crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 3
Curators of Sweden
Humanise social media, build relationships The strategy works as it is bold and involves a variety of Swedes – including a writer, an ad man, a priest, a teacher and a coffee-drinking trucker. Diverse followers build a rapport with the brand, Sweden.
Source : http://mashable.com/2011/12/16/sweden-twitter-acount/, http://www.dailydot.com/society/curators-of-sweden-twitter/
Imperative to select the right candidates Potential curators are nominated by citizens, by sending an e-mail and answering a set of questions. People from different walks of life, who amplify Sweden's rich culture, are selected.
Source : http://twitter.com, http://curatorsofsweden.com/archive/
World's most democratic twitter account The philosophy of the country is presented uncensored through bold and opinionated mouthpieces. This truly reflects Sweden’s democratic nature through a medium that promotes freedom of speech.
Source : http://www.thelocal.se/38072/20111221/, http://www.kullin.net/2011/12/sweden-theworld%E2%80%99s-most-democratic-twitter-account/
Social experiment that works for most People love the approach. They also like seeing the country through different sets of eyes, along with getting a chance to personally interact with the curators.
Source :http://www.fastcocreate.com/1679300/sweden-invites-its-citizens-to-be-brandambassadors-for-the-country
A publicity stunt, say a few The campaign fails for some, as they feel it does not promote Sweden positively. The lack of moderation means that curators can project their personal views, which may not reflect those of the nation as a whole.
Source : http://www.annadahlstrom.com/2011/12/curators-of-sweden-social-media-gonewrong/, http://www.geekosystem.com/tag/curators-of-sweden/
Jury's out, but the results are in Although experts are unsure if Sweden is on the right track, the account has increased its follower base by more than 14,000 in over a month. The campaign has led to captivating conversations across the world.
Source : http://www.crowdsourcing.org/document/sweden-lets-citizens-take-over-its-officialtwitter-account-this-is-either-genius-or-insanity/9388,
Impact Even though many tourism boards are using social media, people elsewhere are urging their governments to start similar campaigns, and plenty of competitors want to follow suit.
Source: http://twitter.com , http://mashable.com/2011/12/16/sweden-twitter-acount/, http://www.kullin.net/
More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in three key areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing
Storytelling:
Citizenship
Mahindra Spark the Rise
@MarsCuriosity
#Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine.
MSLGROUP Insights Network
People’s Insights weekly blog
People’s Insights Quarterly magazine
50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling.
We deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights.
Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual Report In early January 2013 we will publish the People’s Insights Annual Report, in which we synthesize our insights from throughout 2012 and provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
For People’s Lab solutions, contact pascal.beucler@mslgroup.com