the parishes of Kingston and St Andrew (25%), St Catherine (18%) and St James (18%) with the highest figures.
The ministry, in a release, said it continues to recommend vaccination as the best defence against severe illness and death associated with COVID-19. At present, doses of the Pfizer vaccine are available to the population.
Further, members of the public are advised to remain at home if feeling ill; wear a mask to prevent spread of respiratory droplets; practice proper sneezing and coughing etiquette, especially when in public spaces; and wash hands or use hand sanitisers.
Jamaicans travelling abroad are especially urged to be diligent in practising the infection-prevention protocols. A few businesses have already started reimplementing their COVID-19 protocols.
FAIRVIEW MEDICAL OPENS FAIRVIEW BEACHSIDE MEDICAL
We are thrilled to announce the opening of Fairview Beachside Medical, a new Fairview Medical & Dental Centre subsidiary. This facility is a testament to our ongoing commitment to extend our reach and continue our tradition of providing high-quality medical care in a compassionate, patient-centered environment.
Located conveniently on the coast of Negril, Fairview Beachside Medical will enhance the patient experience by merging top-tier medical services with the serene ambiance of a beachside locale. The facility is equipped with the latest medical technology and staffed by a team of experienced medical professionals dedicated to providing exceptional care.
The Fairview Beachside Medical team is proficient in delivering compassionate care, but they also share a common commitment to our mission of promoting health and well-being in the community. The range of services extends from primary care to specialty care and holistic wellness programs designed to promote overall health.
Elizabeth Lee, Managing Director of Fairview Medical says “In addition to our comprehensive services, we are passionate about education and preventative health measures. Fairview Beachside Medical will conduct regular health workshops and seminars to foster a well-informed and health-conscious community.”
Led by Dr. Duval Ashley, the new facility is more than just a healthcare centre; it is a beacon of wellness where patients feel heard, understood, and cared for. Dr. Ashley is a General and Family Physician with knowledge and experience in Internal Medicine, Emergency Medicine, and minor surgical procedures.
The team looks forward to serving the community's healthcare needs at this new location, offering treatments and a holistic approach to health that positively impacts lives.
Mrs. Lee concluded, “we are excited about this new journey and are eager to welcome you to the new facility.”
For more information about Fairview Beachside Medical, Unit 14, Sunshine Village, Westend Road in Negril, Westmoreland, call (876) 536-1199 to schedule an appointment.
BUSINES
OBSTETRICS & GYNAECOLOGY
INTERNAL MEDICINE & CARDIOLOGY
GENERAL & DENTAL SURGERY
CHIROPRACTIC & ORTHOPAEDIC TREATMENTS
PODIATRY, PHYSIOTHERAPY
ACUPUNCTURE
ENT & UROLOGY
PSYCHOLOGY & PSYCHIATRY
DERMATOLOGY & NUTRITIONIST
Vaccines & Laboratory Services
Ultrasounds & X-Rays
HURRICANE TIPS FOR YOUR BUSINESS AND HOME
IN THE AFTERMATH OF HURRICANE BERYL, WE SEE FIRSTHAND HOW HURRICANES CAN CAUSE SIGNIFICANT DAMAGE TO BOTH BUSINESSES AND HOMES. WITH PROPER PREPARATION, YOU CAN MINIMIZE THE IMPACT. GIVEN THE PROMISE OF AN ACTIVE 2024 HURRICANE SEASON, HERE ARE SOME ESSENTIAL TIPS TO HELP YOU STAY SAFE AND PROTECT YOUR PROPERTY.
For Your Home:
1. Secure Windows and Doors: Install storm shutters or use plywood to cover windows. Make sure doors are securely fastened, and consider reinforcing your garage door, which is often a weak point during storms. Installing impact-resistant windows can also provide an extra layer of protection.
Create an Emergency Kit: Assemble a comprehensive emergency kit that includes nonperishable food, water, medications, flashlights, batteries, first aid supplies, and a multitool. Ensure you have enough supplies to last at least 72 hours. Don't forget to include items for pets if you have them.
