crowdsourcing | storytelling | citizenship
Peopleâ€&#x;s Insights: Volume 1, Issue 33
Free Pussy Riot
What is Free Pussy Riot? An social media led movement by supporters of Pussy Riot – a Russian feminist punk-rock band and anti-Putin activist group – to protest the detention of three members and to attract international intervention.
The three detained members of Pussy Riot (from left to right): Ekaterina, Maria and Nadezhda. 1) freepussyriot.org/about 2) jasoncallewaert on instagram
A shop in Bruges, Belgium, declares its support for Pussy Riot
Reason behind the arrest The three women were arrested following an illegal performance at Moscowâ€&#x;s Cathedral of Christ the Saviour, where they wore masks, played punk music and prayed to Virgin Mary to rid them of Putin.
Original video: youtu.be/GCasuaAczKY Video with English lyrics: youtube.com/watch?v=ALS92big4TY
Protest against severe punishment Three members were charged with „hooliganism motivated by religious hatred,‟ and faced up to 7 years imprisonment. Human rights activists viewed the punishment as “excessive” and “personal revenge” of Putin.
It is a misdemeanor that in a normal, civilized European state is handled in administrative rather than criminal proceedings. That‟s why I think the ruling on those women is excessive. – Vladimir Lukin, Human Rights Commissioner, Russia - DNAIndia
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Source: freepussyriot.org/
A purpose inspired movement United with a shared purpose, supporters called for the freedom of the women with three specific actions: raise funds for the womenâ€&#x;s legal defense, petition authorities, and create awareness.
takeaction.amnestyusa.org/
Niche communities offered support Russians were averse to Pussy Riot, and majority of the support came from Europe and North America, especially from anti-Putin groups, human rights activists, feminists and musicians.
Like the Occupy movement, it involved a small group that magnified its attention through other nodes: Amnesty International, feminist bloggers, the foreign policy press, and a vast mob of supporters on Twitter and Facebook. – Tom Watson, journalist at Forbes
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Source: Huffington Post
High profile musicians amplified reach The involvement of high-profile musicians helped spread awareness, with Madonna voicing her support at a concert in Moscow, and Paul McCartney tweeting his to nearly a million followers.
twitter.com/PaulMcCartney/status/236063776909172737/photo/1/large
Transmedia storytelling fuelled movement Using transmedia, including videos, web games, photos and tweets, supporters shared stories from across the world, designed to evoke emotions and further fuel the hype around the movement.
huffingtonpost.com/2012/08/17/pussy-riot-putin-lights-up-the-fires-video_n_1 797880.html
Role of social media Supporters spread news in real-time, with a constant stream of updates – including live tweets from the court house – to the community of 102,000 Facebook fans and 16,000 Twitter followers.
Live updates from the court house on August 17 – the day the judge announced her judgment (via twitter.com/Eng_Pussy_Riot)
Global day of solidarity for Pussy Riot Russian social network VK and Facebook enabled supporters to organize and promote events taking place in 74 cities to establish the day of the ruling as the “Global Day of Solidarity for Pussy Riot.�
freepussyriot.org/en/actions
Criticism and controversy Not everyone supported Pussy Riot. Many agreed with the charges of religious hatred and felt that the women deserved to be punished. Several even questioned the motive behind the international outrage.
1) outlawjournalism.com/?p=210 2) Views, likes & dislikes on original Punk Prayer video - youtu.be/GCasuaAczKY 3) Views, likes & dislikes on English version of Punk Prayer video - youtu.be/ALS92big4TY
Impact of the movement While the movement was unsuccessful in freeing the women, who were sentenced to two years of prison, it was successful in giving their original protest against Putin an international audience.
13.4 million results for a Google news search on “pussy riot� (as of August 28, 2012)
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: Peopleâ€&#x;s Insights Annual Report In early January 2013 we will publish the Peopleâ€&#x;s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
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