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Conf erence Special | August 2011
Why
we can’t miss conference! P24
Changes afoot: Ipsos to buy Synovate Who is Kumeu Girl? Pecha Kucha
progress report
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A rather special treat A word with the President, Patricio Pagani In just a couple of weeks, the market research industry in New Zealand is in for a treat. The MRSNZ 2011 conference “Rising Up & Standing Tall” is shaping up to be a rather special day. This issue of the newsletter is a conference special, sharing some of the pleasures in store for those of you who are coming to conference, and giving a flavour to those who can’t make it. Organising conferences is never less than stressful, and I’d be lying if I told you that ours is any different. But our team have never been anything less than professional, supportive and truly brilliant. Even in our talented industry, it’s rare to see such a wonderful collaboration of planners, writers and creatives - a true dream team. P12: read more about their vision. We’ve included a copy of the conference programme at the end of this newsletter. I’m proud of what a great lineup we’re going to see at conference - a big thank you to all the speakers who have put in lots of effort to be there. If you haven’t ordered your conference ticket yet, don’t delay! Early bird runs out on 19 August! Click here to book now. We’ve squeezed a lot of great speakers into one day – in fact, you could say that there’s something for everyone... P24: find out what people from five different disciplines within our industry say about why you shouldn’t miss our conference. We will be spoilt for choice! All of the sessions are not to be missed, but if there are two which hold particular interest for me, they would be Lee Ryan’s keynote speech
and seeing the best of our up-and-coming researchers in the Pecha Kucha presentations. In an industry full of outstanding personalities, Lee has a CV full of the kind of accolades that most over-achievers take a lifetime to reach. We’re delighted to be welcoming her home to New Zealand for the conference. Go to our “Who is KumeuGirl?” article on P22 to read more. The Pecha Kucha presentations promise to be one of the more striking parts of the day. Four new researchers - having been trained up by Fellow Debra Hall - will deliver snappy presentations, with the best one winning an award. At the MRS, we’ve been putting some thought into our role in training and development, and this opportunity is a great way to kick off some new activities for members young and old. So how are the young researchers getting on under Debra’s tutelage? You can find a Pecha Kucha progress report on P6. Leaving aside the conference for a moment, there are also some developments afoot in this very newsletter. Editor Sue Cardwell has taken your feedback to heart and has in my opinion - made this newsletter even better than the much-noticed last issue. Her mission for the newsletter is to “start conversations.” The number one spot for this is the Letters to the Editor (P18) - so take this opportunity to drop us a line. We’re also looking for a company to sponsor the Star Letter in each issue - if you think this could be you, please contact us. See you at Orakei Bay on 2 September - it’ll be an experience you’ll never forget! Patricio
4 Publisher: Market Research Society of New Zealand Editor & Designer: Sue Cardwell Secretary: Claire Lloyd Writers: Patricio Pagani Wing Zheng Kristine Mayo Nicola Legge Robyn Moore Anna Gurr Visit us:
www.mrsnz.org.nz
Like us:
http://www.facebook.com/profile.php?id=527147145
Follow us:
http://twitter.com/#!/ResearchNZ
InterVIEW is published four times a year by an enthusiastic sub-committee of the MRSNZ committee. The views expressed are not those of the MRSNZ. We welcome your input.
Contents
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A Rather Special Treat
20 : Twenty Pecha Kucha progress report
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A word with MRS President Patricio Pagani
Company News
Ipsos comes to New Zealand through its planned purchase of Synovate
Innovations
New Zealand becomes the seventh country to get ADimension for measuring online ad reach
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Save the Date
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Breakfast Bites, Conference & more!
Ingredients for a Special Conference Sneak preview of the organisers’ vision
Letters to the Editor
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Who is KumeuGirl?
Interview with Lee Ryan, keynote speaker of the MRSNZ conference
Why we can’t miss conference Snippets from people in different disciplines of MR
RWC 2011, newsletter feedback and last good reads
Conference Programme
The final page of this newsletter is a programme for you to cut out and keep!
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20 TWENTY
Ten young hopefuls entered the Pecha Kucha style challenge: present on the conference theme using only twenty slides which appear for twenty seconds each. Who will make it into the finals and present to you at conference?