2. Trim Trees and Shrubs: Regularly maintain your yard by removing dead branches and trimming trees and shrubs. This helps prevent them from becoming projectiles during high winds, which can cause damage to your home or block evacuation routes.
3. Check Your Roof: Ensure your roof is in good condition by inspecting it for loose shingles and potential leaks. Consider adding hurricane straps to secure the roof to the walls of your home, providing additional strength against strong winds.
4. Have a Family Plan: Develop a comprehensive family emergency plan that includes evacuation routes, meeting places, and a communication plan. Ensure that all family members know and practice the plan regularly. Keep a list of emergency contacts and essential documents in a waterproof container.
6.
5 Install a Generator: Power outages are common during hurricanes. Consider installing a generator to ensure you have a backup power source. Ensure it’s properly maintained and you have enough fuel to last several days.
HURRICANE TIPS FOR YOUR BUSINESS AND HOME... 2/2
For Your Business:
Backup Important Data: Regularly backup and store all crucial data in a secure, off-site location. Consider using cloud storage solutions to ensure data can be accessed even if physical locations are compromised. Regularly test your backups to ensure data integrity.
1. Protect Physical Assets: Move valuable equipment, documents, and inventory to a safe area, preferably above potential flood levels. Consider installing flood barriers, sandbags, or sump pumps to protect against water damage. Elevate electrical equipment and ensure that critical systems are protected from water intrusion.
2 Develop a Business Continuity Plan: Identify critical business functions and create a detailed plan to maintain operations during and after the hurricane. This plan should include alternative work locations, communication strategies, and resource allocation. Regularly review and update the plan to address new risks and changes in the business environment.
3. Communicate with Employees: Ensure all employees are familiar with emergency procedures and have a way to communicate during the storm. Establish a phone tree or email chain, or use a messaging app to keep everyone informed. Conduct regular drills to ensure that everyone knows their roles and responsibilities.
4. Review Insurance Policies: Thoroughly review your business insurance policies to ensure they cover hurricane-related damages, including wind, flood, and business interruption. Update coverage as necessary and keep copies of all insurance documents in a secure, accessible location.
5. Strengthen Your Building: If possible, invest in structural improvements to make your building more resistant to hurricanes. This could include reinforcing the roof, walls, and foundation and installing storm-resistant windows and doors.
6. BY TAKING THESE STEPS, YOU CAN BETTER PROTECT YOUR HOME AND BUSINESS FROM THE POTENTIALLY DEVASTATING EFFECTS OF A HURRICANE. STAY INFORMED ABOUT WEATHER UPDATES AND FOLLOW THE GUIDANCE OF LOCAL AUTHORITIES TO STAY SAFE. PREPARATION AND VIGILANCE ARE CRUCIAL TO MINIMIZING THE IMPACT OF THESE POWERFUL STORMS.
DR.ROBERT J MICCICHE D.C.
HURRICANE BERYL'S IMPACT ON JAMAICA'S INFRASTRUCTURE
AND LIVELIHOOD
In July 2024, Hurricane Beryl swept through Jamaica, leaving a trail of destruction in its wake. While the full extent of the damage is still being assessed, it's clear that the storm has had a significant impact on the island's Information Technology (IT) infrastructure, consequently affecting various aspects of daily life and business operations.
DAMAGE TO PHYSICAL INFRASTRUCTURE
The hurricane caused widespread damage to Jamaica's physical IT infrastructure. Cell towers, fiber optic cables, and other critical communication equipment were severely affected, leading to extensive network outages across the island. Many businesses and homes lost internet connectivity, hampering both work and personal communications.
POWER OUTAGES AND THEIR CONSEQUENCES
One of the most significant impacts on IT infrastructure came from prolonged power outages. Of the company’s 692,000 customers, approximately 682,000 now have supply, with St. Elizabeth being the most affected parish. This means some 10,000 customers are still without electricity. These power outages not only affected individual households but also data centers and other IT facilities, causing disruptions to various online services and platforms.
