Real Estate Services Proposal Prepared Especially for:
Lan Cao For Marketing the Property Located at:
144 Macaulay Rd
Prepared by: John Womeldorf Agent
Liz Moore & Associates 5350 Discovery Park Blvd Williamsburg
Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136 Date: January 10, 2013
January 10, 2013
Lan Cao 144 Macaulay Rd Williamsburg VA 23185 Dear Lan: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Liz Moore & Associates to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Liz Moore & Associates will confirm that I am best qualified to market your home. Sincerely,
John Womeldorf Agent, REALTOR速
A Welcome from Liz ent ssociates to repres A & re oo M iz L h for selecting Thank you so muc your property! you in the sale of the most ny you select are pa m co d an t en me sale. ag e aration for your ho ep We believe that th pr in e ak m ill s you w forward to important decision riously, and look se ry ve t en ag mily ur as yo becoming your fa to t We take our role bu , le sa is th not only in representing you Realtor as well. mpany a en to give our co ov pr s ha y ph t. so s” philo estate environmen al re t ul Our “no surprise ic ff di s y’ me ntage in toda aisal, certified ho distinct sales adva pr ap t en nd pe de front in ore giving We execute an up spections, theref in e it rm te d an e there’s no oistur ur property. And yo inspection and m t ou ab d in m le! rs peace of rable homes for sa pa m co er prospective buye ov ge is competitive ed cost to you for th edient to is an essential ingr ng ti ke ar m ve si in es at aggr arketing strategies m ed nc We also believe th va ad t os al estate employ the m popular online re t a timely sale. We os m e th l al . d ct mail an ied pool of buyers if al qu a print media, dire to re su r maximum expo search engines fo perience is a ring that your ex su en to d te it m ly, if is com mail me personal eor Our entire team ll ca to te ta se don’t hesi smooth one. Plea help you! all that I can do to at ng hi yt an is e ther ce in us, for your confiden n ai ag u yo nk ha T
, GRI Liz Moore, CRB President
We Put Cutting Edge Technology To Work for You
Real Estate. ReinventedÂŽ
Lytle Real Estate Settlement Funds and Costs Calculator
Lytle Title
LYTLE REAL ESTATE SETTLEMENT FUNDS AND COSTS CALCULATOR
LYTLE REAL ESTATE SETTLEMENT FUNDS AND COSTS CALCULATOR
QuickCosts We don’t believe in guessing games when it comes to reviewing any contract. Your Liz Moore & Associates agent will employ our proprietary software program called QuickCosts to analyze all offers for financial viability. This is a comprehensive settlement funds and costs calculator created to provide the most accurate report of critical closing elements - including the net proceeds you as a seller can expect to receive.
TransactionPoint
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
When you request our partner Lytle Title to perform your closing, you will have total access to TransactionPoint, our online transaction tracking system. This easy-to-use program permits clients, agents and lenders to view critical closing documents and confirm closing status online, any time, day or night. In addition, our sellers receive automatic email alerts whenever there is a change in closing item status.
Let’s Get Started! Complete Paperwork Duplicate Keys
Real Estate. ReinventedÂŽ
Pre-Marketing Phase (First 10 Days) Appraiser Visit Photography For Marketing Materials Home Inspection Termite & Moisture Inspection
Feature Sheets Prepared continued on next page
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Advertising Created Final Proof of Marketing Materials
Active Marketing Phase Review Results of Inspections, Appraisal and Title Search
Every home has a story...
Enter Listing into MLS Install Sign, Lockbox (if applicable) and feature sheet box Deliver Feature Sheets to Property Post Online for Search Engines Mail Just Listed Cards Advertising Rotation Begins (Subject to Deadlines) John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Time to Sell!
Every Liz Moore Listing Has Its Own Custom Website With one click, prospective buyers can instantly find detailed information about your home... photos, virtual tours, neighborhood and school information, payment calculators and so much more! Your home’s own custom website... just one more reason why no one markets your property like we do!
