Evaluation Over a quarter of your marks come from the ‘evaluation’ section of your coursework, and this is the area which sorts the A* from the Cs; do this section right and you can push your mark up. The evaluation asks you to answer 7 questions. These will be answered in different ways, and you must show that you can use IT in a variety of ways to gain full marks on this section. Below are the questions and the specific tasks to go with them. All tasks should be completed by all members of each group. Each post should be clearly labelled with who is posting and which question it is.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products? TASK: Create a 9 shot grid (see www.artofthetitle.com) of the key parts of your film, showing how all compare to a ‘real’ media product. the title of the film, the setting, costumes, camera work and editing, font and style story/narrative genre and suggestions of it Characters Special FX Write an explanation of each of your choices. 2. How does your media product represent particular social groups? TASK: Take a picture of a character from a film in the genre you have worked, and a picture of your leading actor in costume. Show how your mise-en-scene is similar to a ‘real’ product. Write about how you may or may not have conformed to stereotypes.
3. What kind of media institution might distribute your media product and why? TASK: Record a director’s commentary on your choice of logo and production company name, why production companies are important, how distribution works and how your film is attracting certain production companies. Edit this onto your film and post the ‘director’s commentary version onto your blog’. 4. Who would be the audience for your media product? TASK: Create your perfect audience member, give them a background, a picture, a ‘tribe’ www.uktribes.com and www.findyourtribe.com, what music do they listen to, what TV do they watch, what films would they go and see? (Use the post from earlier in your planning, but this time discuss how you have attracted them in your finished film). 5. How did you attract/address your audience? TASK: Upload your video to YouTube and use ‘tags’ to annotate how your video attracts your audience. Alternatively screen grab areas of your film and annotate them using a photo editing package. 6. What have you learnt about technologies from the process of constructing this product? TASK: Create a prezi www.prezi.com on the technology you have used and the way you have developed. List all the different technology you have used, including websites etc. A collage could be created? (Remember you have to put enough information on the prezi that it can be understood without you there!) 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? TASK: Film yourself (either in a group, or as a personal vlog) discussing how you have developed your skills. The Audience Feedback task. (must be included but doesn’t have a specific question). TASK: Post your video on YouTube and Facebook. Access the ‘insight’ part of the site and assess how many people have viewed your video, where they are from etc. On Facebook, get your friends to leave feedback. Also film your classmates giving feedback on your film and post this.