The Mix - Process Manual by Michelle Lee

Process Manual 1

Table of Contents

Introduction 5 Creative Brief

Research 9 Logo Design

Graphic Standard

Packaging 39

Introduction

The Mix pancake mix is a sustainable brand that utilizes biodegradeable packaging. The Mix comes in a set of five discs, each one a different flavor. Each disc expands up into a small mixing bowl eliminating the need for a measuring cup and separate mixing bowl. With the Mix efficiency is built inâ&#x20AC;&#x201D; leaving you able to make delicious pancakes quick and easy.

Creative Brief

Needs

The Mix pancake mix will be distributed across the country to grocery stores. Our studio will utilize manufacturers that create sustainable mushroom packaging who will also be able to print the required imagery on the surface. This material will be shipped to a center where both the packaging and the mix will be created and combined.

Project Objective

Current State of the Market

Today the pancake mix market is dominated by a handful of trusted house names, such as Bisquick or Krusteaz. The pancake mix comes similar to a flour sack, except plastic, making it messy. The current boxes close by inserting part of the cardboard into a tab area. There is no portioned size pancake packaging on the market today.

Message

With its’ transforming packaging, the Mix pancake mix is quick and mess free, To create pancake packaging that caters to people looking for a single serve or a while also being environmentally friendly. more efficient and less messy way to make pancakes. Our transforming discs will eliminate the usage of bowls and measuring cups normally required for mixing Audience pancake mix. Ideally the buyers of the Mix pancake mix will be nationally sold to students in their later teenage years, or college students (Ages 16-22). These students fall under a Project Strategy lower economic status The product is gender neutral. The packaging will be sustainable utilizing mushroom cardboard for the outside shells, and compartmentalized— a tower of disks of portioned pancake mix. The cardboard on the inside of the servings will be water resistant using a waxy surface and the outside will lock out moisture. Each compartment will hold roughly 2/3 cup mix. The walls can be expanded upwards in order to provide room for adding water and mixing. The sides of the compartment will be marked with the height of the total volume of mix + water for perfect pancakes. There will be multiple flavors. 28 oz packaging. The packaging will have 5 discs that equal 7.5” in height, and roughly 4.5” in diameter.

Research

For my research for the Mix packaging I focused on researching the different qualities that are associated with sustainable packaging. I focused on three areas, the lotus effect, mushroom packaging, and SLIPS technology (based off of the carnivorous pitcher plant). These three areas all came into play for different aspects of the packaging. The packaging material utilized for the Mix is mushroom cardboard which is compostable, and is lined with a slippery material on the inside applying the idea of the lotus effect.

Case Studies

The Carnivorous Pitcher Plant

REFERENCES

The Carnivorous Pitcher Plant has a “virtually frictionless surface inside” which is its’ key ability to capturing prey. By locking in water, the plant creates a slick coating leaving no escape. Inspired by this, the Varanasi Lab of MIT produced a method for creating slippery surfaces by combining “nano/microstructured porous material with a lub ricated fluid”. The result because LiquiGlide/SLIPS technologies, a company that can create any surface to repel a variety of liquids and solids. Liquiglide is a super-hydrophobic surface emulating the carnivorous pitcher plant. The surfaces are self repairing-- after scraping the surface with a knife or blade, the material repaired almost instantaneously. Liquiglide plans on focusing their product development towards coating for food items on supermarket shelves. This new packaging will help increase energy efficiency, reduce waste, and shrink packaging.

Beciri, Demir. “Pitcher Plant Biomimicry Leads to SLIPS – Efficient Liquid Repelling Coating | RobAid.” RobAid. 22 Sept. 2011. Web. 11 Aug. 2015.

Mushroom Packaging

REFERENCES

Fungi obtain their crisp and meaty ridges from the presence of chitin (a fiber that fungi produces through digestion) in their cell walls. Chitin, also found in the exoskeletons of insects and spiders, helps maintain structure and is crucial to keeping mushrooms crisp and fresh. Ecovative, a company exploring sustainable packaging, observes and utilizes the product of the mushroom digestive process. By utilizing mushroom mycelium to decompose agricultural byproducts such as cornstalks, Ecovative is able to create a biodegradable material that has the same durability of foam. Companies such as DELL have been utilizing this material for shipment of electronics. Mushroom packaging is created at a fraction of the price, and can be composted at home, making it a strong competitor in the packaging world.

“Fungi: More on Morphology.” Morphology of the Fungi. UCMP. Web. 11 Aug. 2015. <http://www.ucmp.berkeley.edu/fungi/fungimm.html>.