IMPACT ON BUSINESS OPERATIONS
The damage to IT infrastructure has had a ripple effect on business operations across Jamaica. Many companies, especially those reliant on digital technologies, have struggled to maintain their services. The outdoor advertising industry, for instance, faced challenges with digital billboards and electronic displays, which were powered down to avoid electrical damage during the hurricane.
EFFORTS TO RESTORE AND REBUILD
In the aftermath of Hurricane Beryl, there has been a concerted effort to restore and rebuild Jamaica's IT infrastructure. Companies are working around the clock to assess the damage, remove debris, and replace affected structures. The government and private sector are collaborating to prioritize the restoration of critical IT services.
LESSONS LEARNED AND FUTURE PREPAREDNESS
The hurricane has highlighted the need for more resilient IT infrastructure in Jamaica. Industry leaders are now focusing on enhancing preparedness for future events, including the use of more durable materials, improving emergency response plans, and leveraging technology for better monitoring and maintenance of IT structures.
LIFESTYLE
HURRICANE BERYL'S IMPACT ON JAMAICA'S INFRASTRUCTURE AND LIVELIHOOD
IMPACT ON LIVELIHOOD
The disruption to Jamaica's IT infrastructure has had a significant impact on the livelihood of its citizens:
Work Disruptions: Many people who rely on internet connectivity for their jobs have been unable to work, leading to loss of income.
Education Challenges: Students relying on online learning platforms have faced difficulties in continuing their education.
Financial Services: Banking and other financial services dependent on IT infrastructure have been disrupted, affecting people's ability to access funds and conduct transactions.
Healthcare: Telemedicine services and electronic health records systems have been impacted, potentially affecting patient care.
Small Businesses: Many small businesses that rely on digital platforms for sales and marketing have seen their operations severely hampered.
CONCLUSION
Hurricane Beryl's impact on Jamaica's IT infrastructure serves as a stark reminder of the vulnerability of our increasingly digital world to natural disasters. As Jamaica rebuilds and recovers, there's a clear need for more resilient and robust IT systems that can withstand future challenges. The experience underscores the critical role of IT in modern life and the importance of comprehensive disaster preparedness plans that include provisions for maintaining and quickly restoring essential digital services.
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ADDITIONAL $1.4B ALLOCATED FOR REBUILDING AGRICULTURE & FISHERIES SECTOR POST-HURRICANE BERYL
An additional $1.4 billion will be allocated by the government for the rebuilding of Jamaica’s Agriculture and Fisheries Sector post Hurricane Beryl.
The announcement was made by Agriculture and Fisheries Minister Floyd Green at the Denbigh 70th Agricultural, Industrial and Food Show.
Minister Green noted that while efforts are already underway to assist farmers through an initial injection of $700 million, government recognized the need to do more.
The Agriculture Minister said resources will also be allocated for the building out of solar powered storage for farmers.
Meantime, Mr. Green indicated that some 400 farmers were to receive direct support from government at yesterday’s Denbigh show.
This is in addition to approximately 1,000 farmers who have already received assistance since the passage of Hurricane Beryl.
Hon. Green, says assessments indicate that the agriculture sector incurred losses totalling $4.73 billion from the Hurricane Beryl’s passage.
Making a statement in the House of Representatives on Tuesday, July 16, Mr. Green said the assessments indicate that 48,852 farmers have been impacted.
He added that approximately 23,040 hectares of farmland have been affected, noting that the sector also suffered the loss of 323,412 animals, including small ruminants, poultry and cattle.
“The hurricane’s wrath spared little in its path. Domestic crops saw us losing approximately 18,700 hectares of our vegetable lines, with damage estimated at about $1.95 billion affecting 40,000 farmers. Crops that were most significantly impacted include sweet pepper, tomato, lettuce, cabbage and carrots, and vine crops like melon [and] cantaloupe suffered a significant blow,” the Minister said.
Mr. Green informed the House that banana and plantain crops, covering 1,780 hectares and estimated at about $385 million, were also affected, with 1,640 farmers being impacted.