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SPICING IT UP
Why Pecha Kucha? What makes a good Pecha Kucha their paces by a MRS Fellow and pit themselves against presentation? These may be things that our contestants colleagues and competitors, with the aim to make it to are asking themselves right now. How to throw in a little the final four and the MRS conference? bit of the unexpected? What will spark the audience’s Someone who enjoys a challenge – though some interest? Will they laugh (and where they should)? admitted to having never heard of Pecha Kucha The answer to the first question is simple - we can all talk before now and others confessed they may have been too much (though most don’t like to ‘encouraged’ to apply. However all admit it). Pecha Kucha allows our agree they were looking forward young researchers to demonstrate to a great learning experience – the sought-after skill of a short requiring good preparation rather We can all talk and concise presentation, with a than just ‘winging it’…“with the strict 20 second time limit per slide and timing of the slides…you simply too much (though no text allowed. They will need to must practice and know exactly succinctly talk to each slide and what you intend on saying. No time most don’t like to develop a pitch that their peers for waffling with 20 seconds per will be envious of! It is also an slide”. admit it) entertaining format that ensures So how is preparation going? Some we hear from exciting new talent at are quietly confident, others admit the conference. MRS Fellow Debra “it’s definitely more work than you Hall, who has been coaching the contenders, agrees... think”… and there may still be the odd case of nerves “The idea came about from something we saw at the when thinking about what they are hoping to do. Australian Market & Social Research Society conference So be prepared, these researchers plan to “spice things a couple of years ago. I got involved because it’s a up”, “be a tad different”, and educate and entertain you… great way to give the young ones a chance to speak at there are promises of humourous and thought-provoking conference”. presentations. There may even be a happy ending too! So what type of person volunteers to be put through The question now is… who will be your final four?
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Pecha Kuchastyle presenting: the 20:20 view 1. Comes from Tokyo 2. Invented in 2003 3. Invented by two architects, an Italian and a Brit 4. Designed to combat boring presentations 5. Pronounced p’CHAW k’CHAW 6. Name means the sound of conversation 7. Twenty slides appear for twenty seconds each while the presenter talks 8. Twenty x twenty = 6 m 40 s 9. Twenty seconds can seem like an instant or a lifetime, according to those who’ve tried it 10. Several presenters take a turn to ‘sell’ their ideas to the audience 11. Slides can be images or video but not text 12. Speakers use their own voice to tell a story 13. The format creates a level playing field for presenters of all ranks 14. Hundreds of Pecha Kucha nights happen worldwide each year 15. Particularly loved by creatives such as designers and photographers 16. In the Netherlands, slots are given to bands 17. Famous followers include Joanna Lumley and Johnny Vegas 18. Creator Dytham says it liberates people 19. Has been described as a competitive sport and a poetry slam 20. Don’t miss it on 2 Sept at conference!
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Save the date
n
of Wellingto Sept 2 @ centre (venue tbc)
n Wellingto s e t i B t s a f Break reakfast Bites session on August
QTR 3-4 2011
UNMISSABLE EVENTS IN MARKET RESEARCH IN THE COMING WEEKS
ging eir second B searchers is chan re t Wellington had th ke ar m of le ‘how the ro 2nd, discussing nisations’. ld. With within client orga the Wellington co g in av br ; nd te at group it was We had a small discussion where y el liv as w e er th , nger just focus on lo hot drink in hand no n ca s er ch ket resear agpies’, agreed that mar ther have to be ‘m ra t bu , ta da of ysis sources. methodical anal l sorts of different al om fr s ea id d sations and gathering data an ice within organi vo a of e or m t ve go l. Researchers ha ct at a senior leve pa im r te ea gr ng the are havi ity to talk about un rt po op an be st Bites will The next Breakfa 6. e on September MRS Conferenc
August
September 27-28 FMCG Mar-
12 & 19
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Quantitative and Qualitative Case Study Research: Methods and Practice Workshop, at AUT.
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Alistair Gordon’s “Say it to my Face - Applying Facial Imaging to Understanding Consumer Emotional Response” at Eclipse Bar at 4.15pm.
