Key Magazine Terms
Strap-line
Masthead
Puff
Headline
Main picture
Byline
1
Glossary Term
Explanation
advertorial
Advertising material that is designed to look like editorial. In the UK, this is covered by a BSME code of practice and must be labelled as 'advertising promotion' The people that you want to reach. Printed matter that extends beyond the trimmed edge of a page. The bleed area is usually 3mm beyond the trimmed size of a page main text on a page The headline and text of a second less important story in a magazine or paper. Advertising sold by the line or column centimetre (as opposed to display advertising). Adverts grouped according to content. An explanation of a photo or diagram. Large adverts, usually sold in multiples of quarter to full page editorial matter: text and pictures.
audience bleed
body copy byline classified advertising
Caption copy
2
coverline
cover mount display advertising editorial feature Article
font gutter header headline
lead
main picture
3
Gives more information about the headline and article – used to make you read on. A gift stuck to a magazine's front cover Large adverts, usually sold in multiples of quarter to full page An opinion from a publisher or editor about a topic of interest The main article advertised on a front cover of a magazine, or the main article in a spread. A set of type characters, numbers and punctuation marks, in one face and size. Gap between columns of text or around the text area of a page. Information line at the top of a page. A headline is text at the top of a newspaper article, indicating the nature of the article below it. Beginning of a news story, generally contains who, what, when, where, and why The biggest and most eye catching picture – often linked to the feature article.
masthead
puff or starburst
puff piece pug
pull quote
sidebar
Strap-line
4
The name of a publication traditionally printed at the top of the first editorial page, often as a logo and often accompanied by issue number and date Attention-grabbing panel, so-called because originally words put on star-shaped background. A flattering piece of copy about a person, usually very biased Top part/"ears" of newspaper at the top left and right-hand corners of the paper (aka "ears" of the page). Can contain the price of the paper, a logo or a promotion. Phrase or sentence taken from an article and used to attract a reader's attention by setting it in a larger type size Short article related to main topic on page, usually in a box or given a special typographical treatment A thin band across the top of a magazine front cover previewing what is inside, can also be at the bottom.