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Real Estate. ReinventedÂŽ
Print Advertising To maximize the number of incoming calls we receive from prospective buyers, we have developed a strategic ad rotation program. Each publication that we have identified as a primary vehicle to advertise our properties features a variety of listing styles and price points. We carefully measure response data to evaluate the best media positioning for each home we represent. And to ensure that every advertising dollar is being spent with maximum impact, advertising results are carefully and continuously tracked to determine the publications that deliver the most overall response.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Real Estate. Reinvented速
O
nce upon a time, selling a house was child’s play.
All you had to do was plant a sign in front of the house and the offers would fall from the sky. That’s all changed. In today’s real estate marketplace, the victory goes only to those who fully understand the dynamics at work in a challenging sales environment. And, most importantly, how to implement proven strategies to harness the power of marketing and state-of-the-art technology to position a property as an undisputed “best seller.” Introducing Liz Moore & Associates. We are a unique company built on the belief that the true mission of a real estate brokerage should be to make it easier to buy and sell, less complicated to finance and less stressful to move. A thoughtful company that conceived the reorganization of the numerous technical details critical to a smooth transaction, and elevated customer service to an extraordinary level never before documented in the industry. A spirited company that not only decided it was time to reinvent the business of real estate, but assembled a vibrant collaborative of like-minded professionals to turn that vision into reality. Are you ready for the best real estate experience you’ve ever had? Let’s get started! John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Our 21 Point Internet Marketing Strategy
Real Estate. Reinvented®
We Individually Spotlight Each Property: • A unique website for each listing • Each property web address featured on a special sign rider • Online virtual tours and flash tours (with companion CD presentations) • Custom e-cards promoting your property delivered to agent and client networks • Targeted e-mail campaigns to agents who actively sell in your zip code We Actively Market Our Listings Online: • Enhanced showcase listings on realtor.com • Capture attention on MLS through effective marketing techniques • A strong presence on dailypress.com and virginiagazette.com • Reaching online buyers at homesandland.com • Make Me Move! (on zillow.com) We Promote Properties Through Our Proprietary Websites & Electronic Features: • Our cutting edge corporate site: lizmoore.com • Reaching military on hamptonroadspcs.com • Our exclusive electronic Neighborhood Guides • Featured listings on the Liz Moore Market Watch and other real estate blogs We Utilize the Reach of The Most Popular Websites: • Listing syndication: our listings pushed to multiple websites including trulia.com and oodle.com • Property listings on craigslist.com • Audio podcasts featuring our listings And We Go Beyond.... • Electronic press releases • Incentive marketing through our exclusive Coop Agent Feedback Program • Online open house directory • Featured listings in multi-media presentations in company sales meetings and in our consumer media rooms John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Where Buyers Find The Home They Purchase Real Estate. Reinvented®
Real Estate Agent 38%
Yard/ Open House Signs 11% acts 2%
nt o C s ’ Seller Newspaper/Magazine 2%
&N eigh bors
6%
r/A ilde t 4% gen
Internet 37%
e Bu Hom
Frie nds
Source: National Association of REALTORS ®, 2010 John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Marketing Your Property A Multi-Media Strategy Because each home is different, so are the comprehensive marketing plans developed specifically for each property we represent.
Real Estate. Reinvented速
From the most technologically advanced tool like the Internet and e-cards to old-fashioned networking with colleagues all over the country, your Liz Moore agent will formulate a decisive, focused marketing strategy for your home, balancing all the marketing tools available to the best advantage. Recognized as a proven leader in marketing concepts in our industry, Liz Moore & Associates continually develops innovative techniques and identifies new marketing vehicles that produce the most exposure for our agents and our exclusive listings.
Glossy, Four Color Feature Sheets Showcase Our Listings
Just Listed Cards Target Prospective Buyers John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
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Custom Designed Direct Mail Pieces Reach Over 10,000 People Each Month
From The Contract To Closing Finding the buyer is just the beginning… finding the RIGHT buyer makes all the difference. Once we receive an offer, we do a great deal of serious sleuthing before we even present the offer to you. This is done to make every effort to determine that the buyer is truly ready, willing, and able to purchase your home!