“Green Benefits | LiquiGlide.” LiquiGlide RSS2. 2015. Web. 11 Aug. 2015. <http://liquiglide.com/green-benefits/>. Gwynne, Peter. “Slip-Sliding Away.” Ssuchy. Inside Science, 10 Aug. 2015. Web. 11 Aug. 2015. <http://www.insidescience.org/content/slip-slidingaway/2281>.

“Mushrooms Are the New Styrofoam.” New Scientist. 13 June 2015. Web. 11 Aug. 2015. <http://www.newscientist.com/article/mg21829210.300mushrooms-are-the-new-styrofoam.html#.UdxJLD5ARTS>.

Case Studies The Lotus Effect Plants maintain a multi-layered coating of wax on their epidermis layer which allows for water to bead up and roll off the leaves. This water repellent feature also repels bacteria and mold spores- the beaded water taking debris off the surface off the plant. The Lotus Effect has been observed and applied to many materials such as house paints, car waxes, and even fabrics. Professor Kripa Varanasi leads a lab in MIT which claims that they have created the “world’s most hydrophobic fabric, and made it even better.” In addition to observing the Lotus Effect, they looked at the ridges of 2 more of nature’s hydrophobic surfacesNasturtium Leaves and the wings of the Morpho butterfly. They found ridges on the surfaces and after applying the same idea to their fabric, they discovered a 40% increase in the rate of which water bounced off the surface of their fabric. The utilization of this technique increases the durability of surfaces; this reduces the labor costs of harvesting resources to replace used up goods and lowering the overall rate of consumption of environmentally harmful materials.

REFERENCES Morgan, James. “New Waterproof Surface Is ‘driest Ever’ - BBC News.” BBC News. 21 Nov. 2013. Web. 11 Aug. 2015. <http://www.bbc.com/news/scienceenvironment-25004942>. “Surface Allows Self-cleaning: Sacred Lotus.” AskNature. Biomimicry Institute. Web. 11 Aug. 2015. <http://www.asknature.org/ strategy/714e970954253ace485abf1cee376ad8>. “Varanasi | Engineering at the Interface between Materials, Thermal Fluids, and Manufacturing.” Varanasi | Engineering at the Interface between Materials, Thermal Fluids, and Manufacturing. MIT. Web. 11 Aug. 2015. <http://varanasi. mit.edu/>.

Logo Design

Initial Sketches

In my initial sketches I quickly sketched out images that were related to the idea of pancake mix. Originally I wanted to do a series of mixes, including pancakes, waffles, and possibly even cake mixes. These are seen in the image above and to the right; more rendered images completed in marker.

Digital Mockups Set 1

in t he

MIX MIX MIX

MIX MIX After bringing my sketches to the computer, I ended up taking a different approach with a sketch utilizing a bowl of batter in the background (seen in first image on previous page). I created imagery of cake batter and pancakes. Above is a set of logos starting with the earliest in the far left corner and the most recent in the bottom right.

MIX

MIX MIX

New Sketches

In the previous logos I felt as if I was focusing too much on the idea of representing my product in an obvious way with the direct imagery of pancakes and mix. The most unsettling part of the previous set to me was the typography. I couldn't find a type face that I liked, so I decided to hand illustrate some of my ideas out. Starting in the top left I began to explore hand letteringâ&#x20AC;&#x201D; working with the letters on an angle and using a compass to map out the space holding it. As the images progress from top left to bottom right, I move away from a sharp serif and more towards script style lettering in combination with bold san serifs. I digitized this combination of script and san serif together, but eventually ended up utilizing all script.

Digital Mockups Set 2

THE

I traced my hand illustrations into Illustrator. Drawing from the third image with rendered marker sketches on the previous pages, I wanted to continue to incorporate the idea of the butter dotting the i, but I instead utilized a whisk head instead. I had a drop shadow in the initial outline, but later eliminated it. I experimented with different framing options and colors. The name "IN THE Mix" was changed to "the Mix"â&#x20AC;&#x201D; changing from a form of catchphrase to a statement, and the association of two elements being easier to coordinate in comparison to three.

THE

Exploring Framing

THE

TH E

Edits

Here is my second to last iteration of the logo. The two main errors with this are the whisk being too detailedâ&#x20AC;&#x201D;it would get lost in the smaller 1" versions of the logo, the serif on the i, and the color was found to be unappetizing.

