MSLGROUP’s social curation software http://storystreamlab.mslgroup.com
WHAT IS SOCIAL CURATION? Social curation involves aggregating, organizing and sharing content created by others to add context, narrative and meaning to it.
People are creating a constant stream of social media content including updates, location checkins, blog posts, photos and videos.
Organizations can tell compelling stories by curating content from employees, partners, event attendees and fans.
Typically, organizations curate content to amplify participation around events, connect stakeholders and influencers around a shared purpose, and create curation-driven communities.
HOW DOES SOCIAL CURATION WORK? Social curation typically has five steps:
Collecting content, including original content, curated content and crowdsourced content. Filtering content, manually or automatically, based on theme or source, to create a stream of relevant content. Ranking content in this stream of relevant content, based on social popularity. Presenting the most relevant and most popular content visually, including streams, grids and maps. Encouraging participation, including reading, following, voting, sharing, discussing and contributing.
STORYSTREAMLAB BY MSLGROUP StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using semantic analysis and hashtags, ranks them based on social popularity, and enables human curators to publish them as story-streams.
STORYSTREAM PRODUCT ROADMAP The StoryStreamLab team is adding new features to the product, to make it the best social curation software for organizations and brands.
NOW: Collect content in real time from vetted sources, including websites, blogs and social media channels.
NOW: Filter long form content using semantic analysis and short form content from Twitter using keywords and hashtags.
NOW: Show the most recent content from the filtered content stream.
NOW: Publish on a dynamic grid layout; allow people to filter content by source and share content with their social networks.
NEXT: Automatically add new sources that are mentioned by vetted profiles on social channels.
NEXT: Assign relevance score to long-form and short-form content, based on semantic analysis.
NEXT: Automatically rank content based on social sharing on Twitter, Facebook and Google+.
NEXT: Visually present stories as data visualizations, embeddable widgets and mailers; enable admin dashboard.
STORYSTREAMLAB USE CASES StoryStreamLab is a versatile product with multiple use cases for organizations and brands.
Owned Content StoryStream: Create a public dashboard of the most popular owned media content for the organization or brand, across multiple websites, blogs, and social network.
Topical Content StoryStream: Create a public dashboard for the most relevant and popular content around any specific event or topic, including all the content about the organization, brand or industry.
Competitive Analysis: Create a private dashboard to monitor and analyze the most relevant and popular content for relevant others in the same industry or topic.
http://storystreamlab.mslgroup.com Pascal Beucler SVP and Global Chief Strategy Officer, MSLGROUP pascal.beucler@mslgroup.com @pbeucler on Twitter