Real Estate. Reinvented®
As soon as an offer is received for your property: • Your Liz Moore & Associates agent will employ QuickCosts, our exclusive software, to analyze all offers for financial viability • Next, we interview the buyer’s lender to confirm qualifications • We will strategize with you and negotiate the offer to reach an agreement most favorable to your ideal situation Then our work really begins! • We manage deadlines to ensure compliance with disclosures, association addenda and a myriad of contractual requirements • We coordinate with the buyer’s lender, and track progress on loan application, appraisal, and loan processing • We coordinate home, termite, moisture inspections, negotiations, and any required repairs • We coordinate with the settlement agent, to confirm homeowner’s insurance, surveys, title work, title insurance, loan payoffs, and all relevant documents • We coordinate walk through inspections, warranties, utility transfers and possession agreements John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
We Maximize Exposure For Your Property Your listing will be posted where it can be found by the largest pool of potential buyers:
Plus Our Own Websites, Regional Real Estate Websites & Exclusive Electronic Features:
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Real Estate. Reinvented速
When It’s Your Home, Everything Counts
Real Estate. Reinvented®
6 of 10
[number of problems we eliminate for you] 6 out of every 10 “fall throughs” (what the industry calls sales that fall apart before closing) happen as a result of an inspection problem or a low appraisal. By eliminating those issues with our pre-listing program, we drastically improve your odds of making it all the way to the closing table without the last minute - and often costly surprises.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Which Home Would YOU Rather Buy?
Real Estate. Reinvented®
LMA “No Surprises” Listing $350,000
ABC Realty Listing $350,000
Independent Appraisal - Done!
?
Certified Home Inspection - Done!
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Termite Inspection - Done!
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Moisture Inspection - Done!
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There are 101 decisions to make when you enter the real estate marketplace. This one is simple.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
How We Reinvented The Real Estate Experience Liz Moore’s vision was to create new strategies and develop new techniques that would establish a solid foundation on which to build the perfect real estate experience. And that required envisioning a dramatically new, innovative approach to the typical routine of placing a property on the market. Our approach, which includes bringing the full complement of real estate services under one roof, allows us to deliver the very highest level of service and permits us to avoid any last minute surprises and unexpected delays - for all parties involved. Before we place a home on the market, we perform the following services - upfront and at our expense:
• Independent home appraisal • Certified home inspection • Termite inspection • Moisture inspection John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Real Estate. Reinvented®
Determining the Value of Your Home A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable time.
Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value. The following are a few things to keep in mind about pricing: v
Realistic pricing will achieve maximum price in a reasonable time.
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Your cost or profit desire is irrelevant; the market determines the price.
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The cost of improvements are almost always more than the added value.
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Houses that remain on the market for a long time do not get shown.
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A house that is priced right from the beginning achieves the highest proceeds.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
The Importance of Intelligent Pricing Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, Figure 1 - Percentage of Buyers by Asking Price more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). ImFigure 2 - Activity versus Timing proper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle. Figure 3 - The Effect of Overpricing
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Important Factors In Choosing A Real Estate Agent A variety of factors influence a seller's decision to list with a particular real estate agent.
Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
What Sellers Want Most From Real Estate Professionals Real estate agents can best serve their clients when they fully understand what their clients expect from them.
Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Subject Property Profile for 144 Macaulay Rd
The following features have been identified to aid in the search for properties that are comparable to yours. This will help in determining proper pricing for your home.
Area: Stories: Bedrooms: Exterior: Parking: Heating: Interior Feat: Exterior Feat: Basement:
James City Couny 2 6 Brick gas Pier Yes
Subdiv: Year Built: Full Baths: Construction: Fireplaces: Cooling: Interior Feat: Other Room: Roof:
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Kingsmill 1984 5 Frame
Style: Est Fin SqFt: Half Baths: Parking: Fireplace: Interior Feat: Exterior Feat: Foundation: Attic:
Transitional 9000 1 3 car + 4 High Ceilings Deck
Map of Comparable Properties
Ref # 1 2 3 4 5 6 7 8
Status Subject Property Currently On The Market Currently On The Market Currently On The Market Recently Sold Recently Sold Recently Sold Recently Sold
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Address 144 Macaulay Rd 516 Sir George Percy 107 Andrew Lindsey 147 George Sandys 649 Fairfax Way Way 132 Roffinghams Way 120 John Browning 108 West Landing
List of mapped properties continued.