Final Main Logo

My final logo. By keeping the logo white on a single color, it is easier to change the color to accommodate the different flavors. The script text specifically swirls slightly hinting at the idea of whisking or mixing batter, and the whisk is simplified. Housescript replaces the previous sans serif found that was found for â&#x20AC;&#x2DC;theâ&#x20AC;&#x2122;.

Final Color Choices

Here are the other final colors that I picked to represent the different flavorsâ&#x20AC;&#x201D; strawberry, chocolate chip, pumpkin, and blueberry seen respectively.

Final Color Choices

Graphic Standard

A graphic standard was created to determine the constraints in which the Mix logo could be utilized. The following pages contain the specifics along with the logo, along with applications to a business system and advertisements. Early on I decided to take photographs of pancakes as I wanted to rely heavily on the interaction of photographs and graphics throughout my packaging.

Logo

Logo Ratios

The Mix logo was designed to be minimalistic and colored with appropriate colors according to flavor. The i is dotted with a whisk, and the letters are swirled to mimic the effect of mixing batter. There is one logo that can be shown in 5 different colors, depending on the flavor that is being sold. The minimum size of the logo should be 1â&#x20AC;? in length and width at all times in order to maintain legibility.

Logo - Colors and Variations Pantone 7-6C RGB (232, 217, 139) #E8D98B CMYK (0, 6, 40, 9)

Pantone 157C RGB (236, 161, 84) #ECA154 CMYK (0, 32, 64, 7)

Pantone 186C RGB (207, 10, 44) #CF0A2C CMYK (0, 95, 79, 19)

Pantone 7463C RGB (0, 43, 73) #002B49 CMYK (100, 63, 12, 67)

Pantone 411C RGB (89, 74, 66) #594A42 CMYK (0, 17, 26, 65)

Strawberry

Pumpkin

Blueberry

Chocolate Chip

There are 5 colors currently being used for The Mix. Do not substitute these colors with others as they correspond to flavors currently on the market.

Appropriate Logo Use The logo may be used in full black and white or grey scale for black and white prints. Do not make logo smaller than 1â&#x20AC;? area

Do not inverse the logo

Do not use colors that are not from optional color list The opacity of the logo may be lowered to no less than 50% in order to sit behind other elements graphically.

Do not use multiple colors in logo

Do not change the size of background circle

Other Graphic Elements Signpainter

Whisk

Hand Illustrated Lettering

The Whisk dotting the i may be used as a separate graphic element. In that case, the can be white on a colored background following the color guides, or inverted to be an approved color on a white background.

Photography

Photographs are provided for use among graphics. These photos may be cropped in any while still including the pancake in the foreground. Do not skew the pictures from their original ratios.

Use Vertical and Horizontal formats of photos as appropriate.

Typography Sign Painter ABCDEFGHIJKLMNOPQRST UVWXYZ abcefghijklmnopqrstuvwxyz 123456890

Univers LT Std - 47 Light Condensed Oblique

ABCDEFGHIJKLMNOPQRST UVWXYZ abcefghijklmnopqrstuvwxyz Used up to 16pt

Used up to 60pt

Univers LT Std - 57 Bold Condensed Univers LT Std - 57 Condensed

ABCDEFGHIJKLMNOPQRST UVWXYZ abcefghijklmnopqrstuvwxyz 1234567890 Used up to 16pt

ABCDEFGHIJKLMNOPQRST UVWXYZ abcefghijklmnopqrstuvwxyz Used up to 16pt

The Mix uses Sign Painter lowercase in the logo alongside hand illustrated letters. Do not attempt to replace the fonts utilized. The company theme uses Univers LT Std - 57 Condensed seen on the bottom, and also Univers LT Std - 57 Bold Condensed, and Univers Lt Std - 47 Light Condensed Oblique. This utilizes both uppercase and lowercase Univers in both print and web. Do not use SignPainter font in body paragraphs. This will cause difficulty in legibility.

Business Standard

Employees of The Mix can utilize our Business Standard for interactions in a professional setting. The accent colors found here can be changed to the other flavor colors.

Business Cards

Business cards display the whisk imagery on the front, accompanied by the address to the company website below it. The back features the logo, employee name, followed by the department of association. Personal contact info found on the bottom may vary.

Letterheads

Letterheads are printed one sided on standard letter sized paper. The back of the paper will always be one of the five colors provided. In the background on the front page, a 50% opacity circle of the chosen accent color is placed. A full opacity logo will be placed on the bottom right hand corner of the letter head.