“Fruit trees suffered a heavy blow; 890 hectares of fruit trees have suffered damage, most of them were completely lost, estimated at $337 million [and] affecting 1,470 farmers. Tuber crops [such as] yams [and] cassava, covering 1,670 hectares, have been lost, impacting 1,120 farmers and estimated at $524 million,” he said.
Mr. Green noted that small poultry farmers were severely hit, with 43,000 layer birds and 278,000 broilers being lost, amounting to more than $200 million.
Additionally, he said 980 small ruminants, 514 pigs and 278 cattle were lost, pointing out that damage is estimated at over $100 million.
Mr. Green pointed out that 640 bee colonies, amounting to over $12 million in losses, were impacted by the hurricane’s passage.
He further stated that 236 greenhouse structures, covering 688,000 square feet, were destroyed at an estimated cost of $856 million.
Mr. Green said 62 kilometers of farm roads have been damaged, with cost for repairs totalling $165 million. He added that farm buildings also sustained damage, with repairs estimated to cost $85 million.
“Irrigation systems, covering 35 hectares have been damaged [at an] estimated cost of $35 million. Damage to the NIC’s irrigation network infrastructure, including broken mains and, unfortunately, significant loss to our renewable energy systems is estimated at about $400 million.
There was an estimated 60 per cent damage to coffee farms and infrastructure across all parishes, with an estimated loss of 25,000 boxes, equivalent to approximately $200 million in revenue,” he said.
Cocoa farmers, primarily in St. Thomas and St. Mary, suffered about 40 per cent loss. “Pimento trees saw about 50 per cent damage, particularly in St. Thomas, St. Elizabeth and Manchester, [with] estimated loss at 20,000 kilogrammes. Nutmeg production, 20 per cent damage [and] potential loss of 1,000 kilogrammes. Turmeric and ginger crops, about 20 per cent damage estimated loss of 10,000 kilogrammes,” the Minister said.
Mr. Green said approximately 11,200 fishers have been affected, most of whom lost fishing gear in the form of traps and nets, estimated at $1 billion.
“The devastation from Hurricane Beryl to our agriculture and fisheries sector is extensive, affecting several parishes, with the most severely affected being St. Elizabeth, Manchester, Clarendon, Westmoreland and St. Catherine. Unfortunately, those parishes represent some of our most productive agricultural zones,” he stated. MANY SMALL BUSINESS OWNERS SEE 2024 AS A
JPS FACES $2M FINE FOR NOT MEETING DEADLINE
Currently facing a $2-million fine for failing to meet the August 12 deadline for restoring power to customers after Hurricane Beryl, JPS is now under fire for not meeting expectations.
JPS has come under heavy public pressure over its failure to restore electricity in several communities across the country following the passage of Hurricane Beryl just over a month ago.
There have been several protests across the island, with the latest staged in St Elizabeth where the power company said full electricity will not be restored until August 31.
As of August 13, 2024, of JPS's 692,000 customers, approximately 682,000 in other parishes now have power restored. Some 10,000 customers are still without electricity, plus St. Elizabeth still being the most affected parish.
Based on available information, fewer than 20% of customers in St. Elizabeth have had their electricity restored so far. JPS said its infrastructure was near ruined in the parish and quite extensive. However, more than 350,000 of its customers will benefit from its Hurricane Beryl Bill Discount thorough a relief initiative.
“The JPS Hurricane Beryl Bill Discount, which is the biggest JPS relief initiative since Beryl, includes a 20% discount on the bills of post-paid residential customers who use 150 kilowatt-hours of electricity or less for the month, as well as top-up electricity credit for active prepaid customers,” JPS's Chief Financial Officer, Vernon Douglas said in a press release today.
“We are happy to have been able to provide this cushion for our most vulnerable customers. Recognising the far-reaching impact of Hurricane Beryl on our customers, JPS also relaxed our collections and disconnection processes. We have continued to facilitate flexible payment arrangements for customers who need extensions on their due dates.”
JPS said the 20% Beryl Relief Discount is reflected as a separate line item on the bills that qualified customers start receiving in August. While prepaid customers are being notified by text messages of the one-off $1,500 top-up electricity credit being applied to their accounts.