Ref # 9 10 11
Status Recently Sold Recently Sold Recently Sold
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Address 209 Burtcher Ct 124 George Sandys 104 West Landing
Comparable Properties Currently On The Market
516 Sir George Percy List Price: $1,225,000 DOM: 196 List$ SqFt: $298 Sold$ SqFt: Area: James City Count Year Built: 2006 Style: Colonial Fireplaces: 2 Est Fin Sqft: 4115 Stories: 1 Firepl: Master Bedroom Bedrooms: 4 Ext: Brick Inter: 10+ Ft. Ceilings Full Baths: 4 Const: Frame Inter: 6 Panel Doors Half Baths: 1 Park: 2 Cars Exter: Flood/Spot Lghts Heat: Forced Air Park: Off Street Exter: Gas Grill Conn Cool: Central Air Bsmnt: None Oth Rm: Breakfast Nook Remarks: Spectacular, Pvt, All One-Level Living!! Cstm Built By Joe Sheppard! 4 Brms,4.5 Baths, Low Maint, All Brick, W/Apprx 4,115 Sq Ft! 9 & 10 Ft Ceilings! Open, Airy, Hrdwd Flrs! Fam Rm W/Fplc! Huge Mstr Brm Suite W/Fplc! Sun-Drenched Florida Rm W/Cstm Bkcases! Frml Lr & Dr W/Chair & Crown Mldgs! Huge Kitchen & Brkfst Rm W/Sub-Zero & Wolf Appliances! 35X12 Screened-In
Currently On The Market
107 Andrew Lindsey List Price: $1,299,999 DOM: 136 List$ SqFt: $213 Sold$ SqFt: Area: James City Count Year Built: 2008 Style: Cape Cod Fireplaces: 4+ Est Fin Sqft: 6100 Stories: 2 Firepl: Master Bedroom Bedrooms: 5 Ext: Brick Inter: 9 Ft. Ceilings Full Baths: 5 Const: Frame Inter: Chair Rail Half Baths: 1 Park: 3+ Cars Exter: Gas/Propane Grll Heat: Central Heat Park: Exter: Insulated Wndws Cool: Central Air Bsmnt: None Oth Rm: Breakfast Nook Remarks: Custom Built Brick Cape Cod Completed In 2008. Porches, Patio & OutdoorKitchen Back Up To 3 Acre Common Area. Walking Distance To Beach. Large Rooms W/Upgrade Trim. 2 Master Suites, Unmatched Unique Theatre Room, Hi-Def 11' Screen. Exceptional Energy Features, Heated Bath Floors, Towel Warmers & Steam Sauna. Designer Kit & Upgrade Apl. Technology Galore, This
Currently On The Market
147 George Sandys List Price: $1,325,000 DOM: 304 List$ SqFt: $241 Sold$ SqFt: Area: James City Count Year Built: 2002 Style: Transitional Fireplaces: 3 Est Fin Sqft: 5500 Stories: 2 Firepl: Living Room Bedrooms: 4 Ext: Brick Inter: 10+ Ft. Ceilings Full Baths: 3 Const: Frame Inter: Gas Stove Conn Half Baths: 2 Park: 3+ Cars Exter: Deck Heat: Gas Park: Off Street Exter: Flood/Spot Lghts Cool: Central Air Bsmnt: Oth Rm: Breakfast Nook Remarks: Enjoy Your Own Private Reserve In Kingsmill, Over 5,500 Square Feet, 10'Ceilings, 3-Car Garage, 4+ Bedrooms.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Comparable Properties Recently Sold
