F O O D
S H O P P E R S
in America
SEEK REWARDING EXPERIENCES
Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors when it comes to grocery shopping. In particular, the study shows how important value and relevance are to consumers as they shop. With more time and money constraints than ever, consumers look for shopping to be a “rewarding experience.”
Consumers Seek More Rewarding Food Experiences from All Types of Retailers
inSpiriNg prEpareD Food OptionS
hiGher-QualitY ProductS
glObal Fare MARKET
ORGANIC
frEsh oFferingS
seRviceS
Traditional Shopping Channels
Average of 15
GroceRy storE VisitS a mOnth
85%
89%
Of coNsumeRs shOp at GroceRy stOres Each Month
Shop At maSs/Super Each Month
spEcialTy/NaturAl, club and OnlinE chaNnels best deliVer hIghly relevaNt, uniqUe prOductS And sErvicEs thAt fuEl shOppers’ aspiRatioNs, leadIng tO the highEst aDvocaCy scorEs.
Alternative Channels Offer a Way to Engage
Majority visit 3 different channels each week
CLUB STORE WHOLESALE
SuperMarkeT
spEcialtY shoP
36%
46%
ShoppEd thE cluB chaNnel In thE lasT montH
ShoppEd at specIalty/NaturaL Food StoreS in The lAst mOnth
For more information on the study and to understand how these insights can translate into actionable solutions for your brand, contact:
Steve Bryant Director, Food & Beverage steve.bryant@mslgroup.com | 206.313.1588
cluB storE
13%
Spend at lEast 5% oF GroceRy biLl onLine