crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 17
Yoke
What is Yoke? Yoke is an online dating application on Facebook that pulls information from user profiles and pairs users with single friends, and friends of friends who share common interests.
https://apps.facebook.com/yokeapp/
Simple, effortless Yoke does not complicate things with too many features or processes. Registration is easy. Users don’t need to create a new profile; they just need to select five photos from an album to share with potential dates.
http://mashable.com/2012/03/25/yoke-facebook-dating-app/
Facebook data to find common interests The app pulls data – age, education, interests – from users Facebook profiles to match them up with compatible profiles. The objective: discover common interests that could lead to a real-world bond.
http://semanticweb.com , http://thetechnologycafe.com/
Data-driven approach Yoke also pulls data on activities undertaken on third-party applications like Amazon, Netflix and Spotify to set people up with direct matches and similar tastes on the basis of movies watched, songs heard, etc.
http://twitter.com , http://techcrunch.com/2012/03/28/yoke/
Yoke the people you like Users can yoke others to show interest. If the recipient is interested, he/she can yoke back and start chatting. Yoke is integrated with Facebook messages, so users not on the app can get an invite.
http://techcrunch.com/2012/03/28/yoke/
Mutual friends give vote of confidence If users are unsure about a match, they can ask mutual friends for their opinions. Shy users can also ask mutual friends to introduce them to interests. A friend’s vote adds confidence to a connection.
http://peopleslab.mslgroup.com
Facebook as a dating platform Yoke used Facebook to take advantage of the Open Graph for information on potential matches, to leverage the user base, to avoid creating a new network and to consolidate a user base from the start.
http://socialitemedia.com.au/ , https://apps.facebook.com/yokeapp/
Not only for dating The app isn’t only for people looking for dates. Users who aren’t single can find interesting people and make friendly connections. They can also set up friends who are single and compatible with each other.
http://facebook.com
Drawbacks Privacy is a concern as Facebook users personal details on their profiles and on third-party apps are included in the search results.The user interface is a problem too along with certain bugs and glitches.
http://mashable.com/2012/03/25/yoke-facebook-dating-app/
Online dating market Online dating is a $2.1 billion business in the US, which explains the large number of players such as OkCupid and Match. Yoke stands out as it provides a simpler, more social and data-driven experience.
http://soulseekr.com , http://mashable.com/2012/03/25/yoke-facebook-dating-app/
The future Using social media and third-party connections to source matches will come next. Expect connections to services like Twitter, better profile customisation, a mobile-friendly site and an iPhone app.
http://techcrunch.com , http://venturebeat.com
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com