SXSWi through the eyes of an Art Director Larissa Barth, Art Director, PBJS
MSLGROUP | PBJS!
DAY 1 RECAP: THE NEW DIGITAL AGE, SHOW YOUR WORK, & EVIL DESIGN MSLGROUP | PBJS!
The New Digital Age Quote of the Session:
“In an automated world … income will go up for those that embrace and work with computers, and will go down for those that resist.” -Eric Schmidt People Worth Following:
Eric Schmidt
Jared Cohen
Steven Levy
Executive Chairman, Google @ericschmidt
Director of Google Ideas, Google @jaredcohen
Senior Writer, Wired @stevenlevy MSLGROUP | PBJS!
Show Your Work!
Lessons of the Session:
1. Shut up and listen. Don’t be a vampire or human spam. 2. Don’t be a hoarder. When you come across great stuff don’t keep it to yourself. When you share things you love, you are teaching your audience why it’s loveable and are therefore one step closer to sharing (and being well received) for your own work. Person Worth Following:
Austin Kleon Writer, Illustrator @austinkleon
3. Credit is always due. Share attributions. Tell people why they should care and where they can find more or similar info. -Austin Kleon MSLGROUP | PBJS!
Evil By Design Quote of the Session:
“It's OK to deceive people… in fact we do it all the time already.” -Chris Nodder Person Worth Following:
Chris Nodder UX Consultant @uxgrump MSLGROUP | PBJS!
DAY 2 RECAP: F*** NO, PUPPIES & KEVIN BACON (*swoon*) MSLGROUP | PBJS!
How to Say “F*** No” and Still Have Them Love You Quote of the Session:
“We shouldn't give clients options, we should give them solutions.” -Michael Nieling “You [the client] worry about the what – we’ll worry about the how. Together, let’s zero in on the why.” Person Worth Following:
-Michael Nieling
Michael Nieling Creative Director Ocupop @ocupop MSLGROUP | PBJS!
#PuppyHour
MSLGROUP | PBJS!
Make Yourself the Happiest Person on Earth Quote of the Session:
"A trained mind can access joy on demand." -Meng
Person Worth Following:
Chade-Meng Tan Jolly Good Fellow Google @chademeng MSLGROUP | PBJS!
6 Degrees of Kevin Bacon: A Social Phenomenon Turns 20 Quote of the Session:
“Whether it’s my age, or my misspent youth- I often forget who I have worked with - so while it is embarrassing, I have actually looked at the call sheet and checked their Bacon Number so I know to say, ‘Good to see you,’ or ‘Good to see you again.’" -Kevin Bacon People Worth Following:
Brian Turtle
Kevin Bacon
Felicia Day
Maisie Williams
Lance Ulanoff
Co-Creator 6 Degrees of Kevin Bacon
Actor, Director @kevinbacon
Writer, Actress The Guild @feliciaday
Actress Game of Thrones @maisie_willilams
Chief Correspondent Mashable @lanceulanoff MSLGROUP | PBJS!
DAY 3 RECAP: WEARABLE TECHNOLOGIES & THE EMOTIONAL ARCADE MSLGROUP | PBJS!
SxSW Accelerator: Wearable Technologies
Nymi Personal identity stored in a bracelet, unlocked by your unique heartbeat. www.getnymi.com
Wearable Solar
Skully Helmets
High-fashion clothes made with solar panels that can recharge your phone on the go. paulinevandongen.nl
Smart transportation. Imagine Google Glass, but with a rear-view mirror and Bluetooth directions. www.skullyhelmets.com/
MSLGROUP | PBJS!
IDFA DocLab presents the Emotional Arcade Quote of the Session:
“Emotion is a great way to test if a project works.” -Caspar Sonnen People Worth Following:
Caspar Sonnen
Brett Hoff
New Media Coordinator IDFA DocLab @casparsonnen
Director of Programming Made in NY Media Center by IFP @brenthoff MSLGROUP | PBJS!
DAY 4 RECAP: JOAN vs DON, & WHY WEIRDOS OUTPERFORM NORMALS MSLGROUP | PBJS!
Joan vs Don: Female Leadership in Digital Agencies Quote of the Session:
“Pick the things that are yours, and let go of the things that aren’t.”
-Liz Harper
People Worth Following:
Liz Harper
Pam Scheideler
GM TBWA\Digital Arts Network @lizmarieharper
Director of Digital Production, Deutsch LA @pscheideler MSLGROUP | PBJS!
Science of Weird: Why Weirdos Outperform Normals Quote of the Session:
“We are awesome at being average. And we are so average at being awesome.” -Mike Lazerow
Person Worth Following:
Mike Lazerow CMO Salesforce & Buddy Media Founder @lazerow MSLGROUP | PBJS!
DAY 5 RECAP: OPPOSITES ATTRACT, THE NEUROCHEMISTRY OF BRAND LOVE & TECH FOR DEVELOPMENT MSLGROUP | PBJS!
Opposites Attract Quote of the Session:
“The creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act.� -Marcel Duchamp People Worth Following:
Juliette Fritsch
Stacie Slotnick
Chief of Education & Interpretation Peabody Essex Museum @modernlimey
Assistant Director of Communications, MIT Media Lab @eicats MSLGROUP | PBJS!
The Neurochemistry of Brand Love Quote of the Session:
“Blood, brains and biochemistry. Brands willing to dive into the world of neuroscience, economics, biology & psychology will see a rise in the bottom line.� -Dr. Zak People Worth Following:
Dr. Paul Zak
Uwe Gutschow
Economist @pauljzak
VP Digital & Engagement Strategy, Innocean USA @innoceanusa MSLGROUP | PBJS!
Harnessing the Power of Tech and Data for Development Quote of the Session:
“Innovative isn't always new.” -Chelsea Clinton
Person Worth Following:
Chelsea Clinton Vice Chair Clinton Foundation @chelseaclinton MSLGROUP | PBJS!
EXTRACURRICULARS: CELEBRITY SIGHTINGS, FOOD & DRINKS, PARTIES, MUSIC & PRETTIES MSLGROUP | PBJS!
Celebrity Sightings
Kevin Bacon @KevinBacon
Mike Standish @MikeStandish
Krysten Ritter @KrystenRitter
Brian Malarkey
Neil deGrasse Tyson
Mindy Kaling
@BrianMarlarkey
@neiltyson
@mindykaling
This guy from The Mindy Project
MSLGROUP | PBJS!
Food & Drinks
Two things: 1. Eat at Searsucker. It is life changing. 2. Austin has amazing sushi. Which was unexpected, but delightful. MSLGROUP | PBJS!
Parties
MSLGROUP Tech Party At the Ginger Man
MashBash By Mashable at The Ranch
CrowdTap w/White Panda
MSLGROUP | PBJS!
Pretties
MSLGROUP | PBJS!
THANK YOU MSLGROUP | PBJS!