649 Fairfax Way Way List Price: $995,000 Sold Price: $847,500 DOM: 82 List$ SqFt: $181 Sold$ SqFt: $154 Area: James City Count Year Built: 1997 Style: Colonial Fireplaces: 1 Est Fin Sqft: 5505 Stories: 3 Firepl: Family Room Bedrooms: 6 Ext: Brick Inter: 10+ Ft. Ceilings Full Baths: 5 Const: Frame Inter: 6 Panel Doors Half Baths: 1 Park: 3+ Cars Exter: Deck Heat: Central Heat Park: Exter: Flood/Spot Lghts Cool: Ceiling Fan(S) Bsmnt: None Oth Rm: Family Room Remarks: Elegant & Stately Brick Georgian Located On The Golf Course In Kingsmill.This Home Showcases Custom Detailing W/ 10' Celings On The 1st & 3rd Floors & 9' On The 2nd. Spacious 1st & 2nd Floor Masters. A Total Of 6 Bedrooms, 5.5 Baths & A Bonus Room. Gourmet Kitchen Includes Granite, Custom Cabinets, Viking Range, Subzero Frig & A Large Eat-In Area. Screened Porch
Recently Sold
132 Roffinghams Way List Price: $900,000 Sold Price: $852,500 DOM: 112 List$ SqFt: $167 Sold$ SqFt: $158 Area: James City Count Year Built: 2005 Style: Georgian Fireplaces: 3 Est Fin Sqft: 5386 Stories: 3 Firepl: Dining Room Bedrooms: 5 Ext: Brick Inter: 10+ Ft. Ceilings Full Baths: 3 Const: Brick Inter: 6 Panel Doors Half Baths: 1 Park: 3+ Cars Exter: Deck Heat: Gas Park: Exter: Flood/Spot Lghts Cool: Central Air Bsmnt: None Oth Rm: Breakfast Nook Remarks: Stately Georgian Custom Built By Ron Curtis, Bldr. Private .80 Acre Lot,5 Brs. 3.5 Ba, 5386 Sq Ft. Formal Lr & Dr Each W/Fireplace. Family Rm W/Built-In Bookcases & Fireplace. First Floor Master Bedroom. 4 Additional Brs Plus Separate Office & Den/Office On 2nd Level, Could Be Additional Brs. Custom Kitchen, Bonus Room, 3 Staircases, Hardwood Floors & 3 Car
Recently Sold
120 John Browning List Price: $945,000 Sold Price: $888,000 DOM: 167 List$ SqFt: $186 Sold$ SqFt: $175 Area: James City Count Year Built: 2005 Style: Colonial Fireplaces: 1 Est Fin Sqft: 5086 Stories: 2 Firepl: Family Room Bedrooms: 4 Ext: Brick Inter: 6 Panel Doors Full Baths: 4 Const: Frame Inter: 9 Ft. Ceilings Half Baths: 1 Park: 2 Cars Exter: Flood/Spot Lghts Heat: Forced Air Park: Off Street Exter: Gas Grill Conn Cool: Central Air Bsmnt: None Oth Rm: Breakfast Nook Remarks: First-Rate Quality! Beautifully Kept! Exceptional Brick, 4 Bdrms, 4.5 Ba,Georgian On A .88 Acre, Pvt Lot! Extensive Use Of Hrdwd Flrs, Crown And Chair Mouldings! Lrg Kit W/Cherry Cabinets Opens To Spacious Brkfst Rm And Fam Rm! Stunning Mstr Bdrm Suite On 1st Flr! 3 Bdrms All Ensuite, A Pvt Office, Media Rm W/Home Theater And Pool Table Room On 2nd Flr! Raised John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Comparable Properties Recently Sold
108 West Landing List Price: $998,000 Sold Price: $900,000 DOM: 36 List$ SqFt: $241 Sold$ SqFt: $218 Area: James City Count Year Built: 1994 Style: Traditional Fireplaces: 2 Est Fin Sqft: 4135 Stories: 1 Firepl: Family Room Bedrooms: 4 Ext: Brick Inter: 10+ Ft. Ceilings Full Baths: 3 Const: Frame Inter: 6 Panel Doors Half Baths: 1 Park: 3+ Cars Exter: Deck Heat: Central Heat Park: Circular Drive Exter: Flood/Spot Lghts Cool: Ceiling Fan(S) Bsmnt: None Oth Rm: Breakfast Nook Remarks: Situated On The 15th Fairway Of The Plantation Course On The Most SoughtAfter Address In Kingsmill, West Landing, This Classic Joel Sheppard Masterpiece Is The One Have Been Waiting For. Spacious Rooms, Exquisitely Appointed, With Million Dollar Views From Almost Every Room!
