Big data's success depends on the ability to find the right data
The dichotomy between precision & accuracy Consider the analogy of throwing darts at a target: our goal is to hit the very center every time. 타 A precise individual will be able to
consistently hit approximately the same spot on the target over the course of many throws but this location may not be near the center. 타 On the other hand, an accurate individual will
Low Accuracy High Precision
High Accuracy High Precision
be able to, on average, hone in on the center of the target, yet their darts may land with high variability. 타 The best player is one who possesses both
the ability to replicate their actions and hit the center of the target at a whim (i.e., both precision and accuracy).
x High Accuracy Low Precision
Low Accuracy Low Precision
Data In. Data Out.
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