DIGICEL & FLOW SAY SERVICE HAS BEEN RESTORED TO MORE THAN 90% OF CUSTOMERS
Both major telecoms providers are reporting continued progress in their restoration efforts following the passage of Hurricane Beryl.
Digicel is reporting that as at Sunday, July 28, it had restored service to 96 per cent of its Mobile customers and 98 per cent of fixed services while Flow says 92 per cent of Mobile customers are back online with 91 per cent of home customers being reconnected. The Office of Utilities Regulation (OUR) says both providers have advised that they will be extending reprieves to customers.
The OUR says Flow has advised that it will go against the provisions of its Standard Terms and Conditions to offer, among other things, a one-time rebate to customers' accounts whose Fixed services have been interrupted for more than 72 hours, and an extra allowance of 5 gigabytes for one month to its Postpaid mobile customers which will be rolled out in August.
Digicel says it has implemented relief measures to include no payment for lost days of service for its prepaid and postpaid customers who were unable to connect to its network since Hurricane Beryl.
Digicel Prepaid customers are being given a bundle consisting of data and local minutes, with special accommodations for customers in areas where service is not restored up to today.
The OUR says it continues to exercise its regulatory functions to ensure the services are restored within the committed timelines.
Bird's Nest Jamaican Dry Jerk Roasted Pork Shoulder
Ingredients
4 pounds pork shoulder (thawed completely if using frozen.)
3 tablespoons Olive Oil
‘The Original Bird’s Nest Jamaican Dry Jerk Rub
How to Make Bird's Nest Chophouse Hamburger
1.
Preheat oven to 425°F.
Mix the olive oil and Jamaican Dry Jerk in a small bowl. Using a pastry brush, generously spread the mixture all over the pork shoulder.
3.
2. Set the meat on a rack set into a roasting pan. Roast for 20 minutes, and then reduce the heat to 325℉. Continue to cook until an instant-read thermometer inserted into the shoulder reads 185℉, about 4 hours. Remove the pork from the oven and let stand until cool enough to handle, about 30 minutes.
BIRD'S NEST SPICE RUBS
are available AT THESE LOCATIONS:
PROGRESSIVE FOODS: FAIRVIEW, WHITTER VILLAGE, OCHO RIOS & SOVEREIGN VILLAGE
THE BUTCHER BLOCK GOURMET STORE: UPPER MANOR PARK PLAZA
SHOPPERS FAIR: SUPER SHOPPERS FAIR - BOULEVARD, WESTGATE
FONTANA PHARMACY: BARBICAN SQUARE, WATERLOO SQUARE
S FOODS JAMAICA SUPERMARKET: WORTHINGTON AVE., KINGSTON
GENERAL FOODS: OCHO RIOS, LIGUANEA PLAZA
LFA COUNTRY STORE SUPERMARKET: RICHMOND, ST. ANN
MANOR PARK PHARMACY: CONSTANT SPRING RD., KINGSTON
BOOT GAS STATION: BOOT GREENWICH PARK, DRAX HALL
SOVEREIGN SUPERMARKET: HOPE ROAD, KINGSTON
BROOKLYN SUPERMARKET: HALFWAY TREE, KINGSTON
SUPER VALU FRESH FOODS: CONSTANT SPRING RD., KINGSTON
LOSHUSAN SUPERMARKET, KINGS HOUSE RD, KINGSTON
JOHN R. WONG: TOBAGO AVE, NEW KINGSTON
LEE’S FOOD FAIR: RED HILLS RD., KINGSTON
HI-LO FOOD STORES, BARBICAN RD.
FAMILY PRIDE: HAVENDALE
THE COLLECTIVE 876: MAIN STREET, ROSE HALL
PROVIDES Protection
90% OF NWC CUSTOMERS’ WATER SUPPLY RESTORED... 1/2
Minister without Portfolio in the Ministry of Economic Growth and Job Creation, Senator the Hon. Matthew Samuda, says the National Water Commission (NWC) has restored water to 90% of its customers whose supply was disrupted during Hurricane Beryl’s passage.