Recently Sold
209 Burtcher Ct List Price: $1,249,000 Sold Price: $960,000 DOM: 255 List$ SqFt: $224 Sold$ SqFt: $172 Area: James City Count Year Built: 2000 Style: Tudor Fireplaces: 3 Est Fin Sqft: 5580 Stories: 2 Firepl: Family Room Bedrooms: 4 Ext: Brick Inter: 10+ Ft. Ceilings Full Baths: 4 Const: Frame Inter: Beam Ceiling Half Baths: 2 Park: 2 Cars Exter: Flood/Spot Lghts Heat: Park: Exter: Gas Grill Conn Cool: Central Air Bsmnt: None Oth Rm: Family Room Remarks: Excellent Tudor Home On Wareham's Pond With Major Upscale Features: SlateTerraces, Outside Kitchen Under Awning, Big Cathedral Ceilings With Beams, Custom Woodwork And Cabinets, Stone Counters, Stucco Board By Hardie, Wonderful Glassed In Sun Room. Wow.
Recently Sold
124 George Sandys List Price: $1,299,900 Sold Price: $1,220,000 DOM: 103 List$ SqFt: $186 Sold$ SqFt: $174 Area: James City Count Year Built: 2007 Style: Colonial Fireplaces: 2 Est Fin Sqft: 7000 Stories: 3 Firepl: Kitchen Bedrooms: 6 Ext: Brick Inter: 10+ Ft. Ceilings Full Baths: 5 Const: Frame Inter: Chair Rail Half Baths: 1 Park: 3+ Cars Exter: Flood/Spot Lghts Heat: Central Heat Park: Off Street Exter: Gas Grill Conn Cool: Ceiling Fan(S) Bsmnt: None Oth Rm: Breakfast Nook Remarks: This Amazing & Rare Custom Built Home In Sandy's Fort Of Kingsmill BoastsCharacter, Sophistication & Detail. Featuring 6 Total Brs With 5.5 Baths, Gathering Room, Eat-In Kitchen, 2brs Downstairs, Vaulted Foyer, Craft Room, 40 X 17 Bonus Room, 16X22 Master & An Elegant Great Room. Millwood & Casings, Stunning Wide Plank Hardwood Floors W/ Broken Views Of The James John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Comparable Properties Recently Sold
104 West Landing List Price: $1,450,000 Sold Price: $1,425,000 DOM: 4 List$ SqFt: $284 Sold$ SqFt: $279 Area: James City Count Year Built: 2009 Style: Contemporary Fireplaces: 1 Est Fin Sqft: 5100 Stories: 2 Firepl: Family Room Bedrooms: 4 Ext: Hardbrd/Masonite Inter: 10+ Ft. Ceilings Full Baths: 4 Const: Frame Inter: Beam Ceiling Half Baths: 1 Park: 3+ Cars Exter: Balcony Heat: Radiant Park: Off Street Exter: Cabana Cool: Central Air Bsmnt: Oth Rm: Breakfast Nook Remarks: The Stunning Contemporary Residence Is Over 5000 Sqft House With 4 Brs, 4Full Baths & 1 Half Arranged Over A Flowing Floor Plan. Elegantly Orchestrating Light & Dark, Clean Lines And Rich Natural Green Materials. This Extraordinary Home Provides Top Of The Line Cabinets, Casings, Appliances, Windows, Endless Heated Pool, And An Exclusive Plantation
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Comparative Market Analysis Graphed by Status Currently On The Market
Recently Sold
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Comparative Market Analysis Statistics Graphic Analysis of Currently On The Market Properties
Summary Statistics of 3 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built: Average Days On Market:
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
$1,283,333 $1,325,000 $1,225,000 $1,299,999 $250.67 2005 212
Comparative Market Analysis Statistics Graphic Analysis of Recently Sold Properties
Summary Statistics of 7 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built: Average Sale Price % List Price: Average Days On Market: John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
$1,013,285 $1,425,000 $847,500 $900,000 $190.00 2002 90.51 108
Pricing Strategy General Rules. Let's review some important considerations. There are certain factors that are beyond our control and certain factors that are within our control. Those factors outside of our control are: the location of the property, the finished square feet and types of rooms and the amenities that are in place. Those factors we can control are: the appearance of the property inside and out, how aggressively we market the property and the price, including terms. It is critical for us to accept those factors that are beyond our control and to focus on pricing and preparation.
