Middle Eastern Fare Adds Spice MSLGROUP Food Trends Watch
Middle Eastern fare will enjoy a boost in popularity this year. In fact, experts predict that by 2017, sales of ethnic foods in grocery stores will grow by more than 20 percent, led by strong demand for Middle Eastern and Mediterranean flavors.*
As Middle Eastern cuisine becomes more popular, its traditional spices can be used to expand the flavor profile of other everyday foods. MSLGROUP culinary experts profile some of these emerging trends.
Sumac
Za’atar
Marash
Tart and lemony
fragrant and tangy with a hint of nuttiness
earthy and slightly fruity taste with moderate heat
A dark reddish powder from
Traditionally a mix of
Similar to
sumac shrubs
thyme, sumac and sesame seeds
chili flakes
COMMON USES
COMMON USES
COMMON USES
Substitute sumac for lemon in dishes such as Lemon Chicken
Sprinkle Mix in dips over veggies like hummus and tzatziki
Use as an Add subtle all-purpose flavor to red seasoning meat or a brighter note to fish and poultry
Sprinkle over flatbread and grilled veggies
Sprinkle over a salad or plate of eggs
About MSLGROUP’s Food & Beverage Team A category leader, the Food & Beverage team of MSLGROUP is devoted to creating economic value for the nation’s food and beverage industry. It operates in offices throughout North America, representing leading food and beverage brands, and manages a state-of-the-art Culinary & Nutrition Studio in Seattle. *Mintel
Mix with olive oil for a dipping sauce with bread
Add a spoonful to soup or chili for subtle heat and fruity flavor