Start your MRSNZ Conference experience with a free-to-attend Research Club networking event at Sale Street Bar from 6:30 pm.
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Our very own MRSNZ Conference, Auckland. (There is no conference in Wellington this year.)
6 Breakfast Bites Wellington: the topic is the MRSNZ Conference.
7-9 AMSRS Conference,
Sydney.
18-21 ESOMAR Congress
2011, Amsterdam.
keting Summit, Auckland. MRSNZ members receive a 10% discount off this event.
October 4 Breakfast Bites Wellington – topic tbc.
12-14 QRCA Conference,
Las Vegas.
31-4 Nov. The New! MR Virtual Festival.
November Early Nov (date tbc) Social Media event Wellington.
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Welcome to new members
Network & Strategy, Fairfax Media
NIMESH AMIN, RESEARCH MANAGER
Futurescape Global
ANGEL GE, DATA ANALYST CLAIRE BEWS, DIRECTOR TIMOTHY ELLIOTT, PROJECT MANAGER
Market Research & Business Development Infield International
SARAH MATHESON, NPD PROJECT MANAGER PHILIPPA GILBERT, RESEARCHER
Futurescape Global Synovate
LEIGHA SELBY, CONSUMER STRATEGIST BASHAR BASHEER, CLIENT SERVICE EXECUTIVE
Big Picture Marketing Strategy & Research The Nielsen Company
If you know of anyone who would like to become a member of the MRSNZ then please direct them to our membership information on the website.
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MRS committee member Nicola Legge speaks to the conference organisers about their vision.
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It was well worth it! Can’t wait for the nex
That’s what the 2011 conference “water cooler” conversations on the team want you to think when you state and future of our industry with wake up on Saturday morning your colleagues. after this year’s conference, “We want people to come sip that first coffee of the away mentally stimulated weekend and reflect on and re-charged” the day before. “We want people to come away mentally Friday 2nd September will be a stimulated and re-charged”, says day to network, to recharge, to one of the organisers. And on inspire and be inspired - also to be Monday when you walk back into entertained. The “Rising Up and the office they hope you’ll be part of Standing Tall” conference theme
generated what is probably a record number of papers being submitted this year, all of a high quality. “There was a very high standard and lots of interesting topics”, says a member of the conference team. “It was very hard selecting only a few for the conference, but hopefully we picked ones that will appeal to a wide cross section of the membership and showcase some of the exciting things that are
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xt one!
happening in the industry”. with a will. Adding to the variety of the Indefatigable Catherine conference papers will be the Frethey-Bentham leads a keynote speaker and Leaders’ passionate team of born Forum. Expect to engage with networkers, planners, fellow attendees to get the most creatives, writers. from your conference in 2011. There’s no such thing as a silly This is starting to sound like a question or a wrong answer. team from the glamorous world of MRS Conference teams of the past advertising rather than realms of have left big shoes to fill, but this the research industry! However, year’s team have stepped into them work they do, waking up in the small
hours of the morning with fresh ideas on how to make things even better. The 2011 conference will be held at picturesque Orakei Bay. “We wanted the perfect spot which not only had the practical things like parking, space etc but also had an amazing feel and location but didn’t break the budget,” says the conference team. “And we got there!” ►
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Ingredients for a special conference
◄ By day the venue offers appropriate conference facilities, while the bar and lounge area will be the perfect place to network and reflect on the day with others after 5pm. Attendees who stay for dinner have a special treat in store. Chef Justin
Rimmer is well-known for bringing together the best local seasonal ingredients and matching them with Mediterranean flavours. At the conference dinner we can look forward to enjoying an array of tasty buffet options accompanied by good conversation stimulated by the
special guest speaker. After dinner, the night is still young and the organisers promise something a little different for those who want to make the most of the evening. No spoilers though, you’ll have to come and see for yourself … ■
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My last good read