Local Market Observations. Our market is currently steady. Properties are not moving very fast but they are not languishing for months either. Given the current interest rate situation we should continue to experience relatively low mortgage rates and thus the market should remain steady for awhile.
Suggested Price Strategy. My analysis of the comparable properties suggests a list price range in the $ 1 million plus range although the appraisal we perform will confirm the numbers..
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Marketing Plan of Action First Week on the Market - Enter listing into MLS system. - Put up "For Sale" sign. - Install lock box. - Take property photos. - Prepare property flyer/brochure. - Submit property listing with photos to select real estate websites. Second Week on the Market - Schedule Virtual Tour. - Invite local Realtors to tour home. - Prepare and place advertisements with select print and online media outlets. Third Week on the Market - Submit Open House announcement to MLS & Office Sales meeting. - Prepare and distribute special Open House flyer. - Hold Sunday Open House. On-going - Handle incoming calls and schedule showing appointments. - Update owner on showings. - Pre-qualify buyers. - Present all offers and recommend counter-offer strategies. - Review price based on agent input & market conditions. ASAP - Obtain an acceptable contract on your property!
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Services You Will Receive v
We will help you determine the best selling price for your home.
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We will suggest what you can do to get your home in top selling condition.
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We will develop a strategy to show your home.
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We will enter your home in the Multiple Listing System.
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We will implement the enclosed marketing plan.
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We will talk with you to review progress periodically.
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We will advise you of changes in the market climate.
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We will present all offers to you promptly and assist in evaluating them.
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
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We will monitor progress toward closing when a contract is accepted.
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We will monitor the appraisal and buyers loan approval.
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We will immediately advise you of events that may threaten closing.
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We will coordinate and monitor the settlement process.
When An Appointment Is Made Agents from many real estate firms will want to show your home. Please allow any agent who calls to show your home at the suggested time. If you are not frequently available, it is suggested that you allow a lockbox to be installed on your door. You will increase your odds for a sale by allowing more qualified buyers to see your home. You do not want to miss an out-of-town transferee because your home was not able to be shown. During a showing: v
Open all draperies and window shades during daylight hours.
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Turn on all lights and replace bulbs with high wattage bulbs where needed.
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Open windows one half hour before showing to circulate fresh air.
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Open all the doors between rooms to give an inviting feeling.
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Place fresh flowers on kitchen table and/or in the living room.
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If possible, bake cookies or bread to add an inviting aroma.
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The kitchen & bathroom should sparkle.
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Pets should be confined or restricted from view. Eliminate pet odors. Not everyone may share your love of animals. Some people may be allergic to them.
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All jewelry and small valuables should be stored in a safety deposit box or in a locked closet.
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Replace any items not included in the sale, or tag them appropriately with “to be replaced with…” or “not included” signs.
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Beds should be made & clothes picked up. Bathrooms should be clean, with towels folded and toilet lid down.
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When you leave the house, please leave it as if you know it is going to be shown. You never know when the right person is going to look at it!