Envelopes

Envelopes are standard #10. A logo sticker is used to seal the envelope.

Applications

The website and mobile app provide customers with in depth information about our company, our process in keeping our product sustainable, nutrition information, and also access to buying our products. Photography is the main element to the website; a strong image drawing in and maintaining user attention.

For billboards a more minimalistic approach is taken, here just the logo sits next to a single sentence â&#x20AC;&#x153;Pancakes have never been easier.â&#x20AC;? Photography can also be used here to draw in the eye, or just the logo to keep viewers engaged in the company rather than just the idea of food.

Shipping Applications

www.themix.com

Shipping boxes are labeled on the front and back with the logo. No photography should be applied to shipping boxes. A circle with just the website listed will be seen on the opposite side.

Trucks are labeled simply with the logo on both sides.

Overall Layout of Graphic Standard Mission Statement Introduction

Logo

Logo Usage

Typography

Business System

Marketing Applications

The Mix is a brand that creates mixes that can be used for both pancakes and waffles. The packaging that we use is biodegradable and compost-able at home. Our company currently offers 5 flavors of mix, each delivered in pre portioned expandable discs that make mixing clean and easy.

Graphic Standard The Mix logo was designed to be minimalistic and colored with appropriate colors according to flavor. The i is dotted with a whisk, and the letters are swirled to mimic the effect of mixing batter.

Table of Contents

Logos - Color Variations

Logo Ratios

Introduction

Appropriate Logo Use

Inappropriate Logo Use

Logo Usage

Other Graphic Elements

Logo - Primary Colors

There is one logo that can be shown in 5 different colors, depending on the flavor that is being sold. The minimum size of the logo should be 1â&#x20AC;? in length and width at all times in order to maintain legibility. 4

Photography

There are 5 colors currently being used for The Mix. Do not substitute these colors with others as they correspond to flavors currently on the market. The logo may be used in full black and white or grey scale for black and white prints.

Strawberry

Pumpkin

Do not make logo smaller than 1â&#x20AC;? area

Do not skew the logo

Do not inverse the logo

Do not use multiple colors in logo

Pantone 7-6C RGB (232, 217, 139) #E8D98B CMYK (0, 6, 40, 9)

Pantone 157C RGB (236, 161, 84) #ECA154 CMYK (0, 32, 64, 7)

Pantone 186C RGB (207, 10, 44) #CF0A2C CMYK (0, 95, 79, 19) The Whisk dotting the i may be used as a separate graphic element. In that case, the can be white on a colored background following the color guides, or inverted to be an approved color on a white background.

Do not use colors that are not from optional color list

Original/Plain

Blueberry

Pantone 7463C RGB (0, 43, 73) #002B49 CMYK (100, 63, 12, 67)

Do not change the size of background circle

Photographs are provided for use among graphics. These photos may be cropped in any while still including the pancake in the foreground. Do not skew the pictures from their original ratios.

Pantone 411C RGB (89, 74, 66) #594A42 CMYK (0, 17, 26, 65)

The opacity of the logo may be lowered to no less than 50% in order to sit behind other elements graphically.

Chocolate Chip

Use Vertical and Horizontal formats of photos as appropriate.

Logo Typography

Fonts Sign Painter ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz

Signpainter

Used up to 60pt

Two fonts are used by The Mix for both print and web. The main lettering in the logo is hand illustrated. Do not attempt to replicate this lettering. Only utilize logos provided.

Univers LT Std - 57 Condensed Hand Illustrated Lettering

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz Used up to 16pt

Employees of The Mix can utilize our Business Standard for interactions in a professional setting. The accent colors found here can be changed to the other flavor colors.

The Mix uses Sign Painter lowercase in the logo alongside hand illustrated letters. Do not attempt to replace the fonts utilized.

Typography

The company theme uses Univers LT Std - 57 Condensed seen on the bottom. This utilizes both uppercase and lowercase Univers in both print and web. Do not use SignPainter font in body paragraphs. This will cause difficulty in legibility. 14

Business System

Overall Layout of Graphic Standard Business Cards

Letterheads

Business Card Dimensions

Letterhead Dimensions

Envelopes

Envelope Dimensions

The graphics provided can be utilized in many different combinations for various applications such as print, web, and branding of transportation. Keeping visuals standardized is mandatory to maintain a composed company brand.

Website/Mobile App

Envelopes are standard #10. A logo sticker is used to seal the envelope.

Shipping Boxes

Billboards

Applications

Shipping Truck

Shipping boxes are labeled on the front and back with the logo. No photography should be applied to shipping boxes.

