crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 35
SuperBetter
What is SuperBetter? SuperBetter is a super-hero themed online game that helps people improve their resilience, meet their health goals and recover from illness or injury, and have fun along the way.
superbetter.com/#x_intro-button
Gamification of health SuperBetter allows people to set their challenges, quests, allies, bad guys and secret powers. People can use Power Ups to increase strength, and set Future Boosts to keep them motivated.
iphone.appstorm.net/reviews/lifestyle/will-this-app-make-you-superbetter/
Backed up with science Designed in consultation with scientists, doctors and researchers in neurology, positive psychology and medicine, each element of the game plays a role in helping players achieve their goals or ‘epic wins.’
superbetter.com
Universal appeal While many use the game to meet their health goals – to lose weight, overcome sleep issues, manage cancer – others used it to meet life goals– overcome writer’s block, plan finances, prepare for parenthood.
forums.superbetter.com/showthread.php?219-Using-SB-to-prepare-for-parenthood
Power of perception Prompted to choose a Secret Identity, players chose personas based on their personal heroes and found themselves motivated to stay true to their inspiration, and to set goals they previously considered impossible.
Super Better player November based her secret identity on two fictional heroes
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The gaming aspect allowed me to step away from myself and do things not because I wanted to, but because my hero self would not take no for an answer. She had the willpower, so would I. - Courtney Sloan, All-Star player of SuperBetter
Stigma against asking for help According to medical journals, support of family and friends is essential to recovery. By making allies a key part of the game, people were encouraged to overcome their stigma and reach out for help.
I strongly believe that not having positive and encouraging social experiences during my initial recovery lead to stagnation. // SuperBetter player Michele Morrow I really hate to reach out to get some help for my epic goal... I normally NEVER have to reach out... But this game really "bashes" me to accept the fact that I need help‌ Not from myself, but from other people... // SuperBetter player Future Hunter
1) hellogiggles.com/superbetter-jane-mcgonigal-and-the-gamification-of-recovery 2) forums.superbetter.com/showthread.php?53-Tips-for-Being-a-Good-Ally
Importance of allies Allies helped keep players engaged and motivated by suggesting quests and doling out achievements. However, the game has received some criticism for not doing enough to keep allies engaged and active.
SuperBetter.com
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One of Superbetter's greatest strengths is that… my allies can create quests for me. The quests my allies have given me… have been much more interesting and enlightening for me than anything I've come up with myself. - Alex Goldman, Producer, On the Media
Achieving epic wins SuperBetter has helped several people achieve epic wins in a range of areas such as writing novels, learning languages, overcoming shyness and recovering from strokes.
facebook.com/superbetter/posts/128235480634239
Trend: shift to mobile Players have been campaigning for mobile apps not only to help them play more frequently, but also more effectively – several players had set goals to reduce computer use and to increase activity levels.
Note: SuperBetter launched an iPhone app in April 2012. An Android app is currently in the making.
http://superbetter.uservoice.com/
Future of Super Better With a core community of over 10,000 players using Facebook and 4,500 forum members, and with success stories now being shared, SuperBetter has potential to gain more widespread adoption.
1) iphone.appstorm.net/reviews/lifestyle/will-this-app-make-you-superbetter/ 2) psfk.com/2012/06/superbetter-mobile-wellness-game.html
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com