Senator Samuda noted that the post-hurricane restoration effort has been particularly challenging for the remaining 10% which, he said, is the most difficult to service in the best of times.
“That last 10% uses approximately 40% of the pumps because of how scattered our development has been as a nation, post-independence,” the Minister pointed out, while speaking during Friday’s (July 19) sitting of the Senate at Gordon House.
Senator Samuda commended the staff of the NWC and Jamaica Public Service Company (JPS) who are engaged in coordinating restoration efforts at the national management level, noting that at the parish level there are daily meetings focusing on the priority pumps.
“The first priority has been met, which is that the pumps serving our hospitals and our infirmaries have been energised at this stage. It doesn’t mean that there’s not damage to lines and supporting infrastructure in the area, but we’re able to supply our hospitals and infirmaries,” he explained.
Senator Samuda said the NWC is now looking at the systems that are most impacted and the ones that will provide water to as many people as possible.
The two systems classified as major, which are still without electricity supplied by the JPS, are Roaring River and Bogues in St. Ann.
“St. Ann was the third worst impacted, in terms of impact to its energy grid in the country. So 79% of the grid was damaged in that area, which impacts water supply from mid-St. Mary to a section of Trelawny. We are working around the clock with JPS to restore lines where there is damage, to replace transformers where they have blown, and we’ve taken it a step further. We are working very hard with local and international partners to get as much support as we can for temporary reprieve and longer-term resilience by way of [alternative] power supply,” the Minister said.
90% OF NWC CUSTOMERS’ WATER SUPPLY RESTORED... 2/2
Meanwhile, Senator Samuda reiterated that the Government will be making a significant investment in generators to support over 700 pumps between water and sanitation systems to build resilience.
“The first 50 we will target, coming out of this storm, and we are in the process of procuring those; it will cost approximately $750 million. We are working on the short-term, working on the long term and, of course, we are using every available truck in Jamaica to give citizens as much support as we can in the communities that have been out for the longest period,” he further advised.
Recently, Prime Minister, the Most Hon. Andrew Holness, has announced an initiative aimed at providing potable water to communities without electricity in the aftermath of Hurricane Beryl.
Addressing the House of Representatives on Tuesday, July 16, Prime Minister Holness said he has instructed the National Water Commission (NWC) to rent every available and appropriate generator to give support to communities where water has not yet been restored.
The Prime Minister informed that some generators have already been rented and will be deployed starting Wednesday, July 17.
“We will be mounting these [roving] generators on flatbed trucks, so that they can move between communities to allow for a temporary reprieve while storage tanks, both for households and communities are refilled,” he told the House.
REDUCE YOUR SUGAR & SALT INTAKE
EAT MORE CARBOHYDRATE-RICH FOODS
EAT MORE FRUITS AND VEGETABLES
EXERCISE/WALK DAILY
DRINK PLENTY WATER
MAINTAIN A HEALTHY WEIGHT
EAT REGULARLY AND REDUCE YOUR PORTION SIZE
REPLACE SATURATED FATS WITH UNSATURATED FATS
http://wrha.gov.jm/ @wrhagovjm
NATIONAL STADIUM FILLED TO CAPACITY FOR SPECTACULAR GRAND GALA
The National Stadium in Kingston was filled to capacity as tens of thousands of Jamaicans turned out for the annual Grand Gala celebrating Jamaica’s 62nd anniversary of Independence on August 6.
The Grand Gala was the culmination of the 2024 Independence celebrations under the theme ‘Jamaica 62’ One Love… to the World.’
Speaking to journalists, Prime Minister the Most Hon. Andrew Holness, said the celebrations are a symbol of Jamaica’s resilience and rebuilding from the damage caused by Hurricane Beryl.
“Right now, the focus must be on resilience. However, there is a longer-term goal, which is to increase our productivity and increase the peace. Let’s all focus on that and that will build not just our political independence but also our economic independence,” he said.
Expressing delight at the number of persons in attendance, Prime Minister Holness said the turnout is indicative of the national pride of Jamaicans.