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
Preparing Your Home Your home has just one chance to make a great impression with each potential buyer. And it can! The following "tricks of the trade" will help you keep track of what needs to be done. The whole idea is to present a clean, spacious clutter-free home--the kind of place you’d like to buy. Accomplish a little everyday, and before long your home will be ready to make the impression that can make the sale. Your Home’s Curb Appeal q Mow lawn q Trim shrubs q Edge gardens and walkways q Weed and mulch q Sweep walkways and driveway, remove branches, litter or toys q Add color and fill in bare spots with plantings q Remove mildew or moss from walls or walks with bleach and water or other cleaner q Take stains off your driveway with cleanser or kitty litter q Stack woodpile neatly q Clean and repair patio and deck area q Remove any outdoor furniture which is not in good repair q Make sure pool or spa sparkles q Replace old storm doors q Check for flat-fitting roof shingles q Repair broken windows and shutters, replace torn screens, make sure frames and seams have solid caulking q Hose off exterior wood and trim, replace damaged bricks or wood q Touch up exterior paint, repair gutters and eaves q Clean and remove rust from any window air conditioning units q Paint the front door and mailbox q Add a new front door mat and consider a seasonal door decoration q Shine brass hardware on front door, outside lighting fixtures, etc. q Make sure doorbell is in good working order
General Interior Tips q Add a fresh coat of interior paint in light, neutral colors q Shampoo carpeting, replace if necessary q Clean and wax hardwood floors, refinish if necessary q Clean and wash kitchen and bathroom floors q Wash all windows, vacuum blinds, wash window sills q Clean the fireplace q Clean out and organize closets, add extra space by packing clothes and items you won’t need again until after you’ve moved
q Remove extra furniture, worn rugs, and items you don’t use; keep papers, toys, etc. picked up--especially on stairways q Repair problems such as loose door knobs, cracked molding, leaking taps and toilets, squeaky doors, closets or screen doors which are off their tracks q Add dishes of potpourri, or drop of vanilla or bath oil on light bulbs for scent q Secure jewelry, cash and other valuables
The Living Room q Make it cozy and inviting, discard chipped or worn furniture and frayed or worn rugs
The Dining Room q Polish any visible silver and crystal q Set the table for a formal dinner to help viewers imagine entertaining here
The Kitchen q Make sure appliances are spotless inside and out (try baking soda for cleaning Formica stains) q Make sure all appliances are in perfect working order q Clean often forgotten spots on top of refrigerator and under sink q Wax or sponge floor to brilliant shine, clean baseboards q Unclutter all counter space, remove countertop appliances q Organize items inside cabinets, pre-pack anything you won’t be using before you move
The Bathrooms q Remove all rust and mildew q Make sure tile, fixtures, shower doors, etc. are immaculate and shining q Make sure all fixtures are in good repair q Replace loose caulking or grout q Make sure lighting is bright, but soft
The Master Bedroom q Organize furnishings to create a spacious look with well-defined sitting, sleeping, and dressing areas
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136
The Garage q Sell, give away, or throw out unnecessary items q Clean oily cement floor q Provide strong overhead light q Tidy storage or work areas
The Basement q Sell, give away, or throw out unnecessary items q Organize and create more floor space by hanging tools and placing items on shelves q Clean water heater and drain sediment q Change furnace filter q Make inspection access easy q Clean and paint concrete floor and walls q Provide strong overhead light
The Attic q Tidy up by discarding or pre-packing q Make sure energy-saving insulation is apparent q Make sure air vent is in working order q Provide strong overhead lighting
When It’s Time To Show q Make sure your property profile folder, utility bills, MLS profile, house location survey, etc. are available q Open all draperies and shades, turn on all lights q Pick up toys and other clutter, check to make sure beds are made and clothes are put away q Give the carpets a quick vacuuming q Add some strategically placed fresh flowers q Open bathroom windows for fresh air q Pop a spicy dessert or just a pan of cinnamon in the oven for aroma q Turn off the television and turn on the radio music at a low volume q Make a fire in the fireplace if appropriate q Put pets in the backyard or arrange for a friend to keep them q Make sure pet areas are clean and odor-free q Make sure all trash is disposed of in neatly covered bins
In Conclusion
You should choose John Womeldorf because:
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I will provide you with excellent service and support.
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I have made a thorough market analysis of your home.
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I have developed a winning marketing plan.
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I will make every effort to sell your home promptly.
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I have the resources of Liz Moore & Associates.
Let Me List Your Home Now!
John Womeldorf Office: 757 254 8136 E-mail: John@MrWilliamsburg.com Mobile: 757 254 8136