Trucks are labeled simply with the logo on both sides.

The Mix Graphic Standard Michelle Lee Design 116 SS2 2015 31

Packaging

Initial Illustrator Design

The Mix packaging is unique against other pancake packaging with its multi use and sustainability. I determined that each disc while being compostable will also expand up into a mixing bowl. I started by creating a rough paper mock up and then created an illustrator file of all the parts (seen here). One thing that I noticed with my paper mock ups was the difficulty of a creating a cylindrical shape that would hold itself together. I improvised by looking up some packaging layouts for cylinders online, and then created tabs surrounding my base circle, and also on the bottom of the outside wall in order to create a sturdy body. In order to create a collapsible bowl, I experimented with tracks placed on the inside of the disc.

Prototypes

Here are the various iterations of my packaging prototypes. I stacked them (seen above far left) in order to get a feeling for how tall my final packaging would be. I created 5 prototypes, changing each one slightly according to issues occurring.

Prototypes

From this process I ended up with several conclusions. 1. The width of the tracks must be a sturdy and thick material in order to prevent the disc from disconnecting off the rails. 2. The width of the stop (the piece that juts out and interacts with the tracks) needs to be as thin as possible in order to not disturb the snug fit of the material. 3. Laser cutting will not work as the charred residue will dirty the paper. 4. The inside tabs of the base circle need to be smoothed or covered in some way in order to aid the collapsible disc in fluid movement. 5. Paper width and weight counts in terms of precise measurements

Final Illustrator Design Plain

Pancake Mix h

fl uffy mix • J u st a

NET WT 3.15 OZ ARTIFICIALLY FLAVORED

Pumpkin

Pancake Mix h

fl uffy mix • J u st a

NET WT 3.15 OZ ARTIFICIALLY FLAVORED

Blueberry

Pancake Mix h

fl uffy mix • J u st a

NET WT 3.15 OZ ARTIFICIALLY FLAVORED

Strawberry

Pancake Mix

Plain Flavor

Chocolate Chip Flavor

Blueberry Flavor

Strawberry Flavor

www.themix.com

fl uffy mix • J u st a

NET WT 3.15 OZ ARTIFICIALLY FLAVORED

Chocolate Chip

Pancake Mix

www.themix.com

Lig

a te

Fill with water to line

Lig

a te

Fill with water to line

Lig

a te

Fill with water to line

Lig

a te

Fill with water to line

Lig

a te

Fill with water to line

fl uffy mix • J u st a

After experimenting I was able to move into applying my logo to the actual packaging. This was also done in Illustrator. I utilized the photography in conjunction with my stacking discs to create the image of a completed stack of pancakes (seen above left). The log was enlarged to create lids (seen right top) and on the inside of the lid flavors are identified (bottom right).

NET WT 3.15 OZ ARTIFICIALLY FLAVORED

www.themix.com

Pumpkin Flavor www.themix.com

Final Illustrator Design

The Mix 123 Pancake Blvd. Davis, CA 95616 916.838.4824

This is compostable packaging

Nutrition Facts Serving Size 1 disc (amount for three, 6-inch pancakes) Servings Per Container about 1 Amount Prepared Calories Total Fat 1g Saturates 0.1g Trans 0g Cholesterol 0mg Sodium 217mg Carbohydrate 29g Fiber 5g Sugars 4g

Dry Mix 138 1% < 1%

219 10% 13%

11% 10% 20%

13% 11% 20%

Protein 6g

11%

20%

Vitamin A Vitamin C Calcium Iron

0% 0% 7% 10%

4% 1% 17% 11%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Calories Total fat Less than Sat fat Less than Cholesterol Less than Sodium Less than Total Carbohydrate 300g Dietary Fiber

2500 80g 25g 300mg 2,400mg 30g

Calories per gram: Fat 9 Carbohydrate 4 Protein 4 INGREDIENTS: Enriched bleached flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid, may contain malted barley flour), imitation blueberry pieces (dextrose, fractionated palm kernel oil, enriched flour [wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid], citric acid, cellulose gum, maltodextrin, artificial flavor, (red 40, blue 1, blue 2), soy flour, sugar, dextrose, leavening (sodium bicarbonate, monocalcium phosphate, sodium aluminum sulfate), canola or soybean oil, salt, mono-diglycerides, food starch modified, artificial flavor. CONTAINS: Wheat and say. Made on equipment that makes products containing milk, eggs and tree nuts.