Debra Hall, Synovate Sometimes a book comes along that you just have to read because it is. Not because of what you will learn from it, not because it has a fantastic plot, or uses beautiful language – none of which is true – but simply for the sheer voyeuristic delight of following the author’s random journey through the quirks and foibles of numbers and the people who have been obsessed by them over the centuries. From a fascinating discourse on how our ancestors didn’t really need more numbers than “one, two, many”, Bellos wends his way through an apparently disconnected series of chapters, each one fascinating in its own right as a commentary on history, compulsion and the sheer bloody-mindedness of some of the people who have left us with the tools we use every day in our numerical world. Who knew about the “human calculator” competitions, or about the Chudnovsky brothers who built a supercomputer in their apartment specifically dedicated to calculating pi to more than two billion decimal places… the inner geek in me was genuinely captured by the tale of how their record was surpassed…. and by the useless fact that if you wrote a trillion digits (the current record for pi being 2.7 trillion places) on paper, at a rate of 5000 digits a page, the “pi in the sky would be 10km high”…. a fact which the author uses to discuss the analogy with mountain climbers, who simply have to scale a peak because it is there. The story of pi is perhaps my favourite chapter – from a worthy purpose of trying to find whether the digits in pi repeat themselves, mathematicians were driven over centuries to find more and more digits, without finding a repeating pattern, to the point where the competition lost sight of the purpose and simply became about whose number was bigger! As an engineer who literally missed out on learning to use a slide rule by a matter of months – my Texas Instruments calculator cost me the equivalent of a first year engineering graduate’s monthly salary – I was equally fascinated by the layman’s explanation of how the slide rule works, and the man who collects them, as I was by the story of the man who collects lists of numbers… but you’ll have to read that one yourself. If you’re a reader who has always seen the inherent beauty in numbers, who has an eye for the golden ratio and why it makes things beautiful, you will love this book. Wider and deeper than Fermat’s Last Theorem, this book is at times unbelievable, at times too detailed in its explanations, but always rewards with a set of useless and interesting titbits that will keep me in dinner party conversation for a very long time. I have no doubt life was simpler when all we had to worry about was “one, some, lots”…. and I can’t help feeling that most of the time, that’s still all we need to know.
Kristine Mayo, Nielsen It’s not often you find a popular TV show talking about a research book – but a couple of months back I was watching My House My Castle and there was the presenter reading 8 Tribes by Jill Caldwell and Christopher Brown. This little book had obviously tickled his fancy and indeed it is an interesting and entertaining quick read. It aims to bring an end to the myth of the “typical New Zealander” that we either love or hate. Instead it talks about 8 tribes, separated by hidden social boundaries, with each tribe having its own value system. And because, as is only natural, as soon as you start reading the book you are trying to work out ‘which tribe am I?’, there is also an online quiz that gives you your scores for each tribe. Then, as I and a few colleagues found out, comes the denial phase, quickly followed by the re-reading of the relevant chapters – enjoy!
Blown away Wow, this is amazing! The quality of the content and the innovative online format of the newsletter is just superb! Well done to everyone who’s put this together, it blew me away just how professional it has come together. Martin Tomlinson, Research Now A comfortable read Like the basic idea, but need three missing features (I think they are missing?). 1. Font too small to read on my screen, so need to zoom in, but then need to move mouse continuously to look at different corners of the page. Need the font large enough to read with comfort. 2. Need a button to be able to just print the whole thing in one go – then it becomes much more likely to be read i.e. can read it anywhere, not tied to desk in work time. 3. Need an indicator of progress – i.e. how many pages been read, how many pages in whole thing. I currently get & read PC Magazine (USA) in a similar style, but the “reader” software they use is called Zinio and it has all the features I have listed above. Rosy Laing, Dataplus Survey Technologies
Letters to the editor Love the look Please pass on my congratulations to the team for a wonderful newsletter! Great content and I LOVE the new layout – so professional, and really draws you in. Think this a big step towards providing members with more value! Nadine Bower, Needscope International
