MSLGROUP Peoples Lab Crowdsourcing Insights & Innovation by MSL Global

People始s Lab: Crowdsourcing Insights & Innovation"

People始s Lab: Crowdsourcing Insights & Innovation" People始s Lab is MSLGROUP始s proprietary crowdsourcing platform and approach that helps organizations tap into people始s insight for innovation, storytelling and change."

Why crowdsource insights and innovation?"

We know that people始s insights are important" As per the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people始s insights are one of the main drivers for leading innovation and change."

Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. " Photo from r-butler on Flickr"

We know how to tap into people始s insights" We have a significant body of knowledge on crowdsourcing: including business rationale, application areas, best practices and case studies."

We have seen crowdsourcing in action" We have seen dedicated third-party crowdsourcing platforms in action for almost a decade and learned from their successes and failures."

Source: Innocentive, OpenIDEO, CrowdSpring, Kiva"

We have seen corporations embrace crowdsourcing" We have seen diverse Fortune 500 corporations design dedicated largescale platforms to crowdsource insights and innovation across business functions."

Source: GE Ecomagination Challenge, My Starbucks Idea, Dell Ideastorm, Mahindra Rise"

Why use the People始s Lab crowdsourcing platform?"

Why People始s Lab?" MSLGROUP始s People始s Lab crowdsourcing platform comes with preconfigured applications and modes, powerful engagement features and full end-to-end support. !

1" Pre-configured applications" " Expertise Request, Innovation Challenge, Research & Insights, Contest & Activation."

2" Pre-configured modes" " Web/ mobile, public/ private and hosted/ white label modes for all four applications."

3" Engagement features" " Powerful community and game thinking features and full email integration."

4" End-to-end support! " Custom design and development, community management and content creation."

Four pre-configured applications" The Peopleʼs Lab crowdsourcing platform comes with four preconfigured crowdsourcing applications, each with its own theme. " 1"

Expertise Request! Network" Community members post requests for expertise and respond to othersʼ request by contacting them, or sharing an insight. The most popular open requests are showcased."

Innovation Challenge Network" Moderators post innovation challenges and community members post their insights and comment/ vote on othersʼ insights. The most popular insights are showcased."

Research & Insights Network" Moderators post scenarios and community members post their stories and comment/ vote on othersʼ stories. The most popular story themes are showcased."

Contest & Activation Network" Community members post multimedia content and comment/ vote on othersʼ content. The most popular content is showcased."

Web/ mobile, public/ private and hosted/ white label modes" The People始s Lab platform comes with pre-configured web/ mobile, public/ private and hosted/ white label modes for all four applications. " 1"

Expertise Request ! Network" " Default mode can be public or private, hosted or white label. Mobile mode with email support is typically used for timecritical requests."

Innovation Challenge Network" " Default mode can be public or private, hosted or white label. Mobile mode is typically used for commenting/ voting."

Research & Insights Network" " Default mode is private and hosted. Mobile mode with photo support is typically used for sharing stories on the go."

Contest & Activation! Network" " Default mode is public and white label. Mobile mode is typically used for commenting/ voting."

Community features" The People始s Lab platform comes pre-configured with powerful community features to enable you to engage your community members by tapping into their intrinsic social behaviors. "

1" Rich profiles with social integration" " Community members can create rich profiles and link them to their social network profiles."

2" Personal and network activity streams" " Community members can see their own and others始 actions in activity streams."

Photo from eelssej_ on Flickr " "

Up to four levels of participation" " Community members can create scenarios, share insights, and comment/ vote on them."

Rich multimedia content! " Community members can use rich text, YouTube video embeds, image uploads and file uploads."

Game thinking features" The People始s Lab platform comes pre-configured with powerful game thinking features to enable you to engage your community members by tapping into their intrinsic motivations. "

1" Action points" " Assign points to all actions by community members."

2" Leaderboards" " Feature the most popular community members or content on leaderboards automatically."

Photo from ngmmemuda on Flickr" "

3" Manual featuring" " Feature important community members or content manually."

4" Coming Soon: Badges! " Reward community members with badges. "

Administrator dashboard" The People始s Lab platform comes with a powerful administrator dashboard to enable you to engage your community members effortlessly."

1" Configure application and mode" " Choose one of the four applications and the public/ private mode."

2" Configure design" " Choose logo, banner, colours and fonts."

Photo from xavitalleda on Flickr" "

3" Configure access" " Add community members and choose moderators."

4" Configure analytics! " Add Google Analytics tracking code. "

Email integration" The People始s Lab platform comes pre-configured with powerful email integration, to enable you to engage your community members even if they don始t log into your community."

1" Daily email summaries" " Admins can send daily email summaries to all community members." Photo from zitona on Flickr"

2" Email newsletters" " Admins can send blog posts or custom messages as email newsletters. "

3" Contact by email" " Community members can contact each other privately via email."

4" Coming Soon: Post by email! " Community members will be able to post content by email."

Additional optional services" The People始s Lab team offers additional optional services to provide an end-to-end crowdsourcing solution to you."

1" Basic setup" " Set up a new network, customize design from admin dashboard, upload content and add members." Photo from luchilu on Flickr" "

2" Custom design and development" " Add custom themes, widgets or features to a white label network."

3" Community management" " Moderate insights or comments and feature important community members or content manually."

4" Content creation! " Create original content or curate social web content to stimulate participation from community members."

