crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 26
Stay
What is Stay? Stay.com is an online trip-planning service that allows users to discover and create customised travel guides for each destination, and access them from their mobile devices.
Source: http://stay.com, http://www.youtube.com/watch?v=UyM69ULSM98
Stay mobile Stay is available for free download on the Apple App Store, Google Play and on www.stay.com. With its map facility, the app is useful for navigation and to find interesting places in a new city.
Source: http://thefancy.com , http://www.stuntedbyreality.com/
Navigate with offline maps Users can download guides and maps of 116 cities. They can discover and add new places to their personal guides even without an internet connection and the risk of incurring roaming charges.
Source: http://techcrunch.com , http://thenextweb.com
Discover new places Travellers can discover new places in a city by viewing an extensive list of attractions such as museums, parks, restaurants and hotels. They can browse through 'guides' created and recommended by others.
Source: http://stay.com
Friends, experts aid destination explorations Stay combines advice provided by its international travel experts, inputs from fellow travellers and friends' preferences on various destinations.
Source: http://www.macworld.com/
Plan and customize trips Travellers can identify the best hot spots based on what grabs their attention, ratings and friends' and experts' suggestions. They can plan a trip by building a personalised travel guide.
Source: http://techcrunch.com , http://thenextweb.com
Leveraging Facebook Integration with Facebook allows travellers to request suggestions from friends, invite fellow travellers to collaborate on their guides and access Facebook friend check-ins. Friends don't have to be Stay users.
Source: http://stay.com/
Other content integrations Stay is also integrated with TripAdvisor and Timeout, which provide information on local restaurants, hotels and entertainment venues around the world, and Google Places to map these venues.
Source: http://facebook.com
Limitations Stay only provides data on 116 cities. Travellers don't usually have a problem finding their way in metros, which makes the exclusion of information on small towns and the countryside a hindrance.
Source: http://peopleslab.mslgroup.com
Easier, cheaper and fun With Stay, a trip can be planned in a matter of hours. Discovering new places, sharing stories, navigating cities makes trip-planning fun. It is also a cheaper alternative to travel agents and guides.
Source: http://twitter.com
Makes conventional travel guides obsolete The app offers solutions to all the problems faced with printed guides and travel agents. This, along with the incorporation of a truly social experience, both online and offline, makes the app a must-have.
Source: http://www.stay.com/press/
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com