219 10% 13%

11% 10% 20%

13% 11% 20%

Protein 6g

11%

20%

Vitamin A Vitamin C Calcium Iron

0% 0% 7% 10%

4% 1% 17% 11%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Nutrition Facts

Amount Prepared Calories Total Fat 1g Saturates 0.1g Trans 0g Cholesterol 0mg Sodium 217mg Carbohydrate 29g Fiber 5g Sugars 4g

Dry Mix 138 1% < 1%

219 10% 13%

11% 10% 20%

13% 11% 20%

Protein 6g

11%

20%

Vitamin A Vitamin C Calcium Iron

0% 0% 7% 10%

4% 1% 17% 11%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

This is compostable packaging

2000 65g 20g 300mg 2,400mg 375g 25g

2500 80g 25g 300mg 2,400mg 30g

Learn about our advancements in sustainability at:

www.themix.com

2000 65g 20g 300mg 2,400mg 375g 25g

2500 80g 25g 300mg 2,400mg 30g

Dry Mix 138 1% < 1%

219 10% 13%

11% 10% 20%

13% 11% 20%

Protein 6g

11%

20%

Vitamin A Vitamin C Calcium Iron

0% 0% 7% 10%

4% 1% 17% 11%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Amount Prepared Calories Total Fat 1g Saturates 0.1g Trans 0g Cholesterol 0mg Sodium 217mg Carbohydrate 29g Fiber 5g Sugars 4g

The Mix 123 Pancake Blvd. Davis, CA 95616 916.838.4824 Calories Total fat Less than Sat fat Less than Cholesterol Less than Sodium Less than Total Carbohydrate 300g Dietary Fiber

This is compostable packaging

Nutrition Facts Serving Size 1 disc (amount for three, 6-inch pancakes) Servings Per Container about 1

www.themix.com

The Mix 123 Pancake Blvd. Davis, CA 95616 916.838.4824 Calories Total fat Less than Sat fat Less than Cholesterol Less than Sodium Less than Total Carbohydrate 300g Dietary Fiber

Calories Total fat Less than Sat fat Less than Cholesterol Less than Sodium Less than Total Carbohydrate 300g Dietary Fiber

Learn about our advancements in sustainability at:

www.themix.com

Serving Size 1 disc (amount for three, 6-inch pancakes) Servings Per Container about 1

Dry Mix 138 1% < 1%

Learn about our advancements in sustainability at:

This is compostable packaging

The Mix 123 Pancake Blvd. Davis, CA 95616 916.838.4824

This is compostable packaging

2000 65g 20g 300mg 2,400mg 375g 25g

2500 80g 25g 300mg 2,400mg 30g

Calories per gram: Fat 9 Carbohydrate 4 Protein 4

Dry Mix 138 1% < 1%

219 10% 13%

11% 10% 20%

13% 11% 20%

Protein 6g

11%

20%

Vitamin A Vitamin C Calcium Iron

0% 0% 7% 10%

4% 1% 17% 11%

*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs.

The Mix 123 Pancake Blvd. Davis, CA 95616 916.838.4824 Calories Total fat Less than Sat fat Less than Cholesterol Less than Sodium Less than Total Carbohydrate 300g Dietary Fiber

2000 65g 20g 300mg 2,400mg 375g 25g

2500 80g 25g 300mg 2,400mg 30g

Learn about our advancements in sustainability at:

www.themix.com

INGREDIENTS: Enriched bleached flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid, may contain malted barley flour), imitation blueberry pieces (dextrose, fractionated palm kernel oil, enriched flour [wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid], citric acid, cellulose gum, maltodextrin, artificial flavor, (red 40, blue 1, blue 2), soy flour, sugar, dextrose, leavening (sodium bicarbonate, monocalcium phosphate, sodium aluminum sulfate), canola or soybean oil, salt, mono-diglycerides, food starch modified, artificial flavor. CONTAINS: Wheat and say. Made on equipment that makes products containing milk, eggs and tree nuts.

Learn about our advancements in sustainability at:

www.themix.com

For each color a double sided colored sheet was printed, with outlines of the pieces that I needed to cut out (double sided pieces seen above for red and blue). Nutrition labels are circles found on the bottom of each disc (seen left).

Final Printed Pieces

The final pieces were printed on 100gsm matte paper, along with a set of stickers for sealing. The tracks found on the inside are made from chip board (not photographed). These materials are representative of mushroom mycelium cardboard.

Final Printed Pieces

The Mix Process Manual Michelle Lee Design 116 UC Davis