“This event brings people together and creates the spirit where we can reflect on what it truly means to be Jamaican. There are so many good things about being Jamaican… . The world sees us as a small island that has accomplished huge things in the world. If you say which country as a small country is most known in the world, that would be Jamaica,” he noted.
Patrons were entertained by a diverse mix of Gospel, Dancehall, Mento, Reggae and African-inspired acts.
The 2024 Festival Song winner Kimiela “Candy” Isaacs, and Gospel singers, Rhoda Isabella and Kevin Downswell brought the crowd to its feet with electrifying performances.
Other highlights were the demonstration of the Lion Dance by the Guangdong Association showcasing the long history of the Chinese community in Jamaica, while the Jamaica Constabulary Force (JCF) showcased an all-woman drill display to mark the 75th anniversary of women being able to serve in the Force.
Several stalwarts of Jamaican music and culture were honoured for their work and contributions to the development of Reggae music and its growth and popularity in Jamaica and globally.
The Reggae Icon Tribute award was presented to world-renowned band, Third World for 51 years as ambassadors of Jamaican music. Co-founder of largest Indie Reggae label in the world, Patricia Chin, was also honoured for her five decades of contributions to the promotion and development of Caribbean music and culture.
Dancehall artistes Moses “Beenie Man” Davis and Rodney “Bounty Killer” Price were recognised for their contributions to the promotion of Jamaican music.
The event culminated with a spectacular 1,000-drone display, which lit up the night sky. Depicted were cultural icons such as Robert “Bob” Marley, Hon. Louise “Miss Lou” Bennett Coverley, and track and field sensation Usain Bolt.
The Jamaica Red Cross partnered with the Ministry of Culture, Gender Entertainment and Sport through the Jamaica Cultural Development Commission (JCDC) to solicit donations for those persons who were negatively impacted by Hurricane Beryl.
MINISTRY OF HEALTH RAMPS UP VECTOR CONTROL PROGRAMME
The Ministry of Health and Wellness has enhanced its vector control programme to address the increase in the mosquito population since the passage of Hurricane Beryl, including the Aedes Aegypti, which transmits the dengue virus.
The measures, which were outlined by Portfolio Minister, Dr. the Hon. Christopher Tufton, today (July 18), include expanding the number of vectorcontrol workers, increasing fogging activities, distribution of drum covers, as well as enhancing public education. He said that an additional 400 temporary vector-control workers will be engaged to bring the current number to 1,000.
“They will be assigned to high-risk communities to identify and treat breeding sites. In addition, they will assist with the fogging activity, the larvicidal activity that takes place,” Dr. Tufton informed, while addressing a press conference at his New Kingston offices.
The Minister said that the vector-control workers will go into communities, visit homes, inspect water-catchment areas, identify the mosquito and treat breeding sites.
He informed that fogging activities have been extended to seven days per week and will be conducted in the mornings and evenings, with special emphasis on urban centres and high-risk communities.
“We are covering some 18 to 20 communities per fogging session and 30 for larvicidal work,” Dr. Tufton said. The Minister said that private pest control operators will be engaged to intensify fogging activities in areas most needed.
“Up to this point, we are targeting approximately 10 private contractors,” he said, noting that the Ministry is willing to engage with others once they h tification.
“The intention is to engage these private contractors over the next two months or so until we can get the population to a level that the Ministry’s team can manage,” he said.
Dr. Tufton noted, further, that 20,000 drum covers are being procured for distribution. “Since March last year, we have distributed about 11,000 of these covers provided by the Pan American Health Organization (PAHO). Since Beryl, we have distributed about 500; we need to increase this. We are looking to procure some 20,000 for distribution – 10,000 of those coming from the United Nations Children’s Fund (UNICEF),” he informed.
The Minister urged Jamaicans to play their part in destroying mosquito breeding sites in and around their homes. “As citizens ,we should take the opportunity… at least once per week to just walk around your home and look for these breeding sites… and it’s important that you take that on as your personal responsibility to protect yourself,” he advised.