People始s Lab case studies"

Contest & Activation Network: Dell Go Green Challenge" In 2010, Dell India used an early version of the People始s Lab platform to create a challenge for design students and others to share ideas on how to redesign, reuse and recycle gadgets to make them go green. "

Source: http://facebook.com/dellgogreen "

Innovation Challenge Network: MSLGROUP Innovation Catalysts Network" MSLGROUP Innovation Catalysts Network consists of 150+ MSLGROUP agency leaders, practice leaders and client leaders, who share insights with each other to co-create innovative client offerings."

Research & Insights Network: MSLGROUP Insights Network" MSLGROUP Insights Network consists of 50+ MSLGROUP thinkers and planners, who share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling."

Expertise Request Network: MSLGROUP Crisis Network" MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others始 insights in real time to help clients plan for and respond to crisis situations."

Source: http://crisis.mslgroup.com "

How to use the Insights Network?â&#x20AC;¨ (Only for MSLGROUP employees)"

Step 1: Log into Peopleʼs Lab" Log into the Peopleʼs Lab network by clicking on the “Login (For Members)” link at http://peopleslab.mslgroup.com. If you have forgotten your password, rest it by clicking on the “forgot password” link."

Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

Step 2: Explore the Innovation Catalysts Network" You can share insights in response to “scenarios” created by the moderators, to co-create new and innovative client offerings. You can also vote and comment on othersʼ insights." 1"

Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

1. Go to the public Peopleʼs Lab website." 2. Go to the homepage of the private Peopleʼs Lab network." 3. Read community manager blog." 4. Explore most popular people and insights." 5. Explore other people on the network." 6.Select your network from the dropdown menu." 7. Explore everyoneʼs activity on the network." 8. Explore and edit your own profile." "

Step 3: Share your own insights" All People始s Lab networks have a Tumblr-like rich input interface which allows you to add your insight as text, photo, video, or link, without screenshots or embed codes." 1"

Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

1. Add an insight as rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a file. " 5. Add a link and the screenshot is automatically captured."

Step 4: Vote or comment on others始 insights" Vote or comment on others始 insights. These show up on the network activity stream on the homepage and the dashboard. You get points for each action. The leaderboards are compiled based on points. "

Note: The Innovation Catalysts Network is only open to MSLGROUP employees."

How to use the Innovation Catalysts Network?â&#x20AC;¨ (Only for MSLGROUP employees)"

Note: The Insights Network is only open to MSLGROUP employees at this stage."

Step 2: Explore the Insights Network" You can post “insights” on three “topics”: corporate citizenship, crowdsourcing and storytelling. You can also vote and comment on othersʼ insights." 1"

Note: The Insights Network is only open to MSLGROUP employees at this stage."

1. Add an insight as rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a file. " 5. Add a link and the screenshot is automatically captured." 6. Attach the insight with a specific topic."

6" Note: The Insights Network is only open to MSLGROUP employees at this stage."

Note: The Insights Network is only open to MSLGROUP employees at this stage."

How to use the Crisis Network?â&#x20AC;¨ (Only for MSLGROUP employees)"

Note: The Crisis Network is only open to MSLGROUP employees at this stage." "

Step 2: Explore the Crisis Network" You can post expertise “requests” related to crisis planning and response for clients, without revealing client confidential information. You can also respond to other membersʼ requests." 1"

Note: The Crisis Network is only open to MSLGROUP employees at this stage."

1. Go to the public Peopleʼs Lab website." 2. Go to the homepage of the private Peopleʼs Lab network." 3. Add a new expertise request." 4. Read community manager blog." 5. Explore most popular people and insights." 6. Explore other people on the network." 7.Select your network from the dropdown menu." 8. Explore everyoneʼs activity on the network." 9. Explore and edit your own profile." "

Step 3: Add your own requests" Add your own request without revealing client confidential information, and add a location and expiration date to it. Other members can share their insights publicly, or contact you privately via email."

Note: The Crisis Network is only open to MSLGROUP employees at this stage."

Step 4: Share your own insights" All People始s Lab networks have a Tumblr-like rich input interface which allows you to add your insight as text, photo, video, or link, without screenshots or embed codes." 1"

Note: The Crisis Network is only open to MSLGROUP employees at this stage."

1. Add an insight as rich text." 2. Upload an image." 3. Add a YouTube link and the video is automatically embedded." 4. Upload a file. " 5. Add a link and the screenshot is automatically captured."

Step 5: Vote or comment on others始 insights" Vote or comment on others始 insights. These show up on the network activity stream on the homepage and the dashboard. You get points for each action. The leaderboards are compiled based on points. "

Note: The Crisis Network is only open to MSLGROUP employees at this stage."

People始s Lab insights and foresights approach "

People始s Lab insights and foresights approach" The People始s Lab crowdsourcing platform also enables our distinctive approach for distilling insights and foresight from conversations and communities."

1" Organic conversation analysis! " To identify themes from social web conversations."

2" MSLGROUP始s own insight communities! " To track important trends over time."

Photo from novecentino on Flickr" "

3" Custom insight communities! " " To create insights to solve a specific problem."

4" Deep dive ethnographic research " " To tie together insights via immersion into communities."

Read Peopleʼs Lab insights and foresights" The Peopleʼs Lab team shares insights and foresights from the MSLGROUP Insights Network on the Peopleʼs Insights weekly blog and the Peopleʼs Lab Quarterly magazine."

QUARTERLY" 1"

MSLGROUP Insights Network"

Peopleʼs Insights weekly blog"

50+ MSLGROUP planners share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling."

We do a deep dive into conversations around one project -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. "

Source: http://peopleslab.mslgroup.com "

3" Peopleʼs Lab Quarterly magazine" " Every quarter, we will compile the best insights from the network and the blog in the iPad-friendly magazine, as a showcase of our capabilities."

For more, see: â&#x20AC;¨ http://peopleslab.mslgroup.com "