Thanks for all the encouraging feedback, both those of you who wrote to us and those of you who posted comments online or spoke to us informally - we really appreciate it! We’ve taken on board comments about usability. Font sizes are larger in this newsletter. We’re currently using a free ‘reader’ called issuu. We did look into the alternatives that people suggested, but we feel that this platform suits a non-commercial newsletter for the time being. It actually has a lot of the features requested, such as being able to download and print the newsletter, so it’s our job to make sure the buttons are easy to find! Our goal for the newsletter is to make it not only an enjoyable read, but also something you feel you can contribute to. We’re starting conversations via the Letters page, as well as bringing in more interviewees from across the industry, and there are a few new ideas planned for the future as well - so watch this space! In the meantime, drop us a line! Sue Cardwell, Editor
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Rugby World Cup: a curse or a blessing? A colleague and I were discussing the possible difficulties of doing business during the Rugby World Cup. Planning jobs which might fall during the two months is starting to become a bit of a nightmare - resourcing is unpredictable and logistics within New Zealand are becoming expensive if not completely booked out. As an MD, I can’t help thinking about what will happen after the dust settles - there will only be a handful of weeks left in the year to complete jobs and meet targets. That said, many of us will also have won work due to the RWC. Clients want to know the impact and the opportunities - one example is the ANZ Privately-Owned Business Barometer. So all up, is it a curse or a blessing? Well, at Synovate there are many rugby lovers in New Zealand and in the other 57 worldwide offices (several of whom will be visiting come September). So we’ve decided to make the most of this opportunity to share a love of rugby and a little inter-country rivalry by hosting some celebrations. We’ll be throwing fun events for clients, suppliers and staff both here and those who come from abroad. And to involve overseas staff who can’t make it to NZ? They’re on the team too! We’re passing a rugby ball (a real one - not one of those techo online thingies) around the world in the World’s Longest Rugby Pass. Staff in Japan, Ecuador, Sweden, France, Canada, Malaysia, South Africa, Australia and many more locations will sign the ball and pass it on - sending us a photo via a specially created Facebook page. What do you think - will Team Synovate complete the pass in time for the final? On balance I think it’ll be a game of two halves and that rugby will be the winner on the day. I also think that, (with a little careful planning and lateral thinking) this is a genuine, once in a life time opportunity to have some serious world scale fun at work. Opportunities to build the camaraderie of your teams don’t come much better than this. My challenge to the rest of the industry? How are you making the most of the Rugby World Cup? Ian Mills, MD Synovate
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News Leadership changes at Synovate NZ Synovate NZ announces the retirement of Debra Hall and the appointment of Duncan Stuart to a senior role. Debra founded Research Solutions (which later joined Synovate) in 1992 and despite her retirement we expect her to continue to be a significant presence in the industry. Duncan comes from his own firm, Kudos. He was the first market researcher in this country to be elected by his profession as a Fellow of the MRSNZ, and last year was elected
as a Life Member in recognition of his substantial contributions to the wider profession. In 2003 and 2004 he served as a judge in the NZ Marketing Awards, and since the mid 1990s has won numerous awards at conferences. Says Duncan: “I’ve enjoyed 15 years as an independent researcher and have used those years to focus on personal professional development – exploring new ways to conduct and analyse research and better ways to push the value frontier for clients.” ■
Duncan Stuart
Ipsos headquarters in Paris, view from Google Streetview
Aegis Group plc agrees to sell Synovate to Ipsos Synovate’s owner, Aegis Group plc, has agreed to the sale of Synovate (excluding Synovate Aztec) to Ipsos. The sale isn’t final yet - it requires approval of Aegis shareholders as well as regulatory approval in some markets. But if it goes ahead, the merger of two of the ‘big four’ ad hoc market research firms could change the landscape of our industry. The combined value of the two companies puts Ipsos high up the food chain.