Dr. Tufton further encouraged persons to use repellent containing DEET for outdoor activities as well as commercial home use pest control sprays to reduce mosquitoes in their homes.
“As far as is possible, avoid being outdoors during the peak activity time for mosquitoes between dusk and about 8:00 p.m.,” he said.
Chief Medical Officer, Dr. Jacquiline Bissasor-McKenzie, urged persons to take the necessary measures to protect themselves against mosquito-borne illnesses and to seek medical attention if their symptoms worsen. She said since the start of the year, there have been approximately 1,500 dengue cases notified and one death recorded.
JAMAICA'S TOURISM REBOUNDS STRONGLY
AFTER HURRICANE BERYL
Despite recent challenges from Hurricane Beryl, Jamaica's tourism sector has shown remarkable resilience, welcoming more than 105,000 stopover visitors since reopening its ports.
Edmund Bartlett, minister of tourism of Jamaica, announced this statistic during his closing presentation of the 2024/2025 Sectoral Debate in Parliament. After a brief pause in arrivals on July 2nd and 3rd, visitors began returning on July 4th. The rapid rebound is attributed to Jamaica's disaster preparedness and the spirit of its tourism stakeholders, with Reggae Sumfest 2024 in Montego Bay providing a significant boost.
The industry's performance over the past year has been strong, with gross earnings reaching $4.38 billion, a 9.6% increase from the previous fiscal year. This growth is driven by a record 2.96 million stopover arrivals, up 9.4% from 2022/2023. Cruise tourism has also surged, with a 16% year-on-year increase and nearly 800,000 cruise passengers in the first half of 2024.
Jamaica has already welcomed 2.4 million visitors this year, on track to meet its annual target of 4.3 million. Bartlett emphasized that these figures represent jobs, business opportunities, and a stronger economy for Jamaica, affirming its position as a premier Caribbean destination.
JAMAICA TO POSITION ITSELF AS A CENTRE OF TOURISM INNOVATION
Highlighting the success of the Tourism Innovation Incubator programme, Jamaica is positioning itself as a global centre of tourism innovation.
Tourism Minister Bartlett has emphasised on the Tourism Innovation Incubator programme’s pivotal role in revolutionising Jamaica’s tourism industry.
Launched by the Tourism Enhancement Fund (TEF), a public body of the Ministry of Tourism of Jamaica, in response to the challenges posed by the coronavirus Covid-19 pandemic, the Tourism Innovation Incubator aims to identify and nurture ground-breaking ideas that can transform Jamaica’s tourism sector.
This year, the programme received an astounding 222 applications, marking a 553% increase from the 34 applications received in its inaugural year in 2022.
“This exponential growth is not merely a statistic; it is a resounding vote of confidence in the programme’s potential and a testament to the entrepreneurial spirit that runs deep in the veins of every Jamaican,” said Bartlett. “We are not just adapting to the future of tourism –we are actively shaping it. We are crafting experiences that will not only attract visitors but leave an indelible mark on their lives. We are building a tourism industry that is sustainable, authentic, and quintessentially Jamaican.”
The Tourism Innovation Incubator is poised to generate significant job opportunities, particularly for youth, while enhancing visitor experiences and laying a solid foundation for sustainable tourism development in Jamaica.
The Government of Jamaica is actively working towards enhancing visitor experiences. The Sangster International Airport (SIA) has been awarded the Caribbean’s Leading Airport 2024 by the World Travel Awards. The recent upgrades at SIA includes state-of-the-art and streamlined passenger processing systems, including biometrics, an expanded Departure area with exciting retail and dining options, and an expansion of the runway, which it said has significantly contributed to SIA’s reputation as the leading airport in the region.
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Dear Clients & Supporters...
We offer our deepest sympathies for the loss and damage that Hurricane Beryl may have caused for you and your family. We understand that this may be an incredibly tough time for you, and we want to extend our heartfelt condolences to you and your loved ones. Your challenges may be immense in rebuilding, but we want to offer our support in any way we can.
Our courage and determination as Jamaicans in the face of adversity are truly inspiring, and we believe that we will come through this stronger than ever!