Ipsos is a publicly listed company which was founded in France in 1975. It has no New Zealand operations at the moment - which will surely be reassuring news for Synovate staff in Auckland and Wellington. As Executive Director of Research Debra Hall says, “This is a very exciting development both locally and globally. Together Synovate and Ipsos will be a formidable partner for businesses seeking leading-edge market research. While our immediate focus is to continue to support our great local
people delivering great research to our clients, this move will no doubt further enhance our capabilities as NZ’s most effective research partner”. However, Debra also points out that no plans will be made until the sale is confirmed - they hope to complete the approval process by the end of September. “Regardless of what happens, we remain dedicated to your business and can assure you that any current or future project commitments will be honoured”. ■
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Innovations New Zealand has just become one of seven countries worldwide to benefit from the latest in online ad effectiveness measurement. If you thought the best cookies were the chocolate chip kind, you may have to reconsider. Research Now’s ADimension™, created using QuantCast technology, combines the tagging of online ads with cookied panellists. With over 45,000 profiled panellists being cookied, ADimension allows you to see who is exposed to the campaign. Panellists opt-in to the methodology in advance. Research Now’s New Zealand team are excited about bringing the new product to local clients, recognizing that: “ADimension technology provides aggregated views of overall online advertising campaigns while providing detailed demographic data of respondents and their opinions, attitudes and behaviour toward ads.” Advertisers and their agencies will be keen to try out the new product, which doesn’t rely on respondents’ memories of having seen ads. Have you tried ADimension? Write to the MRS and tell us what you think. ■
“A superior, sustainable method for evaluating online ad effectiveness” Track who’s on webpages with your ads using new tech from Research Now
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Who is KumeuGirl?
L
ee Ryan has become something of legend in Market Research at a local and a global level. Her New Zealand roots are still a part of who she is (see Kumeugirl.com for her blogs or just #kumeugirl to track down her tweets) yet she continues to excite and stimulate international audiences with her discussions as an Idea Architect. Lee is an active twitter user and her blogs touch upon many areas of research without necessarily being directly about research. Lee views social media as being more and more significant to clients, so it should be for researchers as well – “My trigger was a (significant) client who stated he wouldn’t work with any marketing agency (including Market Research) who wasn’t practicing social media. I realized that practicing was increasingly as important as understanding [social media].” Lee has lived in London, Singapore, Wellington and now resides in Melbourne. Her air miles are hefty with papers over the years being presented in various centres around the world and as well as having been the regional head of Qualitative Research for Asia Pacific, Middle East, Africa, and Latin America in a previous role.
Despite her global perspective, she reminds us that it’s not necessarily the “big, hairy, audacious goals” that are gamechangers but the small wins in business that maintain a business’s day to day direction. Lee says: “Teresa Amabile, a researcher into business and creativity at Harvard, recently wrote; “The power of small wins applies just as well to problems in business. Our recent research discovered how critical it is for teams and individuals working on complex problems to achieve small wins regularly. Because setbacks are so common in truly important problems, people become disheartened unless they can point to some meaningful advance most days, even if that advance is seemingly minor, and even if it involves nothing more than extracting insights from the day’s failures. “This strategy propels long-term goal achievement. In his terrific book, Good Boss, Bad Boss (also here), Stanford University professor Bob Sutton argues that “big, hairy, audacious, goals” are not only daunting, but they are usually too obvious and too broad to provide useful guidance for day-to-day work. Similarly, author Peter Sims emphasizes the importance of incremental goal-setting in Little Bets.” So size is not the key in churning out the creative business results, but Lee feels that “NZ is unique in having a concentrated talent pool while spread across a number of small and mid size companies.” Her key note address at the MRSNZ conference on 2 September will offer us a bite of that global pie that is Lee Ryan, liberally sprinkled with the accolades for her creativity, social media insights, front-end innovation, and her ethnographic cunning. ■
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“Big, hairy, audacious, goals are not only daunting, but they are usually too obvious to provide useful guidance for day-to-day work�
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Wing Zheng and Kris Mayo interview a cross-section of our industry to find out what it is that they just can’t miss.
“Where are we innovating and where are we stuck?”
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The conference organisers would like to say a big thank you our wonderful sponsors, without whom the fantastic lineup opposite just wouldn’t have been possible.
We are also grateful for the generous support of:
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www.MRSNZ.org.nz/Conference 8.30 Registration, coffee and networking
2.15 Second Leaders Debate – Industry Leaders
9.00 Welcome from the MRSNZ president and introducing our keynote for the day, Lee Ryan
The second of our open floor panel discussions, this time we look at the future of Market Research through the eyes of three of our industry leaders, Jacqueline Ireland Managing Director at Colmar Brunton, Debra Hall Executive Research Director at Synovate and Rob Clark Managing Director Consumer at The Nielsen Company.
These esteemed leaders will pick from the same list of 11 topics which include “Don’t tell me the numbers, tell me a story; the future of Quantitative research” “What does the best research agency in NZ look like in 2016” and “DIY and in-house research, should market research agencies be worried”
9.30 First Leaders Debate - Clients
The first of our 45 minute open floor panel discussions. The panel for this will consist of 3 considerably senior and reputable managers of industry. They will select one topic from a list of 11 which include such things as “What are the top two opportunities facing the research industry?” “In the next 5 years researchers will help me solve my strategic problems by…..” and “What researchers really need to understand about their client is…..” Duncan Stuart will moderate the panel. Each panellist has 7 minutes on their chosen topic and runners on the floor will take questions as the panellists are speaking to ensure lively and interactive discussion. This session is about looking at the potential opportunities and challenges the industry faces in the next 5 years from the client perspective.
3.05 Afternoon tea ….and more networking 3.35 The last round of the MRSNZ 2011 Best Paper Presentations. There will be two concurrent sessions, this round you have the choice between:
Sarah Hamburger, Big Picture Marketing Strategy & Research – Altered States of Being.
10.15 Morning tea and networking
...or
10.45 MRSNZ 2011 Best Paper Presentations. There will be two concurrent sessions. This round you have the choice between:
Andrew Lewis & Connon Bray, The Research Agency – Why Kate Moss will drive the future growth of market research.
Alastair Gordon. Gordon & McCallum & Murray Streets. Saatchi and Saatchi – The New Face of Advertising Evaluation.
4.30 Field Workshop run by Winifred Henderson, Managing Director, Prime Research and James Burge, Managing Director, Research Now, Asia Pacific
..or
James Rock & Darren Horne, E-Tabs – Dashboards the new Powerpoint.
5.10 What does design thinking, improv and Facebook mean for our future, an interactive discussion forum from Lee Ryan.
Each paper will go for 35 minutes and there will be 10 minutes for questions.
11.40 Pecha Kucha Session.
See our youngest and brightest researchers put through their paces by MRSNZ Fellow Debra Hall. 5 finalists will present the results of their training and mentoring on presentation skills using the legendary Pecha Kucha format.
A must see, vibrant session that may provide a glimpse of tomorrow’s research presentations.
12.30 Lunch and more networking 1.20 The second round of MRSNZ 2011 Best Paper Presentations. There will be two concurrent sessions, this round you have the choice between
Dr Catherine Frethey-Bentham, University of Auckland and Spencer Willis, Colmar Brunton – Identifying Influence in the Corporate Blogosphere
..or
David Sakey, Colmar Brunton & Fiona Lee, Air New Zealand – Using technology and innovation to keep research relevant for Air New Zealand
Lee Ryan was Regional Head for Qualitative Research for Asia Pacific, Middle East, Africa and Latin America at TNS, part of the WPP Group. Based in Asia, she led a practice across key emerging markets that specialized in ethnographic tools, brand understanding and front-end innovation. She was responsible for developing new methodologies in digital ethnography and co-creation, winning numerous innovation awards within TNS for her work.
5.50 Cocktails and VIP lounge access 7.00 Dinner 8.30 After dinner speaker, Barry Soper. According to Wikipedia Barry Soper’s main role is political editor at Newstalk ZB. Through its agreement with Prime Television, Soper appears as the political editor for the TV network on its nightly broadcasts. He is also one of the ‘You’ve Got Male’ panellists on TV One’s Good Morning, one of the few presenters on the show who is permitted to appear on rival networks.
A wonderfully entertaining speaker and a great opportunity to get the inside track on the election campaign.
9.15 Dancing and story-making
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The Market Research Society NZ Conference | Orakei Bay Auckland | 2 Sept 2011
Ticket details and specials: www.mrsnz.org.nz | secretary@mrsnz.org.nz | 09 476 0439
RISING UP & standing tall
Challenge some of our industry leaders on the most pressing topics during the panel sessions. Learn from the finalists of the MRSNZ Best Papers presentations as they present on issues ranging
from Advertising Evaluation to Why Kate Moss will Drive the Future of Market Research and the Altered State of Being!
Enjoy the evening’s festivities with dinner, dance & guest speaker Barry Soper. Plus there’s the VIP Basement Lounge for some extra fun!
Principal Sponsor